1st Car

What 1st Car does

1st Car is a single-location used car dealership operating from Cleveland Street, Hull, East Yorkshire, trading as My1stMotorcar since 2008 under the FCA-authorised (FRN 651562) parent The Right Car (UK) Limited (Company Registration 03708461). The business sells handpicked used vehicles sourced primarily from local Main Dealer part exchanges at prices ranging from £3,500 to £25,000, with 66 vehicles listed on its website at the time of data capture. Its core product set comprises used car sales, new car referrals via the Right Car network for Ford, Renault, and Dacia, an in-house workshop offering MOTs, servicing, and repairs for all makes and models, vehicle finance brokerage across a five-lender panel (MotoNovo Finance, First Response, Blackhorse Motor Finance, Evolution, CarFinance 247), and warranty products. Every vehicle is sold with a bundled 5 Star Treatment Service (3-month warranty, 12-month MOT with no advisories, full service, professional valet).

The business model is a hybrid of one-time vehicle sales, transaction-based finance commissions earned as a credit broker, and recurring workshop service revenue. The go-to-market is direct-to-consumer through a physical showroom, phone enquiries (01482 317 317), and a website with online booking for test drives, valuations, and services; marketing channels include Facebook, email, Google remarketing, and SEO. Customers are budget-conscious used car buyers and first-time car buyers within a roughly 40-mile radius of Hull, with the captive workshop customer base extending to all-make servicing. The company is small (5 employees), reliant on local geographic concentration, and operates without disclosed funding, M&A activity, or proprietary technology beyond standard dealership website functionality.

Name

1st Car

Legal name

The Right Car (UK) Limited

Website

https://my1stmotorcar.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

1st Car is a single-location used car dealership in Hull, UK, selling handpicked vehicles priced £3,500-£25,000 to budget-conscious and first-time car buyers, with in-house MOT/servicing, finance broking, and warranty services under parent The Right Car (UK) Limited.

Ownership category

akta.pro rank

Product category

Used Car Dealership

NAICS

Used Car Dealers (44112), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Used car sales
• MOT testing
• Vehicle servicing
• Auto finance brokerage
• Vehicle warranty

Headquarters

HQ city

Hull

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Used Vehicle Sales: Sale of handpicked used vehicles, primarily local main dealer part exchanges, with prices ranging from approximately £3,500 to £25,000.
2. Finance Commission: As an FCA-authorised credit broker, the company earns commission from finance lenders for introducing customers to finance products including Hire Purchase and Personal Contract Purchase.
3. Service, MOT and Repairs: Workshop services offering MOT testing, servicing, and general repairs for all makes and models.
4. Warranty Products: 3-month warranty included with vehicle purchases; extended warranty options available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

1st Car operates a single-location used car dealership in Hull, East Yorkshire, selling handpicked quality used vehicles (primarily sourced from local main dealer part exchanges) priced from approximately £3,500 to £25,000. The dealership complements vehicle sales with an in-house workshop offering MOT testing, servicing, repairs, and air conditioning, plus FCA-authorised credit broking that introduces customers to a panel of finance lenders for Hire Purchase and PCP financing. Each vehicle is supplied with a 5 Star Treatment Service package bundling a 3-month warranty, 12-month MOT with no advisories, full service, and professional valet, backed by a Price Promise guarantee.

Product overview

1st Car is a used car dealership operating as a single-location franchise under The Right Car (UK) Limited trading group. The core offering centers on selling handpicked quality used vehicles sourced primarily as local Main Dealer part exchanges, with prices ranging from £3,500 to £25,000. The company complements vehicle sales with integrated add-on services including in-house workshop servicing and MOT facilities, vehicle finance brokerage (offering HP and PCP options through partnered lenders), warranty packages, and a Price Promise guarantee. New car sales are facilitated through associated Right Car dealerships for Ford, Renault, and Dacia brands. Every vehicle comes standard with the 5 Star Treatment Service package encompassing warranty, MOT, servicing, and professional valeting.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Car Sales Sale of handpicked quality used vehicles, primarily sourced from local main dealer part exchanges, priced from approximately £3,500 to £25,000, for individual car buyers in the Hull/East Yorkshire region.
• Service and MOT In-house workshop offering MOT testing, vehicle servicing, general repairs, air conditioning servicing, and combined Service/MOT packages for all makes and models, open to both past purchasers and external customers.
• Vehicle Finance FCA-authorised credit broker service introducing customers to finance lenders (MotoNovo Finance, First Response, Blackhorse Motor Finance, Evolution Funding, CarFinance 247) for Hire Purchase and Personal Contract Purchase financing on vehicle purchases.
• Vehicle Warranty Warranty packages providing peace of mind for used vehicle purchasers, with a 3-month warranty included as standard on every vehicle sold and extended warranty options available.
• New Car Sales (via Right Car) New vehicle sales facilitated through referral to partner Right Car dealerships (rightcar.co.uk) for Ford, Renault, and Dacia brand vehicles for customers seeking a new rather than used car.

Quantifiable outcome

• 3-month warranty with every vehicle
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Right Car (UK) LimitedcoreOthersParent company that owns and operates the 1st Car brand. Also operates rightcar.co.uk for new car sales and rightcaremobility.co.uk for mobility solutions. Provides regulatory authorisation (FCA regulated) and corporate support.
• Ford UKminorChannel Partner/ Reseller/ DistributorNew vehicle supplier through rightcar.co.uk for Ford brand vehicles.
• Renault UKminorChannel Partner/ Reseller/ DistributorNew vehicle supplier through rightcar.co.uk for Renault brand vehicles.
• Dacia UKminorChannel Partner/ Reseller/ DistributorNew vehicle supplier through rightcar.co.uk for Dacia brand vehicles.
• Right Care MobilityminorOthersRelated company under the Right Car group providing mobility solutions and equipment.
• Robspeed MotorcyclesminorOthersRelated company under the Right Car group offering motorcycle sales and services.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1stcarhull
• LinkedInlinkedin.com/company/1st-car

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1st Car