DATAWISE

What DATAWISE does

Datawise is a privately held India-headquartered professional services firm that delivers data analytics and business intelligence, market research and customer experience, management consulting, and digital transformation services to clients across BFSI, government, healthcare, transportation, technology, education, and tourism verticals. The company operates from eight offices — five in India (Hyderabad, Delhi, Mumbai, Bangalore, Jaipur), one in the UK (Newbury), and two in the US (Stamford CT and Sugar Land TX) — and reports serving 'hundreds of clients' in 25+ countries across Asia, Europe, and the Americas. Its technology center in Hyderabad anchors delivery, with a team holding 500+ cumulative years of experience across open-source stacks, mobile application development, data and analytics, and proprietary .NET frameworks.

Underlying the services portfolio is a set of eight proprietary platform tools — Customer Contact Management, Field Data Collection, KYC and Beneficiary Management, Customer Value-Driven Segmentation, Sales Optimization Using Behavioral Analytics, Social Media Analytics, Service Quality Measurement, and Online Customer Feedback Reporting — which the company markets as time-tested frameworks that accelerate delivery. Revenue is generated almost entirely through professional services engagements, with no public pricing or productized SaaS pricing disclosed; compensation signals (e.g., BDM up to 10 lakhs INR, Project Manager up to 6 lakhs INR) suggest mid-sized project work. Go-to-market is sales-led: Business Development Managers target BFSI, FMCG, Health & Pharma, and SME segments in India, while a Hyderabad-based US PreSales team operates a 4 PM–1 AM shift to support North American engagements. The company is privately held under the DATAWISE Group, with related entities ComSim, Inc. and Datawise Services, Inc., and holds ISO 9001, ISO 27001, GDPR, EU-U.S. DPF, UK Extension, Swiss-U.S. DPF, ESOMAR Charter, and MRSI corporate membership credentials that are core to its public-sector and enterprise RFP eligibility.

Name

DATAWISE

Legal name

Datawise

Website

https://mydatawise.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Datawise is a privately held India-headquartered professional services firm delivering data analytics, market research, management consulting, and digital transformation services to BFSI, government, healthcare, transportation, technology, and tourism clients across 25+ countries, supported by eight proprietary platform tools.

Ownership category

akta.pro rank

Product category

Data Analytics and Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Custom Computer Programming Services (541511), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Computer Processing & Data Preparation (7374)

akta.pro industry

PRIMARYBPAEAHAA

Data Strategy & Governance Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

SECONDARYBPAEAHAL

Data Monetization & Data Products Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

SECONDARYBPAEAHAC

Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

Keywords

• Data analytics services
• Market research services
• Management consulting
• Digital transformation
• Customer experience analytics

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Data Analytics and Business Intelligence: Professional services for data analysis, trend understanding, and predictive analytics to enable better business outcomes
2. Market Research and Customer Experience: Research-driven solutions for customer insights and deep understanding of hidden patterns
3. Management Consulting: Consulting services for business transformation, value creation, growth maximization, and business performance improvement
4. Digital Transformation: Services for digitizing business processes and customer experiences to optimize data-driven decision making

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Datawise is a service provider offering Data Analytics and Business Intelligence, Market Research and Customer Experience, Management Consulting, and Digital Transformation solutions to enterprises and government clients across 25+ countries. It supplements these professional services with a suite of proprietary platforms for customer contact management, field data collection, KYC and beneficiary management, customer segmentation, sales optimization using behavioral analytics, social media analytics, service quality measurement, and online customer feedback reporting.

Product overview

DATAWISE offers a portfolio of four core service offerings—Data Analytics and Business Intelligence, Market Research and Customer Experience, Management Consulting, and Digital Transformation—supported by a suite of eight proprietary platform tools including Customer Contact Management Platform, Field Data Collection Platform, Comprehensive KYC and Beneficiary Management Platform, Customer Value-Driven Segmentation, Sales Optimization Using Behavioral Analytics, Social Media Analytics, Service Quality Measurement, and Online Customer Feedback Reporting System. The company also distributes Small Business Sales and Services CRM Software developed by Saleswah. The core services are delivered through proprietary time-tested frameworks and tools, with the technology center in Hyderabad specializing in Open Source Stacks, Mobile Application Development, Data and Analytics, and Proprietary .NET Frameworks. DATAWISE operates across 25+ countries serving industries including BFSI, Government, Transportation, Technology, and Healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Analytics and Business Intelligence Enables businesses to analyze data, understand trends, and make predictions for better outcomes through comprehensive analytics solutions for enterprise clients.
• Market Research and Customer Experience Research-driven solutions to understand customers better and uncover deep insights and hidden patterns through systematic research approaches for enterprise and government clients.
• Management Consulting Business transformation services focused on solving business issues, creating value, maximizing growth, and improving business performance for enterprise and government clients.
• Digital Transformation Digitization of business processes and customer experiences to optimize access to data-driven meaningful decisions for enterprise and government clients.
• Small Business Sales and Services CRM Software CRM software solution for small businesses to manage sales and service operations, developed by Saleswah and distributed by Datawise.

Quantifiable outcome

• Helping hundreds of clients transform challenges into impactful improvements across 25+ countries
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

One partnership is on record.

• IBM QRadarcoreTechnology or IntegrationIBM QRadar Security Information and Event Management (SIEM) is used in the data center for intrusion detection and prevention, helping security teams accurately detect and prioritize threats across the network with intelligent insights for rapid incident response

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Tiger Analytics: India-based advanced analytics and AI services firm serving BFSI, retail, healthcare, and technology clients globally. Comparable business model and customer-vertical mix to Datawise.
• Manthan (Algonomy): India-origin analytics and customer-engagement platform firm serving retail and BFSI. Comparable to Datawise on behavioral analytics, customer segmentation, and CX research offerings.
• LatentView Analytics: India-headquartered data analytics and digital engineering firm with strong BFSI vertical focus. Directly comparable to Datawise on analytics services, BFSI delivery, and proprietary data tooling.
• Fractal Analytics: AI and analytics services firm with deep BFSI and CPG presence and productized AI components. Overlaps with Datawise in analytics consulting, proprietary platforms, and Fortune 500 delivery.
• AbsolutData: Mid-size India/US analytics services firm offering market-mix modeling, sales optimization, and customer analytics. Closely matches Datawise's predictive-analytics and customer-segmentation tool focus.

Broad incumbents

• Ipsos: Global market research and survey analytics firm with deep BFSI and public-sector research expertise. Comparable to Datawise on large-scale survey execution, market research, and CX measurement.
• Accenture: Global consulting and digital-transformation incumbent delivering analytics, management consulting, and DX services to BFSI and government. Comparable to Datawise's digital-transformation and management-consulting offerings at vastly larger scale.
• Nielsen: Global market research and consumer intelligence incumbent with FMCG, retail, and media verticals. Overlaps with Datawise's market-research and behavioral-analytics offerings from a much larger incumbency position.
• Kantar: Global market research and analytics division serving BFSI, FMCG, and government. Directly comparable to Datawise's market-research and customer-experience service line at the broader-incumbent scale.

Emerging players

• WNS Holdings: India-headquartered analytics-led BPO and research services firm with global BFSI and travel sector clients. Overlaps with Datawise on customer-analytics, KYC, and market-research services delivered from India to global enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mydatawise
• Facebookfacebook.com/DatawiseGroup
• LinkedInlinkedin.com/company/mydatawise
• Instagraminstagram.com/mydatawise/?hl=en

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DATAWISE