Home Builders Association of Greater Grand Rapids

What Home Builders Association of Greater Grand Rapids does

The Home Builders Association of Greater Grand Rapids (HBAGGR) is a nonprofit trade association serving the building industry in the Greater Grand Rapids region of Michigan. Its membership of more than 450 companies is split between licensed builders and contractors holding State of Michigan builder licenses (roughly one third) and suppliers providing products and services to the building industry (roughly two thirds). The organization is supported by a small staff of approximately seven employees based at its Wyoming, Michigan headquarters. Affiliated entities include the HBA Foundation, the Professional Women in Building council, and the Parade of Homes showcase event, which has been spun out to its own web property (webuildwestmichigan.com). The association is affiliated with the National Association of Home Builders at the state and national levels.

The association operates a unified membership platform rather than a modular software product. Core offerings include an annual membership program with two tiers (Builder and Associate) priced at $749 per year, a searchable online member directory, an event management system for signature programs such as the Spring and Fall Parade of Homes, the Remodeling and New Homes Show, and the HBA Golf Scramble, and an Info Hub member portal. Supporting services include continuing education courses (3-hour Con Ed sessions), a member-to-member deals marketplace, a job board, a digital Marketspace for member products and services, and a license verification tool linked to the Michigan LARA system. There is no proprietary technology stack; the platform is operated through GrowthZone association management software.

Revenue is generated primarily through recurring annual membership dues, supplemented by event registration, sponsorships, and advertising. Featured and sponsor partners include DTE Energy, Lake Michigan Credit Union, Showspan, Williams Kitchen and Bath, and Meulenberg Painting. Distribution is regional and community-led, with member recruitment via the website and online application, networking events, and the Parade of Homes serving as the flagship member acquisition and retention mechanism.

Name

Home Builders Association of Greater Grand Rapids

Legal name

Home Builders Association of Greater Grand Rapids

Website

https://mygrhome.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Home Builders Association of Greater Grand Rapids is a nonprofit trade association serving more than 450 licensed builders, contractors, and building industry suppliers across the Greater Grand Rapids, Michigan region via membership, events, education, and advocacy.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361)

SIC

Services-Membership Organizations (8600), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Home builders association
• Trade association
• Building industry networking
• Construction advocacy
• Professional membership

Headquarters

HQ city

Wyoming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Annual membership dues provide primary revenue. Two tiers: Builder ($749/year) and Associate ($749/year). Membership provides access to benefits including education, advocacy, networking, member discounts, and advertising opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Home Builders Association of Greater Grand Rapids operates a regional nonprofit trade association serving the Greater Grand Rapids building industry. It sells annual memberships (Builder and Associate tiers at $749/year) that grant access to a member directory, advocacy, education courses, networking events, the Parade of Homes showcase, member discounts, advertising opportunities, a job board, and a Marketspace product showcase.

Product overview

Home Builders Association of Greater Grand Rapids (HBAGGR) operates as a professional nonprofit trade organization offering a unified membership platform rather than a modular software product. The core offering centers on membership access to a searchable directory of over 450 member companies, combined with an event management system for signature programs including the Parade of Homes and Remodeling & New Homes Show. Supporting services include an Info Hub member portal, education courses with continuing education sessions, member-to-member deals for exclusive discounts, a job board, and Marketspace for member product/service promotion. The association also provides license verification tools and marketing/advertising opportunities for members.

Differentiator

Problem solved

Functional benefit

Brands

• HBA Foundation: Foundation arm of the association
• Professional Women in Building
• Parade of Homes

Products and services

• Membership Program

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered featured and sponsor.

• DTE EnergyfeaturedGTM or Marketing PartnerFeatured member and sponsor of the Home Builders Association of Greater Grand Rapids, providing energy services to the building industry.
• Lake Michigan Credit UnionsponsorGTM or Marketing PartnerSponsor of HBA events and programs, providing financial services to members.
• ShowspansponsorGTM or Marketing PartnerEvent organizer and sponsor for the Remodeling & New Homes Show event.
• Williams Kitchen & BathsponsorGTM or Marketing PartnerFeatured member and sponsor offering kitchen and bath products/services to members.
• Meulenberg PaintingfeaturedGTM or Marketing PartnerFeatured member offering painting and decorating services, demonstrated as logo sponsor on member application page.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Association of Home Builders (NAHB): National federation to which HBAGGR is affiliated. Operates the same trade-association model across the U.S., offering advocacy, education, and networking at scale; comparable as a higher-tier, geographically broader incumbent in the same category.

Direct peers

• Home Builders Association of Greater Atlanta: Local HBA chapter serving a major metro (Atlanta) with a comparable model: membership dues, builder/supplier segmentation, member directory, education, and signature showcase events. One of the closest direct comps to HBAGGR in structure and offerings.
• Building Industry Association of San Diego: San Diego BIA serves as a local HBA equivalent with builder and associate membership tiers, advocacy, education, and consumer showcase events. Directly comparable in mission and member structure to HBAGGR.
• Greater Houston Builders Association: Local HBA chapter serving the Houston metro with membership, advocacy, education, and signature home-show events (e.g., Houston Remodeling Show). Closely mirrors HBAGGR's builder/supplier mix and event-driven engagement model.
• Home Builders Association of Greater Chicago: Major-metro HBA chapter serving the Chicago area with membership, education, advocacy, and the well-known BIA Parade of Homes-style showcase events. Comparable in mission and value proposition to HBAGGR.
• Home Builders Association of Metro Denver: Denver-area HBA chapter offering membership, education, advocacy, and consumer showcase events. Comparable to HBAGGR as a single-metro trade association serving builders and associate suppliers.
• Home Builders & Remodelers Association of Greater Boston: Regional builder/remodeler association serving eastern Massachusetts with membership, education, advocacy, and consumer-facing events. Closely comparable to HBAGGR in structure, including a meaningful remodeler segment.

Regional players

• Home Builders Association of Michigan: State-level HBA federation that serves as the parent state body for HBAGGR. Comparable as the state-tier trade association with the same member-value stack (advocacy, education, networking, events) for Michigan builders and suppliers.

Others

• National Association of REALTORS: Largest U.S. real estate trade association, operating a similar membership/advocacy/education model for residential real estate practitioners. Comparable as an adjacent trade association sharing consumer-facing housing marketing overlap with HBAGGR's Parade of Homes.
• American Institute of Architects (AIA): National professional association for architects that operates a membership, advocacy, and education model analogous to HBAGGR's. Comparable as a parallel design-and-construction industry trade association rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HBAGGR
• Instagraminstagram.com/hba_ggr
• TikToktiktok.com/@hbaggr
• LinkedInlinkedin.com/company/home-builders-association-of-greater-grand-rapids

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Builders Association of Greater Grand Rapids