Museu do Amanhã

What Museu do Amanhã does

Museu do Amanhã is a non-profit public science museum located at Praça Mauá in Rio de Janeiro's revitalized Port Zone, owned by the Prefeitura da Cidade do Rio de Janeiro and operated under a management contract (Contrato de Gestão) by IDG (Instituto de Desenvolvimento e Gestão). Opened in December 2015 and designed by Spanish architect Santiago Calatrava, the 15,000 m² interior and 30,000 m² exterior facility is the most visited museum in Brazil, serving tourists, local residents, school groups (with a 40,000-per-year Education program capacity), and corporate event clients. Its core product is the permanent multimedia exhibition 'Do Cosmos a Nós', structured in five areas (Cosmos, Terra, Onde Estamos?, Amanhãs, Nós) with 40+ interactive experiences delivered via 360° projection domes, 7-meter audiovisual cubes, 10-meter interactive totems, and origami-style installations, available in Portuguese, Spanish, and English. Complementary offerings include temporary exhibitions (e.g., 'Síntese – Arte e Tecnologia' with Itaú Cultural), the Laboratório de Atividades do Amanhã innovation lab presented by Itaú, the Observatório do Amanh\u00e3 research platform, a UNESCO Chair in Futures Literacy, an artistic residency program, a collection of 8,000+ items, and the Escola de Ciências do Amanh\u00e3.

Revenue is generated through a diversified mix: ticket sales (R$40 full / R$20 half-price / R$10 promotional on the 10th of each month) via the Sympla platform; venue rental for corporate events across multiple premium spaces (Átrio 684 m², Auditório with 374-person capacity, Foyer, Observatório, External Arches, Espelho d'Água); on-site retail through the Loja, the Janela Livraria bookstore-café, and the Casa do Saulo restaurant; and a multi-pillar funding base comprising public investment and cultural incentive laws (Lei Rouanet, ICMS/RJ, direct municipal funds), private corporate sponsorship anchored by strategic sponsor Itaú and maintaining sponsors Shell and Instituto Cultural Vale, and individual donations. The museum sells free admission to over 20 categories including seniors 60+, public school teachers/students, neighborhood residents via the Vizinhos do Amanhã program, employees of major partners, and socially vulnerable groups, reflecting a social-inclusion mandate layered on top of the commercial model.

Name

Museu do Amanhã

Legal name

Museu do Amanhã

Website

https://museudoamanha.org.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Museu do Amanhã is Brazil's most visited public science museum, located at Praça Mauá in Rio de Janeiro, offering interactive multimedia exhibitions, education programs for school groups, corporate event venue rental, and cultural programming funded through tickets, public funds, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Science Museum

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industry

Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)

Keywords

• Science museum exhibits
• Interactive multimedia installations
• Museum educational programs
• Cultural venue rentals
• Public museum operations

Headquarters

HQ city

Rio de Janeiro, RJ

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ticket Sales: The museum generates primary revenue from visitor ticket sales. Full admission is R$40 and half-price is R$20. Special promotional pricing of R$10 is offered on the 10th of each month.
2. On-site Retail (Loja, Livraria e Café): Revenue from the museum shop (Loja) selling curated objects reflecting the museum's identity, a bookstore-café (Livraria e Café) operated by Janela Livraria, and a restaurant (Restaurante) operated by Casa do Saulo.
3. Corporate Event Venue Rental: Spaces including the Átrio (684 m²), Auditório (up to 374 people), Foyer (232 m²), Observatório (50 people capacity), External Arches (785 m²), and Espelho D'Água are rented for corporate events, receptions, and lectures.
4. Public Funding and Cultural Incentive Laws: Funded through Lei Rouanet (Federal), ICMS/RJ (State), direct municipal funds, and private sponsorship. Three pillars: public investment/cultural incentive laws, private sponsorship, and individual donations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Museu do Amanhã is a science and future-oriented museum located at Praça Mauá in Rio de Janeiro's revitalized Port Zone. It operates a permanent multimedia exhibition "Do Cosmos a Nó

Product overview

Museu do Amanhã is a science and future-oriented museum managed by IDG (Instituto de Desenvolvimento e Gestão), offering a core permanent exhibition (Do Cosmos a Nós) along with multiple integrated services and programs. The museum provides visitor amenities including a shop, bookstore and café, and restaurant, alongside educational programs, an innovation laboratory, temporary exhibitions, a collection archive, event spaces for corporate rentals, and the UNESCO Chair in Futures Literacy. The offering functions as a unified cultural destination that combines permanent and temporary exhibitions with educational, research, and community engagement programs.

Differentiator

Problem solved

Functional benefit

Brands

• Laboratório de Atividades do Amanhã (LAA): Innovation laboratory platform dedicated to experimentation and convergence of arts, science and technology.
• Observatório do Amanhã
• Escola de Ciências do Amanhã
• Do Cosmos a Nós

Products and services

• Do Cosmos a Nós (Main Permanent Exhibition) The main permanent exhibition of the museum, structured in five multimedia narrative areas (Cosmos, Earth, Where Are We?, Tomorrows, and Us) with over 40 interactive experiences available in Portuguese, Spanish, and English. Designed for general visitors, tourists, and school groups.
• Temporary Exhibitions (Exposições Temporárias) Rotating temporary exhibitions covering art, technology, science, environment, and social issues, complementing the permanent exhibition. Includes the upcoming 'Amanhã 10 anos' anniversary exhibition.
• Síntese – Arte e Tecnologia (Temporary Exhibition) Temporary exhibition conceived by Itaú Cultural featuring 12 works from the Itaú Collection of Art and Technology, exploring dialogues between humans, nature, and technology in the context of climate emergency.
• Amanhã 10 Anos (10th Anniversary Exhibition) 10th anniversary exhibition running from November 2025 to November 2026, featuring a retrospective of major milestones, numbers, and stories from the museum's decade of operation.
• Education Program (Programa de Educação) Educational program with capacity for 40,000 visitors annually, offering mediated visits, educational activities, and thematic discussions for school groups and visitors about the museum's exhibits and themes.
• Corporate Event Venue Rental (Espaços para Eventos) Corporate event rental services offering the Átrio (684.15 m²), Arcos Externos (785 m²), Auditório (capacity 374 people), Foyer (232 m²), Observatório (capacity 50 people), and Espelho D'Água outdoor space with views of Guanabara Bay for corporate events, receptions, lectures, and product launches.
• Loja (Museum Shop) A curated gift shop offering objects inspired by science, sustainability, coexistence, and future themes that extend the visitor experience. Accepts PIX, debit/credit cards, and up to 3x interest-free for purchases above R$150.
• Livraria e Café (Bookstore and Café) Combined bookstore and café operated by Janela Livraria, offering books, a children's area (Janelinha) with books and playful structures, located in the museum's atrium.
• Casa do Saulo (Restaurant) On-site restaurant operated by Casa do Saulo, offering Amazonian elements mixed with cuisines from other regions of Brazil. Open Thursday to Tuesday, 11am to 6pm.
• Laboratório de Atividades do Amanhã (Innovation Laboratory) Experimentation and prototyping area dedicated to the convergence of knowledge, exploring emerging technologies like AI, robotics, biotechnology, 3D printing, and IoT. Presented by Itaú.

Quantifiable outcome

• Most visited museum in Brazil
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• ItaúflagshipStrategic or Co-development PartnerItaú is the strategic sponsor (patrocínio estratégico) and presenting sponsor of the Laboratory of Activities of the Museu do Amanhã (LAA). Itaú Cultural also partnered on the 'Síntese – Arte e Tecnologia' temporary exhibition featuring works from the Itaú Collection of Art and Technology.
• ShellcoreStrategic or Co-development PartnerShell is a maintaining sponsor (mantenedor) of the Museu do Amanhã.
• Instituto Cultural ValecoreStrategic or Co-development PartnerInstituto Cultural Vale is a maintaining sponsor (mantenedor) of the Museu do Amanhã. Additionally, Vale is a presenting sponsor of the main exhibition 'Do Cosmos a Nós'.
• MotivacoreStrategic or Co-development PartnerMotiva is a maintaining sponsor (mantenedor) of the Museu do Amanhã.
• IBMcoreTechnology or IntegrationIBM is a sponsoring partner (patrocínio) providing technology support, and its employees receive free museum admission with one companion.
• Grupo GlobocoreGTM or Marketing PartnerGrupo Globo is a strategic partner (parceria estratégica) providing media and marketing support.
• Aguas do RiominorGTM or Marketing PartnerAguas do Rio is a co-sponsoring partner (copatrocínio) of the museum.
• HeinekenminorGTM or Marketing PartnerHeineken is a co-sponsoring partner (copatrocínio) of the museum.
• Saint-GobainminorGTM or Marketing PartnerSaint-Gobain is a co-sponsoring partner (copatrocínio) of the museum.
• IDG (Instituto de Desenvolvimento e Gestão)flagshipStrategic or Co-development PartnerIDG (Instituto de Desenvolvimento e Gestão) manages the Museu do Amanhã as a public facility of the City of Rio de Janeiro. IDG handles operational management, governance, and compliance.
• Fundação Roberto MarinhocoreStrategic or Co-development PartnerFundação Roberto Marinho is a co-conceiver (concepção) of the Museu do Amanhã, contributing to its founding vision and ongoing development.
• Prefeitura do Rio de JaneiroflagshipStrategic or Co-development PartnerThe City of Rio de Janeiro owns the Museu do Amanhã as a public facility and is both a co-conceiver (concepção) and provides ongoing municipal funding through ISS and direct budget.
• Ministério da CulturacoreStrategic or Co-development PartnerThe Brazilian Ministry of Culture (Ministério da Cultura) is a key institutional supporter (realização) of the museum, including through Lei Rouanet cultural incentive program.
• UNESCOflagshipStrategic or Co-development PartnerUNESCO has established a Chair in Planetary Well-being and Regenerative Anticipation (Cátedra UNESCO) at the Museu do Amanhã, within the field of Futures Literacy. The chair is a result of partnership between UNESCO, the museum, and UFRJ.
• British CouncilcoreStrategic or Co-development PartnerThe British Council partners with the museum on the Inspira Ciência educational program and the online introductory journey (Jornada Introdutória) for teachers, as part of the Newton Fund.
• CNPqminorStrategic or Co-development PartnerCNPq (National Council for Scientific and Technological Development) is a special project partner (projetos especiais) of the museum.
• BloombergminorGTM or Marketing PartnerBloomberg provides support (apoio) to the Museu do Amanhã.
• ENGIEminorGTM or Marketing PartnerENGIE is a supporting partner (apoio) and provides sponsorship for the 'Entre Museus' social mobilization project.
• B3minorGTM or Marketing PartnerB3 (stock exchange) is a supporting partner (apoio) and its employees receive free museum admission with one companion.
• GlobominorGTM or Marketing PartnerGlobo employees receive free museum admission with one companion. Additionally, Globo News is a content partner for the main exhibition.
• Itaú CulturalcoreStrategic or Co-development PartnerItaú Cultural conceived and curates the 'Síntese – Arte e Tecnologia' exhibition featuring works from the Itaú Collection of Art and Technology, curated by Leno Veras.
• BTG PactualminorGTM or Marketing PartnerBTG Pactual provides support (apoio) to the main exhibition 'Do Cosmos a Nós'.
• GalpminorGTM or Marketing PartnerGalp is the sponsor (patrocínio) of the 'Amanhã 10 anos' exhibition celebrating the museum's 10th anniversary.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pinacoteca de São Paulo: A major São Paulo-based cultural institution comparable to Museu do Amanhã in scale, public relevance, and institutional sponsorship model. Both institutions share Brazilian museum demographics, sponsor networks, and educational programming.
• MASP: Museu de Arte de São Paulo is one of Brazil's most important cultural institutions and a major peer in the Brazilian museum sector. While primarily an art museum rather than a science museum, it competes for the same donor, sponsor, visitor, and corporate-event audiences as Museu do Amanhã.
• California Academy of Sciences: A global flagship science institution combining research, education, and immersive exhibits in a signature architectural building. Comparable to Museu do Amanhã in blending science-driven content, iconic architecture, and education-first programming.
• Centro Cultural Banco do Brasil (CCBB): Major Brazilian cultural venue operated by Banco do Brasil that combines temporary exhibitions, educational programming, and venue rental — directly comparable to Museu do Amanhã's multi-vertical cultural venue model including Arcos Externos, Auditório, and corporate event spaces.

Direct peers

• Inhotim: Brazil's largest contemporary open-air museum combining art, botany, and science. Compares directly to Museu do Amanhã as a flagship Brazilian cultural institution pairing immersive experiences with strong educational programming and international recognition.
• Computer History Museum: Mountain View-based museum dedicated to computing and technology history with interactive exhibits. Comparable to Museu do Amanhã's tech-forward exhibition approach, AV-totem and cube installations, and focus on humanity's scientific trajectory.
• SESI Lab: Brazilian science and technology museum operated by SESI with interactive exhibits and educational programming. It is the closest direct science-museum peer inside Brazil to Museu do Amanhã's STEM education and tech-installation focus.
• Exploratorium: San Francisco-based interactive science museum with hands-on exhibits focused on science, perception, and the natural world. Highly comparable to Museu do Amanhã's interactive science and futures-oriented exhibition model, multilingual content delivery, and the integration of art, science and technology in curatorial approach.
• MAM Rio: Museum of Modern Art in Rio de Janeiro, a direct local museum peer sharing city-level audiences (tourists, residents, schools) and the same Rio cultural-event ecosystem. MAM Rio employees/associates have reciprocal free-entry benefits with Museu do Amanhã, reflecting direct audience overlap.

Others

• Fundação Roberto Marinho: Brazilian cultural foundation that is both a co-conceiver of Museu do Amanhã and a comparable large-scale operator of cultural and educational programming in Brazil — a strategic ecosystem partner and adjacent institutional operator.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/museudoamanha
• YouTubeyoutube.com/museudoamanha
• Facebookfacebook.com/museudoamanha
• LinkedInlinkedin.com/company/museu-do-amanh%C3%A3
• Instagraminstagram.com/museudoamanha
• TikToktiktok.com/@museudoamanha

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museu do Amanhã