Myers Automotive Group

What Myers Automotive Group does

Myers Automotive Group is a privately held, multi-brand automotive dealership group founded around 1944 and headquartered in Ontario, Canada. The company operates 17+ dealership locations across the Greater Ottawa region and Eastern Ontario — spanning Barrhaven, Kanata, Orléans, Ottawa proper, Kemptville, Manotick, and Kingston — representing 14 automotive brands including Chevrolet, Buick, GMC, Cadillac, Nissan, Toyota, Hyundai, Volkswagen, Infiniti, Dodge, Jeep, Ram, Chrysler, and Subaru. It serves both retail consumers and commercial/government fleet clients across Eastern Ontario with new vehicles, used vehicles, certified pre-owned vehicles, in-house and partner financing, service, parts, collision repair, and tire services.

The company's product surface is organized around a traditional dealership model augmented by digital purchasing tools. Core offerings include new vehicle sales, a pre-owned inventory of over 1,000 units, the dealer-wide Myers Certified Pre-Owned program (with a 52-point inspection, Carproof reports, 24-hour roadside assistance, and a No Charge Engine/Transmission for Life guarantee), the Buy @ Home remote purchase program with contactless delivery, the Pre-Order Vehicle Program for custom builds, the Electric Vehicles category covering BEV/PHEV/HEV offerings, and a commercial Fleet Program with upfit and remarketing services. Underlying technology consists of an integrated online inventory, search and filtering system, an online payment calculator, the CarFinder notification service, Carfax Canada vehicle history reports, and Carstar's collision management infrastructure — none of which are described as AI-driven.

Myers generates revenue across five streams: (1) vehicle sales (new, used, certified pre-owned, and fleet), (2) financing and lending income from in-house lending and partner take-rates with Desjardins, BMO, Scotiabank, TD, RBC, and Tricor, (3) service and parts revenue from maintenance, repairs, tires, and collision, (4) extended warranty products, and (5) fleet and commercial vehicle sales. Pricing is transactional per-vehicle with monthly billing on financing; the Certified Pre-Owned program operates on a pay-as-you-go basis with the lifetime engine/transmission benefit functioning as a switching-cost anchor. The go-to-market blends physical dealership sales with a direct-to-consumer digital layer (Buy @ Home, CarFinder, online payment calculator), targeting both retail consumers (primary) and commercial and government fleet customers (secondary).

Name

Myers Automotive Group

Legal name

Myers Automotive Group

Website

https://myers.ca

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

101–250 employees

Short description

Myers Automotive Group is a privately held multi-brand automotive dealership group operating 17+ locations across Ottawa and Eastern Ontario, representing 14 brands and serving retail consumers, commercial fleets, and government agencies with new and used vehicle sales, financing, service, and collision repair.

Ownership category

akta.pro rank

Headquarters

HQ city

Nepean

HQ country

Canada

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: Revenue generated from sale of new vehicles, used vehicles, and certified pre-owned vehicles across 17+ dealership locations representing multiple automotive brands.
2. Financing and Lending: In-house financing services and partnerships with multiple financial institutions (Desjardins, BMO, Scotiabank, TD, RBC, Tricor) providing loan products to vehicle purchasers.
3. Service and Parts: Revenue from vehicle maintenance, repairs, parts sales, oil changes, tire services, and collision repairs through dedicated service departments and Carstar Collision Centre.
4. Extended Warranty Products: Sale of extended warranty contracts covering engine repair, transmission repair, air conditioning, and other vehicle systems.
5. Fleet Vehicle Sales: Commercial fleet sales to businesses and government agencies, including customized upfit recommendations and commercial vehicle remarketing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Myers Automotive Group is a multi-brand automotive dealership group that sells new, certified pre-owned, and used vehicles across 17+ locations in the Ottawa and Eastern Ontario region, representing 14 automotive brands. It complements vehicle sales with in-house and partnered auto financing, extended warranties, vehicle service and maintenance, parts, tire sales, trade-in services, and collision repair through Carstar centres, plus a Buy @ Home digital purchase program.

Product overview

Myers Automotive Group operates as a multi-location automotive dealership network with 17+ locations across the Ottawa and Kingston regions of Ontario, representing 14 automotive brands (Nissan, Toyota, Hyundai, Infiniti, Dodge, Jeep, Ram, Chrysler, Chevrolet, Buick, GMC, Cadillac, Volkswagen, and Subaru). The company's product portfolio consists of distinct but interrelated service offerings rather than a unified software platform. Core offerings include new and pre-owned vehicle sales supported by the Myers Certified Pre-Owned program with its No Charge Engine/Transmission for Life guarantee. Additional products include commercial fleet solutions, pre-order vehicle programs, electric vehicle sales, vehicle trade-in services, in-house and partnered auto financing, and extended warranties. Complementary services encompass vehicle maintenance and repair, collision services through Carstar Collision Centre, parts sales, tire services, and digital purchasing tools including the Buy @ Home Program, CarFinder, and Payment Calculator. The company is not a technology platform company but rather a traditional automotive dealership group.

Differentiator

Problem solved

Functional benefit

Brands

• Myers Certified Pre-Owned: The company's exclusive certified pre-owned vehicle program covering all makes and models with 52-point inspection, roadside assistance, and engine/transmission for life coverage.
• Myers Carstar Collision
• Myers Buy @ Home Program

Products and services

• New Vehicle Sales Retail sale of brand-new vehicles across 14 automotive brands through 17+ franchised dealership locations in Ottawa and Eastern Ontario, targeted at individual consumers and small/mid-market buyers.
• Pre-Owned Vehicle Sales Sale of approximately 1,041 used vehicles across all represented brands at all Myers dealership locations, targeted at retail consumers seeking lower-priced alternatives to new vehicles.
• Myers Certified Pre-Owned Program Dealer-wide certified pre-owned vehicle program covering all makes and models with a 52-point inspection, No Charge Engine/Transmission for Life, 24-hour roadside assistance, CarProof vehicle history reports, and a 30-day/2,500 km exchange policy, targeted at retail buyers seeking used vehicles with manufacturer-like certification benefits.
• Commercial Fleet Program Dedicated fleet vehicle program for small businesses, commercial operators, and government agencies providing buy-versus-lease guidance, customized upfit recommendations, commercial vehicle remarketing services, and priority service across the Myers dealership network.
• Auto Financing Vehicle financing solutions offered in-house and through partnerships with six Canadian financial institutions (Desjardins, BMO, Scotiabank, TD, RBC, and Tricor), accepting all credit profiles and targeted at retail vehicle buyers.
• Vehicle Trade-In Service Trade-in appraisal and vehicle purchase service allowing customers to sell their current vehicle directly to Myers dealerships, applicable toward a new or used vehicle purchase or as a standalone sale.
• Extended Car Warranty Extended warranty product covering engine repair, transmission repair, air conditioning repair, and other covered components across all vehicle makes and models, offered with payment plans and no finance charges, targeted at vehicle buyers seeking post-warranty protection.
• Vehicle Service & Maintenance Full-service vehicle maintenance and repair offered across all Myers dealership service departments, including general inspections, tire rotation, tune-ups, transmission service, oil changes, battery installation, complimentary 2-way shuttle service, and on-demand pickup and delivery.
• Parts Department Retail and wholesale parts sales for all vehicle makes and models across the Myers dealership network, featuring a large stock of inspected and certified parts, colour matching, and precision fit.
• Carstar Collision Centre Insurance-approved collision repair and auto glass services including minor touch-ups, major collision repair, frame straightening, paintless dent repair, and glass replacement, operated through Carstar Collision Centres at multiple Myers locations.
• Tire Centre Tire sales, tire price-match guarantee, and tire storage services offered through the Myers Tire Centre.
• Express Quick Lube Oil Change 30-minute express oil change service with complimentary 2-way shuttle service and on-demand pickup and delivery, offered at Myers dealership service departments.
• Electric Vehicles Sales Sales of Battery Electric, Plug-in Hybrid, and Hybrid Electric Vehicles across represented brands, with information on government rebates and incentives, targeted at retail and fleet buyers seeking electrified vehicle options.

Quantifiable outcome

• No Charge Engine/Transmission for Life program available on new and pre-owned vehicles
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Carfax CanadacoreTechnology or IntegrationVehicle history reporting partnership providing comprehensive accident history, damage reports, registration history, and odometer readings for used vehicles. Carproof reports included with every vehicle.
• CARSTARcoreStrategic or Co-development PartnerCollision repair network partnership providing insurance-approved collision repair, glass replacement, and paintless dent repair services through dedicated CARSTAR centers at Myers locations.
• AutoTrader.casupportingChannel Partner/ Reseller/ DistributorThird-party automotive marketplace listing partnership displaying Myers inventory to broader audience of potential vehicle buyers.

Scale indicators6 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Go Auto: Large Canadian privately held dealership group with dealerships across Western Canada. Comparable on multi-OEM franchised retail, in-house financing, and collision/service integration, though primarily Western Canada rather than Ontario.
• AutoCanada Inc. TSX-listed Canadian automotive dealership group operating 80+ franchised dealerships across Canada and the U.S. Direct comparable to Myers on multi-OEM retail, F&I, and service/parts business model, though at materially larger scale.
• Pfaff Automotive Partners: Canadian multi-brand dealer group operating dealerships in Ontario (including the Greater Toronto Area) and Western Canada. Comparable to Myers on premium-and-mainstream OEM mix, performance/luxury positioning, and full-line retail/service operations.
• Dilawri Group: One of Canada's largest privately held dealer groups with 80+ franchised dealerships, primarily in Ontario, B.C., and Quebec. Closely comparable to Myers on Ontario footprint, multi-brand franchising, and full-line sales/service/parts offering.
• OpenRoad Auto Group: British Columbia-based multi-brand automotive retailer with dealerships across Canada. Comparable business model (multi-OEM franchising, F&I, service) but concentrated in Western Canada rather than Ontario like Myers.

Broad incumbents

• Group 1 Automotive: Major U.S. and U.K. franchised auto retailer with 200+ dealerships. Comparable on multi-OEM portfolio, premium-brand exposure, and large fixed-ops absorption; provides a reference point for valuation of multi-rooftop franchise groups.
• Lithia Motors (Driveway): Largest U.S. automotive retailer with hundreds of franchised rooftops and a growing digital retail platform (Driveway). A broad incumbent whose scale and omnichannel strategy sets the benchmark Myers is responding to with its Buy @ Home program.
• Asbury Automotive Group: U.S.-listed multi-brand franchised dealer group with 150+ rooftops across the Sun Belt. Comparable full-line sales/service/parts/F&I model and recent focus on digital retailing and Clicklane omni-channel program analogous to Myers' Buy @ Home.
• Hendrick Automotive Group: Largest privately held U.S. automotive dealership group, operating 100+ franchised dealerships across multiple states. Comparable on premium-brand portfolio, large service operations, and integrated F&I/parts business, though U.S.-focused.

Others

• CARSTAR (Collision Repair Network): National collision repair franchise network with which Myers operates its Carstar Collision Centres. Adjacent/ecosystem partner rather than a direct competitor, but relevant for evaluating the collision-services arm of Myers' business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MyersAutoGroup
• YouTubeyoutube.com/channel/UCmSglHWXogkk6VCyqxHsz_Q
• Facebookfacebook.com/myersgroup
• Instagraminstagram.com/myersautomotivegroup
• LinkedInlinkedin.com/company/myers-automotive

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myers Automotive Group