My Burger

What My Burger does

My Burger is a privately held, family-owned quick-service burger restaurant chain headquartered in Minneapolis, Minnesota. Founded in 2004, the company operates 11 locations across the Twin Cities metro area and employs approximately 65 people. Its core offering is burgers priced under $10 with fries included, using never-frozen beef, positioned as an accessible everyday QSR alternative to national chains. The company is led by CEO John Abdo and operates with no disclosed external funding, consistent with a family-owned operating model.

The company generates revenue through multiple channels: dine-in and takeout at company-operated stores, corporate and group catering (including through an EZ Cater partnership), a food truck for off-premise events, and ancillary lines including branded merchandise and gift cards. Customer engagement is supported by a loyalty program and the BOM Squad (Burger of the Month) recurring product feature, which serves as both a traffic driver and a social media content engine. There is no disclosed proprietary technology platform, mobile app infrastructure beyond the loyalty program, or AI/ML capability.

The business model is straightforward QSR retail: per-ticket revenue at accessible price points, supplemented by catering B2B revenue, merchandise margin, and gift card float. Customer concentration is low — the base is a long tail of walk-in Twin Cities consumers with no disclosed enterprise anchor accounts. Distribution is purely regional within the Twin Cities; there is no national footprint or franchising system disclosed. Multiple regional and industry awards across 2022-2025 indicate sustained brand strength within the local market.

Name

My Burger

Legal name

My Burger

Website

https://myburgerusa.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

My Burger is a family-owned Twin Cities burger chain with 11 locations selling under-$10 burgers made from never-frozen beef, complemented by catering, a food truck, a loyalty program, and branded merchandise.

Ownership category

akta.pro rank

Product category

Casual burger restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Burger QSR (THAFAAAA)

Keywords

• Burger restaurant
• Casual dining
• Fast-casual food
• Restaurant catering
• Food truck service

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Sales: In-restaurant and takeout sales from food and beverage items including burgers, fries, shakes, and sides
2. Catering Services: Build-your-own-burger boxes and catering spreads for corporate events, meetings, and private parties
3. Delivery Orders: Delivery orders placed through online ordering platform
4. Merchandise Sales: Branded merchandise including apparel (t-shirts, hoodies, sweatpants), accessories (hats, beanies, totes, bandanas), and footwear (high tops, flip-flops)
5. Gift Cards: Digital and physical gift cards sold online and at restaurant locations

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

My Burger is a Minneapolis-based burger restaurant chain that sells fresh, never-frozen beef burgers, fries, and accompaniments across multiple Minnesota locations. In addition to dine-in service, the company offers online/app-based ordering, a food truck, catering, and gift card sales to extend its reach beyond the restaurant walls.

Product overview

My Burger operates as a Minne-chain (Minneapolis-area chain) burger restaurant with a portfolio of products and services centered around its core restaurant business. The main offering is fresh, never-frozen beef burgers served at 13+ Minnesota locations. Supporting products include: a mobile app and online ordering system (order.myburgerusa.com), a loyalty rewards program (MB Loyalty), the BOM Squad burger-of-the-month club, catering services, delivery, gift cards, a merchandise store, a food truck (B.E.R.T), and a fundraising program. The company also offers diverse menu items including specialty burgers, chicken, fish sandwiches, Impossible and veggie options, fries, and shakes.

Differentiator

Problem solved

Functional benefit

Brands

• B.E.R.T: The company's food truck, which operates seasonally from May through mid-October. B.E.R.T stands for Burger Emergency Response Team.

Products and services

• Fresh, never-frozen beef burgers Signature burgers made with fresh, never-frozen beef, sold as individual menu items or as part of combo meals, served to dine-in and takeout customers at My Burger locations.
• Burger combo meals Value-priced burger meal bundles combining a burger with fries (and a drink), priced under $10, targeted at everyday consumers.
• Restaurant dine-in service In-restaurant dining experience across My Burger's multiple Minnesota locations, serving burgers, sides, and beverages.
• Online and mobile ordering Remote ordering service enabling customers to place burger and combo orders through the My Burger app/website for pickup.
• Catering services Group food service for events and parties, providing My Burger menu items for off-site and on-site group occasions.
• Food truck service Mobile food service using a My Burger-branded food truck to serve burgers and menu items at events and off-site locations.
• My Burger gift cards Stored-value gift cards that can be purchased and redeemed for food and beverages at My Burger restaurants.

Quantifiable outcome

• Burgers priced under $10 with fries included

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EZ CaterminorChannel Partner/ Reseller/ DistributorEZ Cater is used as the platform for booking My Burger catering for events. My Burger handles food preparation and delivery while EZ Cater facilitates the booking and order management.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Wendy's: Major national QSR chain competing in the same burger value segment with national delivery and mobile ordering infrastructure that pressures regional chains on scale and marketing reach.
• McDonald's: Largest global QSR chain dominating the value-burger category. Sets the competitive ceiling and price floor that regional chains like My Burger must navigate, especially on delivery and mobile ordering scale.
• In-N-Out Burger: West Coast regional fast casual burger chain renowned for never-frozen beef and limited menu. Closest large-scale analog to My Burger's fresh-beef, anti-mega-chain brand positioning.
• A&W Restaurants: Legacy burger and root beer QSR chain with Midwest heritage. Comparable as an older regional burger brand facing similar competitive dynamics, though with broader menu and longer history.
• Burger King: Global QSR burger competitor with massive marketing budgets and value-menu positioning. Represents the mega-chain competitive threat My Burger explicitly positions itself against.

Direct peers

• Shake Shack: Fast casual burger chain with strong loyalty app, digital ordering, and rotating menu specials. Direct competitor in the premium fast casual burger category My Burger competes in, with comparable community/brand-driven positioning.
• Smashburger: Fast casual chain specializing in smashed-style burgers with fresh beef. Direct competitor in the casual dine-in burger category with similar under-$10 entrée pricing and franchise expansion model.
• Five Guys: Established fast casual burger chain operating in the Minneapolis market. Directly comparable on fresh-beef positioning, build-your-own customization, and counter-service dine-in format at similar price points.
• Culver's: Midwest-based fast casual chain known for ButterBurgers and frozen custard. Comparable to My Burger as a regional, family-rooted burger chain emphasizing fresh, never-frozen beef and Midwestern identity in the under-$10 price range.
• Freddy's Frozen Custard & Steakburgers: Midwest-originated fast casual concept combining steakburgers with frozen custard. Comparable regional family-rooted positioning and menu mix of burgers, fries, and shakes in the same value-priced segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myburgerusa
• Facebookfacebook.com/myburgerusa
• Instagraminstagram.com/myburgerusa
• LinkedInlinkedin.com/company/my-burger

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Burger