Androfill

What Androfill does

Androfill is a UK-headquartered private medical clinic (operating under ET Trading Ltd.) specializing in non-surgical penile girth enhancement using hyaluronic acid dermal fillers, founded in 2012 by Dr. Gary Horn. The clinic offers three proprietary filler products (Androfill Premium, LumiFill Max, and Ultra Deep from Teoxane) priced between £1,490 and £3,990, alongside surgical options (lengthening, fat transfer, liposuction) and ancillary erectile dysfunction treatments (AndroShot PRP, AndroShock focused shockwave therapy, AndroTox injections). Procedures are performed by GMC-registered practitioners in CQC-registered hospital premises using a proprietary deep-injection technique to the Dartos Fascia layer, with ultrasound-guided precision and reversibility via Hyaluronidase enzyme.

The company's revenue model is direct-to-consumer, transactional, and patient-funded via individual procedure fees, with 0% APR financing offered through PayItMonthly to expand accessibility. Androfill operates three UK clinic locations (London Harley Street headquarters, Manchester, Norwich) and has expanded to over 30 international partner clinics across the UK, USA, Australia, Canada, Belgium, Israel, Sweden, UAE, Saudi Arabia, Philippines, India, and New Zealand through a franchise-style training model. Customer acquisition relies on content marketing, press coverage (BBC, The Guardian, Daily Mail), PhalloBoards community sponsorship, and a ChatGPT-powered AI chatbot for 24/7 lead capture, targeting both domestic patients and an international medical-tourism segment of ~350 patients annually.

The business is privately held with no disclosed institutional funding, 11-50 employees globally, and an estimated base of 1,000+ UK procedures per year against a cumulative 17,000+ patients since inception. Differentiation rests on clinical experience (12+ years, 100+ doctors trained), regulatory and professional standing (BAUS, GMC, ISAPS, Cosmetic Redress Scheme), proprietary technique, and brand authority as the UK's original and largest dedicated penis filler clinic.

Name

Androfill

Legal name

ET Trading Ltd.

Website

https://androfill.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Androfill is a UK private medical clinic, founded in 2012, that provides non-surgical hyaluronic acid penile girth enhancement and erectile dysfunction treatments to individual male consumers across three UK locations and 30+ international partner clinics.

Ownership category

akta.pro rank

Product category

Cosmetic Medical Services

NAICS

General Medical and Surgical Hospitals (622110)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAKAOAD

Male Reproductive & Sexual Medicine (Andrology)

Healthcare & Life Sciences/Specialist Medical Practice/Urology

Keywords

• Cosmetic surgery services
• Penile augmentation procedures
• Dermal filler treatments
• Erectile dysfunction therapy
• Aesthetic medical clinic

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Penis Filler Procedures: One-time procedure fees for hyaluronic acid-based penis filler injections. Pricing varies by filler type (Androfill Premium, LumiFill Max, Ultra Deep) and volume (10ml-20ml). Revenue from initial procedures and maintenance retreatments as filler is absorbed over 15-24 months.
2. Erectile Dysfunction Treatments: Add-on treatments including AndroShot (PRP injections), AndroShock (shockwave therapy), and AndroTox for improving erection quality. Can be combined with filler procedures or performed standalone.
3. Penis Enlargement Surgery: Surgical options including lengthening surgery, fat transfer, and mons pubis liposuction for candidates requiring surgical intervention.
4. Financing Services: 0% APR financing through PayItMonthly allows patients to spread cost over 12 months, increasing accessibility and potentially higher transaction values.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Androfill is a UK private medical clinic that performs non-surgical penile girth enhancement using hyaluronic acid dermal fillers, alongside surgical penis enlargement procedures (lengthening, fat transfer, mons pubis liposuction) and erectile dysfunction treatments (PRP/shockwave/injections). Procedures are performed by certified urologists using the proprietary Androfill deep injection technique at CQC-registered private hospitals. The clinic also offers 0% APR financing and an international patient program.

Product overview

Androfill is a medical clinic offering male genital enhancement procedures, established in 2012 in the UK. The portfolio consists of two core product lines: (1) non-surgical penile augmentation using hyaluronic acid dermal fillers available in three variants (Androfill Premium, LumiFill Max, and Ultra Deep), and (2) surgical options including penis enlargement surgery, fat transfer, and liposuction. Supporting erectile dysfunction treatments include AndroShock (shockwave therapy), AndroShot (PRP injections), AndroTox, and medical devices. Additional services include glans enlargement, premature ejaculation treatment, and penis extenders. The clinic operates primarily in London with additional UK locations in Manchester and Norwich.

Differentiator

Problem solved

Functional benefit

Brands

• Androfill Premium: The most popular penis filler product offered by Androfill, balancing quality and affordability with high grade denser hyaluronic acid.
• LumiFill Max
• Ultra Deep
• AndroShot
• AndroShock
• AndroTox

Products and services

• Androfill Premium Penis Filler Hyaluronic acid-based penis filler procedure using proprietary high-grade denser HA for immediate increase in penis girth and flaccid length; results last 15–24 months and procedure is fully reversible with Hyaluronidase.
• LumiFill Max Filler Cost-effective CE-marked hyaluronic acid filler manufactured in South Korea, offered as an introductory option for penile enhancement with reversible results.
• Ultra Deep Filler Swiss-made premium Teoxane Ultra Deep hyaluronic acid filler offering highest density formulation with superior hardness, extended longevity (18–24 months half-life), and more uniform shaping for enhanced appearance and feel.
• Penis Enlargement Surgery Surgical procedures including ligamentolysis for flaccid lengthening, elongation circular corporoplasty for erect length increase, and combined length-and-girth surgery for candidates requiring surgical intervention.
• Fat Transfer Surgery Surgical procedure transferring autologous fat to the penis for girth enhancement; fat generally lasts around 12 months before body reabsorption occurs.
• Ultrasound Guided Filler Procedure Advanced filler injection technique using ultrasound imaging for precise placement of hyaluronic acid filler, improving accuracy and outcomes.
• AndroShot (Priapus / P-Shot PRP) Platelet-rich plasma (PRP) injection treatment using RegenLab plasma enhanced with MCT technology; aims to improve erection quality, tissue vitality, sensitivity, and circulation in the penile shaft.
• AndroShock ED Shockwave Therapy Erectile dysfunction treatment using Storz Medical focused shock wave machine to improve quality, frequency, and ease of attaining erections; painless procedure with minimal complications.
• AndroTox ED Injection Injection treatment for erectile dysfunction that relaxes smooth muscles of the penis to improve blood flow and erection quality.
• Glans Penis Enlargement Filler injection procedure specifically targeting the glans (head) of the penis for enlargement purposes.
• Mons Pubis Liposuction (Buried Penis Treatment) Liposuction procedure for buried penis treatment, removing excess fat surrounding the penis in overweight candidates.
• Premature Ejaculation Treatment Medical treatment options for addressing premature ejaculation concerns.
• Penis Lengthening Surgery (Flaccid) Surgical procedure using ligamentolysis to increase visible flaccid penis length by releasing the suspensory ligament.
• Penis Lengthening Surgery (Erect) Surgical procedure using elongation circular corporoplasty to increase erect penis length.
• 0% APR Patient Financing Interest-free financing via PayItMonthly allowing patients to spread the cost of procedures over 12 months with a 20% deposit, lowering the barrier to higher-value procedures.

Quantifiable outcome

• Over 17,000 patients treated since 2012 without severe permanent issues
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PhalloBoardscoreGTM or Marketing PartnerWorld's largest penis enlargement forum. Androfill is the only UK clinic trusted by PhalloBoards. Provides 5% discount to forum members. Aftercare team lead Francis is well-known forum contributor. Key community marketing channel.
• Teoxane LaboratoriescoreTechnology or IntegrationSwiss manufacturer of Teosyal Ultra Deep dermal fillers. Provides highest-grade hyaluronic acid filler for penis augmentation. Androfill is a significant consumer of their products.
• International Androfill ClinicscoreChannel Partner/ Reseller/ DistributorAuthorized Androfill clinics in Australia, USA, Canada, Belgium, Israel, Sweden, UAE, Saudi Arabia, Philippines, India, New Zealand. All trained in Androfill technique. Referral and brand extension network.
• British Association of Urological Surgeons (BAUS)minorOthersProfessional medical association. Dr Greta Peciulyte is listed as member surgeon. Provides credibility and professional standing for medical services.
• General Medical Council (GMC)minorOthersUK regulatory body for doctors. Dr Greta Peciulyte and Dr James Kimilu are GMC-registered. Required credentialing for medical practice.
• Cosmetic Redress SchememinorOthersConsumer protection scheme for cosmetic procedures. Androfill is a member providing additional consumer protection and recourse for patients.
• International Society of Aesthetic Plastic Surgery (ISAPS)minorOthersGlobal professional organization for aesthetic plastic surgery. Dr Gary Horn is a member. Provides professional credibility and network.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Transform Hospital Group: Large UK cosmetic surgery provider offering a broad surgical and non-surgical aesthetics portfolio; comparable in being a multi-clinic consumer-facing cosmetic brand but Androfill's narrower urology focus trades volume for specialization.
• Hims & Hers Health: US D2C telehealth platform for men's health including ED, hair loss, and weight management; not a procedural peer, but represents the digital men's wellness category that could pull lower-friction patients away from Androfill's in-clinic pipeline.
• The Private Clinic: UK-wide group of private clinics providing cosmetic surgery, dermatology, and non-surgical aesthetic treatments; competes for the same cosmetic male patient and shares Androfill's emphasis on doctor-led, regulated clinical settings.
• Centre for Surgery: London-based cosmetic surgery centre offering surgical and non-surgical aesthetic procedures; adjacent competitor for male cosmetic patients in central London and a relevant benchmark for online consultation/booking funnels.
• Harley Medical Group: Long-established UK cosmetic and aesthetic surgery chain headquartered near Harley Street; overlapping clinic infrastructure and D2C marketing reach in male cosmetic procedures, but no dedicated penis enlargement specialty.

Direct peers

• International Andrology London: Specialist men's sexual medicine practice active in London and Dubai offering surgical penis enlargement, fillers, and ED treatments, addressing the same medical-tourism patient profile as Androfill's 350 annual international visits.
• MansMatters: UK men's health clinic offering penis fillers, ESWT shockwave therapy, and PRP (P-Shot) for penile enhancement — directly overlapping Androfill's core non-surgical girth and ED service line for the same UK patient demographic.
• Moorgate Andrology: London-based specialist andrology clinic providing surgical and non-surgical male genital enhancement and ED treatments, competing head-to-head with Androfill for Harley Street male sexual wellness patients.

Others

• Teoxane Laboratories: Swiss manufacturer of Teosyal Ultra Deep HA fillers used by Androfill's Ultra Deep product line; a critical upstream supplier rather than competitor, but the partnership economics materially shape Androfill's premium tier margin.
• RegenLab: Provider of PRP plasma-processing kits used in Androfill's AndroShot (Priapus Shot) procedure; a technology partner whose MCT-enhanced plasma workflow underpins Androfill's regenerative ED offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LondonAndrofill
• YouTubeyoutube.com/channel/UCO-u38BkuCUghLsSilKzxYQ
• Facebookfacebook.com/Androfill
• Instagraminstagram.com/androfillclinic
• LinkedInlinkedin.com/company/androfill-clinic

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Androfill