Museo de Arte Contemporáneo de Puerto Rico (MAC)

What Museo de Arte Contemporáneo de Puerto Rico (MAC) does

The Museo de Arte Contemporáneo de Puerto Rico (MAC) is a non-profit contemporary art museum founded in 1984 in San Juan, Puerto Rico, and the only institution on the island dedicated exclusively to contemporary art from Puerto Rico, the Caribbean, Latin America, and their diasporas. It operates from the historic Rafael María de Labra building (inaugurated as a school in 1919) in the Santurce neighborhood, where it has been housed since 2002, and is supported by a professional staff of approximately 26–28 employees under Executive Director and Chief Curator Marianne Ramírez Aponte. Its core programs comprise rotating exhibitions, a permanent collection, the Centro de Documentación research archive (established 1989), MAC en el Barrio community-based programming (since 2014), MAC Educa education initiatives, public art commissions, the LA 18 Audiovisual Unit, and an Emergency Fund for Artists (since 1997).

The museum generates revenue through a hybrid of contributed and earned income. Contributed streams include individual donations (via ATH Móvil and PayPal), four corporate membership/sponsorship tiers ranging from $1,000 to $25,000 annually (Amigxs, Benefactor, Mecenas, Legado), major foundation grants from the Ford Foundation, Andrew W. Mellon Foundation, National Endowment for the Arts, National Endowment for the Humanities, and Instituto de Cultura Puertorriqueña, plus corporate sponsors such as Banco Popular de Puerto Rico. Earned income is produced through online ticket sales (via Doubleknot.com), space rental for weddings, corporate events, and receptions, the MAC store, and annual fundraising events including Gala MAC and Cena por el MAC. It serves a diversified audience of general visitors, K–12 and higher education students and teachers, contemporary artists from Puerto Rico and the diaspora, corporate partners, and underserved communities across Puerto Rico engaged through MAC en el Barrio in Santurce, Río Piedras, Guaynabo, Cataño, and the G-8 communities adjacent to Caño Martín Peña.

Name

Museo de Arte Contemporáneo de Puerto Rico (MAC)

Legal name

Museo de Arte Contemporáneo de Puerto Rico

Website

https://museomac.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

The Museo de Arte Contemporáneo de Puerto Rico (MAC) is a non-profit contemporary art museum in San Juan, founded in 1984, serving as the only institution in Puerto Rico dedicated exclusively to contemporary art from Puerto Rico, the Caribbean, Latin America, and their diasporas through exhibitions, education, community programs, and artist support.

Ownership category

akta.pro rank

Product category

Contemporary Art Museum

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Contemporary art museum
• Art education programs
• Community art engagement
• Exhibition programming
• Cultural preservation

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Memberships: Annual membership tiers ranging from $1,000 to $25,000 providing exclusive benefits and access
2. Space Rental: Rental of museum spaces for private events including weddings, corporate meetings, cocktail receptions, and other occasions
3. Donations: Individual donations through ATH MÓVIL, PayPal, and direct contributions; includes emergency fund for artists established in 1997
4. Ticket Sales: Online ticket sales through Doubleknot.com for museum admission and special events
5. Sponsorships: Corporate sponsorships at various contribution levels providing exclusive benefits and visibility
6. Fundraising Events: Annual gala (Gala MAC), MAC Cena event, and other fundraising activities supporting exhibitions, education, and community programs

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Museo de Arte Contemporáneo de Puerto Rico (MAC) operates as a nonprofit contemporary art museum presenting rotating exhibitions, maintaining a permanent collection, and delivering community-based programs (MAC en el Barrio), educational initiatives (MAC Educa), an audiovisual unit (LA 18), and a research Documentation Center focused on Puerto Rican, Caribbean, and Latin American contemporary art. It also generates revenue through venue rentals, memberships, sponsorships, donations, an annual fundraising gala, and a gift shop.

Product overview

The Museo de Arte Contemporáneo de Puerto Rico (MAC) operates as a nonprofit contemporary art museum serving as Puerto Rico's primary institution for contemporary art from Puerto Rico, the Caribbean, Latin America, and their diasporas. The institution offers a unified portfolio of interconnected programs including rotating exhibitions in its gallery spaces, the permanent collection, community-based programs through MAC en el Barrio, educational initiatives via MAC Educa, the audiovisual unit, the Centro de Documentación for research, public art commissions, event programming, space rentals, membership/sponsorship tiers, annual galas, and an emergency fund for artists. The museum is housed in the historic Rafael María de Labra building and functions as a laboratory for contemporary art creation and production, an educational resource, and a tool for social equity and transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibiciones (Exhibitions) Rotating contemporary art exhibitions featuring Puerto Rican, Caribbean, Latin American artists and their diasporas, presented in the museum's gallery spaces for visitors.
• MAC en el Barrio Community cultural equity program that commissions public art and facilitates collective creative processes directly within underserved communities in Santurce, Río Piedras, Guaynabo, and Cataño.
• MAC Educa (Education Programs) Educational programs and resources for K-12 and higher education students and teachers, including workshops, school tours, and educational materials related to contemporary art.
• Unidad Audiovisual (LA 18) Audiovisual unit that documents museum activities, produces video content, and operates the LA 18 audiovisual program.
• Centro de Documentación Documentation center housing one of the most important bibliographic collections on Puerto Rican art, providing research support and managing collections including the Association of Women Artists of Puerto Rico, Michelle Marxuach Collection, and Ernesto Pujol Collection.
• Colección Permanente The museum's permanent collection featuring works by Puerto Rican, Caribbean, and Latin American artists across various mediums.
• Comisiones Artísticas Public art commissions program enabling interdisciplinary works created directly in communities through collaborative creative processes.
• Eventos y Calendario Museum event programming including concerts, performances, film screenings, talks, and live creation activities.
• Alquiler de Espacio (Space Rental) Rental of museum spaces for corporate events, cocktail receptions, weddings, corporate lunches, dinners, and other private occasions with full event coordination.
• Membresías y Patrocinio Membership programs and corporate sponsorship tiers (Amigxs, Benefactor, Mecenas, Legado) ranging from $1,000 to $25,000 annually, offering exclusive benefits and supporting museum operations.
• Gala MAC Annual fundraising gala supporting the museum's Exhibitions, Education, and Community Programs, featuring honored guests, cocktails, and dinner.
• Fondo de Emergencia para Artistas Emergency fund providing financial assistance to local artists in cases of emergency and temporary need.
• Oficina de Prensa (Press Office) Online press office providing journalists with press releases, archival materials, exhibition documents, and images.
• Tienda MAC (Museum Gift Shop) Museum gift shop offering art-related merchandise.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Instituto Internacional de Dasonomía Tropical (IITF) del Servicio Forestal de Estados UnidoscoreStrategic or Co-development PartnerPartnership for POETIC SCIENCE project, an interdisciplinary initiative combining science and art to celebrate Earth and protected wilderness areas, including a residency at El Bosque Nacional El Yunque.
• Aldo Leopold Wilderness Research InstitutecoreStrategic or Co-development PartnerCollaborated on POETIC SCIENCE project involving artistic residencies in wilderness ecosystems.
• Colorado Art RanchcoreStrategic or Co-development PartnerPartner in POETIC SCIENCE project organizing artistic residencies in different ecosystems across the United States.
• Ocho Comunidades Aledañas al Caño Martín Peña (G-8)coreStrategic or Co-development PartnerCommunity alliance for MAC en el Barrio program, working on urban and environmental awareness initiatives since 2014.
• Northwestern UniversityminorStrategic or Co-development PartnerAcademic partner supporting MAC en el Barrio 2018 program edition.
• Americas SocietycoreStrategic or Co-development PartnerCollaborative partner for Trópico es Político exhibition presentation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aspen Art Museum: Mid-sized contemporary art museum with strong community programming, education, and event-rental revenue. Comparable in size, non-profit structure, and multi-channel diversification to MAC.
• Museo de Arte de Ponce: Puerto Rico's other major art museum, located in Ponce. Comparable in scale, mission, and funding model (non-profit with foundation and municipal support), serving the same Puerto Rican cultural ecosystem.
• Museo de Arte de Puerto Rico: Puerto Rico's largest art museum, also based in San Juan. Closest comparable institution by mission, geography, and audience, although MAPR covers broader art history rather than exclusively contemporary art.
• Museo del Barrio: New York-based museum focused on Latin American and Caribbean art and culture. Directly comparable in thematic focus on Latin American/Caribbean/Puerto Rican identity and community-based cultural programming.
• National Museum of Puerto Rican Arts and Culture: Chicago-based museum dedicated to Puerto Rican art and culture. Closely comparable cultural mission and audience focus, operating as a diaspora counterpart to MAC's island institution.
• Museum of Contemporary Art North Miami (MOCA): Mid-sized contemporary art museum with strong community engagement programming, comparable in size, mission, and non-profit operating model to MAC, though serving a different local population.

Broad incumbents

• Museo de Arte de Lima (MALI): Major Latin American art museum offering contemporary and historical programming. Provides a peer benchmark for institutional scale, multi-stream revenue model, and corporate/foundation fundraising.
• Museo Tamayo: Mexico City contemporary art museum with strong international curatorial programming. Comparable in contemporary art mission and corporate/foundation funding model, though at significantly larger scale.
• America's Society: Already a documented MAC partner (Trópico es Político exhibition). A larger hemispheric institution that commissions and presents contemporary Latin American art, providing scale and network benchmarks.

Emerging players

• Museo de Arte Contemporáneo de Caracas: Latin American contemporary art museum with comparable regional scope. Useful peer for benchmarking programming and operating model in Latin American contemporary art museum sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/museo-de-arte-contemporaneo-de-puerto-rico-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museo de Arte Contemporáneo de Puerto Rico (MAC)