My Garden

What My Garden does

My Garden Company for agricultural products (My Garden, حديقتي) is a privately held Syrian agricultural inputs company founded in 2011 after a three-year inception period, headquartered in Damascus. The company sells seeds, fertilizers, pesticides, and gardening tools through a direct-to-consumer e-commerce website at mygardenco.com, and positions itself as the first agricultural company in Syria to target professional farmers directly while also making its products accessible to home gardeners and general consumers. Its product catalog spans four categories — Seeds and Bulbs (including 69 vegetable seed varieties and 26 flower seed varieties), Fertilizers and Pesticides, Equipment and Tools, and an 'Extra' category — with the website offered in both English and Arabic.

The business model is direct-to-consumer e-commerce, with no public pricing disclosed and no mobile application. The company operates without disclosed external funding, partnerships, certifications, or institutional investors, and the management team is not publicly disclosed. The customer base is horizontally segmented between individual home gardeners and farmers, with marketing effectively limited to the company's own website (which also hosts a MyGarden Guide content section and a Support and Consulting offering, the latter marked as under construction). The firm has ~74 employees and is single-country in operation, with no global footprint, no patents, no awards, and no regulatory actions on record.

Name

My Garden

Legal name

My Garden Company for agricultural products

Website

https://mygardenco.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

My Garden is a privately held Syrian agricultural products company founded in 2011 that sells seeds, fertilizers, pesticides, and gardening tools directly to farmers and home gardeners through its e-commerce website mygardenco.com.

Ownership category

akta.pro rank

Product category

Agricultural Products Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Agricultural products
• Vegetable seeds
• Flower seeds
• Garden fertilizers
• Gardening tools

Headquarters

HQ city

Damascus

HQ country

Syria

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Agricultural Products Sales: My Garden generates revenue through the sale of agricultural products including vegetable seeds, flower seeds, bulbs, fertilizers, pesticides, and gardening equipment/tools. Products are sold directly through their e-commerce website to consumers and farmers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

My Garden sells agricultural products directly to consumers and farmers in Syria via its e-commerce website. Its assortment covers vegetable seeds (69 varieties), flower seeds (26 varieties), fertilizers, pesticides, and gardening equipment and tools, all positioned as easy-to-use products for gardens and homes.

Product overview

My Garden is a Syrian agricultural products company that began operations in 2011. It offers a portfolio of four main product categories: Seeds and Bulbs (comprising Vegetable Seeds with 69 varieties and Flowers Seeds with 26 varieties), Fertilizers and Pesticides, Equipment and Tools, and an Extra category. All products are designed especially for gardens and homes, emphasizing easy use and quality. The company positions itself as the first agricultural company in Syria to target farmers directly while making products accessible to all people.

Differentiator

Problem solved

Functional benefit

Products and services

• Seeds and Bulbs Comprehensive collection of seeds and bulbs for gardens and homes, including vegetable seeds and flower seeds, designed for home gardeners and farmers in Syria.
• Fertilizers and Pesticides Agricultural fertilizers and pesticides formulated for gardens and home use, sold directly to consumers and farmers in Syria.
• Equipment and Tools Garden equipment and tools for home gardening needs, designed to be easy to use and to meet user requirements.
• Extra (gardening accessories) Additional agricultural products and accessories for gardening needs, complementing the core seed, fertilizer, and tool categories.
• Vegetable Seeds A collection of 69 vegetable seed varieties including Artichoke, Asparagus, Aubergine, Beans, Beet, Broccoli, Cabbage, Carrot, Cauliflower, Celery, Chard, Cherry Tomato, Corn, Cucumber, Dill, Eggplant, Fennel, Herbs, Leeks, Lettuce, Melon, Mint, Molokhia, Okra, Onion, Parsley, Peas, Pepper, Pumpkin, Radish, Rocket, Spinach, Strawberry, Thyme, Tomato, Watermelon, and Zucchini.
• Flower Seeds A collection of 26 flower seed varieties including Ageratum, Antirrhinum Majus, Asparagus Sprengeri, Barbatus, Basil, Cactuses, Calendula, Coleus, Decorative Pepper, Dianthus, Dimorphotheca, Gazania Splendens, Lemon Basil, Luffa, Matthiola Incana, Mimosa, Pansy, Pelargonium, Petunia, Pomegranate Flower, Red Basil, Solanum, Sweet Basil, Tagets, and Tropalum Majus.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Gardener's Supply Company: Employee-owned U.S. retailer selling garden tools, supplies, seeds, and accessories directly to home gardeners via its own website and catalog. Comparable to My Garden on the multi-category 'gardens-and-homes' positioning and on serving home gardeners through owned DTC channels.
• Johnny's Selected Seeds: Employee-owned seed and gardening-supply company selling vegetable, flower, and herb seeds, plus tools and supplies, direct to gardeners and small commercial growers. Closely comparable to My Garden's dual home-gardener and small-farmer positioning and its four-category portfolio (seeds, tools, supplies, accessories).
• Park Seed: Mail-order and online seed and garden-products retailer offering vegetable and flower seeds, plants, and gardening supplies direct to consumers. Comparable to My Garden on the integrated seeds-plus-supplies offering and on the catalog-style direct e-commerce distribution model.
• Ferry-Morse: Heritage seed brand selling vegetable, herb, and flower seeds, plus seed-starting supplies, through its own e-commerce storefront and retail partners. Comparable to My Garden on a broad seed SKU base targeting home gardeners and the inclusion of growing supplies as add-on categories.
• Burpee Seeds: Long-established U.S. direct-to-consumer seed and gardening-input retailer selling vegetable and flower seeds, tools, and supplies online to home gardeners. Most comparable to My Garden on business model (DTC e-commerce of seeds + adjacent garden inputs) and target customer (home gardeners and small growers).
• Baker Creek Heirloom Seeds: Specialty DTC seed retailer offering a very broad heirloom vegetable and flower seed catalog through its own e-commerce site. Comparable to My Garden on catalog breadth (hundreds of seed varieties), direct e-commerce distribution, and a brand built around accessibility and uniqueness of varieties.
• True Leaf Market: Online retailer selling vegetable, herb, and flower seeds, plus sprouting, microgreens, and growing supplies, directly to home gardeners and small growers. Comparable to My Garden on its broad seed catalog plus adjacent growing-inputs portfolio and small-grower customer focus.

Others

• ICL Group: Global specialty fertilizers and plant-nutrition company with a strong Middle East operational footprint via its ICL Dead Sea operations. Comparable to My Garden as an upstream supplier-adjacent participant in the regional fertilizer and plant-nutrition supply chain that small retailers like My Garden ultimately depend on for inputs.

Broad incumbents

• Scotts Miracle-Gro: Large incumbent in lawn-and-garden consumer products with broad seed, fertilizer, tool, and pesticide portfolios sold through mass retail and online. Comparable to My Garden as a much larger, multi-category garden-input competitor whose entry into any given local market can compress pricing for smaller retailers.
• ACE Hardware: Global hardware and home-improvement retailer with significant Middle East franchise presence selling garden tools, fertilizers, and related supplies alongside broader hardware. Comparable to My Garden as a broad retail format offering many of the same categories (tools, fertilizers, seeds, accessories) to overlapping home-and-garden customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mygardenco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Garden