Australian Poker League
Australian Poker League is an Australian poker tournament and gaming organization that operates poker events and gaming activities for recreational and competitive players across Australia, with a 46-person team and no disclosed digital platform.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
Australian Poker League firmographics
Firmographics- Name
- Australian Poker League
- Legal name
- Australian Poker League
- Website
- https://playapl.com
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Australian Poker League is an Australian poker tournament and gaming organization that operates poker events and gaming activities for recreational and competitive players across Australia, with a 46-person team and no disclosed digital platform.
- Ownership category
- akta.pro rank
Australian Poker League industry classification
Industry- Product category
- Poker Tournament Services
- NAICS
- Other Gambling Industries (713290), Gambling Industries (7132)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro industry
- Poker Tournaments & Tours (Live/Hybrid)Casino Poker Operations (Land-Based)
Keywords
Australian Poker League business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Australian Poker League product offering
Product offeringCore offering
Australian Poker League is a poker tournament and gaming organization that organizes and runs poker events and competitive gaming league activities for participants. The company operates as a dedicated poker league brand providing structured competitive poker experiences to individual players in Australia.
Differentiator
Problem solved
Functional benefit
Companies that use Australian Poker League
Customer profileIdeal customer profiles1 record
Australian Poker League technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Australian Poker League competitors and assessment
Company assessmentDirect peers
- partypoker: Long-established online poker brand with partypoker LIVE touring series. Comparable as a hybrid online/offline poker operator running multi-venue tournament schedules similar to APL's.
- World Poker Tour (WPT): Global poker tournament brand running multi-stop tours, televised final tables, and online satellites. Comparable as a branded tournament organizer whose business model mirrors APL's live event operation.
- 888poker: Major online poker room with live event sponsorship presence. Comparable in that it targets the same recreational tournament poker player segment APL serves.
- GGPoker: Fast-growing online poker operator and live event sponsor (WSOP Online, APL-style tour partnerships). Comparable as a tournament organizer and a dominant digital poker brand competing for the same player base.
- PokerStars: World's largest online poker operator, also running live event series (PokerStars LIVE). Comparable because it directly competes in both the digital poker market and the live tournament circuit that APL participates in.
Broad incumbents
- The Star Entertainment Group: Major Australian casino operator running poker tournaments and cash games across its Sydney, Gold Coast, and Brisbane venues. Comparable because it competes for the same Australian recreational poker player wallet and runs recurring tournament series.
- Crown Resorts: Australia's largest integrated casino resort operator (Melbourne and Perth), with extensive poker room operations and tournament programming. Comparable as a venue-based poker competitor in the Australian market.
Regional players
- Australian Casino Operators (e.g., SkyCity Adelaide): Regional Australian casino venue running its own poker tournaments and cash games. Comparable as a competing venue-based poker provider within Australia that competes for the same league/tournament players.
- Asian Poker Tour: Regional tournament tour focused on Asia-Pacific poker markets. Comparable as a traveling live tournament brand operating in the broader APAC poker ecosystem adjacent to APL's Australian footprint.
Others
- PokerGO: Poker-focused media and streaming platform producing live coverage of major tournaments. Comparable as an ecosystem player monetizing the same tournament content that APL's live events could generate.
Market position
Customer concentration
Australian Poker League social profiles
Digital presenceAustralian Poker League financial estimates
Financial estimateRevenue estimate
Valuation estimate
Australian Poker League leadership team
Management profileNumber of profiles
Australian Poker League funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Australian Poker League M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Australian Poker League
What does Australian Poker League do?
Australian Poker League is a poker tournament and gaming organization that organizes and runs poker events and competitive gaming league activities for participants. The company operates as a dedicated poker league brand providing structured competitive poker experiences to individual players in Australia.
When was Australian Poker League founded?
Australian Poker League was founded in -1. It employs 11 to 50 people.
Who are Australian Poker League's main competitors?
Direct peers on record are partypoker, World Poker Tour (WPT), 888poker, GGPoker and PokerStars. Broad incumbents are The Star Entertainment Group and Crown Resorts. Regional players are Australian Casino Operators (e.g., SkyCity Adelaide) and Asian Poker Tour. PokerGO is listed as an others.
Does Australian Poker League have an API?
No public API is recorded for Australian Poker League.
What industry is Australian Poker League in?
Australian Poker League's product category is Poker Tournament Services. Its primary akta.pro industry code is MPAEAEAE, Poker Tournaments & Tours (Live/Hybrid), with a secondary code of MPAEAEAB, Casino Poker Operations (Land-Based). Its NAICS code is 713290 and its SIC code is 7997.