What Swiss Casinos does

Swiss Casinos is the largest entirely Swiss-owned casino group, operating four land-based casino properties in Pfäffikon, St. Gallen, Zurich, and Winterthur, alongside an online gaming platform at swisscasinos.ch. The company serves Swiss consumers seeking gaming entertainment across both physical and digital channels, and pursues an explicit omnichannel strategy that links player accounts and loyalty rewards across both surfaces. In 2025 it reported total revenue of CHF 207.1M, of which CHF 91.1M was paid to the Old Age and Survivors' Insurance scheme and Swiss cantons as casino taxes.

The company's flagship proprietary technology is ReelLink, a first-of-its-kind system that streams online casino game content directly onto physical slot machines using existing cabinet infrastructure, without requiring new hardware or regulatory re-approval. This technology addresses a structural industry problem: physical slot cabinets lock operators into fixed content for years while player preferences shift. ReelLink is already live in Switzerland's regulated market and is being expanded into North America via a strategic partnership with SCCG Management announced in January 2026. The company has built a "compliance-by-design" operating model, embedding legal and QA experts within development and operations teams to ensure all products meet Swiss regulatory requirements.

Swiss Casinos generates revenue through transaction-fee economics on both land-based slot and live-game operations and online casino wagers. It monetizes through the Member Club, a six-level loyalty reward system linking players across all four properties with planned extension to the online channel. The company is privately held with no disclosed parent, funding rounds, or external investors, and is led by CEO Marcel Tobler, who has publicly stated an objective to triple player lifetime value by unifying online and land-based experiences. A dedicated Managing Director (Deborah Conte Santoro) oversees ReelLink, indicating productization of the technology as a potential B2B revenue stream beyond the Swiss consumer business.

Name

Swiss Casinos

Legal name

Swiss Casinos

Website

https://swisscasinos.ch

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Swiss Casinos is the largest entirely Swiss-owned casino group, operating four land-based casinos in Pfäffikon, St. Gallen, Zurich, and Winterthur, plus an online platform at swisscasinos.ch. It serves Swiss gaming consumers through an omnichannel model built on its proprietary ReelLink game-streaming technology.

Ownership category

akta.pro rank

Product category

Casino Gaming

NAICS

Casinos (except Casino Hotels) (713210), Casinos (except Casino Hotels) (71321), Other Gambling Industries (71329)

akta.pro primary industry

Standalone Casino Properties (Urban/Suburban) (MPAEAAAB)

akta.pro secondary industries

Casino Table Games Operations (MPAEAAAN), Live Dealer Online Casinos (MPAEABAB)

Keywords

• Land-based casinos
• Online casino gaming
• Casino loyalty programs
• Omnichannel gaming
• Casino management technology

Headquarters

HQ city

Zurich

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Others, Technology or R&D, Marketing or Sales

Revenue model

1. Land-Based Casino Operations: Revenue generated from four land-based casino properties in Pfäffikon, St. Gallen, Zurich, and Winterthur, including slot machines and live games.
2. Online Casino Platform: Revenue from online casino gaming via swisscasinos.ch, offering slot games and other casino content to Swiss players.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Swiss Casinos operates four land-based casino properties in Pfäffikon, St. Gallen, Zurich, and Winterthur, providing slot machines and live games under Swiss regulation. The company also runs the online casino platform swisscasinos.ch, offering slot and casino content to Swiss players, and operates the Swiss Casinos Member Club loyalty program across both channels.

Product overview

Swiss Casinos operates a dual-channel casino offering consisting of four land-based casino properties (Pfäffikon, St. Gallen, Zurich, and Winterthur) and an online platform (swisscasinos.ch). The company's flagship innovation is ReelLink, a proprietary technology that bridges online and land-based casinos by streaming online slot content directly to physical slot machines. The Swiss Casinos Member Club loyalty program unifies the player experience across both channels with a six-level reward system.

Differentiator

Problem solved

Functional benefit

Brands

• ReelLink: First-of-its-kind technology that enables online casino game content to be streamed directly onto physical slot machines using existing casino infrastructure, allowing operators to refresh game content instantly without requiring new hardware or disrupting regulatory frameworks.

Products and services

• ReelLink ReelLink is a proprietary technology that streams online casino game content directly onto physical slot machines using existing casino infrastructure, enabling operators to deploy, switch, and manage game content instantly while maintaining regulatory compliance. It is offered to casino operators as a stand-alone technology product.
• swisscasinos.ch online casino plateforme swisscasinos.ch is the online casino platform of Swiss Casinos Group, offering slot and casino gaming content to Swiss players under Swiss regulation, including titles from partners such as Hacksaw Gaming.
• Swiss Casinos Member Club Swiss Casinos Member Club is the company's loyalty program featuring a six-level reward system linked to slot machines and live games across all four properties, with planned extension to online casino for a unified omnichannel experience.
• Land-based casino gaming (Pfäffikon, St. Gallen, Zurich, Winterthur) Land-based casino gaming services provided across four Swiss Casinos properties in Pfäffikon, St. Gallen, Zurich, and Winterthur, offering slot machines and live games to Swiss consumers under Swiss gaming regulation.

Quantifiable outcome

• Player lifetime value more than doubles when online players engage with physical properties
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Hacksaw GamingcoreTechnology or Integration · 18 May 2026Hacksaw Gaming partnership brings its slot portfolio to players via swisscasinos.ch. This marks Hacksaw's fourth live operator partnership in Switzerland's locally licensed market, expanding the game content available on Swiss Casinos' online platform.
• SCCG ManagementcoreStrategic or Co-development Partner · 8 January 2026Strategic partnership to support ReelLink's expansion across regulated gaming markets in North America, beginning with markets where SCCG maintains established operations. SCCG will leverage its existing operational footprint to facilitate ReelLink's North American market entry.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Betsson AB: Nordic online casino and sports betting operator with a strong footprint in regulated European markets including Switzerland-adjacent jurisdictions. Comparable on regulated-market online casino execution and multi-brand player acquisition strategy.
• Kindred Group: European online gambling operator (Unibet, 32Red) with regulated-market omnichannel ambitions similar to Swiss Casinos. Comparable on online product breadth, regulatory multi-jurisdiction exposure, and focus on player lifetime value via loyalty programs.
• Grand Casino Baden: Largest direct competitor to Swiss Casinos within Switzerland, operating a casino in Baden under the same federal regulatory framework. Both companies run integrated land-based and online casino offerings targeting Swiss players, making them the closest operational and geographic comparable.

Broad incumbents

• Casinos Austria: Austrian national casino operator with a multi-property land-based footprint and an integrated online gaming arm. Operates under a similarly restrictive European regulatory regime and pursues an omnichannel strategy closely aligned with Swiss Casinos' positioning.
• Flutter Entertainment: Global online gambling operator (Betfair, PokerStars, FanDuel) with deep regulated-market expertise and large-scale player retention infrastructure. Comparable on omnichannel ambition, regulatory compliance capability, and loyalty/CRM-driven LTV optimization.
• Lottomatica: Italian gambling operator combining land-based gaming machines, sports betting, and online casino under a tightly regulated European market. Comparable to Swiss Casinos as an integrated omnichannel operator in a heavily taxed, license-constrained jurisdiction.

Others

• Light & Wonder: Global slot machine and iGaming content manufacturer whose hardware and games power casino floors and online platforms worldwide. Comparable as the incumbent slot ecosystem that ReelLink must integrate with and partially displace in ReelLink's North American expansion.
• Playtech: B2B gambling technology and platform provider serving many of the world's regulated online casino operators. Comparable as a gaming technology platform that Swiss Casinos could partner with or compete against in the omnichannel regulated-market space.
• Evolution AB: Global leader in live casino technology and content, supplying the regulated online casino ecosystem that Swiss Casinos' swisscasinos.ch platform serves. Comparable as a gaming-technology vendor whose live content and infrastructure are increasingly central to omnichannel casino strategies.
• Novomatic: European gaming technology group operating land-based slot machines, online gaming, and sports betting across regulated European markets. Comparable as an integrated gaming hardware and content vendor competing for the same operator relationships Swiss Casinos targets with ReelLink.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Casinos