Must Tour Concierge Service

What Must Tour Concierge Service does

Must Tour Concierge Service is a privately held Brazilian corporate tourism agency headquartered in Cotia, São Paulo, founded in December 1989 by Mario Simonato and Rita Atalla Simonato, who remain Directors. The company specializes in integrated hospitality, air travel, and mobility solutions for corporate events, fairs, congresses, and exhibitions, operating under the tagline 'The Executive Concierge Experience'. Its core commercial model is acting as the official housing and travel agency for event venues and institutions — most prominently Centro de Convenções Rebouças, VM Comunicações, and FAAP — negotiating hotel rate blocks and bundled travel packages for event attendees at prices positioned below public-platform tariffs. The firm also operates a direct-to-consumer channel for leisure packages and a logistics arm providing executive transfers, van/bus rentals, and bilingual-driver services.

The platform is a web-based booking system (musttour.com.br) supplemented by dedicated WhatsApp and phone-based commercial agents, with no disclosed proprietary technology stack beyond standard web frameworks. It integrates directly with airline check-in portals for LATAM, GOL, Azul, and Air France, offers travel insurance via partner GTA Wlabel, and pulls real-time commercial USD/EUR exchange rates from AwesomeAPI for pricing transparency. Distribution is dominated by institutional partnerships (the official housing-agency channel), with secondary direct sales and self-service consumer booking. Across its lifetime, the company reports serving 3,000+ events, completing 400,000 reservations, and maintaining a 98% guest satisfaction rate.

Revenue is generated primarily through transaction fees and commissions on hotel bookings (the largest stream), airline ticketing, packaged leisure travel, transportation services, and insurance referrals, plus professional-services fees for official caravan management. Pricing is quote-based with event-specific negotiated rates; no public pricing tiers are disclosed. The company is founder-owned and family-managed, with approximately 8 employees, no external institutional investors, no M&A activity, and no disclosed funding rounds, indicating it has been financed internally across more than three decades.

Name

Must Tour Concierge Service

Legal name

Must Tour

Website

https://musttour.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Must Tour is a Brazilian corporate tourism agency, founded in 1989, that acts as official housing and travel partner for event venues and institutions, bundling negotiated hotel rates, air tickets, logistics, and insurance for corporate event attendees in Brazil.

Ownership category

akta.pro rank

Product category

Corporate Travel and Event Hospitality Services

NAICS

Travel Agencies (56151), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Luxury, VIP & Bespoke Travel Concierge (HSACAKAL)

akta.pro secondary industries

Event Logistics & Transportation Coordination (HSACAAAL), Concierge & Luxury Personal Itinerary Design (THAKAOAB), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Corporate event hospitality
• Event travel management
• Hotel booking services
• Airline ticketing services
• Corporate logistics services

Headquarters

HQ city

Cotia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Reservations: Commission-based hotel bookings through negotiated corporate rates for event participants. Generates revenue through markup on pre-negotiated hotel rates for fairs, congresses, and corporate events.
2. Airline Ticketing: Flight booking services with official partnership with major airlines (LATAM, GOL, Azul, Air France). Revenue generated through booking fees and negotiated corporate rates.
3. Travel Packages: Customized travel packages including hotels, flights, tours, and itineraries for Brazil and international destinations. Revenue from package pricing margins.
4. Logistics and Transportation: Corporate transportation services including van/bus rental, executive transfers, car rental, and personalized mobility solutions for events. Revenue from service fees on transportation arrangements.
5. Travel Insurance: Travel insurance referral services through external partner (GTA), generating referral revenue.
6. Caravan/Group Travel Services: Official caravan management services for event organizers, providing group travel coordination and management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Must Tour Concierge Service provides integrated corporate event hospitality, including hotel reservations at negotiated event-block rates, airline ticketing, logistics and ground transportation, custom travel packages, and official group caravans. The service is targeted at corporate event organizers, event attendees, and individual leisure travelers, with travel insurance offered through partner GTA.

Product overview

Must Tour Concierge Service is a platform providing integrated corporate event hospitality and mobility solutions. The core offering centers on hotel reservations with negotiated event rates and guaranteed availability, complemented by airline ticket booking, corporate logistics (transfers, van/bus rentals, car rentals), and travel insurance services. Additional modules include custom travel packages, official group caravans for events, and a Web Check-in portal linking to major airline systems. The platform operates as a B2B and B2C service with partnerships with venues (Rebouças Convention Center, VM Comunicações, FAAP) and integrates currency exchange data via AwesomeAPI. All services are coordinated through a client portal with account management, reservations, and document handling.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Reservations and Bookings (Hospedagem e Reservas de Hotéis) Core hotel booking service that secures lodging for corporate events and leisure travelers, including event-block reservations at negotiated rates below public tariffs for institutional event organizers and individual attendees.
• Airline Tickets (Passagens Aéreas) Airline ticket booking service for corporate event attendees and leisure travelers, leveraging partner relationships with LATAM, GOL, Azul, and Air France to source fares for domestic and international travel.
• Corporate Logistics and Transportation (Logística e Transporte) Ground transportation and logistics service for corporate events and travel packages, providing end-to-end mobility coordination alongside hotel and airline bookings.
• Custom Travel Packages (Pacotes de Viagem) Customized bundled travel packages combining air, lodging, ground transport, and insurance for individual leisure travelers, marketed and sold through the consumer website and WhatsApp-assisted agents.
• Official Caravans (Caravanas Oficiais) Group travel (caravan) service that organizes coordinated multi-traveler trips for caravan organizers and leisure groups, integrating air, lodging, and ground transport.
• Travel Insurance (Seguro Viagem) Travel insurance offering provided through partner GTA, bundled with travel packages and individual bookings to provide coverage for corporate event attendees and leisure travelers.

Quantifiable outcome

• 3,000+ events served with integrated hospitality solutions
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Centro de Convenções RebouçascoreStrategic or Co-development PartnerOfficial housing partner of Centro de Convenções Rebouças. Must Tour offers exclusive negotiated rates for all events held at the convention center. Provides official housing agency services for event attendees with preferential booking terms.
• VM ComunicaçõescoreStrategic or Co-development PartnerOfficial partner of VM Comunicações. Offers exclusive rates and housing services for events organized by VM Comunicações. Provides integrated travel and accommodation solutions for VM events.
• FAAPcoreStrategic or Co-development PartnerOfficial partner of FAAP (Fundação Armando Alvares Penteado). Maintains dedicated FAAP portal (faap.musttour.com.br) for event bookings. Provides housing and travel services for FAAP events and community.
• Casa do TiaminhominorOthersSocial responsibility partnership supporting Casa do Tiaminho, an institution that transforms lives through education, support, and social inclusion for children, adolescents, and families in vulnerable situations. Must Tour supports through donations and visibility on their About page.
• LATAM AirlinescoreChannel Partner/ Reseller/ DistributorOfficial partnership for air ticketing services. LATAM check-in integration provided through Must Tour web check-in portal. Offers negotiated corporate rates for event travelers.
• GOL Linhas AéreascoreChannel Partner/ Reseller/ DistributorOfficial airline partner for domestic and international flights. GOL check-in services integrated through Must Tour web check-in portal.
• Azul Linhas AéreascoreChannel Partner/ Reseller/ DistributorOfficial airline partner integrated into Must Tour booking and web check-in services. Provides domestic and international flight options for event travelers.
• Air FrancecoreChannel Partner/ Reseller/ DistributorInternational airline partner for international flights. Air France check-in integrated through Must Tour web check-in portal for international event travelers.
• GTA (Global Travel Assistance)coreChannel Partner/ Reseller/ DistributorTravel insurance partner providing travel insurance services through Must Tour platform. GTA branded insurance page linked from Must Tour website for booking travel coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Decolar (Despegar): Decolar is the leading Latin American online travel agency with strong presence in Brazil. Comparable to Must Tour on hotel and flight booking intermediation, but operates as a digital OTA rather than a human-led corporate event concierge.
• BCD Travel: BCD Travel is one of the largest global corporate travel management companies with significant Brazil presence. Comparable to Must Tour on corporate travel booking, negotiated rates, and event logistics, but at much broader scale and with multi-national clients rather than event-housing focus.
• CWT (Carlson Wagonlit Travel): CWT is a global corporate travel and meetings & events management company with operations across Latin America. Comparable to Must Tour's corporate travel and events model, but with enterprise clients and global infrastructure rather than Brazil-focused official housing.
• American Express Global Business Travel: Amex GBT is a global leader in corporate travel management, providing booking, expense, and meetings & events services. Comparable to Must Tour on bundled corporate travel and negotiated rates, but operates globally with technology-first delivery rather than concierge-led.
• CVC Corp: CVC Corp is the largest travel company in Brazil, operating leisure and corporate travel brands. Comparable to Must Tour on Brazilian travel intermediation and negotiated rates, but with mass-market retail/leisure focus rather than corporate event specialization.
• FCM Travel: FCM Travel is a global corporate travel management company with strong Latin America operations. Comparable to Must Tour's corporate booking, negotiated rates, and end-to-end travel stack, but at multinational scale without the official-housing-agency specialization.

Direct peers

• OnPeak: OnPeak is a leading event housing and travel services provider that acts as official housing agency for major conventions and trade shows. Direct peer to Must Tour's official housing agency model with Rebouças, VM Comunicações, and FAAP, applying the same negotiated-block strategy at North American events.
• HotelDo: HotelDo is a Brazilian-focused hotel booking platform serving corporate and leisure clients. Comparable to Must Tour's core hotel reservation product and corporate rate focus, but digital-first with no specialized event-housing designation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/musttour

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Must Tour Concierge Service