Musgrave Hill Bowls Club

What Musgrave Hill Bowls Club does

Musgrave Hill Bowls Club, trading as Club Musgrave, is a private, member-based community bowls and hospitality club established in 1960 and located at 104 Musgrave Avenue in Southport, Gold Coast, Queensland, Australia. The club historically focused on lawn bowls and, under the 2024 rebrand to Club Musgrave, has repositioned itself as a multi-revenue entertainment destination while preserving the Musgrave Hill heritage brand identity.

The venue operates a diversified product set across five categories: bowls (social bowls, barefoot bowls, tournaments), food and beverage (Bistro 4215 with wood-fired pizzas and burgers, Cafe 4215, and a Sports Bar), gaming (poker machines, TAB, KENO, bingo, and an APL Poker tournament program), entertainment (live music Fri/Sat/Sun, DJ Bingo on Tuesdays, Star Karaoke, raffles), and venue hire (Rink 22, Main Lounge, Courtyard). A social membership is offered at A$10 per annum and a network of 21 club sponsors plus major sponsor GCCRE supports marketing and programming.

Revenue is generated from six streams: food and beverage sales, gaming transactions, recurring membership fees, function and venue hire, bowls activities, and raffles or promotions. Distribution is exclusively on-site via a single physical premises supplemented by direct venue hire bookings and a website-based booking channel built by Media Island. No public listing, external parent, venture capital, or private equity ownership is evidenced; the club operates as an independent member-owned Australian entity registered under ABN 17 717 793 799.

Name

Musgrave Hill Bowls Club

Legal name

Musgrave Hill Bowls Club

Website

https://musgravebowls.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Club Musgrave is a private member-based bowls and hospitality club in Southport, Gold Coast, offering lawn bowls, dining (Bistro 4215 and Cafe 4215), gaming (pokies, TAB, KENO), live entertainment, and venue hire for private functions. It serves local Gold Coast residents, visitors, and private event clients across six revenue streams.

Ownership category

akta.pro rank

Product category

Hospitality & Entertainment Venue

NAICS

Bowling Centers (71395), Cafeterias, Grill Buffets, and Buffets (722514), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Lawn bowls club
• Hospitality entertainment venue
• Food and beverage dining
• Community gaming venue
• Function venue hire

Headquarters

HQ city

Southport

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food & Beverage: On-site dining through Bistro 4215 (wood-fired pizzas, burgers), Cafe 4215, and Sports Bar with full service bar. Open daily for lunch and dinner. Revenue from food sales, alcoholic beverages, and mid-week specials.
2. Gaming: Revenue from poker machines (pokies), TAB (betting), and KENO gaming operations. Traditional club gaming income stream.
3. Membership Fees: Social membership offered at $10, providing access to club facilities, events, and member-only promotions including members draws.
4. Function & Venue Hire: Hiring out venues for private functions including Rink 22, Main Lounge, and Courtyard. Revenue from event bookings, corporate functions, and celebrations.
5. Bowls Activities: Revenue from social bowls, tournaments, barefoot bowls sessions, and bowls club participation.
6. Raffles & Promotions: Weekly raffles (meat tray raffles Wed, Fri, Sun), members draws, bingo, DJ Bingo, and spin & win promotions drive foot traffic and ancillary revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Musgrave Hill Bowls Club (Club Musgrave) is a community bowls club and hospitality venue in Southport, Gold Coast, offering food and beverage across Bistro 4215, Cafe 4215, and the Sports Bar; bowling activities including social bowls, barefoot bowls, and competitive tournaments; gaming operations comprising pokies, TAB, KENO, and APL Poker; live entertainment such as live music, bingo, raffles, and student nights; and function venue hire across Rink 22, the Main Lounge, and the Courtyard.

Product overview

Club Musgrave (formerly Musgrave Hill Bowls Club) operates as a single unified entertainment venue offering a diversified portfolio of hospitality and recreational services. The core offering centers on lawn bowls activities (social bowls, tournaments, and barefoot bowls) supplemented by food and beverage outlets (Bistro 4215, Cafe 4215, and Sports Bar), gaming machines and betting services (Pokies, TAB & KENO), and live entertainment (live music, DJ Bingo, Bingo Bonanza, raffles, and poker tournaments). The club also provides venue hire through multiple spaces (Rink 22, Main Lounge, Courtyard) for functions and events. A membership program supports member engagement with benefits and exclusive events. The products function together as an integrated leisure destination where members and guests can dine, play bowls, gamble, and attend entertainment events in a single location.

Differentiator

Problem solved

Functional benefit

Brands

• Bistro 4215: Laid-back dining experience featuring wood-fired pizzas and burgers, open for lunch and dinner daily.
• Cafe 4215
• Sports Bar
• Rink 22
• Main Lounge
• Courtyard

Products and services

• Bistro 4215 Bistro-style restaurant serving lunch and dinner to club patrons and the public, including value offers such as a $9 rump special and $18 lunch special.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and minor.

• GCCRE (Gold Coast Community Restorations & Engineering)majorGTM or Marketing PartnerListed as Major Sponsor on Club Musgrave website. GCCRE is a Gold Coast-based building and restoration company serving as the club's primary sponsor. Sponsorship provides marketing visibility and brand association with the club's community presence.
• East Coast Roof Restorations (SRP)minorGTM or Marketing PartnerClub sponsor displayed on website with logo. East Coast Roof Restorations SRP provides sponsorship support in exchange for brand visibility to the club's audience.
• 21 Club SponsorsminorGTM or Marketing PartnerClub has 21 business sponsors providing financial or in-kind support in exchange for brand association and marketing exposure through the club's website, events, and facilities.
• Australian Poker LeagueminorStrategic or Co-development PartnerWeekly APL Poker events hosted at Club Musgrave on Wednesdays at 5:30pm and Fridays at 12pm. Partnership brings poker tournaments and gaming enthusiasts to the venue.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Club Banora: Tweed Heads area community club with dining, gaming, bowls, and live entertainment, comparable in venue concept and catchment overlap.
• Burleigh Heads Bowls Club: Direct Gold Coast bowls peer combining lawn bowls, dining, and entertainment under a community club membership model.
• Southport Sharks: Large Gold Coast community club combining dining, gaming (pokies), sports viewing, and entertainment under a single venue, located in the same Southport/Gold Coast catchment as Club Musgrave.
• Mermaid Beach Bowls Club: Direct bowls competitor on the Gold Coast with social/barefoot bowls, dining, and gaming offerings targeting the same local membership base.
• Helensvale Club: Gold Coast community club operating under a similar multi-outlet model (dining, bars, gaming, entertainment, functions) within the same regional catchment.
• Twin Towns Services Club: Large community club on the Queensland/NSW border offering dining, gaming, live entertainment, and functions, comparable in multi-revenue-stream model though at significantly larger scale.
• Broadbeach Bowls Club: Direct bowls peer on the Gold Coast offering social bowls, barefoot bowls, dining, gaming, and entertainment under the same membership/community club model.
• Surfers Paradise Bowls Club: Gold Coast bowls club with social bowls, dining, bar, and gaming offerings competing for the same bowls enthusiast and local community customer segments.
• Gold Coast Tweed Heads RSL: RSL-style community club on the Gold Coast combining dining, gaming, entertainment, and member services under the same not-for-profit community club model as Club Musgrave.
• Tweed Heads Bowls Club: Nearby Northern NSW bowls club with social bowls, dining, gaming, and entertainment offerings targeting a comparable Gold Coast/Tweed community demographic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/musgrave-hill-bowls-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musgrave Hill Bowls Club