Musicon

Name

Musicon

Legal name

Musicon B.V. (Muziekcafé Musicon)

Website

https://musicon.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Music Venue & Cultural Center

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Live Music Venues & Concert Bars (THAFAEAD), Concerts & Music Festivals (THAJAFAA)

Keywords

• Live music venue
• Concert hall rental
• Rehearsal space rental
• Music education services
• Event venue hosting

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Ticket sales: Revenue from selling tickets to concerts and events. Online tickets sold via Stager platform; door sales when available. Ticket prices range from €10.99 to €23 depending on the event.
2. Rehearsal space rental: Rental of 8 professional rehearsal spaces and the Steenzaal (large hall). Pricing is per 30-minute unit, with daluren (off-peak) starting at €5.50 and piekuren (peak) starting at €6.50. Backline equipment available for €0.50 per half hour. Musicoin prepaid credit packages offer 5-20% discounts for regular users.
3. Hall rental / venue hire: Commercial rental of concert hall and multifunctional rooms for private events such as company parties, children's parties, dance events, receptions, meetings, borrels, baby showers, weddings, birthdays, and workshops at low rates.
4. Music lessons and workshops: Music lessons (guitar, bass, vocals, drums, keyboard, songwriting) and coaching provided by Ready To Play music school inside Musicon. Also includes workshops for schools and businesses. Revenue flows through lesson fees.
5. Merchandise and Musicoin credit: Sale of print-on-demand merchandise (t-shirts, mugs) via Printful and prepaid rehearsal credit packages (Musicoin) in denominations of €100, €250, €500, €1,000 with 5-20% discounts.
6. Café and bar sales: Daily café operations with more than 50 beers, spirits, and food. Open seven days a week, including during concerts, rehearsals, and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Musicon is a music venue and community center in The Hague that operates a concert hall hosting over 400 bands annually for 15,000+ visitors, eight rehearsal spaces for hire, a music school (Ready To Play), and an on-site café/bar. It also runs an annual portfolio of festivals and talent development programs (Kaderock, YourStage, Summertime, Haags Podium Parkpop, YourStage Urban) and rents its hall for private events and school performances.

Product overview

Musicon is an inclusive all-round pop music center in The Hague, Netherlands, offering a multi-service platform for musicians and music lovers. The core offering centers on a concert hall and 8 professional rehearsal spaces, supplemented by music lessons through Ready To Play, diverse workshops, and school performance programs. The venue also provides hall rental services and operates a music café. Musicon organizes several annual festivals including Kaderock (expanded to 2 days), Summertime Festival, and YourStage programs for youth talent development. A prepaid credit system called Musicoin offers discounts on rehearsal bookings. The company was founded in the 1990s by Golden Earring drummer Cesar Zuiderwijk and operates from Soestdijksekade 345, hosting 400+ bands annually with 15,000+ concert visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert Hall (Concertzaal)

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• LekkerNassûhminorGTM or Marketing Partner · 13 October 2021Musicon serves as a LekkerNassûh pickup point for weekly vegetable boxes sourced from local sustainable farmers. LekkerNassûh works with local farmers to create a fair and sustainable food chain in The Hague area. Pickup is every Wednesday 16:00-19:00 at €12.50 per box.
• Stichting PopdistrictcoreStrategic or Co-development PartnerMusicon co-presents the Summertime Festival with Stichting Popdistrict, showcasing jazz, world music, and roots-pop on the Grote Markt in The Hague. This is an annual collaborative festival arrangement.
• Ready To PlaycoreStrategic or Co-development PartnerReady To Play is a music school operating inside Musicon, offering lessons in guitar, bass, vocals, drums, keyboard, and songwriting for 15 years. Bekende Haagse muzikanten (famous Hague musicians) serve as teachers. Also provides stage coaching for YourStage Challenge participants and band coaching at Musicon.
• Podium De Nieuwe KamercoreStrategic or Co-development PartnerCollaborates with Musicon on programming the Summertime Festival, contributing jazz and world music programming expertise.
• FRESH! Young JazzcoreStrategic or Co-development PartnerFRESH! is a jazz concert series featuring young talent from the Koninklijk Conservatorium Den Haag. Presented at Musicon, it is a collaborative platform showcasing upcoming jazz musicians.
• CultuurschakelcoreChannel Partner/ Reseller/ DistributorMusicon sells school performances (Hip Hop Hooray, Haagse Hits) through Cultuurschakel, a cultural education intermediary for schools. This partnership enables Musicon to reach primary and secondary schools in The Hague.
• BID (Belangenvereniging voor Jazz, Wereld- en Improvisatiemuziek Den Haag)minorStrategic or Co-development PartnerBID is the interests association for jazz, world music, and improvised music in The Hague. Collaborates with Musicon on the Summertime Festival program.
• Haagse secondary schools (VO-scholen)coreChannel Partner/ Reseller/ DistributorLocal secondary schools partner with Musicon for YourStage Music Challenge and cultural education programs. Schools in The Hague region are invited to register school bands for the talent competition.
• ParkpopminorStrategic or Co-development PartnerMusicon is a partner in the Haags Podium (The Hague stage) at the Parkpop Festival. After Parkpop ceased operations in 2024, Kaderock moved to the Parkpop weekend to preserve the festival tradition.
• Sena PerformersminorGTM or Marketing PartnerSena Performers provides funding support for the Summertime Festival, enabling the free admission policy.
• Gemeente Den Haag (Municipality of The Hague)minorGTM or Marketing PartnerThe Municipality of The Hague provides funding and support for the Summertime Festival and other cultural programming at Musicon.
• Beyond CreationminorStrategic or Co-development PartnerBeyond Creation provides media training as part of the YourStage Music Challenge pre-program, coaching young participants on media skills.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Doornroosje: Nijmegen live music venue operating concert programming and rehearsal facilities. Comparable Dutch regional music venue serving a similar mix of touring artists, local talent and community audiences.
• Tivoli Vredenburg: Utrecht music complex with multiple halls, education programs and bar/restaurant operations. Comparable integrated multi-venue, multi-revenue music center model serving a Dutch regional market.
• Poppodium Grenswerk: Venlo music venue combining a concert hall with bar operations and regional talent programming. Comparable smaller-scale Dutch regional music venue with community-facing cultural programming.
• 013 Poppodium: Tilburg live music venue and cultural complex with multiple halls and education/talent programs. Comparable Dutch regional music venue offering concerts, festivals and music education across genres.
• Paard van Troje: The Hague-based music venue and cultural hub operating a concert hall, café and rehearsal/studio facilities. Most directly comparable peer because it shares Musicon's city, target audience, programming style and multi-service music center model.
• Rotown Rotterdam: Rotterdam live music venue and café presenting concerts across pop, rock, hip-hop and world music. Comparable Dutch regional live music venue with integrated café/bar operations.
• Paradiso Amsterdam: Iconic Amsterdam pop music venue operating a concert hall, café and programming slate across genres. Highly comparable as a Dutch nonprofit cultural music venue combining live programming, education-adjacent activities and festival partnerships.
• Effenaar: Eindhoven music venue with concert halls, rehearsal/studio facilities and talent development programs. Comparable Dutch regional music center combining live programming with artist development infrastructure.
• Melkweg Amsterdam: Amsterdam music and cultural venue hosting concerts across genres with associated cultural programming. Comparable as a Dutch live-music venue combining concerts, talent development and community-facing cultural activities.

Others

• North Sea Jazz Festival: Major Dutch music festival organization partnering with venues and municipalities across the Netherlands. Relevant adjacency because Musicon co-presents Summertime with Popdistrict and partners with Parkpop, sharing festival production and cultural funding dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xkayak.co.uk/The-Hague.1114.guide
• LinkedInlinkedin.com/company/musicon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musicon