CENTRAL NEBRASKA
My Central Nebraska is a six-station radio broadcasting network in Columbus and Central City, Nebraska, owned by Connoisseur Media, serving local listeners with country, Hot AC, classic rock, and news/talk formats alongside local news, sports, agriculture, and community content supported by SMB advertising.
- Company typePrivate
- Founded-
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CENTRAL NEBRASKA does
My Central Nebraska is a privately-held radio broadcasting network operating six stations across Columbus and Central City, Nebraska: KZ-100 (country, 100.3 FM), KLIR 101 (Hot AC, 101.1 FM), 93.5 The Hawk (classic rock, 93.5 FM), AM 900 KJSK (news/talk), AM 1510 KTTT (news/talk), and KZEN-FM 100.3 (Central City). The cluster is headquartered at 1418 25th Street, Columbus, NE 68601 with 22 employees and is led by Market Manager Lisa Cherry. The business generates revenue primarily through local advertising sold to area SMBs and community sponsors (e.g., Hy-Vee, Accent Floral, TeamMates Mentoring, Columbus Public Library) with pricing structured on a quote-based, non-public basis.
The underlying technology is conventional radio broadcasting infrastructure extended through multi-platform digital distribution. Beyond FM/AM transmission, the stations stream via iHeart Radio, TuneIn, and a dedicated connmediaplayer.com web player, complemented by a content website (mycentralnebraska.com), a Facebook page, and a YouTube channel. The content surface includes local/state news, sports broadcasts and live video archives, an agricultural news vertical (crop progress reports, markets, auctions), weather forecasts, a community events calendar, contests, and a "Song Anatomy of the Day" feature.
The company is currently undergoing an FCC-governed change of ownership: on May 19, 2025, Alpha 3E Licensee, LLC filed applications to transfer control of KJSK-AM, KKOT-FM, KLIR-FM, KTTT-AM, and KZEN-FM from Alpha Media Holdings, Inc. to Connoisseur Media Holdco, Inc. The legal entity is Connoisseur Media (governed under Oregon law), and the trading identity "My Central Nebraska" is operated as a DBA of that parent; the stations were previously marketed under the "Alpha Media Columbus" identity.
CENTRAL NEBRASKA firmographics
Firmographics- Name
- CENTRAL NEBRASKA
- Legal name
- Connoisseur Media
- Website
- https://mycentralnebraska.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- My Central Nebraska is a six-station radio broadcasting network in Columbus and Central City, Nebraska, owned by Connoisseur Media, serving local listeners with country, Hot AC, classic rock, and news/talk formats alongside local news, sports, agriculture, and community content supported by SMB advertising.
- Ownership category
- akta.pro rank
CENTRAL NEBRASKA industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- News Talk Radio & Current Affairs Stations (MPABAIAI), Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
Keywords
Where CENTRAL NEBRASKA is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CENTRAL NEBRASKA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Revenue: The primary revenue stream comes from selling advertising spots to local businesses. The website features sponsor acknowledgments for various programs and contests, including mentions of sponsors like Hy-Vee, Accent Floral, Big Pals Little Pals, and others for the KLIR Teacher of the Month program.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CENTRAL NEBRASKA product offering
Product offeringCore offering
My Central Nebraska is a multi-format radio broadcasting group operating five FM/AM stations across Columbus and Central City, Nebraska (KZ-100 country, KLIR 101 Hot AC, 93.5 The Hawk classic rock, AM 900 KJSK and AM 1510 KTTT news/talk, and KZEN-FM 100.3). The group produces and distributes locally focused news, weather, sports, agricultural, and community content via over-the-air broadcast and digital streaming (iHeart, TuneIn, connmediaplayer.com), with revenue generated primarily from selling local advertising and sponsored contests.
Product overview
My Central Nebraska is a multi-station radio broadcasting company operated by Connoisseur Media, serving Columbus and central Nebraska with six radio stations: KZ-100 (country music), KLIR 101 (Hot AC), 93.5 The Hawk (classic rock), AM 900 KJSK (news/talk), AM 1510 KTTT (news/talk), and KZEN-FM 100.3 (Central City). The company provides local news, sports, weather, community events, agriculture news, and contests across its digital platform. Content is distributed via traditional radio broadcast, internet streaming through connmediaplayer.com, and third-party platforms including iHeart and TuneIn.
Differentiator
Problem solved
Functional benefit
Products and services
- KZ-100 (KZEN-FM) Country music radio station broadcasting in Columbus, Nebraska at 100.3 FM as part of the My Central Nebraska network.
- KLIR 101 (KLIR-FM) Hot adult contemporary music radio station broadcasting in Columbus, Nebraska at 101.1 FM.
- 93.5 The Hawk (KKOT-FM) Classic rock radio station broadcasting in Columbus, Nebraska at 93.5 FM (KKOT).
- AM 900 KJSK News/Talk radio station broadcasting in Columbus, Nebraska on AM 900.
- AM 1510 KTTT (K-Triple-T) News/Talk radio station broadcasting on AM 1510 in the Columbus, Nebraska market (K-Triple-T).
- KZEN-FM 100.3 (Central City) Radio station broadcasting from Central City, Nebraska on 100.3 FM as part of the My Central Nebraska network.
- My Central Nebraska Local News Aggregated local news content covering Columbus and central Nebraska community news, state news, and national news briefs for area listeners.
- Central Nebraska Weather Forecast Local weather forecasts and conditions for Columbus and central Nebraska communities, integrated into the station website.
- Agriculture News Agricultural news including Nebraska crop progress and condition reports, ag markets, auctions, and farm labor information for central Nebraska farmers and ranchers.
- Community Events Calendar Online calendar of community events, local activities, and happenings across central Nebraska, including user-submitted events.
- Radio Contests and Giveaways Station-run contests and listener giveaways including cash prizes, trip giveaways, concert tickets, and promotional sweepstakes sponsored by local businesses.
- Internet Radio Streaming Live audio streaming of all My Central Nebraska radio stations via the connmediaplayer.com web player, iHeart Radio, and TuneIn.
Companies that use CENTRAL NEBRASKA
Customer profileSegments2 records
Ideal customer profiles3 records
CENTRAL NEBRASKA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CENTRAL NEBRASKA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Accent FloralminorSponsor of the KLIR Teacher of the Month program, which honors outstanding teachers in the Columbus area community.
- Big Pals Little PalsminorSponsor of the KLIR Teacher of the Month program supporting local educator recognition in the Columbus community.
- Columbus Public LibraryminorSponsor of KLIR Teacher of the Month program and featured in community events listings on the station website.
- Hy-VeeminorSponsor of the KLIR Teacher of the Month program, supporting local community recognition initiatives.
- TeamMates MentoringminorSponsor of the KLIR Teacher of the Month program supporting education and mentoring in the community.
- KLIR Community Spotlight GuestsminorThe KLIR Community Spotlight invites community organizations and individuals to discuss events of interest in the Columbus area, fostering local engagement.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
CENTRAL NEBRASKA competitors and assessment
Company assessmentDirect peers
- Townsquare Media: Owns and operates local radio stations in small and mid-sized U.S. markets, often paired with local digital properties and live events. Directly comparable business model of local content + local ad sales in geographies similar in scale to Columbus/Central City.
- Alpha Media: Former owner of the My Central Nebraska stations (transferred to Connoisseur Media in 2025). Operates a large footprint of local FM/AM radio stations in mid-sized U.S. markets with the same community-focused, advertising-driven model.
- Emmis Communications: Operates local radio stations in select U.S. markets alongside local magazine and digital properties. Comparable as a small-portfolio, format-diversified radio operator with a strong local-content orientation.
- Salem Communications: Owns and operates news/talk and Christian-formatted radio stations plus digital media. Comparable to the news/talk AM stations (KJSK, KTTT) in the cluster and to the broader model of small-market, format-specialized radio ownership.
- Connoisseur Media: Parent company and multi-market radio operator that owns My Central Nebraska. Comparable as it operates numerous local radio stations across multiple U.S. markets with the same advertising-revenue, multi-format strategy and shared back-office infrastructure.
- Bonneville International: Privately-held family-owned broadcaster operating news/talk and music radio stations across Western U.S. markets. Comparable as a multi-station, community-focused radio operator with a mix of news/talk and music formats analogous to KJSK/KTTT and KZ-100/KLIR.
- Saga Communications: Operates local radio stations across small and mid-sized U.S. markets with a mix of music, news/talk, and agricultural formats. Highly comparable given the cluster's news/talk and country/classic rock format mix and community-content emphasis.
Regional players
- Lotus Communications: Operates a portfolio of local radio stations across the Western U.S. with a focus on smaller markets and format diversity. Comparable in scale and market-type to My Central Nebraska, though concentrated in a different geography.
Broad incumbents
- Cumulus Media: Major U.S. radio broadcaster with hundreds of stations across diverse markets. Comparable as a multi-format ad-supported terrestrial radio operator, though focused on larger markets and including syndicated networks like Westwood One.
- iHeartMedia: Largest U.S. radio operator and the platform through which My Central Nebraska streams its stations. Comparable as a multi-format, ad-supported broadcaster, but at vastly greater scale and with national rather than community-targeted programming.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CENTRAL NEBRASKA social profiles
Digital presenceCENTRAL NEBRASKA financial estimates
Financial estimateRevenue estimate
Valuation estimate
CENTRAL NEBRASKA leadership team
Management profileNumber of profiles
Profiles2 records
CENTRAL NEBRASKA subsidiaries and ownership
Company hierarchySubsidiaries5 records
CENTRAL NEBRASKA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CENTRAL NEBRASKA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CENTRAL NEBRASKA
What does CENTRAL NEBRASKA do?
My Central Nebraska is a multi-format radio broadcasting group operating five FM/AM stations across Columbus and Central City, Nebraska (KZ-100 country, KLIR 101 Hot AC, 93.5 The Hawk classic rock, AM 900 KJSK and AM 1510 KTTT news/talk, and KZEN-FM 100.3). The group produces and distributes locally focused news, weather, sports, agricultural, and community content via over-the-air broadcast and digital streaming (iHeart, TuneIn, connmediaplayer.com), with revenue generated primarily from selling local advertising and sponsored contests.
Is CENTRAL NEBRASKA a public or private company?
CENTRAL NEBRASKA is a private company. It is classified as corporate owned and is currently operating.
When was CENTRAL NEBRASKA founded?
CENTRAL NEBRASKA was founded in -1. It employs 11 to 50 people.
Where is CENTRAL NEBRASKA based?
CENTRAL NEBRASKA is headquartered in Columbus, United States, in the North America region.
How does CENTRAL NEBRASKA make money?
One revenue line is on record: advertising Revenue.
Who are CENTRAL NEBRASKA's main competitors?
Direct peers on record are Townsquare Media, Alpha Media, Emmis Communications, Salem Communications, Connoisseur Media, Bonneville International and Saga Communications. Lotus Communications is listed as a regional player. Broad incumbents are Cumulus Media and iHeartMedia.
Does CENTRAL NEBRASKA have an API?
No public API is recorded for CENTRAL NEBRASKA.
What industry is CENTRAL NEBRASKA in?
CENTRAL NEBRASKA's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPABAIAI, News Talk Radio & Current Affairs Stations. Its NAICS code is 51611 and its SIC code is 4832.