My dentist

What My dentist does

Dr. Harriet Seldin mydentist® is a solo, single-location family and cosmetic dentistry practice in San Diego, California, owned and operated by Dr. Harriet Seldin. The practice serves individual patients of all ages — from young children to older adults — delivering preventive care (comprehensive exams, teeth cleaning), restorative procedures (fillings, crowns, bridges, implants, partials, dentures), cosmetic treatments (whitening, cosmetic restorations), and ancillary services (root planing, nightguards, extractions). Operating hours are Monday through Friday 9:00 am to 5:00 pm and Saturday 9:00 am to 12:00 pm, by appointment only.

The service offering is delivered in a conventional clinical setting at 3737 Moraga Ave, Suite A303, San Diego, CA 92117. The technology footprint is minimal: the public-facing website is built on WordPress with the Mesmerize Theme, and there is no proprietary software, no patient mobile application, no disclosed API, and no AI/ML capabilities referenced. The brand "mydentist®" is a registered trademark. Marketing is limited to professional directory listings (West Coast, Alaska, and Hawaii Dental Associations and Leadership Directory) and word-of-mouth within the local community; there is no paid acquisition infrastructure.

The business model is direct-to-consumer and fee-for-service: patients schedule appointments by phone or in-person, pricing is not publicly disclosed, and revenue is generated entirely through one-time service fees with no subscription, membership, or insurance network structure referenced. The owner-operator structure means Dr. Seldin serves as both sole clinician and sole proprietor, with no external investment, parent company, or institutional ownership. The practice maintains active memberships in the San Diego County Dental Society, California Dental Association, American Dental Association, and Academy of General Dentistry, and participates in volunteer clinical teaching at the UCSD Student-Run Free Clinic Project / Veterans Village of San Diego.

Name

My dentist

Legal name

Dr. Harriet Seldin mydentist®

Website

https://mydentist.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dr. Harriet Seldin mydentist® is a solo, single-location family and cosmetic dentistry practice in San Diego, CA, offering preventive, restorative, and cosmetic dental services to individual patients of all ages on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Family dental practice
• Preventive dental care
• Restorative dentistry

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Dental Services - Fee for Service: The practice generates revenue through fee-for-service dental appointments. Services include comprehensive exams, teeth cleaning, whitening, fillings, cosmetic restorations, crowns, bridges, restoring implants, partials, dentures, root planing, nightguards, and extractions. The practice operates by appointment only.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Solo family and cosmetic dental practice operated by Dr. Harriet Seldin in San Diego, CA. The practice provides comprehensive general dentistry services for patients of all ages, including comprehensive exams, teeth cleaning, whitening, fillings, cosmetic restorations, crowns, bridges, restoring implants, partials, dentures, root planing, nightguards, and extractions. Services are delivered by appointment only at a single office location.

Product overview

My dentist is a single-location family and cosmetic dental practice in San Diego offering comprehensive general dentistry services. The practice provides a broad range of dental care including preventive services (comprehensive exams, teeth cleaning), cosmetic procedures (whitening, cosmetic restorations), and restorative treatments (fillings, crowns, bridges, implants, partials, dentures, extractions, root planing). The practice also offers custom nightguards for patients who grind their teeth. Dr. Harriet Seldin coordinates complex multidisciplinary cases with specialist referrals when needed.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• San Diego County Dental SocietycoreOthersProfessional membership organization. Dr. Seldin is a past-President of the San Diego County Dental Society. The society provides networking, continuing education, and advocacy for dental professionals in San Diego County.
• California Dental Association (CDA)coreOthersState dental association. Dr. Seldin is a past-delegate to CDA and past-member of CDA's Dental Care Council. She has received Public Policy Awards from CDA.
• American Dental Association (ADA)coreOthersNational dental association. Dr. Seldin is a past-delegate to the ADA, has received Public Policy Awards and an Access Award from the ADA.
• Academy of General Dentistry (AGD)coreOthersProfessional organization for general dentists. Dr. Seldin is a member and AGD Spokesperson. She previously served on AGD's Outreach Taskforce.
• UCSD Student-Run Free Clinic Project / Veterans Village of San DiegocoreStrategic or Co-development PartnerDr. Seldin is a volunteer faculty member teaching pre-dental college students and treating patients at the charitable dental clinic at Veterans Village of San Diego.

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Direct peers

• Smile Brands: Multi-location dental group with California locations, offering general and cosmetic dentistry with affiliated brand practices (e.g., Bright Now! Dental). Competes for the same general dentistry patient segments.
• Sonrava Health (formerly Western Dental): California-headquartered dental group with deep San Diego presence, providing general, cosmetic, and specialty dentistry to a broad patient base. Competes head-to-head for the same San Diego consumer patient segments as the subject practice.
• Gentle Dental: Multi-location dental group operating practices in San Diego and the broader California market, offering general and cosmetic dentistry. Directly competes for the same patient segments in the same geography with similar scope of services.

Broad incumbents

• Dental Care Alliance: DSO supporting hundreds of affiliated dental practices across the U.S., providing general dentistry among other services. Representative scaled competitor to a single-location independent practice.
• Pacific Dental Services: Largest DSO in the United States supporting hundreds of affiliated dental practices across multiple states. While not San Diego-specific, it competes for dentist talent and patient attention at a national level with broad operational scale.
• Imagen Dental Partners: DSO partnering with independent dentists while preserving clinical autonomy, with practices across several states. Comparable as an alternative path to scale that the subject practice could partner with or compete against.
• Great Expressions Dental Centers: DSO operating affiliated multi-specialty dental offices across multiple U.S. states. Comparable in providing general, cosmetic, and specialty dental services under a group-practice structure.
• Heartland Dental: One of the largest DSOs in the U.S., supporting thousands of dentist-led offices with non-clinical infrastructure. Sets the operating benchmark against which independents compete for patients and providers.
• North American Dental Group: DSO supporting a multi-state network of affiliated dental practices offering general and specialty services. Sets comparable peer benchmarks for DSO-enabled scaling of general dentistry operations.
• Aspen Dental: Nationally branded DSO with a large network of supported practices, primarily in non-metro and suburban markets. Representative DSO model that competes for the same patient demand pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dmdentist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My dentist