Idols

What Idols does

Idols (legal name MyIdols) is a Brazil-based Web3 platform founded in 2021 and headquartered in Barueri, São Paulo, that connects fans with celebrities through tokenized experiences on the Ethereum blockchain. The company operates a three-sided ecosystem serving fans seeking exclusive access, celebrities looking to monetize their fan communities, and cryptocurrency investors holding the native Idols Coin. As of the available data, the platform has onboarded 10+ celebrity personalities including Emerson Royal, Pyong Lee, Naldo Benny, Marcos Assunção, Bibi Tatto, Richard Camacho, Michel Elias, Chapola, Camilinha, and Antomi Ramos, hosted 7+ exclusive VIP experiences, built 3+ communities, and assembled a following of 14,100+ social media users.

The product suite consists of Idols Coin (an ERC-20 native token), celebrity-specific Fan Tokens that grant holders VIP access and never expire, Idols Experiences (curated VIP events connecting fans with celebrities), and Idols Pools (a rewards system that automatically allocates Fan Tokens of newly onboarded celebrities to long-term Idols Coin holders). The technical stack is built on Ethereum's established infrastructure, with self-serve access via web (app.myidols.io) and native mobile apps on both iOS and Android. No proprietary AI/ML capabilities are disclosed in the product layer.

Idols monetizes through transaction fees on Fan Token sales and Idols Coin trading, with revenue mechanics tied to token economics rather than conventional subscription or licensing. The go-to-market is product-led and community-led, leveraging celebrity partnerships — notably advisor Pyong Lee with 19M+ followers — and organic word-of-mouth through fan testimonials. The company has conducted a Q4 2021 private sale and a Q1 2023 token pre-sale, both with undisclosed amounts, and operates with a team of 85 employees led by CEO Xerxes Frechiani (Forbes Councils member, 15 years in entertainment) and COO Eduardo Adriano.

Name

Idols

Legal name

MyIdols

Website

https://myidols.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Idols is a Brazil-based Web3 platform on Ethereum that connects fans with celebrities through tokenized fan experiences. It serves fans, influencers, and crypto investors via Idols Coin, celebrity Fan Tokens, and curated VIP events.

Ownership category

akta.pro rank

Product category

Fan Token Platform

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)

akta.pro secondary industry

Art, Collectibles & Luxury RWA Tokenization (FSADAEAK)

Keywords

• Fan token platform
• Celebrity engagement tokens
• Web3 fan community
• Blockchain utility tokens
• NFT fan experiences

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Fan Token Sales: Fans purchase fan tokens tied to specific celebrities to access exclusive experiences and VIP benefits. Each celebrity has their own token on the platform.
2. Idols Coin Trading: The Idols Coin serves as the primary currency, with token trading enabled on the platform since Q4 2023. Investors are encouraged to hold coins long-term for fan token allocations.
3. VIP Experience Access: Token holders gain VIP entry to unique events and experiences with celebrities, creating value through exclusive access rather than direct monetization.
4. Fan Token Airdrops for Coin Holders: Investors holding Idols Coins receive automatic allocation of Fan Tokens as each celebrity joins, incentivizing long-term holding of the native token.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Idols is a Web3 ecosystem connecting fans with celebrities through tokenized experiences. The platform issues Idols Coin (an ERC-20 utility token on Ethereum) and celebrity-specific Fan Tokens that grant holders VIP access to events and exclusive community membership. Idols Pools automatically allocates new Fan Tokens to long-term Idols Coin holders as new celebrities join the platform.

Product overview

Idols is a Web3 ecosystem designed to integrate new users to Web3, bringing fans closer to their idols, providing new monetization opportunities for celebrities, and offering an attractive business model for investors. The ecosystem is powered by Idols Coin as the native currency, with Fan Tokens providing celebrity-specific access, Idols Experiences enabling VIP events, and Idols Pools rewarding long-term coin holders with automatic Fan Token allocations. The platform connects fans with celebrities through exclusive experiences and fan tokens that never expire.

Differentiator

Problem solved

Functional benefit

Products and services

• Idols Coin Native ERC-20 cryptocurrency on the Ethereum network that powers the Idols ecosystem, enabling the purchase of Fan Tokens, VIP entry to events, and various Web3 digital finance benefits. Investors holding Idols Coin receive automatic allocation of Fan Tokens as each celebrity joins.
• Fan Tokens Celebrity-specific utility tokens (NFT-based) that fans can acquire to receive exclusive benefits, VIP access to experiences, and community membership with their favorite idols. Fan tokens never expire and can be traded.
• Idols Experiences Exclusive VIP events where fans holding Fan Tokens gain special entry and the opportunity to establish personal connections with their idols. 7+ experiences have been hosted for token holders.
• Idols Pools Token rewards system where investors holding Idols Coin receive automatic allocation of Fan Tokens as each celebrity joins the platform, incentivizing long-term holding of the native token.
• Celebrity Monetization Platform Platform for celebrities and influencers to engage and monetize their community by offering unique benefits and VIP experiences to fans through tokenized access.

Quantifiable outcome

• 14.1K+ social media followers
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• EthereumcoreTechnology or Integration · 1 October 2023Idols Coin is built on the Ethereum blockchain network. The platform chose Ethereum for its launch, benefiting from established infrastructure and security. FAQ mentions 'Why was the Ethereum network chosen for the launch of Idols Coin?' indicating a deliberate technology partnership decision.
• Pyong LeeflagshipStrategic or Co-development PartnerOne of Brazil's biggest digital influencers and entrepreneurs with more than 19 million followers on social networks. Pyong Lee made the Forbes Under 30 list in 2019. Listed as team member/advisor on the investors page, indicating a deep partnership for celebrity tokenization.
• Bryan ShustercoreStrategic or Co-development PartnerInternet pioneer who has developed and holds patents to many core internet technologies and business methods, including the metaverse. Serves as advisor bringing technical expertise and credibility to the Web3 platform.
• Evan LuthracoreStrategic or Co-development PartnerRecognized by USAToday as one of the leading blockchain experts of 2022. Holds honorary Ph.D. in Blockchain. Has launched Blockchain schools and coworking spaces, and spoken at more than 100 blockchain events in 25+ countries. Serves as blockchain technology advisor.
• C. L. Slamowitz (Charles)coreStrategic or Co-development PartnerWeb3 and AI legislation expert with clients including Call of Duty, Alfa Romeo Formula One, US Olympic Games, New York Mets, and Snoop Dogg. Provides legal guidance for navigating uncharted territories of Web3 and AI legislation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Socios.com: The leading fan token platform originally built for sports clubs (FC Barcelona, PSG, Manchester City) and now expanding to entertainment. Socios.com is the most direct competitor to Idols, offering tokenized fan engagement with VIP experiences through a similar model.
• Royal: A music NFT platform that allows fans to purchase royalty shares in songs. Royal is comparable to Idols in applying Web3 tokenization to fan-artist relationships, with utility-driven token economics rather than speculative collectibles.
• Ethernity Chain: A celebrity-focused NFT platform that has tokenized experiences with Lionel Messi, Mike Tyson, and other A-list celebrities. Ethernity Chain competes directly with Idols in the celebrity-tokenization space, particularly for VIP experiences and authenticated digital collectibles.
• Chiliz: The blockchain infrastructure (and its native CHZ token) that powers Socios.com. Chiliz is the dominant protocol layer for sports and entertainment fan tokens, directly comparable to Idols' Ethereum-based fan token architecture.
• DeSo: A decentralized social blockchain (originally BitClout) that enables creator coins with built-in monetization. DeSo competes with Idols by providing infrastructure for tokenized creator-fan relationships on a purpose-built L1 blockchain.
• Rally (Side): A creator coin platform that allows any creator to launch their own social token with associated community benefits. Comparable to Idols' Fan Token model, though Rally focuses on digital creators broadly rather than celebrities specifically.
• Audius: A decentralized music streaming platform with native token economics for artists and listeners. Audius is comparable to Idols in offering tokenized creator monetization, though focused specifically on music rather than celebrity experiences broadly.

Broad incumbents

• Binance: The world's largest crypto exchange, which offers fan tokens for sports and entertainment through partnerships (e.g., Binance Fan Tokens). Binance competes with Idols as a broad incumbent with massive distribution and liquidity, though fan tokens are not its core focus.
• Crypto.com: A major crypto exchange and platform that has launched fan tokens and signed high-profile celebrity partnerships (e.g., Matt Damon, LeBron James). Comparable to Idols as a broad incumbent leveraging celebrity associations for tokenized engagement.
• OKX: A global crypto exchange that offers fan tokens and Web3 wallets. OKX competes with Idols as a broad incumbent with deep liquidity and integrated token trading, though fan tokens are a small part of its broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MyIdols
• LinkedInlinkedin.com/company/idolsoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idols