Myers Infiniti

What Myers Infiniti does

Myers Infiniti is an authorized Infiniti dealership operating from a single showroom at 394 West Hunt Club Rd in Ottawa, Ontario, as a subsidiary of the family-owned Myers Automotive Group (founded 1942). The dealership sells the full Infiniti SUV lineup — QX50, QX55, QX60, QX65, and QX80 — alongside pre-owned vehicles from multiple manufacturers marketed through the Myers Approved certification program (52-point inspection) and the Infiniti Certified Pre-Owned program (169-point inspection). Beyond vehicle sales, the business operates an integrated aftersales ecosystem including a service department, parts department, detailing (Myers Auto Spa), tire store with storage, Carstar Collision Centre (three Ottawa-area locations), in-house finance, and a Credit Approval Centre serving customers across all credit tiers.

The revenue model combines one-time new and used vehicle sales (MSRPs ranging from ~$51,745 for the 2025 QX50 to ~$107,995 for the 2027 QX80) with recurring transaction-fee revenue from service, parts, detailing, collision repair, financing/leasing, and F&I product sales. Go-to-market is sales-led through a physical showroom supplemented by digital channels: a website with online inventory browsing and financing applications, Buy @ Home remote purchasing with contactless delivery, a Pre-Order program for custom builds, and social/community marketing focused on the Ottawa and National Capital Region. The customer base is overwhelmingly individual retail consumers (Luxury SUV buyers, value-conscious pre-owned shoppers, existing owners requiring service, and credit-diverse buyers), with no disclosed enterprise or fleet accounts.

Operationally, the dealership runs on a standard dealership management platform with online inventory management, digital financing tools, and CRM through the website; no proprietary technology, AI/ML capabilities, or differentiated software stack is evident. The underlying technology sold to end-customers resides in the vehicles themselves — INFINITI InTouch with Google built-in, Apple CarPlay/Android Auto, AT&T in-vehicle Wi-Fi, and ProPILOT Assist 2.1 driver assistance on the 2025 QX80. The dealership employs approximately 27+ team members across management, sales, service, parts, detailing, and support functions.

Name

Myers Infiniti

Legal name

Myers Infiniti

Website

https://myersinfiniti.ca

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

11–50 employees

Short description

Myers Infiniti is a privately held, single-store Infiniti dealership in Ottawa, Ontario, part of the Myers Automotive Group (founded 1942). It sells new and pre-owned luxury vehicles and operates an integrated service, parts, detailing, collision, and finance ecosystem serving Ottawa-area retail consumers.

Ownership category

akta.pro rank

Product category

Luxury Auto Dealership

NAICS

Automobile Dealers (4411), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYFSAJALAB

Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield)

Financial & Insurance/Insurance — Motor, Property & Casualty/Warranty & Service Contract / Mechanical Breakdown Insurance

Keywords

• Luxury car dealership
• New vehicle sales
• Pre-owned vehicles
• Automotive service
• Vehicle financing

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sales of new Infiniti vehicles including QX50, QX55, QX60, QX65, and QX80 SUVs
2. Used Vehicle Sales: Sales of pre-owned vehicles including Infiniti models and other luxury/import brands
3. Service and Maintenance: Vehicle servicing, repairs, maintenance, and oil changes through certified technicians
4. Parts and Accessories: Sale of OEM parts and accessories for Infiniti vehicles
5. Detailing Services: Professional vehicle detailing including express and professional packages
6. Collision Repair: Collision repair services through Carstar Collision Centre partnership
7. Financing and Leasing: Vehicle financing and leasing services through financial institutions, including bad credit options

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Myers Infiniti is an authorized Infiniti dealership in Ottawa that sells new Infiniti luxury SUVs (QX50, QX55, QX60, QX65, QX80), pre-owned vehicles from multiple manufacturers, and Infiniti Certified Pre-Owned vehicles. It also operates a full-service department offering maintenance, repairs, OEM parts, professional detailing, tire sales and storage, and Carstar collision repair, complemented by in-house financing and lease arrangements through Infiniti Financial Services and partner lenders. The dealership supports remote purchasing through its Buy @ Home program and custom builds via a Pre-Order program.

Product overview

Myers Infiniti is a premium Infiniti car dealership in Ottawa, Ontario, offering a diverse portfolio of products and services. Their core product offering consists of new Infiniti luxury vehicles across multiple SUV segments: the QX50 (compact SUV), QX55 (sporty compact SUV), QX60 (mid-size 7-passenger SUV available in 2025-2027 model years), QX65 (new compact SUV), and QX80 (full-size luxury SUV with advanced technology). In addition to new vehicles, they offer pre-owned vehicles from multiple manufacturers under the Myers Approved program (52-point inspection, all makes/models) and INFINITI Certified Pre-Owned program (169-point inspection, comprehensive warranty). The dealership provides an integrated ecosystem of services including in-house finance/credit approval, full service department with detailing (Myers Auto Spa), collision centre (Carstar), tire store with storage, maintenance scheduling, and a Buy @ Home remote purchasing program. Additional programs include the Infiniti Vehicle Purchase Program (employee pricing), Pre-Order custom ordering, Referral Program, and Complimentary Valet service.

Differentiator

Problem solved

Functional benefit

Products and services

• INFINITI QX50 Compact luxury SUV sold to affluent consumers in Ottawa, available in PURE, SPORT, and SENSORY trims with premium features and performance.
• INFINITI QX55 Sporty compact luxury SUV with coupe-inspired design, featuring sunroof and power liftgate, for buyers seeking a premium crossover experience.
• INFINITI QX60 Mid-size luxury SUV designed for families with 7-passenger seating, sunroof, and leather seats, available in 2025, 2026, and 2027 model years.
• INFINITI QX65 New entry in the Infiniti lineup, a compact luxury SUV with distinctive styling aimed at expanding the premium crossover offering.
• INFINITI QX80 Full-size luxury SUV featuring dual 14.3-inch Monolith screens, next-generation INFINITI InTouch with Google built-in, ProPILOT Assist 2.1, Electronic Air Suspension, and available Klipsch 24-speaker premium audio, in LUXE, SENSORY, and AUTOGRAPH trims.
• Pre-Owned Vehicles Quality used vehicles from multiple manufacturers including Infiniti, Ford, Nissan, Volkswagen, Subaru, and others, all undergoing Myers Approved inspection, with prices ranging from approximately $9,500 to $112,223.
• INFINITI Certified Pre-Owned Certified pre-owned Infiniti vehicles with 169-point inspection, 72-month/160,000 km powertrain warranty, complimentary oil changes, 24/7 roadside assistance, and vehicle exchange policy.
• Myers Approved Pre-Owned Program Dealer-specific pre-owned vehicle certification covering all makes and models, featuring 52-point inspection, 24-hour roadside assistance, Carproof reports, and 30-day/2,500 km exchange policy.
• Service Department Full-service automotive repair and maintenance for Infiniti and other vehicles, including general inspections, tire rotation, tune-ups, transmission replacements, oil changes, and battery installation, performed by certified technicians including an Infiniti Master Technician.
• Detailing Services (Myers Auto Spa) Professional vehicle detailing with express packages (exterior from $54.95, interior from $99.95, combo from $139.95) and professional packages (interior from $189.95, combo from $299.95), plus add-ons such as pet hair removal, odour removal, glass treatment, and headlight restoration.
• Carstar Collision Centre Collision repair and glass services at three locations (Orleans, Ottawa South Centre, Barrhaven) with free estimates, insurance inspections, frame straightening, windshield replacement, and custom designs.
• Tire Store Tire sales and services including All Season, Summer, and Winter tires with price match guarantee, wheel alignment, and tire storage program.
• Parts Department Genuine Infiniti parts and accessories ordering service with online order form and price match guarantee.
• Finance Centre In-house financing services helping customers secure vehicle loans with options for all credit situations, including bad credit scenarios, through Infiniti Financial Services and partner lenders.
• Credit Approval Centre Specialized credit approval services accepting all applications with case-by-case evaluation and no down payment required for customers with diverse credit backgrounds.
• Buy @ Home Program Remote vehicle purchasing service allowing customers to browse inventory, get video walk-arounds, complete financing, and receive vehicle delivery with contactless digital contracts.
• Pre-Order Program Custom vehicle ordering service allowing customers to build Infiniti vehicles to exact specifications including model, colour, trim, features, and accessories with no additional cost.
• Infiniti Vehicle Purchase Program (VPP) Employee pricing program allowing purchase of new Infiniti vehicles at pre-negotiated invoice-based prices, with three plans available based on eligibility (Infiniti employees, dealership employees, business partners).
• Maintenance Schedule Scheduled maintenance program with services at 6-month/8,000 km intervals including oil changes, tire rotation, brake inspection, and suspension inspection starting from $109.95.
• Protection Packages Vehicle protection plans and packages for paint protection, interior protection, and extended coverage options.
• Complimentary Valet Service Free vehicle pickup and drop-off service for customers in Ottawa area including Kemptville, Winchester, and Embrun, with a $50 fee for areas outside Ottawa.
• Referral Program Customer referral reward program paying $100-$250 per successful referral based on annual referral volume (1-3: $100, 4-6: $150, 7-9: $200, 10+: $250).

Quantifiable outcome

• Over 400 pre-owned vehicles available through dealer network
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered core and support.

• Carstar Collision CentrecoreStrategic or Co-development PartnerMyers Infiniti hosts Carstar Collision Centre on premises and affiliated locations. Carstar provides professional collision repair, windshield replacement, and glass repair services. Three locations serve the Ottawa area: Orleans (420 Vantage Drive), Ottawa South (30 Sunderland St), and Barrhaven (550 Dealership Dr). Services include free estimates, insurance inspections, frame straightening, and custom designs.
• Carfax CanadasupportTechnology or IntegrationCarfax Canada provides comprehensive vehicle history reports for all vehicles on the lot and online listings. Reports include accident history, registration records, odometer readings, and safety recall information to ensure transparency for used vehicle purchases.
• Myers Approved ProgramcoreChannel Partner/ Reseller/ DistributorDealer-wide pre-owned vehicle certification program covering all makes and models. Includes 52-point inspection, 24-hour roadside assistance, Carproof reports, 30-day/2500 km exchange policy, and access to over 300 pre-owned vehicles across Myers dealership network.
• Infiniti CanadacoreChannel Partner/ Reseller/ DistributorAuthorized Infiniti dealership representing Infiniti brand in Ottawa. Offers Infiniti Certified Pre-Owned program with 169-point inspection, 72-month/160,000 km powertrain warranty, complimentary oil changes, and roadside assistance. Exclusive access to Vehicle Purchase Program for eligible customers.
• AT&TsupportTechnology or IntegrationAT&T provides in-vehicle Wi-Fi hotspot capability for Infiniti vehicles, including 3-GB or 90-day trial subscription with new vehicle purchases.

Scale indicators5 records

Expansion highlights6 records

Broad incumbents

• AutoCanada: Canada's largest publicly traded automotive dealer group operating numerous franchised dealerships; broadly comparable as a national incumbent that operates in the same Canadian retail auto ecosystem and competes for OEM allocations and used-vehicle sourcing.
• Dilawri Group: One of Canada's largest automotive dealer groups representing luxury and mainstream franchises across multiple provinces; broadly comparable as a multi-rooftop competitor with the capital and scale Myers Infiniti lacks.
• Pfaff Automotive Partners: Major Canadian luxury-focused dealer group operating Audi, BMW, Mercedes-Benz, Porsche, Volkswagen and other franchises; broadly comparable as a multi-rooftop Canadian luxury retailer whose scale and operational sophistication set the competitive benchmark.

Emerging players

• Clutch: Canadian online used-car retailer offering fully digital purchasing, financing and delivery; comparable as an emerging digital-first threat to traditional dealership friction in the Ottawa used-vehicle market where Myers Approved competes.

Direct peers

• Parkwood Hills Honda / Ottawa Honda: Established Ottawa import-brand dealerships; comparable because they compete for the same local buyers upgrading into and out of premium SUVs and capturing the same after-sale service wallet.
• Myers Volkswagen / Myers Nissan (sister stores): Other dealerships within Myers Automotive Group; comparable because they share the same parent group, customer base, parts/service infrastructure, and benefit from cross-shopping with the Myers Approved pre-owned network.
• Bank Street Lexus: Ottawa-based Lexus dealership; directly comparable as a luxury import franchise competing for the same affluent SUV/import buyer in the National Capital Region with similar service-tier positioning.
• Donnelly Automotive Group: Long-established Ottawa-area dealer group operating multiple franchises (Lincoln, Ford, Hyundai and others); directly comparable as a regional multi-brand competitor in the same Ottawa catchment serving overlapping import/luxury buyers.
• Metro Infiniti: Authorized Infiniti dealership in the Greater Toronto Area; directly comparable as one of the few major Infiniti franchisees in Canada competing for the same brand allocation, certified pre-owned programs, and luxury import buyers.

Others

• Carstar (collision partner network): National collision repair network partnered with Myers Infiniti across three Ottawa-area locations; comparable as an ecosystem/operating partner whose franchise health directly affects Myers Infiniti's after-sale service capacity and insurance-driven customer flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoJeeM-L7NQOadbkzl60g4g
• Facebookfacebook.com/MyersInfiniti
• Instagraminstagram.com/myersinfiniti
• LinkedInlinkedin.com/company/myers-infiniti

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myers Infiniti