What DrSmile does

DrSmile, now operating under the Impress brand (legal entity SMILE2IMPRESS SL, headquartered in Berlin with the operational base reflected across multiple European countries), is a direct-to-consumer dental alignment company founded in 2016. The company delivers orthodontic treatment through a vertically integrated stack: proprietary diagnostic technology combined with next-generation 3D scanning, AI-powered mobile application monitoring, and exclusive use of Invisalign® clear aligners from Align Technology. All treatments are supervised by dentists registered with the ONCD (Ordre National des Chirurgiens-Dentistes), operating under strict medical protocols across 110+ physical dental clinics in 10 countries (France, Spain, Italy, Portugal, UK, Germany, Netherlands, Sweden, USA, Ukraine). The company self-describes as the #1 Invisalign provider in France and the European leader in dental alignment, with 500,000+ patients treated cumulatively. Beyond core clear aligner therapy (treatment durations of 6-9 months), Impress sells removable retention aligners and professional teeth whitening services as ancillary revenue streams. The business model relies on multi-channel patient acquisition (30-second online qualification quiz, WhatsApp, phone, localized country websites) feeding into in-clinic diagnostic appointments, with revenue collected through monthly subscription-style payment plans starting at €74/month and supported by promotional offers and a best-price guarantee versus comparable French Invisalign providers.

Name

DrSmile

Legal name

SMILE2IMPRESS SL

Website

https://drsmile.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DrSmile (operating as Impress) is a Berlin-based DTC dental alignment company that delivers Invisalign®-based clear aligner treatments across 110+ clinics in 10 countries, supported by proprietary diagnostics, 3D scanning, and an AI-powered patient monitoring app.

Ownership category

akta.pro rank

Product category

Orthodontic Dental Services

NAICS

Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Clear Aligner Orthodontics (HLABABAD)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Orthodontic Group Practices (HLABAKAC)

Keywords

• Clear aligner treatment
• Orthodontic alignment services
• Teeth straightening solutions
• Invisible dental aligners
• Dental clinic network

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Clear Aligner Treatment: Complete orthodontic treatment using custom-made Invisalign® clear aligners, sold directly to patients through dental clinic network. Treatment includes diagnostic consultation, custom aligner production, and ongoing medical supervision.
2. Retention Products: Removable retention aligners (gouttières de contention) for post-treatment teeth maintenance.
3. Professional Teeth Whitening: Professional dental whitening services using clinical-grade products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DrSmile (operating as Impress) provides orthodontic teeth alignment treatments using Invisalign® clear aligners, delivered through a network of 110+ ONCD-certified dental clinics across 10 European countries. The offering includes diagnostic consultations with 3D scanning, custom-made aligner production, AI-powered mobile application monitoring, and ongoing in-person and digital follow-ups by certified dentists.

Product overview

The source data provided is from Impress (smile2impress.com), a European dental alignment company offering clear aligners (Invisalign), retention aligners, and professional teeth whitening services. No product data was found for DrSmile in the provided source content.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Aligners (Aligneurs dentaires) Custom-made Invisalign® clear aligners provided as a complete orthodontic treatment package, including diagnostic consultation with 3D scanning, personalized treatment planning, aligner production, and continuous medical supervision by ONCD-certified dentists. Targeted at adults and young adults with mild to complex dental misalignment, malocclusions, crossbites, or diastemes.
• Removable Retention Aligners (Gouttières de contention) Removable retention aligners sold to patients who have completed orthodontic treatment to maintain teeth positioning over the long term.
• Professional Teeth Whitening (Blanchiment dentaire professionnel) Professional dental whitening service performed in Impress clinics using clinical-grade whitening products, offered as a complementary cosmetic service to orthodontic patients and the broader consumer market.

Quantifiable outcome

• Treatment duration: 6-9 months average for mild to moderate malocclusions
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Invisalign® (Align Technology)coreTechnology or IntegrationImpress uses Invisalign® clear aligner technology exclusively for their orthodontic treatments. Align Technology is the manufacturer of the proprietary aligner system used in all Impress treatments.
• ONCD (Ordre National des Chirurgiens-Dentistes)coreStrategic or Co-development PartnerAll Impress dental surgeons are registered with the ONCD, France's national dental council, ensuring regulatory compliance and professional standards for all treatments.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• byte: DTC clear aligner brand acquired by Dentsply Sirona, offering at-home impression kits and shorter average treatment plans. Comparable in target customer, digital-first funnel, and category positioning as a consumer orthodontic brand.
• PlusDental: German-headquartered DTC clear aligner brand that historically operated a similar direct-to-consumer orthodontic model with partner clinics before being acquired by Straumann. Directly comparable in patient demographic, technology stack, and European clinic-network GTM.
• Candid Co. DTC clear aligner brand positioned in the premium segment with hybrid in-studio and remote-monitoring orthodontic care. Comparable in patient demographic, monthly payment plans, and reliance on in-house diagnostic technology and provider network.
• SmileDirectClub: Pioneer of the DTC clear aligner model with a remotely-delivered impression-based and later partner-clinic model. Closely analogous in marketing-led acquisition, monthly payment plans, and target demographic, though its pure-DTC execution has contrasted with DrSmile/Impress's clinic-based delivery.

Broad incumbents

• 3M Oral Care: Diversified manufacturer whose Clarity aligner system and broader orthodontic bracket/instrument portfolio compete in the same clear aligner and orthodontic supply category, with broad distribution to dental practices.
• Aspen Dental: Large multi-specialty Dental Service Organization in the US with hundreds of clinics providing general and orthodontic care under a consolidated brand. Comparable as a scaled clinic-network delivery model serving mainstream consumers, though broader in scope than aligner-only specialist services.
• Straumann (ClearCorrect): Global dental device manufacturer whose ClearCorrect aligner brand competes with Invisalign® in the same orthodontic category. Owns the PlusDental platform after acquisition, placing it in direct competition with DrSmile/Impress across Europe.
• Smile Brands: US-based Dental Service Organization supporting branded dental practices including orthodontic services across multiple states. Relevant peer for the clinic-network DSO model and consolidated back-office structure supporting patient acquisition.
• Align Technology: Manufacturer of the Invisalign® clear aligner system that DrSmile/Impress uses exclusively, and which also sells direct-to-consumer through Invisalign treatment planning. Overlaps as a critical supplier and as a vertical competitor in the same patient pool.

Regional players

• DentalCorp: Canadian Dental Service Organization operating a large network of clinics across Canada, including orthodontic offerings. Comparable as a clinic-network DSO with consolidated support functions; differs primarily by geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/impress-orthodontics/jobs
• Facebookfacebook.com/drsmile.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DrSmile