Museu do Amanhã
Museu do Amanhã is Brazil's most visited public science museum, located at Praça Mauá in Rio de Janeiro, offering interactive multimedia exhibitions, education programs for school groups, corporate event venue rental, and cultural programming funded through tickets, public funds, and corporate sponsorships.
- Company typePrivate
- Founded2015
- HeadquartersRio de Janeiro, RJ, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Museu do Amanhã does
Museu do Amanhã is a non-profit public science museum located at Praça Mauá in Rio de Janeiro's revitalized Port Zone, owned by the Prefeitura da Cidade do Rio de Janeiro and operated under a management contract (Contrato de Gestão) by IDG (Instituto de Desenvolvimento e Gestão). Opened in December 2015 and designed by Spanish architect Santiago Calatrava, the 15,000 m² interior and 30,000 m² exterior facility is the most visited museum in Brazil, serving tourists, local residents, school groups (with a 40,000-per-year Education program capacity), and corporate event clients. Its core product is the permanent multimedia exhibition 'Do Cosmos a Nós', structured in five areas (Cosmos, Terra, Onde Estamos?, Amanhãs, Nós) with 40+ interactive experiences delivered via 360° projection domes, 7-meter audiovisual cubes, 10-meter interactive totems, and origami-style installations, available in Portuguese, Spanish, and English. Complementary offerings include temporary exhibitions (e.g., 'Síntese – Arte e Tecnologia' with Itaú Cultural), the Laboratório de Atividades do Amanhã innovation lab presented by Itaú, the Observatório do Amanh\u00e3 research platform, a UNESCO Chair in Futures Literacy, an artistic residency program, a collection of 8,000+ items, and the Escola de Ciências do Amanh\u00e3.
Revenue is generated through a diversified mix: ticket sales (R$40 full / R$20 half-price / R$10 promotional on the 10th of each month) via the Sympla platform; venue rental for corporate events across multiple premium spaces (Átrio 684 m², Auditório with 374-person capacity, Foyer, Observatório, External Arches, Espelho d'Água); on-site retail through the Loja, the Janela Livraria bookstore-café, and the Casa do Saulo restaurant; and a multi-pillar funding base comprising public investment and cultural incentive laws (Lei Rouanet, ICMS/RJ, direct municipal funds), private corporate sponsorship anchored by strategic sponsor Itaú and maintaining sponsors Shell and Instituto Cultural Vale, and individual donations. The museum sells free admission to over 20 categories including seniors 60+, public school teachers/students, neighborhood residents via the Vizinhos do Amanhã program, employees of major partners, and socially vulnerable groups, reflecting a social-inclusion mandate layered on top of the commercial model.
Museu do Amanhã firmographics
Firmographics- Name
- Museu do Amanhã
- Legal name
- Museu do Amanhã
- Website
- https://museudoamanha.org.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Museu do Amanhã is Brazil's most visited public science museum, located at Praça Mauá in Rio de Janeiro, offering interactive multimedia exhibitions, education programs for school groups, corporate event venue rental, and cultural programming funded through tickets, public funds, and corporate sponsorships.
- Ownership category
- akta.pro rank
Museu do Amanhã industry classification
Industry- Product category
- Science Museum
- NAICS
- Museums (712110), Museums, Historical Sites, and Similar Institutions (712)
- akta.pro primary industry
- Science & Technology Museums (THAJADAD)
- akta.pro secondary industry
- Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)
Keywords
Where Museu do Amanhã is headquartered
LocationHeadquarters
- HQ city
- Rio de Janeiro, RJ
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Museu do Amanhã business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Ticket Sales: The museum generates primary revenue from visitor ticket sales. Full admission is R$40 and half-price is R$20. Special promotional pricing of R$10 is offered on the 10th of each month.
- On-site Retail (Loja, Livraria e Café): Revenue from the museum shop (Loja) selling curated objects reflecting the museum's identity, a bookstore-café (Livraria e Café) operated by Janela Livraria, and a restaurant (Restaurante) operated by Casa do Saulo.
- Corporate Event Venue Rental: Spaces including the Átrio (684 m²), Auditório (up to 374 people), Foyer (232 m²), Observatório (50 people capacity), External Arches (785 m²), and Espelho D'Água are rented for corporate events, receptions, and lectures.
- Public Funding and Cultural Incentive Laws: Funded through Lei Rouanet (Federal), ICMS/RJ (State), direct municipal funds, and private sponsorship. Three pillars: public investment/cultural incentive laws, private sponsorship, and individual donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full Price Adult Admission |
| One time/ perpetual license | Pay-as-you-go | Half-Price Admission |
| One time/ perpetual license | Pay-as-you-go | Promotional Day-10 Admission |
| One time/ perpetual license | Pay-as-you-go | Free Admission Categories |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Museu do Amanhã product offering
Product offeringCore offering
Museu do Amanhã is a science and future-oriented museum located at Praça Mauá in Rio de Janeiro's revitalized Port Zone. It operates a permanent multimedia exhibition "Do Cosmos a Nó
Product overview
Museu do Amanhã is a science and future-oriented museum managed by IDG (Instituto de Desenvolvimento e Gestão), offering a core permanent exhibition (Do Cosmos a Nós) along with multiple integrated services and programs. The museum provides visitor amenities including a shop, bookstore and café, and restaurant, alongside educational programs, an innovation laboratory, temporary exhibitions, a collection archive, event spaces for corporate rentals, and the UNESCO Chair in Futures Literacy. The offering functions as a unified cultural destination that combines permanent and temporary exhibitions with educational, research, and community engagement programs.
Differentiator
Problem solved
Functional benefit
Brands
- Laboratório de Atividades do Amanhã (LAA): Innovation laboratory platform dedicated to experimentation and convergence of arts, science and technology.
- Observatório do Amanhã
- Escola de Ciências do Amanhã
- Do Cosmos a Nós
Products and services
- Do Cosmos a Nós (Main Permanent Exhibition) The main permanent exhibition of the museum, structured in five multimedia narrative areas (Cosmos, Earth, Where Are We?, Tomorrows, and Us) with over 40 interactive experiences available in Portuguese, Spanish, and English. Designed for general visitors, tourists, and school groups.
- Temporary Exhibitions (Exposições Temporárias) Rotating temporary exhibitions covering art, technology, science, environment, and social issues, complementing the permanent exhibition. Includes the upcoming 'Amanhã 10 anos' anniversary exhibition.
- Síntese – Arte e Tecnologia (Temporary Exhibition) Temporary exhibition conceived by Itaú Cultural featuring 12 works from the Itaú Collection of Art and Technology, exploring dialogues between humans, nature, and technology in the context of climate emergency.
- Amanhã 10 Anos (10th Anniversary Exhibition) 10th anniversary exhibition running from November 2025 to November 2026, featuring a retrospective of major milestones, numbers, and stories from the museum's decade of operation.
- Education Program (Programa de Educação) Educational program with capacity for 40,000 visitors annually, offering mediated visits, educational activities, and thematic discussions for school groups and visitors about the museum's exhibits and themes.
- Corporate Event Venue Rental (Espaços para Eventos) Corporate event rental services offering the Átrio (684.15 m²), Arcos Externos (785 m²), Auditório (capacity 374 people), Foyer (232 m²), Observatório (capacity 50 people), and Espelho D'Água outdoor space with views of Guanabara Bay for corporate events, receptions, lectures, and product launches.
- Loja (Museum Shop) A curated gift shop offering objects inspired by science, sustainability, coexistence, and future themes that extend the visitor experience. Accepts PIX, debit/credit cards, and up to 3x interest-free for purchases above R$150.
- Livraria e Café (Bookstore and Café) Combined bookstore and café operated by Janela Livraria, offering books, a children's area (Janelinha) with books and playful structures, located in the museum's atrium.
- Casa do Saulo (Restaurant) On-site restaurant operated by Casa do Saulo, offering Amazonian elements mixed with cuisines from other regions of Brazil. Open Thursday to Tuesday, 11am to 6pm.
- Laboratório de Atividades do Amanhã (Innovation Laboratory) Experimentation and prototyping area dedicated to the convergence of knowledge, exploring emerging technologies like AI, robotics, biotechnology, 3D printing, and IoT. Presented by Itaú.
Quantifiable outcome
- Most visited museum in Brazil
- +3 more outcomes
Companies that use Museu do Amanhã
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Museu do Amanhã technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Museu do Amanhã partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship, core and minor.
- ItaúflagshipItaú is the strategic sponsor (patrocínio estratégico) and presenting sponsor of the Laboratory of Activities of the Museu do Amanhã (LAA). Itaú Cultural also partnered on the 'Síntese – Arte e Tecnologia' temporary exhibition featuring works from the Itaú Collection of Art and Technology.
- ShellcoreShell is a maintaining sponsor (mantenedor) of the Museu do Amanhã.
- Instituto Cultural ValecoreInstituto Cultural Vale is a maintaining sponsor (mantenedor) of the Museu do Amanhã. Additionally, Vale is a presenting sponsor of the main exhibition 'Do Cosmos a Nós'.
- MotivacoreMotiva is a maintaining sponsor (mantenedor) of the Museu do Amanhã.
- IBMcoreIBM is a sponsoring partner (patrocínio) providing technology support, and its employees receive free museum admission with one companion.
- Grupo GlobocoreGrupo Globo is a strategic partner (parceria estratégica) providing media and marketing support.
- Aguas do RiominorAguas do Rio is a co-sponsoring partner (copatrocínio) of the museum.
- HeinekenminorHeineken is a co-sponsoring partner (copatrocínio) of the museum.
- Saint-GobainminorSaint-Gobain is a co-sponsoring partner (copatrocínio) of the museum.
- IDG (Instituto de Desenvolvimento e Gestão)flagshipIDG (Instituto de Desenvolvimento e Gestão) manages the Museu do Amanhã as a public facility of the City of Rio de Janeiro. IDG handles operational management, governance, and compliance.
- Fundação Roberto MarinhocoreFundação Roberto Marinho is a co-conceiver (concepção) of the Museu do Amanhã, contributing to its founding vision and ongoing development.
- Prefeitura do Rio de JaneiroflagshipThe City of Rio de Janeiro owns the Museu do Amanhã as a public facility and is both a co-conceiver (concepção) and provides ongoing municipal funding through ISS and direct budget.
- Ministério da CulturacoreThe Brazilian Ministry of Culture (Ministério da Cultura) is a key institutional supporter (realização) of the museum, including through Lei Rouanet cultural incentive program.
- UNESCOflagshipUNESCO has established a Chair in Planetary Well-being and Regenerative Anticipation (Cátedra UNESCO) at the Museu do Amanhã, within the field of Futures Literacy. The chair is a result of partnership between UNESCO, the museum, and UFRJ.
- British CouncilcoreThe British Council partners with the museum on the Inspira Ciência educational program and the online introductory journey (Jornada Introdutória) for teachers, as part of the Newton Fund.
- CNPqminorCNPq (National Council for Scientific and Technological Development) is a special project partner (projetos especiais) of the museum.
- BloombergminorBloomberg provides support (apoio) to the Museu do Amanhã.
- ENGIEminorENGIE is a supporting partner (apoio) and provides sponsorship for the 'Entre Museus' social mobilization project.
- B3minorB3 (stock exchange) is a supporting partner (apoio) and its employees receive free museum admission with one companion.
- GlobominorGlobo employees receive free museum admission with one companion. Additionally, Globo News is a content partner for the main exhibition.
- Itaú CulturalcoreItaú Cultural conceived and curates the 'Síntese – Arte e Tecnologia' exhibition featuring works from the Itaú Collection of Art and Technology, curated by Leno Veras.
- BTG PactualminorBTG Pactual provides support (apoio) to the main exhibition 'Do Cosmos a Nós'.
- GalpminorGalp is the sponsor (patrocínio) of the 'Amanhã 10 anos' exhibition celebrating the museum's 10th anniversary.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Museu do Amanhã competitors and assessment
Company assessmentBroad incumbents
- Pinacoteca de São Paulo: A major São Paulo-based cultural institution comparable to Museu do Amanhã in scale, public relevance, and institutional sponsorship model. Both institutions share Brazilian museum demographics, sponsor networks, and educational programming.
- MASP: Museu de Arte de São Paulo is one of Brazil's most important cultural institutions and a major peer in the Brazilian museum sector. While primarily an art museum rather than a science museum, it competes for the same donor, sponsor, visitor, and corporate-event audiences as Museu do Amanhã.
- California Academy of Sciences: A global flagship science institution combining research, education, and immersive exhibits in a signature architectural building. Comparable to Museu do Amanhã in blending science-driven content, iconic architecture, and education-first programming.
- Centro Cultural Banco do Brasil (CCBB): Major Brazilian cultural venue operated by Banco do Brasil that combines temporary exhibitions, educational programming, and venue rental — directly comparable to Museu do Amanhã's multi-vertical cultural venue model including Arcos Externos, Auditório, and corporate event spaces.
Direct peers
- Inhotim: Brazil's largest contemporary open-air museum combining art, botany, and science. Compares directly to Museu do Amanhã as a flagship Brazilian cultural institution pairing immersive experiences with strong educational programming and international recognition.
- Computer History Museum: Mountain View-based museum dedicated to computing and technology history with interactive exhibits. Comparable to Museu do Amanhã's tech-forward exhibition approach, AV-totem and cube installations, and focus on humanity's scientific trajectory.
- SESI Lab: Brazilian science and technology museum operated by SESI with interactive exhibits and educational programming. It is the closest direct science-museum peer inside Brazil to Museu do Amanhã's STEM education and tech-installation focus.
- Exploratorium: San Francisco-based interactive science museum with hands-on exhibits focused on science, perception, and the natural world. Highly comparable to Museu do Amanhã's interactive science and futures-oriented exhibition model, multilingual content delivery, and the integration of art, science and technology in curatorial approach.
- MAM Rio: Museum of Modern Art in Rio de Janeiro, a direct local museum peer sharing city-level audiences (tourists, residents, schools) and the same Rio cultural-event ecosystem. MAM Rio employees/associates have reciprocal free-entry benefits with Museu do Amanhã, reflecting direct audience overlap.
Others
- Fundação Roberto Marinho: Brazilian cultural foundation that is both a co-conceiver of Museu do Amanhã and a comparable large-scale operator of cultural and educational programming in Brazil — a strategic ecosystem partner and adjacent institutional operator.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Museu do Amanhã social profiles
Digital presenceMuseu do Amanhã financial estimates
Financial estimateRevenue estimate
Valuation estimate
Museu do Amanhã leadership team
Management profileNumber of profiles
Profiles7 records
Museu do Amanhã funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Museu do Amanhã M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Museu do Amanhã
What does Museu do Amanhã do?
Museu do Amanhã is a science and future-oriented museum located at Praça Mauá in Rio de Janeiro's revitalized Port Zone. It operates a permanent multimedia exhibition "Do Cosmos a Nó
Is Museu do Amanhã a public or private company?
Museu do Amanhã is a private company. It is classified as state government owned and is currently operating.
When was Museu do Amanhã founded?
Museu do Amanhã was founded in 2015. It employs 101 to 250 people.
Where is Museu do Amanhã based?
Museu do Amanhã is headquartered in Rio de Janeiro, RJ, Brazil, in the Latin America region.
How does Museu do Amanhã make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are on-site Retail (Loja, Livraria e Café), corporate Event Venue Rental and public Funding and Cultural Incentive Laws.
Who are Museu do Amanhã's main competitors?
Broad incumbents on record are Pinacoteca de São Paulo, MASP, California Academy of Sciences and Centro Cultural Banco do Brasil (CCBB). Direct peers are Inhotim, Computer History Museum, SESI Lab, Exploratorium and MAM Rio. Fundação Roberto Marinho is listed as an others.
Does Museu do Amanhã have an API?
No public API is recorded for Museu do Amanhã.
What industry is Museu do Amanhã in?
Museu do Amanhã's product category is Science Museum. Its primary akta.pro industry code is THAJADAD, Science & Technology Museums, with a secondary code of THAJADAJ, Cultural Centers & Multidisciplinary Arts Institutions. Its NAICS code is 712110.