Museumtijdschrift
Museumtijdschrift is a privately held Dutch publisher that produces the Netherlands' largest art magazine, an exhibition agenda app, and the Museumtijdschrift+ digital tier, serving Dutch museum visitors and museums with subscriptions, advertising, and bundled cultural packages.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Museumtijdschrift does
Museumtijdschrift is a privately held Dutch publishing company headquartered in Amsterdam that operates the self-described largest art magazine in the Netherlands (het grootste kunsttijdschrift van Nederland). Its core product is a print magazine published eight times per year covering Dutch museum exhibitions across art, heritage and design, supported by a dedicated mobile app on iOS and Android that surfaces what the company positions as the most complete Dutch exhibition agenda, covering all twelve Dutch provinces and extending into Belgium, Germany, France and the UK.
The company runs a platform-plus-products model. Beyond the main print magazine, Museumtijdschrift+ offers a €18.50 digital subscription with video, podcasts and articles, and Museumtijdschrift Jong targets a younger audience. Subscription tiers range from a €33.50 three-issue trial to a €193 two-year bundle with welcome gift books; gift subscriptions, individual issues, collector binders and bundled museum-experience packages round out the catalog. Distribution is direct-to-consumer via the company's own e-commerce site and mobile apps, supplemented by a third-party subscription manager, Abonnementenland, and a B2B pathway ("Voor musea") that lets museums and galleries buy advertising and list exhibitions.
Revenue mechanics are split across subscription recurring streams, single-issue sales, advertising, and bundled packages. Editor-in-chief Jeroen Junte leads a 15-person team. The company annually administers the Museumtijdschrift Tentoonstellingsprijs, a €10,000 public-vote exhibition prize whose 2025 edition drew 17,000+ voters, with Cultuurfonds providing the jury chair and Kunsthal Rotterdam hosting the ceremony. VriendenLoterij serves as an exclusive discount-bundle partner, and the company operates active social channels on X, Facebook and Instagram alongside a weekly email newsletter.
Museumtijdschrift firmographics
Firmographics- Name
- Museumtijdschrift
- Legal name
- Museumtijdschrift
- Website
- https://museumtijdschrift.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Museumtijdschrift is a privately held Dutch publisher that produces the Netherlands' largest art magazine, an exhibition agenda app, and the Museumtijdschrift+ digital tier, serving Dutch museum visitors and museums with subscriptions, advertising, and bundled cultural packages.
- Ownership category
- akta.pro rank
Museumtijdschrift industry classification
Industry- Product category
- Consumer Magazine Publishing
- NAICS
- Libraries and Archives (51921)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Art Museums (THAJADAA)
Keywords
Where Museumtijdschrift is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Museumtijdschrift business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print Magazine Subscriptions: Annual and two-year print subscriptions with various discount tiers, including welcome gifts such as books. The magazine publishes 8 issues per year and offers trial subscriptions (3 issues).
- Digital Subscriptions: Museumtijdschrift+ digital subscription offering enhanced content including video, podcasts, and articles. Priced at €18.50.
- Single Issues: Individual magazine issues sold through the online shop and physical distribution.
- Advertising: Museumtijdschrift offers advertising opportunities for museums and galleries through dedicated 'Voor musea' (For museums) section.
- Products and Bundles: Sale of binders (verzamelband) for collecting issues, and arrangement packages combining subscriptions with books and other items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Two-year subscription + book 'De wereld van Gerard van Honthorst' |
| Subscription | Annual | One-year subscription + book 'Mode van alle kanten' |
| Subscription | Annual | Annual subscription with discount |
| Subscription | Multi-year contract | Two-year subscription with discount |
| Subscription | Pay-as-you-go | Trial subscription - 3 issues |
| Subscription | Monthly | Museumtijdschrift+ digital subscription |
| Subscription | Pay-as-you-go | Gift short-term subscription - 3 issues |
| Subscription | Annual | Gift annual subscription - 8 issues |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Museumtijdschrift product offering
Product offeringCore offering
Museumtijdschrift is a Dutch print and digital magazine publisher that produces the largest art magazine in the Netherlands, published 8 times per year and covering exhibitions across art, heritage, and design. The company sells annual and multi-year subscriptions, individual issues, gift subscriptions, a digital subscription tier (Museumtijdschrift+), a youth edition (Museumtijdschrift Jong), collector binders, and bundled museum-experience packages, supplemented by iOS/Android mobile apps for browsing the exhibition agenda.
Product overview
Museumtijdschrift is het grootste kunsttijdschrift (art magazine) van Nederland, operating as a print and digital publishing company with a platform-plus-products model. The core offering is the main Museumtijdschrift magazine (published 8 times yearly), complemented by the digital Museumtijdschrift+ subscription (featuring video, podcast, and articles), the youth edition Museumtijdschrift Jong, and various subscription tiers (annual, two-year, trial, gift). Additional revenue streams include individual issues, collector binders, and bundled museum experience packages. The company also offers a mobile app for the exhibition agenda available on iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Museumtijdschrift Print Magazine Flagship print art magazine published 8 times per year covering Dutch museum exhibitions across art, heritage, and design, sold via annual, two-year, trial, and gift subscriptions for individual museum visitors.
- Museumtijdschrift+ Digital Subscription Standalone digital subscription priced at €18.50 providing enhanced content including video, podcasts, and long-form articles for individual readers seeking digital-only access.
- Museumtijdschrift Jong Youth-tailored edition of the magazine available as annual (8 issues) or half-year (4 issues) subscription, designed for younger readers.
- Individual Magazine Issues Single back-issue and current-issue magazine purchases with free shipping, available through the online shop for non-subscribers.
- Verzamelband (Collector Binder) Physical collector's binder for organizing and archiving magazine issues, sold as an accessory to subscribers.
- Arrangementen (Bundled Packages) Bundled packages combining magazine subscriptions with museum visits, lectures, tours, or welcome-gift books such as 'De wereld van Gerard van Honthorst' or 'Mode van alle kanten'.
- Museumtijdschrift Tentoonstellingsagenda App Mobile application providing searchable access to the most complete exhibition agenda in the Netherlands, available on Google Play and the Apple App Store.
Quantifiable outcome
- 17,000+ votes cast in annual exhibition prize
Companies that use Museumtijdschrift
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Museumtijdschrift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Museumtijdschrift partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Kunsthal RotterdamcoreKunsthal Rotterdam serves as the venue for the annual Museumtijdschrift Tentoonstellingsprijs award ceremony. The partnership provides a prestigious setting for recognizing outstanding exhibitions in Dutch museums.
- CultuurfondsminorCathelijne Broers, director of Cultuurfonds, serves as jury chair for the Museumtijdschrift Tentoonstellingsprijs, providing industry credibility to the award.
- VriendenLoterijminorExclusive partnership offering discounted subscription bundles to VriendenLoterij VIP card holders at special rates.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Museumtijdschrift competitors and assessment
Company assessmentBroad incumbents
- Rijksmuseum: The Rijksmuseum is the Netherlands' national museum and one of Museumtijdschrift's most important content partners and advertising customers. As a major Anchor partner in the Dutch museum ecosystem, it represents both the supply of content and the demand for promotional reach.
- The Art Newspaper: The Art Newspaper is a leading international art publication covering museum news, exhibitions, and the art market. It overlaps with Museumtijdschrift's editorial coverage but operates at a global scale and serves a more professional/institutional audience.
- Volkskrant: Volkskrant is a major Dutch quality newspaper with extensive arts and culture coverage, including museum reviews and exhibition listings. While not a museum-focused publication, it competes for cultural-content attention and Dutch arts-advertising budget.
Emerging players
- Frieze: Frieze is a global contemporary art magazine covering exhibitions, art fairs, and the contemporary art market. It targets an art-curious audience similar to Museumtijdschrift's, with a more contemporary and international angle.
- Apollo Magazine: Apollo Magazine is an international art magazine covering exhibitions, auctions, and museum news. While not Dutch-focused, it targets the same sort of art-interested, museum-going readership and competes for premium exhibition coverage.
- Burlington Magazine: Burlington Magazine is a long-running British art history publication covering Western art, exhibitions, and museum acquisitions. It targets a more scholarly audience than Museumtijdschrift but is a comparable art-magazine competitor in the European market.
- Artforum: Artforum is one of the most influential contemporary art magazines, covering exhibitions, reviews, and art criticism. While it skews more contemporary and international than Museumtijdschrift, it serves overlapping audience interests in museum exhibitions and art criticism.
Direct peers
- Kunstbeeld: Kunstbeeld is a Dutch art magazine covering exhibitions, museums, and the visual arts in the Netherlands. It competes head-to-head with Museumtijdschrift for the same Dutch-speaking museum-going audience and the same advertising partners.
- Tableau: Tableau is a Dutch art magazine with a strong focus on Old Masters and Dutch Golden Age art museums. It is a direct competitor in the Dutch museum-magazine segment and competes for similar subscriber demographics and museum advertising budgets.
Others
- Visit Holland: Visit Holland is the Netherlands' official tourism marketing organization, providing exhibition and cultural event information across the country. While not a direct competitor (non-commercial), it competes indirectly for audience attention with free, authoritative Dutch cultural content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Museumtijdschrift social profiles
Digital presenceMuseumtijdschrift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Museumtijdschrift leadership team
Management profileNumber of profiles
Profiles1 record
Museumtijdschrift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Museumtijdschrift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Museumtijdschrift
What does Museumtijdschrift do?
Museumtijdschrift is a Dutch print and digital magazine publisher that produces the largest art magazine in the Netherlands, published 8 times per year and covering exhibitions across art, heritage, and design. The company sells annual and multi-year subscriptions, individual issues, gift subscriptions, a digital subscription tier (Museumtijdschrift+), a youth edition (Museumtijdschrift Jong), collector binders, and bundled museum-experience packages, supplemented by iOS/Android mobile apps for browsing the exhibition agenda.
Is Museumtijdschrift a public or private company?
Museumtijdschrift is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Museumtijdschrift founded?
Museumtijdschrift was founded in -1. It employs 11 to 50 people.
Where is Museumtijdschrift based?
Museumtijdschrift is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Museumtijdschrift make money?
Five revenue lines are on record. Print Magazine Subscriptions are the primary driver. The others are digital Subscriptions, single Issues, advertising and products and Bundles.
Who are Museumtijdschrift's main competitors?
Broad incumbents on record are Rijksmuseum, The Art Newspaper and Volkskrant. Emerging players are Frieze, Apollo Magazine, Burlington Magazine and Artforum. Direct peers are Kunstbeeld and Tableau. Visit Holland is listed as an others.
Does Museumtijdschrift have an API?
No public API is recorded for Museumtijdschrift.
What industry is Museumtijdschrift in?
Museumtijdschrift's product category is Consumer Magazine Publishing. Its primary akta.pro industry code is THAJADAA, Art Museums. Its NAICS code is 51921 and its SIC code is 2721.