What mycasino does

mycasino is the online casino brand of Grand Casino Luzern AG, a privately held Swiss gaming operator headquartered in Lucerne on Lake Lucerne. It operates under an official concession from the Swiss Federal Council originally granted on 7 June 2019 and renewed via additional concession no. 2023-A-12-E dated 29 November 2023, making it one of Switzerland's first legally licensed online casinos. The platform is regulated by the Swiss Federal Gaming Board (SFGB) and targets exclusively Swiss-resident adults aged 18+ who must verify residence and are not on a gaming-exclusion list.

The core product is a unified online casino platform distributed via the mycasino.ch website and native iOS and Android apps, organized around four product pillars: (i) an online slots library aggregating over 3,000 titles from more than 50 game studios including Pragmatic Play, Hacksaw Gaming, Greentube, NetEnt, Paf, Relax Gaming, and Push Gaming; (ii) jackpot games spanning progressive, fixed, mystery, and exclusive Swiss-themed flex-bet jackpots — claimed to be the largest jackpot catalogue in Switzerland at over 400 titles; (iii) a live casino featuring four studios (Evolution Gaming, Playtech, Pragmatic Play, plus the proprietary Grand Casino Luzern Live) streaming roulette, blackjack, baccarat, and game shows in real time; and (iv) digital table games. The technical stack relies on certified RNG (eCOGRA / TST audited) for slot outcomes and HD live video streaming for dealer products, with the platform itself certified to ISO 9001, ISO 27001, PCI-DSS, and GoodPriv@cy (held since 2009).

Monetization is a transaction-based house-edge model rather than subscription: player wagers on slots, tables, and live games generate revenue net of payouts, with no player-facing subscription fee. Customer acquisition runs through SEO, a dedicated affiliate program (mycasinoaffiliates.ch), a "Bring a Friend" referral scheme paying CHF 50 per converted player, and an unusually broad nine-channel social presence. Promotional economics are central to GTM — a 100% welcome bonus up to CHF 300 plus 200 free spins, ongoing free-spin drops, weekly tournaments with CHF 9,000 prize pools, a CHF 1,000 monthly Lucky Draw, and birthday bonuses — all structured to drive acquisition and retention within the geo-restricted Swiss addressable market. Payments span TWINT, PostFinance Pay, Visa, Mastercard, Apple Pay, YAPEAL, Paysafecard, Neteller, and Skrill, with YAPEAL enabling real-time withdrawals as a deliberate differentiator.

Name

mycasino

Legal name

Grand Casino Luzern AG

Website

https://mycasino.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

mycasino is Grand Casino Luzern AG's online casino, licensed by the Swiss Federal Council since 2019. It operates Switzerland's largest online casino — over 3,000 games including slots, jackpots, live dealer, and table games — exclusively for Swiss-resident adults.

Ownership category

akta.pro rank

Product category

Online Casino Gaming

NAICS

Casinos (except Casino Hotels) (713210)

akta.pro primary industry

Live Dealer Online Casinos (MPAEABAB)

Keywords

• Online casino gaming
• Slot games
• Live dealer casino
• Jackpot games
• Swiss online gambling

Headquarters

HQ city

Lucerne (Luzern)

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Online casino gaming: Players wager real money on casino games (slots, roulette, blackjack, live casino, jackpot games). Revenue generated from house edge on player losses. Additional revenue from bonus-funded play subject to wagering requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

mycasino is a Swiss-regulated online casino platform offering over 3,000 casino games including slots, progressive and exclusive jackpot games, live dealer casino (roulette, blackjack, baccarat, game shows) streamed in real HD from four live studios, and traditional table games. The platform is operated by Grand Casino Luzern AG under official Swiss Federal Council concession and is available via web browser and dedicated iOS/Android apps exclusively to Swiss residents aged 18 and over.

Product overview

mycasino is a unified online casino platform operated by Grand Casino Luzern AG, offering Switzerland's largest selection of over 3,000 games under official Swiss concession. The core platform encompasses multiple integrated product modules: an online slots library with diverse themes and features; a jackpot games section with progressive, fixed, mystery, and exclusive Swiss jackpots; a live casino featuring real-time games with human croupiers across roulette, blackjack, baccarat, and game shows from three studio providers (Evolution Gaming, Playtech, Pragmatic Play) plus the exclusive Grand Casino Luzern Live; table games; a dedicated mobile app for iOS and Android; and a comprehensive suite of loyalty promotions including welcome bonuses, free spins, tournaments, and responsible gaming tools. All products share the same user account, payment infrastructure, and regulatory framework under Swiss Federal Gaming Board supervision.

Differentiator

Problem solved

Functional benefit

Products and services

• mycasino Online Casino Platform Switzerland's largest online casino platform offering over 3,000 games including slots, jackpot games, live casino with real croupiers, roulette, blackjack, baccarat, and table games. Operated by Grand Casino Luzern AG under official Swiss Federal Council concession and regulated by the Swiss Federal Gaming Board (SFGB).
• mycasino Mobile App Dedicated mobile application for iOS and Android that provides full access to the casino platform including exclusive bonuses and account management on smartphones. Available on Apple App Store (app ID: 6760478257) and Google Play Store.
• Online Slots A library of over 3,000 digital slot machine games featuring various themes, volatility levels, paylines, and bonus features including free spins, multipliers, cascading reels, and buy features. Includes titles from providers such as Pragmatic Play, Hacksaw Gaming, Greentube, and others.
• Jackpot Games Slot and table games featuring progressive jackpots, fixed jackpots, mystery jackpots, and flex-bet jackpots. Includes exclusive Swiss jackpot games and offers the highest number of jackpots in Switzerland (over 400).
• Live Casino Real-time casino games broadcast via HD video with human croupiers, including roulette, blackjack, baccarat, and game shows. Features games from three live studio providers (Evolution Gaming, Playtech, Pragmatic Play) plus the exclusive Grand Casino Luzern Live studio.
• Grand Casino Luzern Live An exclusive dual-play roulette game live-streamed from the physical Grand Casino Luzern location, accessible to both in-person visitors and online mycasino players.
• Live Blackjack Live dealer blackjack games streamed in real-time with various betting limits, including exclusive mycasino-branded variants and standard casino formats from Evolution Gaming, Playtech, and Pragmatic Play.
• Live Baccarat Live dealer baccarat games including multiple variants with varying betting limits and commission structures, provided by Evolution Gaming, Playtech, and Pragmatic Play.
• Live Roulette Live roulette variants including Lightning Roulette, Immersive Roulette, Speed Roulette, German Roulette, and exclusive mycasino Roulette, featuring different betting limits and multipliers.
• Live Game Shows Interactive live casino game show experiences including Crazy Time, Monopoly Live, Mega Wheel, Adventures Beyond Wonderland, and Funky Time, combining TV game show elements with casino betting.
• Welcome Bonus A 100% deposit match bonus up to CHF 300 plus 200 free spins for new registered players, with specific wagering requirements of 35x turnover.
• Loyalty and Promotional Bonuses Ongoing promotional offers including Game of the Week free spins (up to 30), Bring a Friend referral bonuses (CHF 50), birthday free spins (50), monthly Lucky Draw (CHF 1,000), surprise bonuses, and weekly slot tournaments with CHF 9,000 prize pools.
• Responsible Gaming Tools Player protection features including deposit and loss limits, time reminder features, self-assessment tests, self-exclusion options, game freezes, and access to support helplines.
• Integrated Payment Services Integrated Swiss payment methods including TWINT, PostFinance Pay, Visa, Mastercard, Apple Pay, YAPEAL, Paysafecard, Neteller, and Skrill, with same-day withdrawal processing for YAPEAL and PostFinance.

Quantifiable outcome

• Over 3,000 games available
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Grand Casino Luzern AGflagshipStrategic or Co-development Partner · 7 June 2019Parent company of mycasino. Grand Casino Luzern AG operates both the physical Grand Casino Luzern and the online mycasino platform. The online casino operates under the parent's concession from the Swiss Federal Council. Features exclusive dual-play roulette 'Grand Casino Luzern Live' streamed from the physical casino.
• Evolution GamingcoreTechnology or IntegrationMajor live casino game provider powering multiple live roulette, blackjack, baccarat, and game show tables including Lightning Roulette, Immersive Roulette, Crazy Time, and Monopoly Live.
• PlaytechcoreTechnology or IntegrationLive casino game provider offering tables like Mega Fire Blaze Roulette, Adventures Beyond Wonderland, and various blackjack variants.
• Pragmatic PlaycoreTechnology or IntegrationLive casino and slot provider including PowerUP Roulette, Mega Roulette, Mega Wheel, and popular slot titles.
• GreentubecoreTechnology or IntegrationGame provider for classic casino games including Novomatic titles like Book of Ra Deluxe, Lucky Lady's Charm, Lord of the Ocean, and the Swiss-specific Super Cherry series.
• Paf (Performance and Innovation)coreTechnology or IntegrationExclusive Swiss game provider offering unique titles like Thunderbar, Cash & Carry Shopping Spree, Knights & Dragons, and Wild Veggie Pirates only available at mycasino.
• Hacksaw GamingcoreTechnology or IntegrationSlot game provider known for innovative titles and high-volatility games.
• Swiss Federal Gaming Board (SFGB)flagshipOthersRegulatory body that certifies, approves, and monitors all games on mycasino. Ensures fairness and security compliance.
• Swiss Association for Quality and Management Systems (SQS)coreOthersIssues ISO 9001, ISO 27001, and other quality/security certifications to Grand Casino Luzern AG.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 7Melons (Grand Casino Bern): Online casino of Grand Casino Bern, also Swiss-concessioned. Competes head-to-head in the closed Swiss market with comparable slot and live casino offerings and shared reliance on major game studios.
• Casino777.ch (Casino Davos): Swiss online casino operated by Casino Davos, another licensed land-based operator. Comparable regulatory status, similar product mix (slots, live casino, jackpots), and same domestic-only distribution model.
• Swiss Casinos: Umbrella group of Swiss land-based and online casino operators including Casino Zurich, Casino Pfäffikon, and Casino St. Gallen. Operates multiple online casino brands under Swiss concession, directly competing with mycasino for the same domestic player pool.
• jackpots.ch (Grand Casino Baden): Online casino brand of Grand Casino Baden, one of the original Swiss concession holders. Directly competes with mycasino for Swiss online slots, jackpots, and live casino players under identical SFGB regulation, with overlapping game studio integrations.

Others

• Playtech: Major iGaming platform and live casino provider powering mycasino's secondary live studio. Comparable technology stack and content licensing model, defining the upstream infrastructure on which mycasino's live casino offering depends.
• Evolution Gaming: Dominant B2B provider of live casino studios and the core technology partner powering mycasino's main live casino tables. Comparable technology, content, and studio infrastructure; a key supplier rather than competitor but defines the live casino product mycasino resells.

Broad incumbents

• LeoVegas: Large European online casino and sportsbook operator with a strong live casino vertical and multi-jurisdictional licensing footprint. Comparable in live casino technology stack and game studio breadth, though not licensed in Switzerland and therefore cannot directly address mycasino's domestic players.
• Entain plc: Global online gambling operator (bwin, Ladbrokes, Coral, PartyCasino) with significant regulated-market exposure in Europe. Provides a comparison point for online casino scale, multi-jurisdiction licensing, and platform technology investment.
• Kindred Group (Unibet): Established European online gambling operator with proprietary platforms and responsible gaming leadership. Comparable in regulated-market focus and iCasino product depth, though operating at much larger international scale.
• Betsson Group: Multi-brand online gambling operator (Casino, Sportsbook, Poker) with strong European presence. Similar business model (house edge on player wagers, multi-studio content aggregation) and comparable scale of game library.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mycasino_ch
• YouTubeyoutube.com/channel/UCS5dcAud1mAAqGZtaUeEeOg
• Facebookfacebook.com/mycasino.ch
• LinkedInlinkedin.com/company/mycasino
• Instagraminstagram.com/mycasino.ch
• TikToktiktok.com/@mycasinoswiss

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mycasino