MyFit

What MyFit does

MYFIT GmbH (MyFit) is a privately held, bootstrapped German company headquartered in Langen, Germany (Monzastr. 1, D-63225 Langen), led by Managing Directors Hartmut Noell and Jan Meiswinkel. The company operates a single consumer-facing product — the MYFIT App — a mobile personal shopping assistant available on Apple's iOS App Store and Google Play Store. The app is positioned to solve the well-documented problem of inconsistent clothing sizing across brands, manufacturers, and countries by generating an individual "Personal Size Profile" per user and returning recommended sizes for specific apparel items and regions.

The product is built as a mobile application (iOS and Android) with a personal size profiling system that adapts to user-entered body details and maps them to per-brand and per-country size designations. The marketing and distribution surface consists of an Apple/Google app-store presence and a trilingual website (English, German, Spanish), targeting the German, Spanish, and broader English-speaking online apparel consumer markets. There is no public API, no SDK, no documented AI models, and no enterprise integration layer.

Commercially, MyFit is product-led and freemium: the app is freely downloadable, with pricing tiers not publicly disclosed. The company has no disclosed funding rounds, no external investors, no partnerships, no named enterprise customers, and no disclosed revenue. Headcount stands at 17 employees. The company's own About page signals an intention to expand beyond the current sizing-only feature scope and "beyond the clothing market itself," but no concrete roadmap items beyond the initial app version have been delivered in the available sources.

Name

MyFit

Legal name

MYFIT GmbH

Website

https://myfit.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

MYFIT GmbH is a bootstrapped German mobile-app company that operates a consumer personal shopping assistant for clothing sizing, mapping individual body profiles to per-brand and per-country size recommendations via iOS and Android apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Langen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Revenue model

1. App-based Shopping Assistance: Personal shopping assistant app that may include premium features or transaction-based services related to clothing size recommendations and shopping assistance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

MyFit is a personal shopping assistant mobile app available on iOS and Android that helps consumers determine their correct clothing size when shopping across different apparel brands and countries. Developed by MYFIT GmbH, a privately held German company, the product focuses on resolving cross-brand and cross-region sizing inconsistencies for individual online shoppers.

Product overview

MyFit offers a single unified product — the MYFIT App — a personal shopping assistant that helps users find the correct clothing sizes across different brands and countries. The app works by analyzing a user's personal profile to display recommended sizes for various apparel items and regions, addressing the common problem of inconsistent sizing across manufacturers.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bold Metrics: Bold Metrics uses AI to predict body measurements from a small set of inputs and recommends apparel sizes. Directly comparable in the core technology approach (predictive body profiling for size recommendations) and target outcome (reducing returns and improving fit in apparel).
• True Fit: True Fit is the closest direct competitor: a sizing and fit recommendation platform that integrates with retailers' e-commerce sites to recommend clothing sizes using shopper data and garment data. Highly comparable in product (size recommendations across brands) and target user (online apparel shoppers).
• 3DLOOK: 3DLOOK provides AI-based body scanning and measurement solutions used in apparel fit and sizing applications. Comparable in the underlying personal-body-profiling approach to clothing size recommendations, though more oriented around body scanning than profile-based sizing.
• Virtusize: Virtusize provides online fit and size recommendation tools for fashion retailers, helping shoppers compare garment measurements to their own and reducing returns. Directly comparable as a sizing-as-a-service offering aimed at reducing returns, though distributed B2B via retailer integrations rather than direct to consumer.
• Sizer Technologies: Sizer provides AI-powered body measurement and size recommendation tools for apparel brands and retailers. Directly comparable in mission (reducing returns through better fit) and approach (body-data-driven size recommendations).
• Fit Analytics (Snap Inc.): Fit Analytics offered AI-driven size and fit recommendations for apparel e-commerce before being acquired by Snap. Directly comparable in solving the cross-brand size recommendation problem for online clothing shoppers, though at materially greater scale and with deeper retailer integrations.

Broad incumbents

• Zalando: Zalando is Europe's largest online fashion platform and has invested in native sizing/fit recommendation features for its shoppers. Comparable as a broader incumbent that has internalized sizing tools within a much larger e-commerce ecosystem, competing with MyFit on fit-tech capability from a different angle.
• ASOS: ASOS has invested in fit recommendation features (e.g., 'Fit Assistant') to help shoppers choose correct sizes across its own catalog. Comparable as a large fashion retailer embedding native sizing tools directly into the purchase flow, raising the bar for standalone sizing apps.
• Stitch Fix: Stitch Fix combines personal stylists with proprietary fit data to recommend clothing to consumers. Comparable as a broad incumbent using personal data to drive apparel fit/sizing recommendations, though delivered via curated boxes rather than a standalone sizing app.
• Amazon Fashion (Outfit Compare / Made for You): Amazon Fashion has launched body-scanning and fit-recommendation initiatives (e.g., Made for You, Outfit Compare). Comparable as a deep-pocketed incumbent building native fit-tech for online apparel shoppers, with the scale to absorb personal profiling data that MyFit cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/myfit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyFit