Clorian
- Company typePrivate
- Founded2020
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Clorian does
Clorian is a Barcelona-headquartered provider of a cloud-based, white-label ticketing and visitor-management platform targeting cultural institutions, museums, monuments, heritage sites, and tourism venues. The legal entity, TIQUETEO SPAIN SL, operates from offices in Barcelona, Madrid, Paris, Naples, Lisbon, and Mexico City, serving customers including the Sagrada Família, Casa Batlló, La Pedrera, Museo Reina Sofía, Museo Thyssen-Bornemisza, Guggenheim Bilbao, Mezquita-Catedral de Córdoba, Tour Bernabéu, Montserrat Monastery, Oceanário de Lisboa, Luma Arles, and Livraria Lello.
The platform architecture combines a customizable branded front-end, an autonomous venue-side backoffice, an API integration layer, an access-control module, an automated billing and invoicing module, a reporting and analytics module, and an affiliation module for resellers. It is delivered as a 100% responsive, mobile-first, real-time solution and is complemented by an in-house multilingual customer service center (Spanish, English, French, Italian, Catalan, Galician, Portuguese) operating seven days per week, alongside hardware supply, consulting, and Salesforce / GTM integration services. Underpinning distribution, Clorian operates a network of more than 14,000 connected distributors and 22 integrated reseller platforms including Musement, Tiqets, Viator, GetYourGuide, and TUI, exposing inventory via API.
Clorian is a privately held B2B company that monetizes primarily through transaction-based fees on the €384 million in annual ticket volume (28M+ tickets) processed through its platform, supplemented by subscription / licensing, professional services, and hardware revenue. Pricing is custom-quoted per venue; no public rate card exists. The company holds ISO 9001, ISO/IEC 27001, ISO 19601, ENS (Alta level), and — for Clorian Boxoffice — NF525 certification. Its 2025 strategic activity focuses on French market expansion (NF525, the BILL-A partnership, and Luma Arles), continued LATAM build-out via Mexico, and product-line extension through Clorian Boxoffice.
Clorian firmographics
Firmographics- Name
- Clorian
- Legal name
- TIQUETEO SPAIN SL
- Website
- https://clorian.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Clorian industry classification
Industry- Product category
- Ticketing and Visitor Management Software
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tour/Activities/Attractions Reservation Systems (THALADAG)
- akta.pro secondary industries
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)
Keywords
Where Clorian is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
Clorian business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticketing Platform Fees: Clorian provides a comprehensive white-label ticketing platform to cultural, tourism, and leisure venues. Revenue is generated through transaction fees on tickets sold, subscription or licensing fees for platform access, and professional services for implementation and configuration. The model is B2B, serving venue operators who in turn sell to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise pricing based on venue requirements |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Clorian product offering
Product offeringCore offering
Clorian provides a comprehensive white-label ticketing and visitor management platform for cultural, tourism, and leisure venues. The platform enables end-to-end ticket sales management including brand-customizable websites, autonomous backoffice administration, access control systems, automated billing, and a reporting module. It is complemented by an Agency Module for distributors, in-house multilingual customer service, consulting services for digital transformation, and hardware supply for point-of-sale and turnstile systems.
Product overview
Clorian offers an integrated white-label ticketing platform with multiple modules working online, in real-time, and across any device. The core Clorian Ticketing Platform serves as the central solution, complemented by the Agency Module for travel agencies and tour operators, a Reporting Module for statistics, and services including Customer Service, Consulting Services, and Hardware Supply. The platform manages the complete ticket sales lifecycle with brand customization, backoffice autonomy, access control, and an integrated distributor network.
Differentiator
Problem solved
Functional benefit
Brands
- Clorian Boxoffice: Point-of-sale and box office management system with NF525 certification for French market compliance.
Products and services
- Clorian Ticketing Platform A comprehensive white-label ticketing platform that enables integrated management of ticket sales across online and physical channels, with real-time online modules, brand-customizable website creation, autonomous backoffice management, and access control systems. Built for cultural, tourism, and leisure venue operators.
- Clorian Boxoffice Point-of-sale and box office management sub-brand of Clorian with NF525 certification for French market compliance on invoicing systems. Provides physical and mobile POS hardware and validation for ticket sales.
- Agency Module A standalone offering providing travel agencies, tour operators, and other sector professionals with priority access to major tourist sites, autonomous reservation and billing management, multiple payment options, and API integration capabilities to resell tickets for Clorian's venue clients.
- Customer Service (Managed Service) In-house multilingual customer service center providing visitor information, reservation management for individuals and groups, available 7 days a week. Supports Spanish, English, French, Italian, Catalan, Galician, and Portuguese.
- Consulting Services Advisory projects related to ticketing service and data processing, including GTM and web analytics integration, CRM integrations (e.g., Salesforce), and loyalty systems, supporting venues' digital transformation.
- Hardware Supply Provision of hardware for physical and mobile point-of-sale locations and validation/access control points, including turnstile system integration capabilities.
Quantifiable outcome
- 28 million+ tickets sold annually
- +3 more outcomes
Companies that use Clorian
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles3 records
Clorian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Clorian partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- BILL-AcoreBILL-A is a reference LinkedIn community and professional association for ticketing, visitor management, and cultural digitization practitioners in France. Clorian participates in BILL-A webinars and demonstrations. Founder Corinne Lefebvre has 20+ years of experience in museums, theaters, and heritage venues, driving professionalization of the sector.
- MusementcoreMusement is a major OTA and experiences platform connected to Clorian's ticketing network, distributing tickets for Clorian's venue clients to international tourists.
- TiqetscoreTiqets is one of the largest OTA platforms for cultural and tourist attractions globally. Clorian integrates with Tiqets to distribute tickets to millions of tourists worldwide. Clorian clients also feature prominently in Tiqets' annual Remarkable Venue Awards.
- Viator (TripAdvisor)coreViator, owned by TripAdvisor, is integrated into Clorian's distributor network, providing international tourist ticket distribution for Clorian's venue clients.
- GetYourGuidecoreGetYourGuide is integrated into Clorian's API and distributor network, enabling global ticket distribution for Clorian's clients.
- TUIcoreTUI, the global travel and tourism group, is a key distribution partner connected to Clorian's platform, distributing tickets for major Spanish and Portuguese cultural venues to tourists worldwide.
- Turisme de BarcelonaminorLocal Barcelona tourism promotion body connected to Clorian's distribution network for Barcelona-area attractions.
- Visit Europa TodayminorRegional tourism platform integrated with Clorian's ticketing network.
- TicketbarminorRegional ticket distributor connected to Clorian's platform.
- TamiTripminorTravel agency distributor connected to Clorian's platform.
- ICEX Spain Trade and InvestmentminorSpanish export promotion agency. Tiqueteo SPAIN S.L participated in the ICEX-Next export initiation program, co-funded by European FEDER regional development funds, supporting Clorian's international expansion.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Clorian competitors and assessment
Company assessmentDirect peers
- Smeetz: Swiss B2B SaaS platform offering all-in-one ticketing, marketing, and visitor management for museums, attractions, and leisure venues. Head-to-head competitor to Clorian across the cultural venue segment with a similar white-label and modular product philosophy.
- Ventrata: UK-based reservation and ticketing software purpose-built for tours, attractions, and activity operators. Direct overlap with Clorian on white-label booking engines, distribution APIs, and backoffice tooling for venue operators.
- Regiondo: German ticketing and reservation SaaS for leisure attractions and experience providers. Direct competitor in the European B2B venue ticketing space with comparable online booking, POS, and reseller/affiliate capabilities.
- Bokun: Booking and distribution platform (now part of Tripadvisor/Viator) for tour and attraction operators. Closely comparable in targeting venue-side booking software with channel-manager functionality.
- Rezdy: Online booking, distribution, and operations platform for tour operators and attractions. Comparable to Clorian's agency/distributor module and supplier-side reservation workflow.
Emerging players
- Peek.com: Software and marketplace platform for tours, attractions, and experiences. Comparable in serving venue operators with an online booking + distribution stack, though with a stronger US-centric marketplace tilt.
- Headout: OTA and curated marketplace for attractions and experiences with growing supplier-side technology. Compares to Clorian as an emerging ticketing+distribution player carving out space against larger incumbents.
Broad incumbents
- Tiqets: Larger global OTA for cultural attractions that has built its own supplier ticketing infrastructure. While a Clorian distribution partner, Tiqets' supplier platform directly overlaps with what Clorian sells to venues.
- Ticketmaster: Global ticketing incumbent with venue SaaS and ticketing technology offerings. Overlaps with Clorian at the high end of the cultural and live-events venue market but with a much broader portfolio.
- FareHarbor: Booking and operations software for tour and activity operators (part of Booking.com). Comparable to Clorian's ticketing and channel-manager functionality with deeper North American presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Clorian social profiles
Digital presenceClorian compliance and trust
Trust signalCompliance4 records
Clorian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clorian leadership team
Management profileNumber of profiles
Profiles4 records
Clorian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clorian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clorian
What does Clorian do?
Clorian provides a comprehensive white-label ticketing and visitor management platform for cultural, tourism, and leisure venues. The platform enables end-to-end ticket sales management including brand-customizable websites, autonomous backoffice administration, access control systems, automated billing, and a reporting module. It is complemented by an Agency Module for distributors, in-house multilingual customer service, consulting services for digital transformation, and hardware supply for point-of-sale and turnstile systems.
Is Clorian a public or private company?
Clorian is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clorian founded?
Clorian was founded in 2020. It employs 101 to 250 people.
Where is Clorian based?
Clorian is headquartered in Barcelona, Spain, in the Europe region.
How does Clorian make money?
One revenue line is on record: ticketing Platform Fees.
Who are Clorian's main competitors?
Direct peers on record are Smeetz, Ventrata, Regiondo, Bokun and Rezdy. Emerging players are Peek.com and Headout. Broad incumbents are Tiqets, Ticketmaster and FareHarbor.
Does Clorian have an API?
Yes. Clorian provides an API for integration with its ticketing platform, enabling distributors to make sales, check reservations, and manage invoices. The platform integrates with the distributor network through the API, allowing connected partners to access major tourist sites.
What industry is Clorian in?
Clorian's product category is Ticketing and Visitor Management Software. Its primary akta.pro industry code is THALADAG, Tour/Activities/Attractions Reservation Systems, with a secondary code of THALADAN, White-Label Booking Engine Platforms (SaaS/Widget). Its NAICS code is 561520 and its SIC code is 7900.