What mydent | zahnärzte does

mydent | zahnärzte is a privately held German dental practice chain operating as a zahnmedizinisches Versorgungszentrum under the legal entity GÖÖK GmbH, with 11 practice locations concentrated in North Rhine-Westphalia and Hesse (Duisburg-Marxloh, Duisburg-Rheinhausen, Duisburg-Hochheide, Oberhausen, Neuss, Leverkusen, Hanau, Frankfurt am Main, Wuppertal, Essen, and Goch). The company is led by managing directors Erol Güngör and Volkan Demirbas. Service scope spans the full dental care continuum: preventive services (professional teeth cleaning, periodontics), restorative treatments (fillings, inlays, crowns, bridges), endodontics, oral surgery, orthodontics including invisible aligners, implantology with computer-based 3D planning, aesthetic dentistry (veneers, bleaching), full-anesthesia treatment, pediatric and geriatric dentistry, and snore appliances. Revenue is generated through statutory health insurance (GKV), private insurance (PKV), and self-pay aesthetic and implant procedures, with financing options offered for higher-ticket treatments; professional teeth cleaning is priced at €80-€120 depending on scope.

The technical backbone includes in-house CAD/CAM dental laboratory capability for on-site production of prosthetics, digital X-ray imaging, and computer-based 3D implant planning, supporting a same-day fixed-teeth implant offering ("Feste Zähne an einem Tag"). Distribution and patient acquisition are direct-to-consumer through 11 physical locations, walk-ins, phone/email, WhatsApp Business at select sites, and 24/7 online booking via Dr. Flex and eTermin integrated into the website. Marketing runs across Google Ads, Meta (Facebook/Instagram with Pixel retargeting), Microsoft Advertising, YouTube, and local SEO with Google Business Profile optimization. An internal Mydent Academy provides standardized continuing education for dentists, assistants, administrative staff, and trainees. The most distinctive operating feature is multilingual staffing covering German plus 10+ additional languages (English, Turkish, Arabic, Persian, Russian, Romanian, Polish, Italian, Spanish, Greek, Ukrainian, Serbian, Bosnian, Croatian, French, Bulgarian, and North African variants), addressing the immigrant-dense demographics of the Ruhr and Frankfurt catchment areas.

Name

mydent | zahnärzte

Legal name

GÖÖK GmbH

Website

https://mydent-zahnaerzte.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

mydent | zahnärzte is a privately held German dental practice chain operating 11 locations across North Rhine-Westphalia and Hesse, offering comprehensive dental services from preventive care to implantology and aesthetic dentistry, with multilingual staff and in-house CAD/CAM prosthetic capabilities serving insured and self-pay patients.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Periodontic & Implant Group Practices (HLABAKAF), Orthodontic Group Practices (HLABAKAC)

Keywords

• Dental practice services
• Implant dentistry
• Orthodontic treatment
• Cosmetic dentistry
• Preventive dental care

Headquarters

HQ city

Duisburg-Marxloh

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Dental Treatment Services: Core revenue from comprehensive dental treatments including preventive care, restorative procedures, implants, and aesthetic dentistry. Services covered by statutory health insurance (GKV) and private insurance (PKV). Self-pay for aesthetic treatments not covered by insurance.
2. Aesthetic Dental Treatments: Self-pay cosmetic procedures including veneers, bleaching, and invisible aligners. Patients pay out-of-pocket for treatments not covered by insurance.
3. Financing Options: Financing options offered for certain treatments, providing payment plans for patients

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

mydent operates a multi-location dental practice chain delivering comprehensive dental services across preventive care, restorative dentistry, implantology, orthodontics, aesthetic dentistry, pediatric and geriatric care, and oral surgery. The chain operates 11 physical practices across Germany with an in-house CAD/CAM dental laboratory for same-day prosthetics manufacturing and computer-based 3D implant planning. Services are delivered by multilingual staff fluent in 10+ languages and supported by an online appointment booking system (Dr. Flex) and internal staff training via the Mydent Academy.

Product overview

mydent | zahnärzte is a multi-location dental practice network (zahnmedizinisches Versorgungszentrum) operating 11 practices across Germany. The offering is a unified platform of dental services comprising core clinical treatments including implantology, orthodontics (including invisible aligners), aesthetic dentistry (veneers, bleaching), preventive care (professional cleaning, periodontics), restorative dentistry (fillings, crowns, bridges), oral surgery, and specialized services for anxious patients and pediatric/geriatric care. All locations share common infrastructure, online appointment booking via Dr. Flex, and an internal training platform called the Mydent Academy for staff development.

Differentiator

Problem solved

Functional benefit

Brands

• Mydent Academy: Internal training and continuing education platform for mydent staff including dentists, assistants, administrative personnel, and trainees.

Products and services

• Behandlung unter Vollnarkose (General Anesthesia Treatment) Complete dental treatment performed under general anesthesia, designed for complex procedures, anxious patients, or those with severe gag reflex.
• Feste Zähne an einem Tag (Fixed Teeth in One Day) Same-day dental implant solution providing immediately loadable, fixed prosthetic teeth using modern implantology techniques.
• Veneers Ultra-thin ceramic shells for correcting discoloration, small gaps, or irregularities for aesthetic smile enhancement.
• Angstpatienten (Anxiety Patient Treatment) Specialized dental care for patients with dental anxiety, featuring compassionate communication and calming treatment approaches.
• Implantologie (Implantology) Dental implant placement using titanium or ceramic artificial tooth roots for single tooth replacement or supporting bridges and prosthetics, including computer-based 3D planning.
• Unsichtbare Aligner (Invisible Aligners) Nearly invisible orthodontic aligners for discreet and effective teeth straightening for adults and teenagers.
• Inlays, Kronen & Brücken (Inlays, Crowns & Bridges) Custom-made dental restorations including inlays, crowns, and bridges manufactured in-house using CAD/CAM technology for precise fit and aesthetics.
• Professionelle Zahnreinigung (Professional Teeth Cleaning) Preventive dental hygiene service removing plaque, tartar, and discolorations with polishing and fluoridation for long-term oral health.
• Wurzelbehandlung (Root Canal Treatment) Endodontic treatment to save infected or damaged teeth by removing infected pulp and sealing the root canal.
• Zahnfüllungen (Dental Fillings) Restorative treatments for decayed or damaged teeth using various filling materials to restore function and aesthetics.
• Oralchirurgie (Oral Surgery) Surgical procedures including tooth extractions, wisdom teeth removal, and other oral surgical interventions.
• Kieferorthopädie (Orthodontics) Specialized treatment for correcting misaligned teeth and jaws using fixed and removable appliances, including aligner therapy.
• Parodontitisbehandlung (Periodontitis Treatment) Treatment for gum disease including periodontal therapy and supportive periodontal maintenance to prevent tooth loss.
• Kinderzahnheilkunde (Pediatric Dentistry) Age-appropriate dental care for children with playful, gentle approaches and preventive treatments.
• Alterszahnheilkunde (Geriatric Dentistry) Specialized dental solutions for elderly patients including prosthetics, implants, and gentle treatments for maintaining oral health.
• Bleaching Professional teeth whitening treatments for achieving a brighter, more radiant smile.
• Digitales Röntgen (Digital X-ray) Modern digital imaging technology for precise diagnosis with reduced radiation exposure.
• Schnarchschienen (Snoring Appliances) Custom-fitted oral appliances to reduce or eliminate snoring and mild sleep apnea symptoms.

Quantifiable outcome

• Implants can last over 20 years with proper care
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles35 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Dr. FlexcoreTechnology or IntegrationOnline appointment booking platform used across all 11 Mydent locations. Enables patients to book appointments online 24/7 through the Dr. Flex system (dr-flex.de). Integrates with practice scheduling systems for seamless booking management.
• eTermincoreTechnology or IntegrationAppointment scheduling service used for online booking functionality. Enables patients to self-schedule appointments through the eTermin platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Adentics: Berlin-based dental chain focused on orthodontic and aesthetic treatments including aligners and veneers. Comparable multi-location German dental chain with similar aesthetic/orthodontic service mix but narrower specialty focus.
• DrSmile: German clear-aligner brand offering digital orthodontics through partner dental practices. Comparable in marketing-led approach to aesthetic dentistry and use of digital workflows, though operates via partner clinics rather than owned locations.

Direct peers

• Acura Zahnkliniken: German dental clinic chain with multiple locations offering comprehensive dental services including implantology and aesthetic treatments. Comparable multi-location German DSO model and service breadth.
• Zahneins: German dental group/partnership network consolidating independent dental practices into a coordinated multi-location platform. Directly comparable group-practice model serving German patients with comprehensive dental services.
• AllDent Zahnklinik: German multi-location dental clinic chain offering comprehensive services from preventive care to implantology and aesthetics across several German cities. Directly comparable multi-site DSO model targeting similar patient segments.
• KU64 Zahnarztpraxis: Large specialty dental clinic in Berlin offering comprehensive services including implantology, orthodontics, and aesthetic dentistry. Comparable in service breadth and digital dentistry positioning but concentrated in a single urban location.

Broad incumbents

• Colosseum Dental Group: Large pan-European dental service organization operating hundreds of clinics across multiple countries including Germany. Comparable DSO business model and service breadth but at much larger scale and broader geographic footprint.

Regional players

• Eckhaus Zahnklinik: German dental clinic offering comprehensive services with focus on implantology and aesthetic dentistry. Comparable service portfolio and digital dentistry positioning though primarily regional single-site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mydentzahnaerzte1152
• Facebookfacebook.com/mydentzahnaerzte
• Instagraminstagram.com/mydentzahnaerzte
• LinkedInlinkedin.com/company/mydent-zahn%C3%A4rzte

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mydent | zahnärzte