mx3
MX3 (mx3.ch) is Switzerland's digital public service music portal, operated by SRG SSR, enabling Swiss artists to upload tracks and videos, list gigs, and reach editorial radio airplay, with free ad-free streaming for listeners across all four Swiss language regions.
- Company typePrivate
- Founded2006
- HeadquartersBern, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What mx3 does
MX3 (mx3.ch) is a digital public service utility that functions as Switzerland's primary online discovery and streaming portal for domestic music. Founded in 2006 and operated since June 2022 directly by SRG SSR (Switzerland's public broadcasting corporation), the platform enables Swiss and Switzerland-based musicians to upload tracks and videos, create artist profiles, manage gig and concert listings, and reach radio and TV editorial curation at SRF, RTS, RTR, Radio Swiss Jazz, and Radio Swiss Pop. Listeners access the catalog free of charge through a four-language interface (German, French, Italian, Romansh) and can browse by genre across 13 categories including Chanson, Electro, Folk/Country, Funk, Metal/Punk, Hip Hop, Jazz, Reggae, Rock, Pop, Techno, World, and Easy/Film. The platform has accumulated 35,013+ registered Swiss bands and 147,918+ concert listings, with dedicated sub-brand portals for traditional Swiss music (volksmusik.mx3.ch) and contemporary music (neo.mx3.ch).
The underlying technology is an audio and video hosting platform with streaming delivery, HD broadcasting via the Roboclip system (inherited from the 2012 myStage video service takeover), and a public SRG SSR developer API. Core products include the streaming/discovery engine, track and video upload and hosting, a concert calendar, curated radio playlists, and genre-based discovery. A Discover blog (blog.mx3.ch/music-news) and Discover MX3 hub (discover.mx3.ch) provide editorial discovery features. The platform is accessible via direct web access at mx3.ch with mobile-friendly artist admin features.
The business model is non-commercial: MX3 is funded through SRG SSR's public broadcasting mandate rather than advertising, subscriptions, or transaction fees. There is no disclosed revenue, no headcount-driven scale economics, and the entire operating cost is absorbed within the broader public broadcaster's budget. The GTM motion is product-led growth: artists self-register, upload, and manage their presence; listeners discover content without registration through radio-station curation and editorial channels. Headquartered in Bern, Switzerland, with 5 employees, MX3 operates strictly within Swiss borders with no global expansion signaled.
mx3 firmographics
Firmographics- Name
- mx3
- Legal name
- SRG SSR
- Website
- https://mx3.ch
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MX3 (mx3.ch) is Switzerland's digital public service music portal, operated by SRG SSR, enabling Swiss artists to upload tracks and videos, list gigs, and reach editorial radio airplay, with free ad-free streaming for listeners across all four Swiss language regions.
- Ownership category
- akta.pro rank
mx3 industry classification
Industry- Product category
- Music Streaming and Discovery Platform
- NAICS
- Broadcasting and Content Providers (516), Motion Picture and Sound Recording Industries (512)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)
- akta.pro secondary industry
- User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)
Keywords
Where mx3 is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
mx3 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- Public Service Broadcasting: As a digital public service utility operated by SRG SSR (Swiss Broadcasting Corporation), MX3 is funded through public broadcasting mandates rather than commercial revenue. The platform provides free access to artists and listeners without advertising.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
mx3 product offering
Product offeringCore offering
mx3.ch is a digital public service utility platform operated by SRG SSR that enables Swiss and Switzerland-based musicians to upload music tracks and videos, manage gig listings, and gain visibility through curated radio/TV editorial playlists. The platform provides commercial-free music streaming and discovery for listeners across all Swiss language regions (German, French, Italian, Romansh), serving as the primary discovery portal for Swiss domestic music.
Product overview
mx3.ch is a unified digital music platform operated by SRG SSR that serves as Switzerland's primary discovery portal for domestic music. The platform combines multiple services: a streaming and discovery engine featuring tracks from over 35,000 registered Swiss bands, organized by genre categories (Chanson, Electro, Folk, Funk, Hip Hop, Jazz, Metal, Pop, Reggae, Rock, Techno, World); an upload and hosting service where artists contribute tracks and videos that can be broadcast by SRG SSR radio/TV channels; a concert calendar for gig discovery; and curated radio playlists from Swiss stations (SRF3, RTS, RTR, Virus). The platform operates ad-free as a public service utility and also encompasses the volksmusik.mx3.ch subdomain for traditional Swiss music.
Differentiator
Problem solved
Functional benefit
Brands
- Volksmusik Portal: Volksmusik.mx3.ch - dedicated section for popular/folk Swiss music
- Neo Portal
- Discover Mx3
Products and services
- mx3.ch Music Streaming Platform A digital public service utility platform for discovering and streaming Swiss music without commercials, featuring tracks from registered Swiss bands, radio station playlists, and concert listings. Accessible to music listeners across Switzerland in four languages.
- Track Upload and Hosting Service allowing artists to upload music tracks to the platform, which can then be broadcast by SRG SSR radio and TV stations and made available as podcasts. Free to registered Swiss and Switzerland-based musicians.
- Gig and Concert Listings Concert calendar feature allowing artists to list performances and users to discover live music events across Swiss regions. Hosts 147,918+ concert listings.
- Radio Station Playlists Curated playlists from Swiss radio stations including SRF3, RTS Couleur 3, Rete Tre, RTR, and SRF Virus that feature tracks from platform artists, providing radio airplay and editorial discovery.
- Genre-based Music Discovery Music discovery through 13 genre categories including Chanson, Electro, Folk/Country, Funk, Metal/Punk, Hip Hop, Jazz, Reggae, Rock, Pop, Techno, World, and Easy/Film.
- Volksmusik Portal A dedicated section (volksmusik.mx3.ch) for traditional/popular Swiss music, transferred from the vxm.ch platform and managed by SRF Musikwelle.
- Video Hosting and HD Broadcasting Video upload and hosting service for artists with HD broadcasting capabilities via the Roboclip system, originally integrated from SF's myStage platform.
Quantifiable outcome
- 35,013+ Swiss bands registered
- +1 more outcomes
Companies that use mx3
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
mx3 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
mx3 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and historical.
- SRG SSRcoreAs of June 2022, mx3.ch is managed by SRG SSR (Swiss Broadcasting Corporation). SRG SSR is the parent public broadcasting organization serving all Swiss language regions.
- SRF MusikwellecoreMX3 took over audio services from vxm.ch platform originally offered by SSR channels. Data transferred to volksmusik.mx3.ch for traditional folk music.
- SRF (Swiss Radio and Television)coreSRF transitioned video service from myStage platform to mx3.ch, enabling HD broadcasting via Roboclip system. Artists can upload videos for broadcasting delivery.
- mxlab AGhistoricalOriginal management company for mx3.ch platform. Ownership structure: TELVETIA SA (subsidiary of SRG SSR) held 51%, SUISA and Swiss Interpreters Society (SIG) each held 24.5%. Company being wound up as of April 1, 2017.
- TELVETIA SAhistoricalSubsidiary of SRG SSR that held 51% stake in mxlab AG, the original platform management company.
- SUISAhistoricalSwiss performers' rights society that held 24.5% stake in mxlab AG. Rights exercised by SUISA are reserved per copyright terms.
- Swiss Interpreters Society (SIG)historicalSwiss Interpreters Society held 24.5% stake in mxlab AG.
- Radio/TV Broadcasters (SRF, RTS, RTR)coreSRF Virus, SRF3, RTS Couleur 3, Rete Tre, RTR, Radio Swiss Jazz, and Radio Swiss Pop curate playlists from platform artists, providing radio airplay and editorial discovery for Swiss musicians.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
mx3 competitors and assessment
Company assessmentDirect peers
- ReverbNation: Platform providing indie musicians with profile hosting, gig promotion, and radio plugger tools. Directly comparable to MX3's combination of artist profiles, gig listings, and broadcast playlist exposure.
- Bandcamp: Independent artist-focused music platform with artist uploads, fan discovery, and direct artist monetization. Closely mirrors MX3's mission of supporting indie/independent musicians, though Bandcamp operates commercially and globally.
- SoundCloud: Global audio hosting and discovery platform for independent musicians and listeners; comparable to MX3 as a self-serve upload-and-discovery destination for non-major-label artists, though at much larger scale.
- Bandsintown: Concert discovery platform for live music fans, enabling artists to publish tour dates and fans to track them. Mirrors MX3's gig listing functionality and artist-to-fan live event discovery model.
- Songkick: Global concert discovery and ticketing platform. Directly comparable to MX3's 147,918+ concert listings and gig calendar feature, though Songkick operates internationally and is now part of Eventbrite.
Broad incumbents
- YouTube Music: Major music streaming service with deep catalog, video integration, and algorithmic discovery. Comparable to MX3's video hosting (Roboclip) and audio streaming capabilities, but at a much larger global scale.
- Spotify: Global music streaming incumbent with discovery playlists, artist profiles, and concert listings. Comparable as a music discovery and streaming platform, but operates at vastly larger scale and as a commercial DSP rather than a public service utility.
Emerging players
- Audiomack: Free music streaming and upload platform with strong indie/emerging artist focus. Comparable to MX3's free-upload model and genre-based discovery across 13 categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
mx3 social profiles
Digital presencemx3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
mx3 leadership team
Management profileNumber of profiles
mx3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mx3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mx3
What does mx3 do?
mx3.ch is a digital public service utility platform operated by SRG SSR that enables Swiss and Switzerland-based musicians to upload music tracks and videos, manage gig listings, and gain visibility through curated radio/TV editorial playlists. The platform provides commercial-free music streaming and discovery for listeners across all Swiss language regions (German, French, Italian, Romansh), serving as the primary discovery portal for Swiss domestic music.
Is mx3 a public or private company?
mx3 is a private company. It is classified as state government owned and is currently operating.
When was mx3 founded?
mx3 was founded in 2006. It employs 1 to 10 people.
Where is mx3 based?
mx3 is headquartered in Bern, Switzerland, in the Europe region.
How does mx3 make money?
One revenue line is on record: public Service Broadcasting.
Who are mx3's main competitors?
Direct peers on record are ReverbNation, Bandcamp, SoundCloud, Bandsintown and Songkick. Broad incumbents are YouTube Music and Spotify. Audiomack is listed as an emerging player.
Does mx3 have an API?
Yes. mx3 exposes a public API. Developer documentation is at developer.srgssr.ch/apis/srgssr-mx3#overview.
What industry is mx3 in?
mx3's product category is Music Streaming and Discovery Platform. Its primary akta.pro industry code is MPAIACAH, Music Discovery & Curation Platforms (Recommendations, Playlists), with a secondary code of BPAMAJAH, User-Generated Content (UGC) & Short-Form Video Platforms. Its NAICS code is 516 and its SIC code is 4832.