MUSEO DEL DESIERTO

What MUSEO DEL DESIERTO does

Museo del Desierto is a regional natural history and cultural museum located in Saltillo, Coahuila, Mexico, presenting exhibits focused on the desert ecosystem, paleontology, and the cultural heritage of northern Mexico. Founded in 1999, it operates as a single physical venue and serves three core customer segments: families, school groups, and general public visitors and tourists. The museum employs 46 staff and runs on a roughly Tuesday-through-Sunday operating calendar with approximately seven hours of daily public access. There is no disclosed parent organization, and the institution does not appear to participate in fundraising or capital markets activity.

The business model is centered on admissions revenue under a tiered pricing structure — children at $189 MXN, adults at $299 MXN, and a family pass at $799 MXN — augmented by event space rental and structured school guided-tour programs. Distribution combines an on-site box office with the third-party online ticketing platform boletomovil.com, and customer acquisition is supported through a presence on Facebook, Twitter, Instagram, and WhatsApp. The underlying technology stack is conventional consumer web/social tooling; no proprietary platform, AI components, or research-driven technology assets are evidenced in the available data.

Operationally, the museum functions as a local cultural amenity rather than a venture-scale enterprise: a single site, modest ticket pricing, no disclosed funding, no M&A history, and no executive team disclosed in the input. Revenue concentration risk is therefore low at the customer level but inherently tied to Saltillo-area tourism and education budgets, making local demand cycles the dominant business variable.

Name

MUSEO DEL DESIERTO

Legal name

Museo del Desierto

Website

https://museodeldesierto.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Museo del Desierto is a single-venue natural history and cultural museum in Saltillo, Coahuila, Mexico, founded in 1999, serving families, school groups, and tourists through admissions, guided school tours, and event space rental.

Ownership category

akta.pro rank

Product category

Cultural Museum & Natural History Exhibits

NAICS

Museums (71211), Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Natural History Museums (THAJADAC)

Keywords

• Natural history museum
• Museum admission tickets
• Guided school tours
• Event space rental
• Cultural heritage exhibits

Headquarters

HQ city

Saltillo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Museum Admission Tickets: The museum generates revenue primarily through one-time admission ticket sales. Tickets are sold at the box office which opens at 10:00 AM and closes at 5:00 PM, Tuesday through Sunday. Pricing is structured in three tiers: individual child tickets, individual adult tickets, and family packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Museo del Desierto is a regional natural history and cultural museum located in Saltillo, Coahuila, Mexico. It sells general admission tickets (children, adults, and family packages), rents museum spaces for private events and corporate gatherings, and offers guided educational tours for school groups. The museum operates Tuesday through Sunday from 10:00 AM to 5:00 PM.

Product overview

Museo del Desierto is a regional natural history and cultural museum located in Saltillo, Coahuila, Mexico. The institution operates as a single-venue museum offering general admission tickets (individual child, adult, and family packages), event space rentals for private functions, and guided educational tours for school groups. The museum is open Tuesday through Sunday from 10:00 to 17:00 hours.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Museo Soumaya: Major private museum in Mexico City offering free/pay-what-you-wish admission with broad cultural collections. Comparable as a high-traffic Mexican museum with similar visitor demographic mix and ancillary event/space-rental revenue.
• Arizona-Sonora Desert Museum: A zoo, botanical garden, and natural history museum focused on the Sonoran Desert ecosystem in Tucson, Arizona. Directly comparable as a desert-region natural history/cultural institution with similar educational mission, exhibit mix, and visitor base of families and school groups.
• Royal Tyrrell Museum: Canadian paleontology-focused natural history museum with ticketed admission, school programs, and event hosting. Directly comparable as a regional natural history museum with strong educational programming and family visitor base.
• Museo de las Momias de Guanajuato: Mexican specialty museum in Guanajuato with ticketed admission focused on natural/archaeological preservation. Comparable as a regional Mexican museum with ticketed admission, family pricing, and tourism-driven foot traffic.
• Desert Botanical Garden: Phoenix-based botanical garden focused on desert plants with ticketed admission, events, and educational programs. Comparable as a desert-ecosystem-specialized visitor institution serving families, tourists, and school groups in the southwestern US/northern Mexico region.

Broad incumbents

• Field Museum: Major Chicago-based natural history museum. Comparable as a tier-1 natural history museum with general admission, school programming, and event rentals, though at significantly larger scale and broader scope.
• Museo Nacional de Antropología: Mexico's flagship anthropology museum in Mexico City. Comparable as a major Mexican museum institution serving families, tourists, and school groups with ticketed admission, though larger in scale and focused on anthropology rather than natural history.

Regional players

• Museo de Arte Contemporáneo de Monterrey (MARCO): Contemporary art museum in Monterrey, northern Mexico. Comparable as a regional Mexican museum serving similar northern Mexico family, tourist, and school group audiences, though focused on contemporary art rather than natural history.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/museodeldesiert
• Facebookfacebook.com/museodeldesierto
• Instagraminstagram.com/museodeldesierto
• LinkedInlinkedin.com/company/museodeldesierto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUSEO DEL DESIERTO