MVP Management

What MVP Management does

MVP Management (legal entity MVP Media B.V.) is a privately held Dutch talent management agency headquartered at Ouderzijds Voorburgwal 27 in Amsterdam. Founded in 2018 and independently owned by Myrthe van Pelt, the firm represents approximately 30 Dutch media personalities — primarily presenters, journalists, and authors who appear on Dutch television, radio, podcasts, and in print — connecting them to broadcasters (NPO, VPRO, WNL, MAX, NTR), commercial channels (RTL, Talpa, SBS), streamers (Videoland, Viaplay), publishers, and event organizers. The agency operates with a small core team of six including a Talent Manager, Talent Agent, Office & Creative lead, and external Finance Manager.

The company's core offering is end-to-end talent representation: content, business, and legal guidance; contract negotiation; daily administrative support (email, scheduling, PR); and positioning as a sounding board and sparring partner for career decisions. Beyond traditional commission-based representation, MVP has built out three adjacent service lines: paid Media Sessions (contractsessie from €750 excl. BTW, contractonderhandeling, and 1.5-hour mediasessie) that extend advisory services to media professionals outside the represented roster; a Lectures program offering customizable speaking engagements; and book publishing representation covering 30+ titles distributed via Bol.com, Bruna, and Athenaeum. A strategic partnership with media law firm Liaise Advocaten supports the legal advisory offering.

The business model is primarily professional services with commission-based representation. Revenue is generated through (1) commissions on bookings of represented talent across television, documentary, podcast, lecture, column, and book contracts, (2) fixed-fee advisory sessions priced from €750, (3) custom-priced lecture and keynote engagements, and (4) book publishing royalties. The firm has no proprietary technology, no external investment disclosed, and no public revenue figures, and operates exclusively in the Netherlands market.

Name

MVP Management

Legal name

MVP Media B.V.

Website

https://mvpmanagement.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MVP Management is an Amsterdam-based Dutch talent agency representing roughly 30 presenters, journalists, and authors, connecting them to broadcasters, publishers, and event organizers while offering advisory, lecture, and book publishing services.

Ownership category

akta.pro rank

Product category

Talent Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Entertainment Booking & Speaker/Talent Management (HSACAAAI)

akta.pro secondary industries

Speakers, Hosts & MC Talent Management (HSACAHAC), Speaker, Program & Abstract Management Services (THAHACAI)

Keywords

• Talent management services
• Media talent representation
• Speaker bureau services
• Author representation agency
• Media advisory sessions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Talent Representation & Commission: MVP Management earns commissions from bookings of its represented talent for television programs, documentaries, podcasts, lectures, columns, and books. The agency provides end-to-end management including content, business, legal, scheduling, email, and PR support.
2. Media Sessions (Contracts & Consulting): Paid advisory sessions where talent receives strategic, commercial, and legal guidance. Contractsessie (contract review) starts at €750 excl. BTW. Contractonderhandeling (contract negotiation) pricing on request. Mediasessie (media session) priced at 1.5 hours per session.
3. Book Publishing Representation: MVP represents authors and facilitates the writing and publishing of books — from novels and literature to journalistic works — under their guidance. Books published through MVP are sold via retailers like Bol.com and Bruna.
4. Speaking & Lecture Engagements: Represented talent are booked for lectures (lezingen), keynotes, and public speaking engagements. All lectures can be customized in duration and content. Contact via [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

MVP Management is a Dutch talent management agency that represents approximately 30+ presenters, journalists, and authors, connecting them to broadcasters, producers, publishers, and event organizers. The agency provides end-to-end representation including content, business, and legal guidance, contract negotiation, daily administrative support (email, scheduling, PR), paid advisory Media Sessions, and book publishing representation.

Product overview

MVP Management is a talent management agency for Dutch presenters and journalists, offering a unified service portfolio centered on talent representation and management. The core offering is Talent Management, which connects media professionals with broadcasters, producers, and publishers. This is supported by Media Sessions advisory services, a Lectures program featuring speaking engagements by represented talents, and Book Publishing Representation services. The agency represents approximately 27 talents across television, radio, journalism, and digital media.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Management Full-service representation of approximately 30+ Dutch media talents (presenters, journalists, authors), including content, business, and legal guidance; connecting them to broadcasters (omroepen), channels, producers, publishers, and event organizers; and handling daily administrative support such as email, scheduling, and PR.
• Media Sessions Paid advisory sessions for media professionals covering Contractsessie (contract review from €750 excl. BTW), Contractonderhandeling (contract negotiation, pricing on request), and Mediasessie (1.5-hour media career strategy session). Delivered together with media law firm Liaise Advocaten.
• Lectures Booking service for speaking engagements, keynotes, and lectures by MVP's represented talent on topics including journalism, media, feminism, climate activism, and geopolitics. Lecture formats and pricing are customizable on request via [email protected].
• Book Publishing Representation Representation and guidance for authors in writing and publishing books, covering novels, literature, and journalistic works, with 30+ titles in MVP's portfolio distributed via Dutch retailers such as Bol.com, Bruna, and Athenaeum.

Quantifiable outcome

• Successfully facilitated high-profile transfers such as Thomas Erdbrink to RTL/Videoland and Amber Brantsen to Viaplay.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Liaise AdvocatencoreStrategic or Co-development PartnerMVP Management partners with Liaise Advocaten (media law firm led by Merel Teunissen) to offer comprehensive media advisory services. Merel Teunissen is a media lawyer and partner at Liaise Advocaten. Together, MVP and Liaise offer mediasessies (media sessions), contractsessies (contract reviews starting at €750 excl. BTW), and contract negotiation services. They have successfully collaborated on talent transfers such as Thomas Erdbrink to RTL/Videoland and Amber Brantsen to Viaplay.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Creative Artists Agency (CAA): Global full-service talent and literary agency. Broad incumbent — represents journalists, authors, and broadcasters across TV, publishing, and speaking circuits, the same categories MVP focuses on, but at a global enterprise scale that dwarfs MVP's boutique Dutch operation.
• William Morris Endeavor (WME): Global talent agency representing actors, broadcasters, journalists, and authors worldwide. Broad incumbent — overlaps with MVP in representing media talent for broadcasting and publishing, but at vastly greater scale and with a global rather than Dutch-specific focus.
• Mojo Concerts: The Netherlands' largest live entertainment promoter and talent representative. Broad incumbent — represents a far broader portfolio (musicians, comedians, presenters) across concerts and festivals, but operates in an overlapping Dutch talent representation market with comparable client base.
• Endemol Shine Nederland: Major Dutch TV production company that hires presenters and journalists for its programs. Broad incumbent — overlaps with MVP as both a buyer and potential competitor for on-camera talent, sitting on the customer side of MVP's booking business while also producing talent-attached IP.

Direct peers

• Speakers Academy: Dutch speakers bureau representing Dutch and international keynote speakers and lecturers for corporate events. Direct peer for MVP's lecture business — directly comparable in booking Dutch speakers for lezingen/keynotes, mirroring one of MVP's four core revenue streams.
• Brand New Reps: A Dutch talent agency representing media personalities and creative talent for TV, events, and brand partnerships. Direct peer — operates with a similar boutique model focused on Dutch presenters/journalists, matching MVP's positioning and customer base.
• NL Lecture / Het Nationaal Bureau voor Lezingen: Dutch lecture bureau that books speakers for events and conferences nationwide. Direct peer for MVP's lecture offering — operates the same lezingen/lecture booking motion for Dutch talent and competes for the same event-organizer buyers.
• Talent & Co: European-rooted talent agency with a Dutch presence representing presenters, models, and creative talent. Direct peer — comparable service offering (representation, bookings, brand deals) targeting the same Dutch and Benelux media ecosystem as MVP.
• Top Notch Magazine / Top Notch Agency: A prominent Dutch talent and media management agency representing Dutch presenters, musicians, and creators. Direct peer — operates in the same niche of Dutch media talent representation with comparable GTM (booking, contract negotiation, brand partnerships) and serves the same omroepen, zenders, and publishers as MVP.

Others

• Liaise Advocaten: Specialist Dutch media law firm and MVP's core strategic partner for contract advisory. Adjacent/partner — not a competitor but a tightly coupled strategic ally; included because they co-deliver MVP's media sessions and contract services, making them a structural peer in the Dutch media-talent value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MVPMANAGEMENT
• LinkedInlinkedin.com/company/mvp-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MVP Management