Hockey Training MyGoal Performance Hockey

What Hockey Training MyGoal Performance Hockey does

MyGoal Performance Hockey is a privately held small-ice hockey training facility founded in 2020 and located at 61-D Brunswick Blvd in Dollard-Des-Ormeaux, Quebec, within the West Island of Montreal. The company operates a purpose-built small-ice training environment — distinct from full-ice practice surfaces — designed to increase puck touches, accelerate decision-making under pressure, and improve player engagement through tight-space repetition. It serves four customer segments: Youth Players (Learn to Skate through Skills and Battles clinics), Youth Goalies (position-specific development), Adult Players (skills and goalie clinics), and Elite/AAP Athletes (AA/AAA and advanced programs). Coaching is led by Eric Harroch (Director of Hockey Operations), Massimo Luciani (Head of Player Development), and Anthony D'Alessio (Head of Goalie Development), all affiliated with Team Quebec Brick.

The core product portfolio comprises weekly clinics organized by player type, supplemented by seasonal Camps & Events (Winter, Spring, Summer), Back Ice Rental, and an online retail store for hockey equipment and merchandise. The company sells its services primarily through a direct-to-consumer, self-serve model: customers register and pay via the WellnessLiving booking and e-commerce platform embedded on the MyGoal website, selecting from single sessions or multi-session packages with automated credit application at checkout. Pricing is not publicly disclosed; live rates are displayed only at purchase. There is no mobile-app-native commerce functionality beyond WellnessLiving's iOS and Android app, and no AI/ML components in the technology stack — only standard SaaS booking and Google Analytics for web tracking.

The business generates revenue through five streams: individual clinic sessions (transactional), clinic packages (multi-session bundles with reduced per-session cost), seasonal camps, back ice rental for teams/groups, and retail merchandise. Distribution is exclusively single-country/domestic (Montreal-area), with marketing driven by organic social media (Instagram, Facebook, YouTube, X), content on the website, and the WellnessLiving platform as the conversion point. The company has three partnerships: WellnessLiving (core technology integration), Bauer (minor GTM/marketing partnership powering the D1 AA/AAA Clinic), and Team Quebec Brick (strategic affiliation). MyGoal has no disclosed institutional funding, no parent company, no subsidiaries, and operates with 6 employees.

Name

Hockey Training MyGoal Performance Hockey

Legal name

MyGoal Performance Hockey

Website

https://mygoalhockey.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

MyGoal Performance Hockey is a privately held small-ice hockey training facility in Dollard-Des-Ormeaux, Quebec, founded in 2020, serving youth players, goalies, adult players, and elite athletes in the Montreal area through weekly clinics, seasonal camps, and back ice rentals booked via WellnessLiving.

Ownership category

akta.pro rank

Product category

Hockey Training Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE), Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Hockey training services
• Ice hockey clinics
• Goalie development programs
• Youth hockey instruction
• Hockey skill coaching

Headquarters

HQ city

Dollard-des-Ormeaux

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Clinic Sessions: Single clinic session bookings for youth, goalie, adult, and elite programs. Customers pay per session with no commitment required. Sessions are booked and paid through the WellnessLiving online system.
2. Clinic Packages: Multi-session packages that reduce cost per session and provide faster booking across eligible clinics. Package credits are applied automatically at checkout. Packages apply to specific clinic types and skill levels with expiration dates.
3. Seasonal Camps: Multi-day seasonal programs (winter, spring, summer camps) offered during school breaks. Structured development-focused training with live availability and online registration.
4. Back Ice Rental: Private ice space rental for teams, groups, or special events. Enables teams and organizations to book dedicated training time.
5. Retail Store: Online store selling hockey equipment and merchandise. Customers can purchase directly through the e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MyGoal Performance Hockey operates a purpose-built small-ice training facility in Dollard-Des-Ormeaux, Quebec, delivering structured hockey development clinics for youth, goalies, adults, and elite-level players. Offerings include weekly clinics, multi-day seasonal camps (Winter, Spring, Summer), multi-session training packages, back ice rental, and a retail store for hockey merchandise, all bookable through the WellnessLiving online platform.

Product overview

MyGoal Performance Hockey is a small ice training facility offering a unified platform of hockey development programs. The core offering consists of weekly clinics organized by player type: Youth Clinics (Learn to Skate through advanced skills), Goalie Clinics (youth and elite goalie-specific training), Adult Clinics (skills and goalie development), and Elite Clinics (AA/AAA and advanced position-specific training). These are complemented by seasonal Camps & Events (Winter, Spring, Summer), Packages & Pricing for multi-session training packages, Back Ice Rental for external bookings, and a Store for merchandise. All programs share a common small-ice methodology designed to increase puck touches, accelerate decision-making, and maximize player engagement through purposeful repetition.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Clinics Structured youth hockey training in a high-tempo small ice environment covering skating, puck control, battles, and game fundamentals for young players including Learn to Skate, Learn to Play, Total Skills, Skills and Battles, Powerskating, and Youth Goalie Development clinics.
• Goalie Clinics Position-specific goalie training focused on skating, positioning, tracking, controlled movement, and confidence, including Youth Goalie Development and Elite Goalies (PW+) programs.
• Adult Clinics High-tempo hockey clinics for adult players looking to improve skills, stay competitive, and enjoy structured training, including Adult Skills and Adult Goalie Development options.
• Elite Clinics High-performance hockey clinics for competitive and elite-level players including Advanced Skills with Brick Coach, D1 AA/AAA Clinic Powered by Bauer, and Hybrid Defensemen training.
• Camps & Events Seasonal camps and special events including Winter Camps, Spring Camps, Summer Camps, and Special Events for focused development during key breaks in the year.
• Training Packages & Pricing Training packages offering single clinic sessions and multi-session packages that reduce cost per session, with bundled clinic packages for consistent training across eligible clinics.
• Back Ice Rental High-quality ice space rental for training, games, or special events with easy and convenient booking for teams and groups.
• Retail Store Online retail store for hockey equipment and merchandise purchases.

Quantifiable outcome

• Small ice increases puck touches and keeps players more engaged in the play compared to full-ice training
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• WellnessLivingcoreTechnology or IntegrationWellnessLiving Systems Inc. provides the online e-commerce platform powering the MyGoal website store. This platform handles online bookings, payment processing, customer account management, package credits, and scheduling. All registrations and purchases are processed through WellnessLiving.
• BauerminorGTM or Marketing PartnerBauer powers the D1 AA/AAA Clinic program, providing brand association and potential promotional support for elite-level hockey training programs targeting AA and AAA athletes.
• Team Quebec BrickcoreStrategic or Co-development PartnerThe coaching team has represented Team Quebec Brick since 2020, bringing that same development mindset into every clinic, camp, and elite session. This affiliation provides credibility and access to competitive youth hockey networks in Quebec.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pro Hockey Life: Pro Hockey Life is a Canadian hockey specialty retailer with stores across multiple provinces. Comparable to MyGoal as a Canadian-focused hockey retail/training brand combining equipment sales with community hockey programming in the same geography.
• Power Edge Hockey Training: Power Edge Hockey is a hockey-specific skills training company offering both on-ice programming and a mobile app for player development. It is directly comparable to MyGoal as a skills-development brand targeting youth and competitive players with a structured training methodology.
• Pure Hockey: Pure Hockey is the largest hockey-only retail chain in North America and also offers in-store skills events and programming. Comparable to MyGoal because it combines hockey-specific retail with skills/clinic offerings for youth and adult players.
• Edge Hockey Academy: Edge Hockey Academy runs structured hockey development programs and camps with a skills-development focus. Comparable to MyGoal as a private hockey academy targeting competitive and developing players with similar clinic and camp formats.
• Total Hockey (The Hockey Academy): Total Hockey operates hockey schools, training centers, and retail locations across North America with multi-level youth and adult programming. Comparable as a multi-site hockey training and retail operator running clinics similar to MyGoal's youth, goalie, and adult offerings.

Broad incumbents

• Bauer Hockey: Bauer is the dominant global hockey equipment brand and runs youth development initiatives and sponsored training programs (it already powers MyGoal's D1 AA/AAA Clinic). Comparable as a broad incumbent with overlapping player-development positioning and far greater brand reach.
• CCM Hockey: CCM is a major hockey equipment manufacturer with a strong presence in the Quebec/Canadian youth market. Comparable as a broad incumbent whose brand and sponsored programming compete for the same parent and player mindshare MyGoal targets.
• Hockey Canada: Hockey Canada is the national governing body for grassroots hockey, setting development pathways and running national skills programs. Comparable as a broad incumbent that shapes the youth hockey development curriculum MyGoal aligns its clinics against.

Emerging players

• GDI (Goalie Development Inc.): GDI is a North American goaltender-specific training operator with on-ice and remote programming. Comparable to MyGoal's Elite Goalie Lab as a position-specific hockey training specialist rather than a general skills provider.

Regional players

• Revolution Hockey School: Revolution Hockey School operates hockey skills training camps and clinics primarily in Eastern Canada/Quebec. Comparable to MyGoal as a regional hockey training operator targeting the same youth and competitive segments in overlapping Canadian geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MygoalHockey
• YouTubeyoutube.com/@mygoalperformancehockey1870?si=4oipdRo9cutT0nUI
• Facebookfacebook.com/1CG42VJHa6
• Instagraminstagram.com/mygoalhockeymtl?igsh=N2FxeGswNGZ5cGhr
• LinkedInlinkedin.com/company/hockey-training-mygoal-performance-hockey

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockey Training MyGoal Performance Hockey