Innovare

What Innovare does

Innovare is a family-owned authorized Teknion furniture dealer headquartered in Lansing, Michigan, selling and specifying contract office furniture for clients across the United States. The firm operates with a team of approximately 13 staff and bundles product resale with in-house interior design, space planning, and installation/decommissioning services, covering the full project lifecycle from on-site consultation through concept renderings, product specification, delivery, and post-occupancy furniture removal.

Its product portfolio spans workstations, office walls and partitions, private offices, conference and board rooms, lounge and huddle spaces, and accessories, sourced primarily through partnerships with Teknion, Studio TK, and Luum Textiles. Design work is supported by CET (Computer Enhanced Technology) software used to produce 2D and 3D renderings for client visualization. The firm is led by CEO and founder Jim Baker (in the furniture industry since 1991) and CFO Nick Baker, with Kristin Price as Director of Design and a team of interior designers, a Teknion Representative, and a dedicated installation crew.

Innovare generates revenue through one-time office furniture sales (transactional resale of Teknion and partner-brand products), professional services for design and space planning, and professional services for installation, relocation, and decommissioning. Pricing is fully quote-based with complimentary on-site consultations. The go-to-market is enterprise field sales targeting business decision-makers through direct outreach, on-site consultations, portfolio presentations, and a website quote funnel, serving verticals that include Higher Education, Corporate Offices, Financial Institutions, Industrial/Utility Companies, and Religious Institutions, with named customers such as Dart Bank, Michigan State University, Viridis Labs, and Eyde Corporation.

Name

Innovare

Legal name

Innovare

Website

https://myinnovare.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovare is a family-owned, Lansing, Michigan-based authorized Teknion dealer providing office furniture, interior design, space planning, and installation services nationwide to higher education, corporate, financial, industrial, and institutional clients.

Ownership category

akta.pro rank

Product category

Office Furniture & Contract Furnishings

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industry

Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)

Keywords

• Office furniture dealer
• Contract furnishings
• Interior design services
• Space planning services
• Furniture installation services

Headquarters

HQ city

Lansing, Michigan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Office Furniture Sales: Innovare generates revenue through the sale of office furniture as an authorized Teknion dealer, offering workstations, private offices, conference rooms, lounge furniture, and accessories.
2. Installation & Decommissioning Services: Full-service furniture installation and decommissioning of existing furniture during office relocations or reconfigurations.
3. Design & Space Planning Services: Interior design services including space planning, product selection, finish selection, renderings, and budgeting assistance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Innovare is an authorized Teknion office furniture dealer that sells workstations, office walls/partitions, private office furniture, conference and boardroom furniture, lounge and huddle space furnishings, and accessories/chairs. The company complements these products with full-service interior design, space planning, office layout design, professional installation, and decommissioning services delivered nationwide to higher education, corporate, financial, industrial/utility, and religious institution clients.

Product overview

Innovare is an authorized Teknion furniture dealer offering a comprehensive portfolio of office furniture products complemented by full-service interior design, space planning, and installation/decommissioning. The core offering consists of furniture product categories including Workstations, Office Walls & Partitions, Private Offices, Conference & Board Rooms, Lounge & Huddle Spaces, and Accessories & Chairs. These products are sourced primarily from manufacturer partners Teknion, Luum Textiles, and Studio TK. Innovare's service arm provides Office Design Services (interior design, space planning, finish and fabric selection, 2D/3D renderings), Installation & Decommission Services, and Space Planning. Together, the furniture product portfolio and design-to-installation service capability enable Innovare to deliver complete office interior buildouts from concept through delivery and installation, serving clients nationwide from its Lansing, Michigan headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Workstations Office workstations marketed and sold by Innovare as an authorized Teknion dealer, targeting corporate, higher education, financial, industrial/utility, and religious institution clients outfitting office space.
• Office Walls & Partitions Office walls and partitions sold by Innovare as part of its Teknion contract-grade office furniture portfolio, used to define workspaces and meeting areas in client offices.
• Private Offices Furniture solutions for private offices (executive and enclosed office layouts) sold by Innovare as an authorized Teknion dealer to corporate and institutional clients.
• Conference & Board Rooms Conference and board room furniture sold by Innovare as part of its Teknion product offering, designed for executive meeting spaces and conference areas.
• Lounge & Huddle Spaces Casual seating and furnishings for lounge and huddle spaces sold by Innovare to support collaborative and informal meeting areas in modern offices.
• Accessories & Chairs Office accessories and seating (chairs) sold by Innovare as part of its Teknion and partner-brand product offering to complete office furnishings.
• Office Design Services Interior design and space planning services offered by Innovare, including complimentary on-site consultations and custom 2D/3D renderings produced using Computer Enhanced Technology (CET), for clients in higher education, corporate, financial, industrial/utility, and religious sectors.
• Office Furniture Installation Professional installation services for office furniture delivered nationwide by Innovare as part of its end-to-end project model, bundled with product sales and design work.
• Office Furniture Decommissioning Decommissioning services for office furniture offered by Innovare as part of its end-of-life and relocation support, completing the install-to-removal project lifecycle.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• TeknioncoreChannel Partner/ Reseller/ DistributorTeknion is a globally recognized leader in the design and manufacture of furniture solutions for the modern workplace. Innovare is an authorized Teknion dealer, offering their products to clients. Teknion is known for commitment to craftsmanship, sustainability, and design excellence, creating adaptable, human-centered environments.
• Studio TKcoreChannel Partner/ Reseller/ DistributorStudio TK helps change the culture of work with a focus on social applications, creating spaces responsive to all ways of working. They bridge the gap between workspace and work culture, improving wellbeing and increasing productivity.
• Luum TextilescoreChannel Partner/ Reseller/ DistributorLuum Textiles focuses on design paired with clear performance intent, working at the fiber level to understand how materials will perform in built environments. They provide comprehensive textile solutions for architectural and design applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CBI Group: Office furniture dealership offering workspace solutions, design, and installation across multiple U.S. markets. Comparable as a similarly structured dealer with similar GTM to corporate and institutional customers.
• Workplace Elements: A Teknion authorized dealer serving the Midwest and beyond with office furniture, design, and installation services. Comparable business model with similar mid-market enterprise focus and Teknion-led product portfolio.
• NOVUS: Office furniture dealer and workspace solutions provider, often an authorized partner of premium manufacturers. Comparable as a dealer of similar scale and scope competing in adjacent geographies.
• Corporate Concepts: Office furniture dealer representing Teknion and other premium manufacturers, providing design and project management for corporate clients. Directly comparable as a competing authorized Teknion dealer with a comparable service offering.
• Tangram: A multi-regional authorized Teknion dealer offering office furniture, space planning, and interior design services across the Western U.S. and Canada. Directly comparable as a larger-scale authorized Teknion dealer with a similar product-plus-services model.
• Spire Group: Authorized Teknion dealer providing office furniture, interior design, and installation services to commercial clients. Comparable as a similarly structured Teknion dealer with design-led positioning.

Broad incumbents

• MillerKnoll: The parent of Herman Miller and Knoll, a broad incumbent office furniture manufacturer competing for the same enterprise buyers as Teknion-supplied dealers like Innovare. Comparable as the upstream manufacturer that competes for the same procurement budgets.
• Steelcase: Global office furniture manufacturer with a broad dealer network and direct enterprise sales force. Comparable as a competing manufacturer whose products and dealer network target the same corporate and higher-education customers.
• Haworth: Family-owned global office furniture manufacturer with a deep dealer network in commercial and higher-education segments. Comparable as an incumbent manufacturer targeting the same buyer base as Teknion-aligned dealers.

Emerging players

• IA Interior Architects: Global interior design and workplace strategy firm that frequently specifies premium office furniture (including Teknion) on enterprise projects. Comparable as a complementary design-side participant that influences procurement decisions in the same project pipelines Innovare serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/corporate-office-interiors

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovare