Stiftung Museum Franz Gertsch

What Stiftung Museum Franz Gertsch does

Stiftung Museum Franz Gertsch is a Swiss non-profit foundation (Stiftung) that operates a single art museum in Burgdorf, canton of Bern, dedicated to the work and legacy of Swiss artist Franz Gertsch (1930-2022), a master of photorealistic painting and monumental woodcut. Founded in 2001, the foundation preserves and exhibits the Gertsch collection and serves a mixed audience of art tourists, local residents, school groups, art researchers, and cultural patrons. It operates with approximately 16 employees.

Name

Stiftung Museum Franz Gertsch

Legal name

Stiftung Museum Franz Gertsch

Website

https://museum-franzgertsch.ch

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Art Museum

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712), Art Dealers (459920)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

Keywords

• Art museum operations
• Contemporary art exhibitions
• Art education services
• Cultural event hosting
• Museum retail shop

Headquarters

HQ city

Burgdorf

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Museum Admissions: Entry fees charged to visitors with tiered pricing for adults, reduced rates, and free entry for children under 10 and school classes. Saturday offers reduced admission rates.
2. Artcafé Operations: On-site restaurant and café offering lunch menus (vegetarian and meat options from CHF 21.90), coffee and pastries, and weekend snacks. Kunst & Kulinarik special dining events at CHF 95 per person.
3. Museum Shop: Sells exhibition catalogs, posters, serigraphs, original woodcuts, edition prints, postcards, gift items, and concert tickets.
4. Museum Membership: Five-tier membership program: Einzel (CHF 100), Paar (CHF 150), Bronze (CHF 500), Silber (CHF 1,000), Gold (CHF 5,000). Provides donor benefits and exclusive access.
5. Event Rentals: Private event hosting including weddings, corporate events, and group workshops. Workshop pricing at CHF 220 including museum admission and materials.
6. Art Education Services: Guided tours, special tours, artist workshops, children's studio activities, and educational programs for schools and groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Stiftung Museum Franz Gertsch is a Swiss nonprofit art museum in Burgdorf dedicated to preserving and exhibiting the works of Swiss photorealist artist Franz Gertsch (1930–2022), spanning six decades of paintings and woodcuts. It operates a permanent collection alongside rotating contemporary art exhibitions, public guided tours, workshops, and educational programs. Commercial activities such as an on-site Artcafé, museum shop, event hosting, and a tiered membership program supplement the core cultural mission.

Product overview

Stiftung Museum Franz Gertsch operates as a single-site art museum dedicated to the works of Swiss photorealist artist Franz Gertsch (1930-2022) and contemporary art. The museum functions as a unified cultural institution offering core activities of exhibitions, art education, and collection stewardship, supplemented by commercial services including an on-site Artcafé, Kunst & Kulinarik dining experiences, event hosting, and a comprehensive online shop. The product portfolio centers on the museum experience itself, supported by Artcafé dining services, membership programs (Freund:innen with five tiers from CHF 100-5,000), and an e-commerce platform selling exhibition catalogues, original woodcuts, serigraphs, art editions (Silberblatt series), posters, and gift vouchers. The museum does not operate as a technology platform with API access or integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Artcafé: On-site café offering vegetarian and meat menus, coffee, pastries, and beverages
• Kunst & Kulinarik
• Freund:innen Museum Franz Gertsch

Products and services

• Museum Franz Gertsch Admissions & Exhibitions

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kunstmuseum BerncoreStrategic or Co-development Partner · 19 September 2026Co-organizer of the Franz Gertsch. Blow-Up retrospective exhibition. Kunstmuseum Bern hosts Part I (August 2026-January 2027) focusing on years 1956-2021, while Museum Franz Gertsch hosts Part II (September 2026-February 2027).
• Louisiana Museum of Modern ArtcoreStrategic or Co-development Partner · 19 September 2026Co-organizer of the Franz Gertsch. Blow-Up retrospective exhibition. Danish museum collaborating on international exhibition tour.
• Deichtorhallen HamburgcoreStrategic or Co-development Partner · 19 September 2026Co-organizer of the Franz Gertsch. Blow-Up retrospective exhibition. German exhibition hall participating in international exhibition collaboration.
• Kunsthalle DarmstadtminorStrategic or Co-development Partner · 21 March 2026Parallel exhibition on Robert Zandvliet showing March 29-August 30, 2026. Suggested by Bernhard Knaus Fine Art, Frankfurt am Main.
• Kunstsammlungen Kanton BernminorOthersCanton of Bern art collections providing long-term loans of Franz Gertsch works including 'Der grosse Spielmann' and 'O mein Papa' (both 1966).
• Kunstsammlungen Stadt BernminorOthersCity of Bern art collections providing long-term loans of Franz Gertsch works.
• Einwohnergemeinde BolligenminorOthersMunicipality of Bolligen providing long-term loan of 'Paar' (1968) by Franz Gertsch.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Aargauer Kunsthaus: Regional Swiss art museum in Aarau with collection focus on Swiss art from the 18th century onward. Comparable in Swiss regional museum operations and educational programs, but broader in curatorial focus.
• Musée cantonal des Beaux-Arts: Cantonal fine arts museum in Lausanne, Switzerland. Comparable as a regional Swiss public art museum with rotating exhibitions and educational programming, but with a broader multi-artist focus.

Broad incumbents

• Kunstmuseum Basel: Publicly-owned Swiss art museum with one of the oldest public art collections in the world. Comparable in Swiss art-museum operations, membership, and education, but multi-artist and far larger in scale.
• Musée National d'Art Moderne, Centre Pompidou: France's flagship modern and contemporary art museum. Comparable in organizing international retrospectives and publishing exhibition catalogs, but at vastly larger institutional scale and broader curatorial scope.
• Kunstmuseum Bern: Major Swiss fine art museum and co-organizer of the Blow-Up retrospective. Overlaps in curatorial activity and art-historical content, but operates across many artists and movements rather than a monographic focus.
• Louisiana Museum of Modern Art: Major Danish museum of modern and contemporary art and co-organizer of the Blow-Up retrospective. Comparable as a partner institution with strong international exhibition programming, though operating at significantly larger scale and with a broader collection.
• Kunsthaus Zürich: One of Switzerland's largest art museums, with extensive collections across movements. Comparable as a Swiss art institution with strong membership and educational programming, but operates at materially larger scale and broader curatorial scope.

Direct peers

• Fondation Beyeler: Riehen/Basel art museum featuring a major private collection combined with rotating exhibitions. Comparable in combining curated exhibitions with a hospitality and retail offering, museum-shop commerce, and membership-style patron programs, though at significantly larger scale.
• Zentrum Paul Klee: Bern-based museum dedicated to Swiss artist Paul Klee (1879–1940). The most direct comparable — a single-artist Swiss museum with curatorial depth, similar footprint, and a comparable mix of permanent collection, rotating exhibitions, education, and on-site hospitality.
• Kirchner Museum Davos: Swiss single-artist museum dedicated to German Expressionist Ernst Ludwig Kirchner. Closely comparable in scope: a focused monographic museum for a 20th-century artist, with rotating exhibitions, art education, and a small operating team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mfranzgertsch
• Facebookfacebook.com/museumfranzgertsch
• Instagraminstagram.com/museumfranzgertsch
• LinkedInlinkedin.com/company/museum-franz-gertsch-stiftung-willy-michel

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Stiftung Museum Franz Gertsch