MyJobMag Kenya

What MyJobMag Kenya does

MyJobMag Kenya operates a web-based job board and career services platform founded in 2016, headquartered in Nairobi, Kenya, with 60 employees. The platform serves as a two-sided recruitment marketplace connecting Kenyan job seekers with employers across all 47+ Kenyan counties, with sister sites also operating in Ghana, Nigeria, South Africa, and the UK under the same brand family. The core product is a filterable job listing platform organized by field, location, education, industry, and job type, complemented by jobseeker tools including CV Pilot (a CV builder), a CV Job Description Matcher that scores CV-to-job alignment, career advice editorial content, and an internship listings vertical.

On the employer side, MyJobMag Kenya monetizes through featured job postings (subscription), intelligence-led recruitment services (sourcing, screening, and hiring support), a candidate search database, ATS integration, an embeddable job widget, and machine-readable XML feeds for syndication. All jobseeker services are free, while employer and recruiter services are paid. The platform serves a mixed customer base including enterprise employers (Bolt, CIC Insurance, HCS Affiliates Group), healthcare providers (Equity Afia), and international NGOs (Norwegian Refugee Council, UNICEF). The company is self-described as "the leading career and job website in Kenya," though no revenue, funding, headcount trend, or ownership data is disclosed in the available sources.

Name

MyJobMag Kenya

Legal name

MyJobMag Kenya

Website

https://myjobmag.co.ke

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

MyJobMag Kenya is a Nairobi-based digital job board and career services platform founded in 2016, connecting Kenyan job seekers with employers across all 47+ counties through free listings and paid employer recruitment tools, including a CV matcher and ATS integration.

Ownership category

akta.pro rank

Product category

Online Job Board and Recruitment Platform

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Job Market Intelligence & Employer Networking Services (BPACAOAJ)

Keywords

• Online job board
• Recruitment platform
• CV building tools
• Employer hiring solutions
• Career advice content

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Featured Job Postings: Employers pay to have their job listings highlighted and promoted on the platform for increased visibility to job seekers.
2. Recruitment Services: Professional recruitment and talent solutions provided to employers including candidate sourcing, screening, and hiring support services.
3. Employer Tools: Paid services for employers including candidate search databases, ATS integration, and HR tools to streamline hiring processes.
4. Jobseeker Services (Free): Free services provided to job seekers including job listings, CV tools, job matching, and email alerts. All jobseeker services are completely free.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MyJobMag Kenya operates a web-based online job board marketplace that aggregates job listings from third-party employers across all 47+ Kenyan counties and connects them with job seekers. The platform offers free jobseeker services including searchable job listings, CV building tools, job-description matching, internship listings, and email job alerts, while monetizing employer-side through featured job postings, subscription-based employer tools, candidate search databases, and professional recruitment services.

Product overview

MyJobMag Kenya operates as a multi-service recruitment and career development platform offering a job board marketplace for job seekers alongside employer-focused hiring solutions. The core offering consists of the Job Listing Platform with search capabilities by field, location, education, and industry; complemented by job seeker tools including CV Pilot (CV builder), CV Job Description Matcher (application optimization), and Career Advice content. For employers, the platform provides Recruitment Services, Candidate Search database, ATS Integration, Job Widget (embeddable feeds), and XML Feed for syndication. Additional resources include Job Trends analytics, HR Glossary, Job Descriptions templates, and HR Resources. The platform serves Kenya with sister sites in Ghana, Nigeria, South Africa, and UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Job Listing Platform Core job board platform providing access to verified job vacancies across Kenya, allowing job seekers to search and apply for positions filtered by field, location, education, industry, and job type.
• CV Pilot CV building and optimization tool that helps job seekers create professional resumes. Free for job seekers.
• CV Job Description Matcher Tool that analyzes how a job seeker's CV aligns with specific job descriptions to improve application matching and relevance.
• Recruitment Service Intelligence-led recruitment service helping companies hire smarter using data, insights, and proven success patterns to improve retention and hiring outcomes. Paid offering for employers.
• Candidate Search Database search tool enabling employers to find and contact qualified candidates matching their requirements. Paid employer offering.
• ATS Integration Integration service connecting the MyJobMag platform with Applicant Tracking Systems for streamlined recruitment workflows.
• Featured Job Posting Premium visibility service for employers to highlight and promote job listings on the platform for increased applicant reach.
• Job Widget Embeddable job feed widget allowing employers to display job listings on their own websites.
• XML Feed Machine-readable XML job feed for employers to syndicate listings to third-party platforms.
• Internship Listings Dedicated section of the platform for internship opportunities helping students and graduates find work experience placements in Kenya.

Quantifiable outcome

• Connecting millions of job seekers with verified opportunities from trusted employers

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• MyJobMag GhanaminorOthersRelated MyJobMag platform operating in Ghana, part of the MyJobMag brand family serving multiple African markets and the UK.
• MyJobMag NigeriaminorOthersRelated MyJobMag platform operating in Nigeria, part of the MyJobMag brand family serving multiple African markets and the UK.
• MyJobMag South AfricaminorOthersRelated MyJobMag platform operating in South Africa, part of the MyJobMag brand family serving multiple African markets and the UK.
• MyJobMag UKminorOthersRelated MyJobMag platform operating in the United Kingdom, part of the MyJobMag brand family serving multiple African markets and the UK.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LinkedIn: Global professional networking platform with a dominant jobs marketplace and recruiting tools. Operates broadly across Africa and competes for the same enterprise and jobseeker audiences as MyJobMag, with significantly larger scale and employer relationships.
• TheLadders: Jobs platform focused on professional and high-skill roles with recruiter tools and candidate search. Adjacent comparison for MyJobMag's professional-job segments (e.g., software engineering, programme management roles).
• ZipRecruiter: AI-driven jobs marketplace with employer SaaS and ATS integrations. Comparable to MyJobMag's employer-side product suite (ATS integration, candidate matching, recruitment services) at a much larger scale.
• Indeed: World's largest job search engine aggregating listings globally with paid employer promotion products. Competes with MyJobMag on jobseeker acquisition (SEO, traffic) and on employer sponsored-listing spend across Kenya and Africa.
• Glassdoor: Global jobs and employer-reviews platform combining job listings with company insights and salary data. Overlaps with MyJobMag's HR intelligence features (Job Trends, employer branding content) and competes for employer recruitment budgets.

Direct peers

• Jobberman: Leading Nigerian job board with operations across West Africa, offering featured listings, recruitment solutions, and employer branding. Closely comparable to MyJobMag's product mix and sister-site strategy across African markets.
• Fuzu: Kenya-origin career development platform combining job listings with CV tools, skills assessments, and learning content for African professionals. Directly comparable to MyJobMag in both job board functionality and jobseeker career-tool offerings.
• Pigiame: Kenya's leading classifieds platform that includes a jobs vertical alongside vehicles, real estate, and goods. Directly comparable as a Kenya-based online classifieds/jobs marketplace attracting the same employer and jobseeker base.
• Careers24: South African job board and recruitment platform within the Media24/Naspers family, with pan-African reach. Comparable to MyJobMag's sister-site strategy and product mix (job listings, recruiter tools, career resources).
• Brightermonday: Pan-African online job board operating across Kenya, Uganda, Tanzania, Nigeria, and Ghana, connecting employers with job seekers. Directly competes with MyJobMag Kenya on listings, recruitment services, and employer branding in the same Kenyan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myjobmagke
• Facebookfacebook.com/MyJobMagKenya
• LinkedInlinkedin.com/company/myjobmag-kenya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyJobMag Kenya