Museu de Cera Barcelona

What Museu de Cera Barcelona does

Museu de Cera Barcelona, operated by BARCINO CULTURAE NOVAE SL, is an interactive wax museum located at Passatge de la Banca 7 on La Rambla in Barcelona, Spain. The venue occupies a 19th-century neoclassical mansion that formerly served as headquarters of the Bank of Barcelona, with preserved architectural features including the original vault. Originally opened in the 1970s, the museum was relaunched on 4 December 2020 after a €6 million renovation, transforming it from a traditional wax museum into a 21st-century attraction featuring 28 themed rooms and over 150 wax figures spanning cinema, music, sports, gastronomy, science, literature, and Catalan culture.

The technical backbone combines traditional wax-figure craftsmanship with 3D scanning (used to capture celebrity subjects who choose their own pose and contribute personal items), immersive audiovisual systems, 360-degree elevator views of La Rambla, submarine and space-station simulations with tactile panels, and themed scenography. The collection is refreshed on a multi-year cadence, with high-profile additions such as Ferran Adrià, Carme Ruscalleda, Jordi Cruz, Laia Sanz, Rafa Nadal, Joan Manuel Serrat, Alexia Putellas, Joan Bayén 'el Pinotxo', and Jaume Plensa.

The business model is multi-stream and primarily B2C. Primary revenue comes from admission tickets sold online via the Clorian platform and at the physical box office, with tiered pricing of €10 per student, €17 per group visitor (10–20 people), €21 per individual, and €59.90 for a 2-adult/2-child family pack. Secondary streams include private event rentals across six themed venues (capacities 40–150), the El Bosc de les Fades themed café-bar, an on-site gift shop, children's birthday packages from €20 per child, and a premium guided-tour product. Go-to-market is direct-to-consumer combined with B2B partnerships with travel agencies and tour operators, a community-led affiliation program for influencers, and direct sales for corporate events. Customer segments span individual tourists and families (primary), school groups, tourism industry professionals, and corporate/private event clients.

Name

Museu de Cera Barcelona

Legal name

BARCINO CULTURAE NOVAE SL

Website

https://museocerabcn.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Museu de Cera Barcelona operates an interactive wax museum on La Rambla in Barcelona featuring 150+ celebrity figures across 28 themed rooms. It serves tourists, families, schools, and corporate clients via ticket sales, six private event venues, a themed café, and tourism B2B partnerships.

Ownership category

akta.pro rank

Product category

Museum and Tourist Attraction

NAICS

Museums (712110), Historical Sites (712120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

Keywords

• Wax museum attractions
• Interactive museum experiences
• Private event venues
• Wax figure exhibits
• Tourist entertainment services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from museum admission tickets sold online via Clorian platform and at physical box office. Various pricing tiers for individuals, families, groups, and schools.
2. Private Event Rentals: Revenue from renting museum spaces (Sala Magna, Gel i Foc, Mestres de la Paraula, Bosc de les Fades, El Ribot, Passatge del Temps) for corporate events, celebrations, and gatherings
3. Gift Shop Sales: Sale of souvenirs and gift items related to the museum and Barcelona at the on-site gift shop
4. Café/Bar Revenue: Revenue from El Bosc de les Fades, the themed café-bar within the museum complex
5. Birthday Party Packages: Organized children's birthday celebrations including museum visit and snack at Bosc de les Fades, starting from €20 per child
6. Affiliation Program: Commission-based revenue sharing with influencers, YouTubers, and bloggers who promote the museum through social networks

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Museu de Cera Barcelona operates an interactive wax museum featuring 28 themed rooms with over 150 wax figures of celebrities, historical figures, athletes, and cultural icons. The museum offers self-guided visits, themed experiences including paranormal night tours and premium guided tours, private venue rentals for corporate events and celebrations, children's birthday parties, school visits, gift shop retail, and the themed El Bosc de les Fades café-bar located within the museum complex.

Product overview

Museu de Cera Barcelona is a 21st-century wax museum offering a unified visitor experience centered on its core wax figure collection across 28 themed rooms with over 150 figures. The product portfolio includes core admission visits, enhanced experiences (Paranormal Night Tours, Premium Guided Tours), venue rental services (Private Event Venue Rental with 6 distinct spaces including El Bosc de les Fades café), children's celebrations (Birthday Parties), educational programs (School Visits), retail (Gift Cards, Wax Figure Gift Shop), and group/bespoke tour options. The museum reopened in December 2020 after a €6 million renovation, transforming from a traditional wax museum into an interactive attraction featuring audiovisual effects, 3D scanning technology for figure creation, and immersive themed environments.

Differentiator

Problem solved

Functional benefit

Brands

• El Bosc de les Fades: Magical forest themed café/bar located within the museum complex, offering drinks and snacks in an enchanted forest atmosphere.

Products and services

• General Museum Visit Standard self-guided wax museum experience through 28 themed rooms featuring over 150 wax figures of celebrities, historical figures, athletes, artists, and cultural icons from around the world and Catalonia.
• Paranormal Night Tour

Quantifiable outcome

• TripAdvisor Certificate of Excellence based on 113 reviews
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor, core and major.

• Associació de Comerciants de la BoqueriaminorStrategic or Co-development Partner · 3 May 2023Association of Boqueria Market merchants that commissioned the wax figure of Joan Bayén 'el Pinotxo' as a tribute to the famous Boqueria vendor, reinforcing connection to Barcelona's culinary heritage.
• Advanced Leisure Services (ALS)coreStrategic or Co-development Partner · 4 December 2020Initial promoter of the museum renovation project. ALS is a manager of different cultural spaces and led the conceptualization and renovation of the museum. Group of partners including Toni Cruz (former Endemol president) joined the project.
• CloriancoreTechnology or IntegrationOnline ticketing and reservation platform managing all ticket sales for the museum. Provides 24x7 online purchasing service, processes bookings on behalf of the museum, and handles electronic confirmation and refund processing.
• Influencers, YouTubers, Bloggers (Affiliation Program)minorGTM or Marketing PartnerSocial media professionals who promote the museum through their networks in exchange for affiliation benefits. Managed through the [email protected] contact.
• Travel Agencies and Tour OperatorsmajorChannel Partner/ Reseller/ DistributorTourism industry professionals selling the museum as part of Barcelona tour packages. The museum provides professional rates, operational support, and marketing materials through [email protected].

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Madame Tussauds: The world's most famous wax museum chain, operating in 19+ cities globally under Merlin Entertainments. Directly comparable as a wax-figure-led tourist attraction with celebrity themes, ticketed admission, and venue-based experience model — though at much larger scale and multiple locations.
• Musée Grévin: Historic Parisian wax museum (founded 1882) featuring celebrity figures, historical scenes, and themed rooms. Closest European peer in terms of vintage wax-museum heritage, single-city focus, and premium tourist positioning — offering a directly comparable product experience in a competing tourist capital.
• Panoptikum Hamburg: Germany's oldest wax museum (founded 1879), featuring historical and celebrity figures in themed settings. Comparable as a heritage wax museum in a major European tourist city with a single-location, figure-led visitor experience model.
• Hollywood Wax Museum: US-based wax museum chain in Hollywood, Pigeon Forge, and Myrtle Beach focused on entertainment-industry celebrity figures. Comparable product offering (wax celebrity figures, photo opportunities, themed rooms) targeting tourist and family visitors in destination locations.
• Museo de Cera de Madrid: Spain's other major wax museum, located in Madrid's Plaza de Colón. Direct domestic competitor sharing the same customer base of Spanish and international tourists, the same celebrity-figure collection concept, and similar school/group programming — competing for the same Iberian tourist wallet.

Regional players

• CosmoCaixa Barcelona: Barcelona's flagship science museum operated by the 'la Caixa' Foundation. Comparable as a Barcelona-based ticketed cultural/educational attraction competing for family and tourist leisure time and education-group visits, though with a science focus rather than celebrity figures.
• Parc d'Atraccions del Tibidabo: Historic Barcelona amusement park on Mount Tibidabo. Comparable as a long-standing Barcelona tourist attraction (operating since 1901) competing for family leisure spend, with similar legacy positioning and dependence on tourist and local family footfall.
• L'Aquarium de Barcelona: Major Barcelona aquarium and one of the city's top ticketed family attractions located at Port Vell. Comparable as a single-location Barcelona tourist attraction competing for the same family and group visitor segment, with comparable ticketing, school programs, and event-rental offerings.

Broad incumbents

• Merlin Entertainments: Parent of Madame Tussauds and a global leader in location-based entertainment (LEGOLAND, SEA LIFE, Dungeons). Comparable as the operator of the most relevant direct peer and a benchmark for how a global attractions platform scales wax-museum concepts into multi-city IP-driven destinations.
• Ripley's Believe It or Not!: Global chain of oddities and entertainment museums operating in 30+ locations. Comparable as a ticketed attraction with themed rooms and visitor photo opportunities, but with a broader oddities/scientific wonders focus rather than celebrity wax figures. Represents the same tourist-attraction category at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MuseoCeraBCN
• Instagraminstagram.com/museocerabcn
• LinkedInlinkedin.com/company/museu-de-cera-barcelona

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museu de Cera Barcelona