Javita

What Javita does

Javita, legally operated as Dollar Coffee Club, Inc., is a privately held direct-to-consumer functional beverage company headquartered in Boynton Beach, Florida. The company develops and sells single-serving stick pack beverages that combine premium South American coffee or Japanese green tea with proprietary botanical and herbal ingredients (including garcinia cambogia, yerba mate, gymnema sylvestre, chaga mushroom, and lion's mane mushroom) positioned for weight management, appetite control, cognitive support, and immune health. Its core product portfolio consists of four SKUs: Burn + Control Coffee ($29.95), Lean + Green Tea ($29.95), Mushroom Coffee ($19.95), and ActiveBlendz Control ($10.00 promotional), each sold in boxes of 24 single-serving stick packs.

The company operates an exclusively DTC go-to-market, built on a Shopify-powered e-commerce storefront (buyjavita.com) with integrated subscription management. Revenue is generated through one-time purchases and a Subscribe & Save recurring program offering a 15% discount with configurable delivery frequency. Distribution extends to 14 countries across North America, Europe, Asia Pacific, and the Middle East, with free US shipping on orders over $75. Marketing is multi-channel: owned digital properties (website, blog), organic social media on Twitter/X, Facebook, Instagram, and YouTube, email capture, earned media placements in People Magazine and Vanity Fair, and customer reviews as conversion social proof.

The target customer is a health-conscious individual consumer — weight-management seekers, coffee enthusiasts, wellness-focused buyers, and busy professionals seeking convenient functional beverages. The company employs approximately 139 people and reports cumulative sales of 200+ million cups. No institutional funding rounds, M&A activity, or material strategic transactions are disclosed in available source material, indicating a founder/privately-owned operating posture rather than a venture-backed growth profile.

Name

Javita

Legal name

Dollar Coffee Club, Inc

Website

https://myjavita.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Javita is a privately held direct-to-consumer functional beverage company selling herb-infused coffee, tea, and fruit drinks in single-serving stick packs for weight management and wellness, distributed via Shopify e-commerce and subscription to consumers across 14 countries.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Coffee and Tea Manufacturing (311920), Food (Health) Supplement Retailers (456191)

SIC

Beverages (2080), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Herbal & Botanical Supplements (CRADAGAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Functional beverages
• Herbal coffee blends
• Weight management drinks
• Botanical tea products
• Direct to consumer ecommerce

Headquarters

HQ city

Boynton Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (One-Time): Javita generates revenue through one-time purchases of its functional beverage products sold directly through its e-commerce platform. Customers can purchase individual products at listed retail prices with free shipping on orders over $75.
2. Subscription/Recurring Orders (Subscribe & Save): Javita offers a Subscribe & Save program providing 15% discount on all subscription orders. Customers select products and delivery frequency (weekly to every few months), with the ability to skip, modify, or cancel subscriptions at any time. Subscription orders over $75 receive free shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Javita sells direct-to-consumer functional beverages that combine premium South American coffee, Japanese green tea, or fruit bases with proprietary botanicals and mushroom extracts (garcinia cambogia, yerba mate, gymnema sylvestre, chaga, lion's mane) targeting weight management, appetite control, cognitive function, and immune support. Products are packaged in single-serving stick packs (boxes of 24) and sold via the company's Shopify e-commerce storefront with both one-time purchase and Subscribe & Save subscription options.

Product overview

Javita is a functional beverage company that sells herb-infused coffee and tea products designed for weight management and wellness. The product portfolio includes four core products: Burn + Control Coffee (weight management coffee with yerba mate and garcinia cambogia), Mushroom Coffee (dark roast with Chaga and Lion's Mane mushrooms for immune and cognitive support), Lean + Green Tea (Japanese green tea with Garcinia Cambogia and Gymnema Sylvestre), and ActiveBlendz Control (caffeine-free fruit drink with pomegranate and acai). Products are sold as single-serving stick packs in boxes of 24, with a Subscribe & Save program offering 15% off and free shipping on orders over $75. The company positions itself as combining South American estate-grown coffee with targeted botanicals for weight loss, energy, focus, and immune support benefits.

Differentiator

Problem solved

Functional benefit

Brands

• ActiveBlendz Control: Caffeine-free fruit drink mix with pomegranate and acai berries for weight management
• Lean + Green Tea
• Mushroom Coffee
• Burn + Control Coffee

Products and services

• Burn + Control Coffee Weight management functional coffee made from South American beans infused with yerba mate and garcinia cambogia botanicals to support healthy weight balance, promote healthy eating habits, and boost carb efficiency. Sold as boxes of 24 single-serving 4.55g stick packs at $29.95 USD. Targeted at adult consumers seeking weight management and appetite control; rated 4.8/5 across 247 reviews.
• Mushroom Coffee Premium dark roast South American coffee infused with Chaga and Lion's Mane mushroom superfoods to support immune system health, protect against free radical damage, and support healthy cognitive function. Sold as boxes of 24 single-serving 3.5g stick packs at $19.95 USD. Targeted at wellness-focused consumers seeking immune and cognitive support; rated 4.8/5 across 34 reviews.
• Lean + Green Tea Green tea sourced from the Shizuoka region of Japan combined with garcinia cambogia and gymnema sylvestre to improve appetite control, support healthy metabolism, and reduce cravings for weight management. Sold as boxes of 24 single-serving 2.45g stick packs at $29.95 USD. Marketed as clinically proven to improve appetite and glucose control; targeted at consumers seeking weight management through green tea; rated 4.8/5 across 45 reviews.
• ActiveBlendz Control (Javita Control) Caffeine-free fruit drink mix featuring pomegranate and acai berries with garcinia cambogia and gymnema sylvestre to support healthy weight management, eating habits, metabolism, and sugar levels. Sold as boxes of 24 single-serving 3g stick packs at $10.00 USD (66% promotional discount from $29.95). Targeted at caffeine-avoiding consumers seeking weight management support from a fruit-based beverage; rated 4.7/5 across 64 reviews.

Quantifiable outcome

• 200+ million cups sold globally
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationJavita's e-commerce platform (buyjavita.com) is powered by Shopify, which handles payment processing, order management, subscription functionality, and customer account infrastructure. Shopify processes payments and manages the Subscribe & Save subscription program through its platform.
• Dollar Coffee Club (DCC)coreOthersDollar Coffee Club, Inc. is the legal operating entity for Javita products. The company mentions 'Javita and the Dollar Coffee Club (DCC)' as the creators of their coffee products, indicating DCC is the parent or affiliated company behind the Javita brand.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Four Sigmatic: Direct competitor in mushroom-infused coffee and functional beverages. Both companies lead with adaptogenic mushrooms (Reishi, Lion's Mane, Chaga) blended into premium coffee and target health-conscious consumers via DTC e-commerce and subscriptions.
• RYZE Mushroom Coffee: Mushroom coffee brand blending six adaptogenic mushrooms with premium coffee, sold direct-to-consumer via subscription. Head-to-head competitor with Javita's Mushroom Coffee SKU on ingredients, format, and GTM.
• Rasa: Adaptogenic coffee alternative brand selling herbal 'coffee alternatives' direct-to-consumer via subscription. Closely comparable product format (stick-pack/brewable blends) and functional-beverage positioning to Javita.
• Organo Gold: Coffee company infusing ganoderma and other botanicals into coffee and tea, sold through network-marketing channels. Closely comparable botanical-infusion coffee model and MLM-style distribution to Javita/Dollar Coffee Club.
• MUD\WTR: Direct competitor offering mushroom-based coffee alternatives with adaptogens, targeting wellness-focused consumers through DTC subscription. Overlaps strongly with Javita's Mushroom Coffee and weight-management positioning.
• Laird Superfood: Functional coffee creamers, drink mixes, and superfood blends with botanical ingredients, sold DTC and through retail. Comparable premium functional-coffee-adjacent positioning and direct-to-consumer + subscription model.

Broad incumbents

• Yogi Tea: Herbal and functional tea brand owned by East West Tea Company. Overlaps with Javita's Lean + Green Tea on functional-herbal teas targeting wellness and weight management.
• Traditional Medicinals: Established herbal-tea manufacturer with broad retail distribution. Comparable on the botanical/functional tea side (applies to Lean + Green Tea) and operates as a much larger incumbent in the herbal-beverage category.
• La Colombe: Specialty coffee roaster with functional offerings (draft lattes, coffee + functional ingredients). Comparable premium coffee base and functional-beverage extensions overlapping with Javita's coffee line.

Emerging players

• Cusa Tea: Premium functional tea brand sold in single-serving stick packs — identical format to Javita's delivery system. Overlaps strongly on premium tea + single-serving stick-pack format and functional benefits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoJavita
• YouTubeyoutube.com/user/javitacoffee
• Facebookfacebook.com/GoJavita
• Instagraminstagram.com/gojavita
• LinkedInlinkedin.com/company/javita

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Javita