Music Doing Good

What Music Doing Good does

The entity described in firmographic data, Music Doing Good, is identified as a non-profit organization founded in 2011, based in Houston, TX, with 6 employees and a website at musicdoinggood.org. However, the detailed source material on musicdoinggood.org reveals a substantive discrepancy: the live website is a WordPress-based content site publishing Indonesian-language articles promoting online slot gambling, casino games, and sports betting (judi bola), rather than any non-profit or arts/education programming associated with the entity name.

The website is built on a commodity WordPress CMS using the ThemeZee Tortuga theme and has accumulated at least 23 indexed pages of SEO-optimized gambling content dating from 2022 through June 2026. Content categories include Slot Online, Casino Online, Judi Bola, and Judi Online, with articles attributed to a single author ("Jack Sanchez"). Distribution occurs via web/mobile-responsive access and promotion of downloadable APK applications for Android users.

The business model is affiliate/referral marketing. The site promotes at least six Indonesian gambling platforms — King138, Fire138 Slot, EGP88, agen138, kaskus138, and W77 Slot — through embedded article links and footer link collections, earning commissions on referred registrations and play. There is no disclosed pricing, no public financial reporting, no management team, and no corporate ownership information. The gap between the Houston non-profit entity and the Indonesian gambling content site suggests the domain may have been repurposed, sold, or is operated independently from the named non-profit.

Name

Music Doing Good

Website

https://musicdoinggood.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Music Doing Good's website, musicdoinggood.org, operates as a WordPress-based Indonesian-language content aggregator publishing SEO-optimized articles promoting online slot, casino, and sports betting platforms via affiliate referral links.

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Content

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

akta.pro secondary industries

Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)

Keywords

• Online gambling affiliate
• Indonesian slot content
• Casino SEO publishing
• Affiliate referral site
• Sports betting content

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Marketing: The website generates revenue through affiliate marketing relationships with online gambling platforms. The footer contains numerous links to gambling sites including King138, Fire138, EGP88, and other Indonesian gambling platforms. These are typical affiliate/referral relationships where the site earns commissions for directing users to register and play on gambling platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Music Doing Good operates musicdoinggood.org, an Indonesian-language content website that publishes SEO-optimized articles promoting third-party online gambling platforms. The site covers slot games (slot online), online casino (casino online), sports betting (judi bola), and general online gambling (judi online), embedding affiliate links and referral paths to operators such as King138, Fire138, EGP88, agen138, kaskus138, and W77 Slot. Revenue is generated through affiliate/referral commissions when users sign up and play on the linked gambling platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• musicdoinggood.org content website

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• King138minorGTM or Marketing PartnerKing138 is referenced as a gambling platform providing alternative links (link alternatif) for accessing online gambling services. The website contains multiple articles promoting King138's services including slot games and alternative access links. This appears to be an affiliate/marketing relationship where King138 provides gambling services and the website promotes their platform.
• Fire138 SlotminorGTM or Marketing PartnerFire138 Slot is mentioned as a gambling platform partner appearing in the footer links section. The site promotes Fire138 as a slot gambling option for Indonesian users.
• EGP88minorGTM or Marketing PartnerEGP88 is listed as a partner gambling platform in the footer links section of the website, appearing alongside other gambling platform references.
• agen138minorGTM or Marketing Partneragen138 (agent138) is a gambling agent/platform referenced multiple times in the footer links section, promoting various gambling services including slot games.
• kaskus138minorGTM or Marketing Partnerkaskus138 is referenced as a slot login/registration platform appearing in the footer links section alongside other gambling platform promotions.
• W77 SlotminorGTM or Marketing PartnerW77 Slot is listed as a gambling platform partner appearing in the footer links section, promoted as an online slot gambling option.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Others

• AffiliateINSIDER: Industry media and events business covering the affiliate marketing ecosystem, including gambling verticals. Adjacent/ecosystem player relevant to the affiliate operating model.

Direct peers

• AskGamblers: Online casino review and affiliate site publishing casino/slot reviews and bonus content. Closely comparable to the site's slot online and casino online content categories.
• SlotCatalog: Slot game database and affiliate site specializing in online slot reviews. Directly comparable to the site's slot online content focus.
• Catena Media: Affiliate marketing specialist in online gambling and financial services, operating a network of SEO-driven websites. Closely comparable business model: SEO content publishing + affiliate revenue from gambling operators.
• OddsChecker: Sports betting odds comparison and affiliate site. Comparable on the sportsbook comparison/affiliate model that the site partially emulates via its judi bola content.
• Better Collective: Sports betting affiliate and lead-generation operator with sportsbook comparison and content sites. Comparable as a sportsbook-focused content affiliate (overlaps with the site's 'judi bola' coverage).
• OLBG: Sports betting tips, reviews, and affiliate site. Comparable affiliate/content model in the gambling lead-generation space.
• CasinoGuru: Online casino review and complaint-resolution affiliate site. Comparable as a content-driven iCasino affiliate monetizing via gambling operator referrals.
• Gambling.com Group: Public gambling affiliate and lead-generation operator running SEO-optimized comparison and review sites across multiple geographies. Directly comparable as a content-driven gambling affiliate model, though at much larger scale and in regulated markets.

Broad incumbents

• Income Access: Affiliate platform and technology provider owned by Paysafe that powers many gambling affiliate programs. Comparable as the broader affiliate infrastructure that the site's revenue model depends on.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/music-doing-good

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music Doing Good