MUSS & TURNER'S, INC.

What MUSS & TURNER'S, INC. does

Muss & Turner's, Inc. is a privately held, single-location casual restaurant operating in Smyrna, Georgia, within the Unsukay Restaurant Group portfolio. Founded in 2004 and operating for 21 years, the concept functions as a deli by day and bistro by night, serving lunch, dinner, weekend brunch, and cocktails in a "foie gras in flip flops" casual-upscale format. The restaurant spans a main dining room, patio seating, and Eleanor's, a hidden speakeasy bar accessed through a cooler door; it also operates a full-service catering program within a 15-mile radius, group dining, and a rewards program. The company distributes through its own website, online ordering (Aloha/Unsukay), OpenTable reservations, third-party delivery platforms, and email marketing, with social media (Instagram, Facebook, X) as the primary customer acquisition channel.

The business sells directly to consumers distributed across three segments: local residents of Smyrna-Vinings and the surrounding Atlanta metro seeking neighborhood dining, corporate and event clients within 15 miles purchasing catering, and private event hosts buying group dining. Pricing is unit-based: à la carte dining, a daily 3-5PM happy hour (7 days/week), Tuesday wine tasting events at $31.80 per person inclusive, and a catering program with a $300 minimum order and 15% delivery fee. The company is privately held with no institutional funding and is part of Unsukay, which also operates Local Three, MTH Pizza, and Roshambo, enabling cross-promotion via the Unsukay Passport program. Operations are thin and stable at 23 employees, with no second location, no M&A, and no disclosed external capital.

Name

MUSS & TURNER'S, INC.

Legal name

Muss & Turner's, Inc.

Website

https://mussandturners.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Muss & Turner's is a single-location, casual-upscale restaurant in Smyrna, Georgia, serving lunch, dinner, brunch, and cocktails to Atlanta metro residents, corporate catering clients, and private event hosts. It operates as part of Unsukay Restaurant Group.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industries

Cocktail Bars & Speakeasies (THAFAEAE), Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Casual dining restaurant
• Restaurant catering services
• Food and beverage service
• Speakeasy bar
• Brunch and dinner service

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Restaurant Dining: Revenue from serving lunch, dinner, and brunch to dine-in customers, including alcoholic beverages from the main dining room and Eleanor's speakeasy bar.
2. Happy Hour Program: Special pricing on food and drinks from 3-5PM daily, featuring discounted appetizers and beverages.
3. Catering Services: Off-site catering with minimum $300 order, 15% delivery fee, lunch delivery/pickup, and full-service catering with staffing options for events.
4. Private Events: Group dining and private event hosting with dedicated event coordinator.
5. Online Ordering and Delivery: Direct online ordering through their website and third-party delivery platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Muss & Turner's operates a single full-service casual neighborhood restaurant in Smyrna, Georgia, serving lunch, dinner, weekend brunch, and creative cocktails. The venue includes Eleanor's, a hidden speakeasy bar, and the business also offers off-site catering for private and corporate events within a 15-mile radius.

Product overview

Muss & Turner's is a hospitality company operating a portfolio of restaurant brands under the parent company Unsukay Restaurants. The core offering is the main Muss & Turner's restaurant in Smyrna, Georgia, which functions as a deli by day and bistro by night, known for inventive sandwiches, globally inspired dishes, brunch, and creative cocktails. The portfolio includes Eleanor's speakeasy bar, sister restaurants (Local Three, MTH Pizza, Roshambo), catering services, group dining options, a rewards program, and regular events including Happy Hour and Tuesday Wine Tastings. The company also offers online ordering and delivery capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Eleanor's: Hidden speakeasy bar named after Eleanor Seale, offering cocktails and a unique bar experience within Muss & Turner's restaurant.

Products and services

• Muss & Turner's Restaurant Full-service casual neighborhood restaurant in Smyrna, Georgia, serving inventive sandwiches, globally inspired dishes, brunch, dinner, and creative cocktails to local diners and visitors.
• Eleanor's Speakeasy Bar A hidden speakeasy bar within Muss & Turner's, named after Eleanor Seale, offering cocktails and a unique bar experience accessible through a cooler door.
• Catering Services Full-service off-site catering for business events and private functions, including lunch delivery, pickup, and on-site catering with customizable menus and staffing options within a 15-mile radius. Minimum order $300 with 15% delivery fee.
• Group Dining Private dining options for groups, available for reservations for special occasions, celebrations, and corporate events hosted on-site at the restaurant.
• Happy Hour Program Happy hour program available 7 days a week from 3-5PM, featuring discounted food and drink specials including $10 wines, $10 classic cocktails, and appetizers in Eleanor's and the main dining room.
• Tuesday Wine Tasting Events Regular Tuesday evening wine tasting events featuring guided tastings led by certified sommeliers and wine experts, priced at $31.80 per person (tax and gratuity included).
• Rewards Program Customer loyalty and rewards program offering benefits and special offers to repeat customers of Muss & Turner's.
• Online Ordering and Delivery Direct online ordering through the Muss & Turner's website and third-party delivery platforms for pickup and delivery of menu items.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Giving KitchencoreStrategic or Co-development PartnerCo-founded by Muss & Turner's co-founder Todd Mussman along with Chris Hall and Ryan Turner. Giving Kitchen is a crisis fund for restaurant workers that has granted more than $5 million and helped over 8,000 people since 2013. Muss & Turner's actively promotes Giving Kitchen and participates in community fundraising.
• OpenTableminorGTM or Marketing PartnerThird-party reservation platform used for table bookings at Muss & Turner's restaurant.
• Unsukay Restaurant GroupcoreStrategic or Co-development PartnerMuss & Turner's is part of the Unsukay Restaurant Group, which includes Local Three, MTH Pizza, Roshambo, and other restaurant concepts. The group shares resources, job listings, and cross-promotes events across its portfolio.
• StaplehouseminorStrategic or Co-development PartnerFor-profit restaurant owned by Giving Kitchen, founded by Ryan and Jen Hidinger. 100% of post-tax dividends support Giving Kitchen's crisis fund. Now solely owned by Chef Ryan Smith and GM Kara Hidinger.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/mussandturners
• Facebookfacebook.com/mussandturners
• Instagraminstagram.com/mussandturners
• LinkedInlinkedin.com/company/muss-&-turner's-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUSS & TURNER'S, INC.