Martha's Vineyard

Name

Martha's Vineyard

Legal name

Martha's Vineyard, Ltd.

Website

https://mvwines.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Specialty Wine and Gourmet Grocery Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Specialty Food Retailers (4452)

SIC

Retail-Food Stores (5400)

akta.pro industry

PRIMARYCRANABAB

Wine Retail (Bottle Shops & Wine Merchants)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYCRANAAAB

Wine Shops (Off-Premise)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol Retail (Liquor Stores & Off-Premise)

SECONDARYCRAHAGAK

Specialty Wine-Adjacent Food Stores (Cheese/Gourmet Pairings)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Specialty wine retail
• Gourmet grocery store
• Craft beer selection
• Artisan cheese shop
• Deli prepared foods

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Wine Sales: Sale of wines through physical retail store and e-commerce platform. The store offers over 3000 different wine labels including red, white, sparkling, and dessert wines.
2. Gourmet Grocery Sales: Sale of locally sourced and specialty imported groceries, fresh produce, and specialty food items through retail and online channels.
3. Spirits and Beer Sales: Sale of boutique and small-batch liquors, craft beers, and imported beers through physical store and e-commerce.
4. Deli and Prepared Foods: Freshly prepared deli items, baked goods, deli trays, and specialty prepared foods for immediate consumption or catering.
5. Gift Baskets and Gift Boxes: Custom and standard gift baskets and wooden gift boxes with wine, cheese, and gourmet food items. Prices range from $100 to $150+ for various configurations.
6. Gift Cards: Sale of gift cards in denominations of $25, $50, $75, and $100.
7. Deli Tray Orders: Custom deli trays including fruit, veggie, sandwich, antipasti, cheese & charcuterie trays, and picnic totes available for order with 24-hour notice.
8. Wine Shipping: Wine shipping services to states where legal, with a $6 handling fee per order for bottled products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Martha's Vineyard is a brick-and-mortar specialty wine merchant and gourmet grocer operating a single retail location in Grand Rapids, Michigan, complemented by an owned e-commerce platform. The store offers over 3,000 wine labels (including rare and premium vintages stored in a temperature-controlled Wine Loft), craft and imported beers, boutique spirits, cut-to-order specialty cheeses, locally sourced and imported gourmet groceries, fresh produce, and an expanded deli with freshly prepared foods. Customers can purchase in-store, online with local delivery or in-store pickup, or have wine shipped to states where legal.

Product overview

Martha's Vineyard is a specialty wine merchant and gourmet grocer operating as a single unified retail destination in Grand Rapids, Michigan. The core offering centers on an extensive wine selection with over 3000 labels (including the temperature-controlled Wine Loft for rare vintages), complemented by craft and imported beers, boutique spirits and liquors, cut-to-order specialty cheeses, locally sourced and imported gourmet groceries, fresh produce, and a full-service deli. The business also offers catering-ready products including custom deli trays, picnic totes, and gift baskets/crates in various configurations. Add-on offerings include wine gift boxes, gift cards, and curated cocktail and culinary recipe content. The product portfolio functions as an integrated specialty food and beverage retail experience rather than separate platform modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Global wine selection featuring over 3,000 different labels including red, white, sparkling, and dessert wines, sold in-store and online for individual consumers and collectors.
• Martha's Wine Loft Temperature-controlled premium wine storage area containing rare vintages and heirloom wines, serving collectors and connoisseurs seeking bottles for cellar building.
• Beer Selection of local microbrews, national brands, seasonal brews, and foreign imports with emphasis on Michigan craft breweries and limited-production beers.
• Liquor and Spirits Boutique and small-batch liquors including gins, rums, vodkas, scotch, tequilas, bourbon, and specialty spirits with focus on unique and aged varieties.
• Gourmet Groceries

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

33 partnerships are on record, tiered core and minor.

• Brewery VivantcoreOthersGrand Rapids-based brewery inspired by European traditional farmhouse beers and American ingenuity. Mainstays include Farm Hand Ale, Grand Lager and Rapid IPA, plus tart fruited ales and seasonal varieties.
• Emme's Plantain ChipsminorOthersMichigan-made plantain chips started by a mother looking to provide healthier snacking options for her family.
• Koeze Peanut ButtercoreOthersFamily business begun by Sibbele Koeze who emigrated from the Netherlands in the 1880s. Built on Old World commitment to handcrafted, artisanal food while establishing produce business in Grand Rapids, Michigan in 1910.
• Ann Arbor Tortilla ChipsminorOthersFresh stone ground corn products made in Ann Arbor facility. All products preservative free with Non-GMO corn. No trans-fats, colorings, softeners or additives.
• Long Road DistillerscoreOthersMichigan craft distillery committed to using honest ingredients grown across the region, crafting every batch from start to finish without shortcuts.
• Eastern Kille DistillerycoreOthersSmall batch distillery in Grand Rapids North Monroe industrial district, continuing the area's long tradition of making things. A distillation of the Midwest, Michigan, Grand Rapids and the neighborhood.
• Speciation Artisan AlescoreOthersUsing finest Michigan grown ingredients, a love of science, and patience to guide the process of fermentation and aging. Beverages are product of natural yeast and bacteria.
• Higher Grounds CoffeecoreOthersHigh quality coffee through human-centric approach. Sustainable trading relationships.
• Littlefoot Coffee RoastersminorOthersProud Michiganders with a coffee operation reflecting hard-working heritage.
• BLiS GourmetcoreOthersResult of one chef's passion to handcraft unique naturally sourced gourmet food ingredients that inspire chefs and gourmets around the world.
• Gus & Grey JamsminorOthersFounded in Western Michigan with love for growing food, harvesting, preparing, and sharing with people around them.
• Food For Thought, IncminorOthersMission to create and raise awareness around just and sustainable food. Products make a difference in quality of life on the planet.
• Cellar Door PreservesminorOthersProudly made in Grand Rapids, Michigan with local ingredients whenever possible.
• Lomonaco CookiesminorOthersAuthentic Sicilian cookies with family recipe handed down through generations. Soft, melt in your mouth Italian cookies.
• Beer City Dog BiscuitsminorOthersHand-made and packaged by Brew Bakers, a team of disabled adults who are core of company's culture and business process.
• Drought JuiceminorOthersOrganic, cold-pressed juice from Berkley, Michigan.
• American Liquor Co.minorOthersMelting pot of the best the country has to offer. One-of-a-kind vodka born in the USA.
• Coppercraft DistilleryminorOthersBuilding upon Michigan's legacy of high-quality craftsmanship, artfully distill, source, and blend finest ingredients to craft premium spirits.
• Adesanya MeadminorOthersGraduate of Kendall College of Art and Design became brewer to create this mead and microbrewery.
• Hilhof Farm DairycoreOthers48 herd certified organic dairy farm located in rural village of Hersey, Michigan.
• CityBuilt BrewingminorOthersMaking the strange become familiar, and the familiar fresh and bold.
• Mammoth DistillingcoreOthersSpirits hewn from glacial lakes and hills of Northern Michigan, reflecting local, ancient character of ingredients used in every batch.
• Black Star FarmscoreOthersSince 1998, producing wines from local vineyards on Leelanau and Old Mission peninsulas. Consciously craft product from vine to bottle.
• Arvon Brewing Co.minorOthersCraft beer brewed for enthusiasts in Grand Rapids, Michigan.
• Iron Fish DistillerycoreOthersBorn on waters of Betsie river, raised on its watershed farmland, inspired by upstream journeys of Steelhead. Michigan's first farm based distillery, returning spirit to its origin.
• Brys EstatecoreOthers155-acre estate on Old Mission Peninsula offering Pure Michigan experience, reborn.
• Tandem CidersminorOthersCapturing and bottling the mystery, splendor, and diversity of the apple in their ciders.
• Journeyman DistillerycoreOthersBlazing path toward imperfect perfection with hearts on sleeve and souls in bottles, making historic moments, epic memories and tiny big differences together.
• Martha's CateringcoreOthersSister company providing catering services. Located in same building complex.
• Nantucket Baking CompanycoreOthersSister company providing artisan bread and pastry items. Located in same building complex.
• Martha's PizzacoreOthersSister pizza company. Located in same building complex at corner intersection.
• Lyon Street CafeminorOthersSister cafe company. Located in same building complex.
• La VaccaminorOthersButchery partner available at same location complex.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zingerman's: Michigan-based specialty food retailer and deli operator known for high-end cheeses, prepared foods, and curated local sourcing. Directly comparable to Martha's Vineyard in combining a destination specialty food destination with a strong local/Michigan sourcing identity and broad gourmet assortment.
• Binny's Beverage Depot: Multi-store Midwest beverage retailer with extensive wine, beer, and spirits selection at competitive pricing. Comparable to Martha's Vineyard in core wine/beer/spirits retail focus and Midwest regional footprint, though Binny's operates at materially larger scale.
• Plum Market: Michigan-based upscale specialty grocer with strong prepared foods, cheese, and wine selection. Directly comparable in combining a curated specialty grocery experience with a high-end wine assortment in the Michigan market.
• K&L Wine Merchants: Specialty wine retailer combining physical stores with strong e-commerce and curated imports. Comparable to Martha's Vineyard in wine-category focus, premium and rare vintages, and knowledgeable-staff service model.
• Surdyk's Liquor & Gourmet Food: Minneapolis-based independent family-owned retailer combining a wide wine/spirits/beer selection with a gourmet food and cheese shop. Closely comparable to Martha's Vineyard as a long-standing Midwestern family-owned specialty retailer integrating fine beverages with gourmet groceries.

Emerging players

• Wine.com: Largest US online wine retailer offering broad selection with direct-to-consumer shipping where legal. Comparable to Martha's Vineyard's wine assortment and shipping business, but pure-play digital versus Martha's brick-and-mortar-plus-omnichannel model.

Regional players

• Heinen's Fine Foods: Midwest-based upscale specialty grocer with strong wine, cheese, deli, and prepared foods offerings. Comparable to Martha's Vineyard as a multi-category specialty destination emphasizing service and curated assortment.
• Sherry-Lehmann: Long-established New York-based fine wine retailer with deep collector/rare-vintage focus and gift hamper business. Comparable in wine breadth, collector focus, and gift/hospitality service layer — though operating in a different geography.

Broad incumbents

• Fresh Thyme Market: Midwest specialty grocer chain emphasizing natural, organic, and local products with wine, deli, and prepared foods. Overlaps with Martha's Vineyard's local sourcing and gourmet positioning, though at broader and lower price points.
• Total Wine & More: Largest US specialty wine, beer, and spirits chain with thousands of SKUs and aggressive pricing. Competes with Martha's Vineyard on wine/beer/spirits selection breadth but lacks the gourmet deli, cheese counter, and local Michigan sourcing integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/martha's-vineyard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martha's Vineyard