My Arbor - Plose Wellness Hotel
My Arbor is a 5-star adults-only treehouse hotel and wellness resort on the Plose mountain above Brixen, South Tyrol, offering luxury treetop suites, a 2,500 m² spa, fine dining, and curated wellness packages for affluent travelers.
- Company typePrivate
- Founded2018
- HeadquartersBressanone (Brixen), Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What My Arbor - Plose Wellness Hotel does
My Arbor - Plose Wellness Hotel is a privately held, family-owned 5-star adults-only wellness resort built as a treehouse property on the Plose mountain above Brixen (Bressanone) in South Tyrol, Italy. Operated by the Huber family through Well.com Srl since its opening in May 2018, the property offers three suite categories (Nest Suite from €265/night, Hangout Suite from €320/night, Treetop Suite from €500/night) integrated with a 2,500 m² wellness facility called SPA Arboris (featuring indoor/outdoor pools, four saunas, signature tree rituals, and treatments using Team Dr. Joseph, Pharmos Natur and Thres products — winner of the SPA STAR AWARD 2026 for Best Spa Concept), a seven-course fine-dining restaurant (Restaurant Plose) and bar program with over 1,200 wine labels curated by master sommeliers, a private gin (My Arbor Gin), and a weekly activity program of yoga, guided hikes, forest bathing, live music and ski guiding. Adjacent infrastructure includes 350m ski-in/ski-out access to the Plose ski area (12 km sledding run, 12 km winter hiking trails, seven lifts) and 800m proximity to a cable car reaching 2,050m elevation.
My Arbor - Plose Wellness Hotel firmographics
Firmographics- Name
- My Arbor - Plose Wellness Hotel
- Legal name
- Well.com Srl
- Website
- https://my-arbor.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- My Arbor is a 5-star adults-only treehouse hotel and wellness resort on the Plose mountain above Brixen, South Tyrol, offering luxury treetop suites, a 2,500 m² spa, fine dining, and curated wellness packages for affluent travelers.
- Ownership category
- akta.pro rank
My Arbor - Plose Wellness Hotel industry classification
Industry- Product category
- Luxury Wellness Hospitality
- NAICS
- All Other Traveler Accommodation (721199), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Treehouses & Canopy Stays (THAMADAC)
- akta.pro secondary industries
- Destination Spa Resorts (THAGAMAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Nature Lodges & Eco-Resorts (THAAAAAI), Mountain & Wilderness Lodges (THAAAHAE)
Keywords
Where My Arbor - Plose Wellness Hotel is headquartered
LocationHeadquarters
- HQ city
- Bressanone (Brixen)
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
My Arbor - Plose Wellness Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others
Revenue model
- Luxury Accommodation: Revenue from premium suite accommodations (Nest Suite, Hangout Suite, Treetop Suite) with nightly rates starting from 265 EUR, with peak pricing reaching 500 EUR for premium suites. All-inclusive services bundled with accommodation.
- Fine Dining & Bar Services: Seven-course gourmet dinner experiences, extensive wine collection with over 1,200 labels curated by master sommeliers, craft beer program with beer sommelier, signature cocktails, and bar services. Coravin wine-by-the-glass system for premium pours.
- Spa & Wellness Services: SPA Arboris offerings including signature treatments, tree rituals, sauna experiences, massages, beauty treatments, and day spa packages. Features four saunas with daily exclusive infusions.
- Curated Vacation Packages: Pre-packaged holiday experiences including My Arbor Break (from 975 EUR for 3 nights), Moments of Romance (from 920 EUR for 3 nights), My Wellbeing (from 1,560 EUR for 5 nights), My Tree Therapy (from 1,460 EUR for 5 nights), My Sleep Retreat (from 1,520 EUR for 5 nights), My Harmony (from 2,270 EUR for 7 nights), and seasonal offerings like My Babymoon and My Christmas Dream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Nest Suite - Entry-level tree hotel accommodation |
| Subscription | Pay-as-you-go | Hangout Suite - Mid-tier tree hotel accommodation |
| Subscription | Pay-as-you-go | Treetop Suite - Premium tree hotel accommodation |
| Subscription | Multi-year contract | My Arbor Break - 3-night wellness package |
| Subscription | Multi-year contract | Moments of Romance - 3-night romantic escape |
| Subscription | Multi-year contract | My Wellbeing - 5-night wellness package |
| Subscription | Multi-year contract | My Tree Therapy - 5-night nature therapy package |
| Subscription | Multi-year contract | My 5=4 - 5 nights for price of 4 |
| Subscription | Multi-year contract | My Sleep Retreat - 5-night sleep wellness package |
| Subscription | Multi-year contract | My 7=6 - 7 nights for price of 6 |
| Subscription | Multi-year contract | My Harmony - 7-night balance and wellness package |
| Subscription | Multi-year contract | My Babymoon - 3-night prenatal wellness retreat |
| Subscription | Multi-year contract | My Christmas Dream - 3-night holiday package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
My Arbor - Plose Wellness Hotel product offering
Product offeringCore offering
My Arbor is a 5-star adults-only tree hotel and wellness resort on the Plose mountain above Brixen (Bressanone) in South Tyrol, Italy. The property offers three categories of treehouse-style suite accommodations (Nest, Hangout, Treetop) complemented by the 2,500 m² SPA Arboris wellness center with indoor and outdoor pools and four saunas, a fine dining restaurant (Restaurant Plose) with seven-course menus and over 1,200 wine labels, a curated bar featuring signature My Arbor Gin, concierge services, and themed vacation packages centered on wellness, romance, sleep, and nature therapy.
Product overview
My Arbor is a 5-star adults-only tree hotel and spa resort located on the Plose mountain above Bressanone in South Tyrol, Italy. The property opened in May 2018 and offers a multi-module hospitality experience centered around three suite categories (Nest Suite from €265, Hangout Suite from €320, and Treetop Suite from €500), complemented by SPA Arboris wellness facilities with indoor/outdoor pools and 4 saunas, Restaurant Plose serving fine dining with over 1,200 wine labels, the My Arbor Bar, concierge services, curated vacation packages, business events facilities, and an active weekly activity program. The resort positions itself as a luxury wellness destination combining Alpine nature with 5-star hospitality services.
Differentiator
Problem solved
Functional benefit
Brands
- SPA Arboris: The hotel's spa and wellness facility featuring indoor and outdoor pools, 4 saunas, treatments with products from Team Dr. Joseph, Pharmos Natur and Thres, and signature tree rituals. Awarded SPA STAR AWARD 2026 for best spa concept.
- My Arbor Gin
- Forest secrets / Waldgeflüster
Products and services
- Nest Suite Entry-level tree hotel suite accommodation priced from 265 EUR per night, designed as a nest-like retreat among the pine treetops for adult guests seeking a luxury wellness stay.
- Hangout Suite Mid-range tree hotel suite priced from 320 EUR per night, offering guests enhanced amenities and space among the treetops.
- Treetop Suite Premium flagship tree hotel suite priced from 500 EUR per night, providing the highest elevated luxury treehouse experience with panoramic forest and Dolomite views.
- SPA Arboris 2,500 m² spa and wellness center featuring indoor and outdoor pools, four saunas with daily infusions, signature tree rituals, massages, beauty treatments, and treatments using essences from Team Dr. Joseph, Pharmos Natur, and Thres.
- Restaurant Plose Fine dining restaurant serving seven-course gourmet evening meals featuring regional South Tyrolean cuisine with Mediterranean influences, at 1,000 meters elevation.
- My Arbor Bar Hotel bar offering exclusive My Arbor Gin, signature cocktails, craft beers curated by a beer sommelier, and an extensive wine collection of over 1,200 labels curated by master sommeliers with a Coravin wine-by-the-glass system.
- My Concierge
Quantifiable outcome
- SPA STAR AWARD 2026 for Best Spa Concept
- +2 more outcomes
Companies that use My Arbor - Plose Wellness Hotel
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
My Arbor - Plose Wellness Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
My Arbor - Plose Wellness Hotel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Green PearlsminorGreen Pearls is a collection of sustainable hotels committed to environmental responsibility and authentic travel experiences. My Arbor's membership provides eco-conscious travelers with a recognized sustainability certification and access to a network of like-minded properties.
- GreenSignminorGreenSign is a hotel certification program for sustainable management in tourism. My Arbor displays the GreenSign certification logo, indicating compliance with environmental standards and sustainable operational practices.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
My Arbor - Plose Wellness Hotel competitors and assessment
Company assessmentDirect peers
- Castel Fragsburg: 5-star boutique castle hotel near Merano in South Tyrol with a renowned spa, gourmet cuisine, and panoramic Dolomite views. Overlaps with My Arbor on luxury positioning, regional guest profile, and premium wellness amenities.
- Forestis: Adults-only luxury wellness hotel on the Renon plateau above Bolzano in South Tyrol with extensive spa, panoramic Dolomite views, and sustainable architecture. Direct competitor for the same affluent wellness guest in the same region.
- Naturhotel Forsthofgut: 5-star nature wellness hotel in Leogang, Austria with a large spa, forest bathing programs, and family/culinary offerings. Comparable on alpine wellness depth, sustainability credentials, and curated activity programming.
- Hotel Villa Honegg: 5-star boutique hotel above Lake Lucerne in Switzerland renowned for its spa, infinity pool, and adult-focused luxury wellness experience. Closest non-Italian peer on small luxury alpine wellness + curated packages + premium ADR.
- Adler Lodge Alpe: Adults-only luxury alpine lodge in the Alpe di Siusi/Seiser Alm area of South Tyrol with alpine suites, spa, and fine dining. Highly comparable in segment (adults-only), geography (South Tyrol), and pricing tier.
- Treehotel: Pioneering treehouse hotel in Harads, Sweden with multiple architect-designed tree rooms. The most direct conceptual peer to My Arbor given identical 'tree hotel + nature + design-led luxury' positioning, despite a colder-climate, less wellness-oriented offering.
- Lefay Resort & Spa Dolomiti: 5-star wellness resort in the Dolomites (Pinzolo, Trentino) with large spa, multiple restaurants, and curated wellness programs. Closest large-scale competitor for Italian-alpine luxury wellness guests.
Regional players
- Hotel Belvedere Schenna: Family-run 5-star wellness hotel near Merano in South Tyrol with spa, panoramic views, and curated packages. Comparable in regional addressable market and price tier, though not adults-only or treehouse-themed.
- Hotel Therme Meran: 4-star superior thermal spa hotel in Merano, South Tyrol with extensive spa floors, thermal pools, and city-meets-mountain positioning. Same regional guest pool and wellness category, though city-based rather than forest-immersive.
Broad incumbents
- Badrutt's Palace: Iconic luxury hotel in St. Moritz, Switzerland with multiple restaurants, large spa, and broad luxury positioning. Comparable on international luxury alpine guest profile, though operates as a broader portfolio at a much larger scale than My Arbor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
My Arbor - Plose Wellness Hotel social profiles
Digital presenceMy Arbor - Plose Wellness Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Arbor - Plose Wellness Hotel leadership team
Management profileNumber of profiles
Profiles7 records
My Arbor - Plose Wellness Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Arbor - Plose Wellness Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Arbor - Plose Wellness Hotel
What does My Arbor - Plose Wellness Hotel do?
My Arbor is a 5-star adults-only tree hotel and wellness resort on the Plose mountain above Brixen (Bressanone) in South Tyrol, Italy. The property offers three categories of treehouse-style suite accommodations (Nest, Hangout, Treetop) complemented by the 2,500 m² SPA Arboris wellness center with indoor and outdoor pools and four saunas, a fine dining restaurant (Restaurant Plose) with seven-course menus and over 1,200 wine labels, a curated bar featuring signature My Arbor Gin, concierge services, and themed vacation packages centered on wellness, romance, sleep, and nature therapy.
Is My Arbor - Plose Wellness Hotel a public or private company?
My Arbor - Plose Wellness Hotel is a private company. It is classified as family owned and is currently operating.
When was My Arbor - Plose Wellness Hotel founded?
My Arbor - Plose Wellness Hotel was founded in 2018. It employs 11 to 50 people.
Where is My Arbor - Plose Wellness Hotel based?
My Arbor - Plose Wellness Hotel is headquartered in Bressanone (Brixen), Italy, in the Europe region.
How does My Arbor - Plose Wellness Hotel make money?
Four revenue lines are on record. Luxury Accommodation is the primary driver. The others are fine Dining & Bar Services, spa & Wellness Services and curated Vacation Packages.
Who are My Arbor - Plose Wellness Hotel's main competitors?
Direct peers on record are Castel Fragsburg, Forestis, Naturhotel Forsthofgut, Hotel Villa Honegg, Adler Lodge Alpe, Treehotel and Lefay Resort & Spa Dolomiti. Regional players are Hotel Belvedere Schenna and Hotel Therme Meran. Badrutt's Palace is listed as a broad incumbent.
Does My Arbor - Plose Wellness Hotel have an API?
No public API is recorded for My Arbor - Plose Wellness Hotel.
What industry is My Arbor - Plose Wellness Hotel in?
My Arbor - Plose Wellness Hotel's product category is Luxury Wellness Hospitality. Its primary akta.pro industry code is THAMADAC, Treehouses & Canopy Stays, with a secondary code of THAGAMAA, Destination Spa Resorts. Its NAICS code is 721199 and its SIC code is 7000.