Kingdom School

What Kingdom School does

Kingdom School is a private bilingual K-9 school headquartered in Brasília, Brazil, operating two campuses in the Lago Sul district. Founded in 2010 as Bebê Total and rebranded under its current name in 2022, the school serves families in Brasília's Lago Sul and surrounding affluent neighborhoods, delivering education from Educação Infantil (Early Childhood) through Ensino Fundamental II (Middle School, grades 6-9).

The school's curriculum combines Glenn Doman early-stimulation methods with licensed international programs, including IEYC (International Early Years Curriculum) delivered under one of only twelve active licenses issued in Brazil by Fieldwork Education, as well as Singapore Math (CPA approach) for numeracy, a phonics-based literacy track, Cambridge University Press English-language materials, and an in-house 'Persona' socioemotional program. English-language instruction accounts for approximately 50% of the upper-grade curriculum. The school describes its pedagogy as 'neuroeducation-informed' and emphasizes low student-to-teacher ratios, affectionate care, and personalized instruction.

Kingdom School operates a tuition-based subscription model with no publicly disclosed fee schedule; the customer base consists of individual families purchasing educational services on an annual basis. Go-to-market is direct-to-consumer via the school website, WhatsApp messaging, and prospective-family school visits. The institution employs approximately 58 staff across its two Lago Sul campuses and reports a history of incremental campus expansion (additional blocks in 2016 and 2017, new Elementary campus in 2022) plus curriculum-stage extensions (Elementary launched 2021, ongoing upper-grade extension).

Name

Kingdom School

Legal name

Kingdom School

Website

https://mykingdomschool.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Kingdom School is a private bilingual K-9 school in Brasília, Brazil, operating two campuses in the Lago Sul district. It serves affluent families seeking neuroeducation-informed, personalized bilingual education from early childhood through middle school using licensed international curricula and a proprietary socioemotional program.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industries

Language Immersion & Bilingual Private Schools (EDAJABAL), Nonsectarian Independent Day Schools (EDAJABAA)

Keywords

• Bilingual education
• Early childhood education
• Private K-12 school
• International curriculum
• Preschool education

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Tuition — Educação Infantil (Early Childhood): Annual or periodic tuition fees for early childhood education (Kids 1 through Jardim 2), covering the school's full program including IEYC, Glenn Doman stimulation, psychomotor education, English, Spanish, music, and art.
2. Tuition — Ensino Fundamental I (Elementary School): Annual or periodic tuition for elementary school, covering the bilingual program, phonic literacy, Singapore Math, daily physical education, English fluency program (ICA member), and the Persona socioemotional curriculum.
3. Tuition — Ensino Fundamental II (Middle School): Annual or periodic tuition for years 6–9, including full-day schedule, bilingual curriculum with 50% of the program in English, English-only classes (Science, Assembly, Physical Education, Global Thinking, Language Arts), and daily physical education.
4. Contraturno (After-School Program): Fee-based extracurricular activities offered before or after the regular school day, including languages (English, Spanish), sports, and pedagogical programs. Available daily to morning-session and afternoon-session students.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kingdom School is a private bilingual school in Brasília, Brazil, offering Educação Infantil (Early Childhood Education), Ensino Fundamental I (Grades 1-5), and Ensino Fundamental II (Grades 6-9). The school provides bilingual instruction in Portuguese and English using international curricula such as the International Early Years Curriculum (IEYC), Singapore Math, the Glenn Doman methodology, and the Persona personal development program.

Product overview

Kingdom School is a bilingual private school in Brasília, Brazil, offering integrated educational programs from Early Childhood (Educação Infantil) through Elementary School (Ensino Fundamental I and II). The school operates as a unified educational platform combining the core programs (Educação Infantil, Ensino Fundamental I, and Ensino Fundamental II Bilíngue) with specialized sub-products including the Bebê Total early childhood development program, Kingdom Kids early childhood center, the Persona socio-emotional learning program, and the Contraturno after-school program. The school holds a license for the International Early Years Curriculum (IEYC), being one of only 12 schools in Brazil with this authorization. The educational approach integrates neuroeducation, Glenn Doman stimulation methods, phonics-based literacy, Singapore mathematics, and daily bilingual instruction with 50% of the curriculum in English for upper grades.

Differentiator

Problem solved

Functional benefit

Brands

• Bebê Total: Initial project launched in 2010 focused on strengthening socio-emotional development of children and parents with motor, artistic and creative stimulation activities for children up to 3 years old.
• Kingdom Kids
• Kingdom School

Products and services

• Educação Infantil (Early Childhood Education) Bilingual (Portuguese-English) early childhood education program for young children, applying the International Early Years Curriculum (IEYC), the Glenn Doman method, and the Persona program. Designed for families in Brasília seeking bilingual early-years schooling.
• Ensino Fundamental I (Elementary School, Grades 1-5) Bilingual (Portuguese-English) elementary school program covering Grades 1 through 5, incorporating Singapore Math and continuing the Glenn Doman and Persona methodologies. Targeted at families in Brasília's Lago Sul area seeking international-standard primary education.
• Ensino Fundamental II (Middle School, Grades 6-9) Bilingual (Portuguese-English) middle school program covering Grades 6 through 9, continuing Singapore Math and the Persona personal development program. Designed for older students in the Brasília private school market progressing from the elementary program.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fieldwork Education (IEYC)coreStrategic or Co-development PartnerKingdom School holds a license to use the International Early Years Curriculum (IEYC), developed by Fieldwork Education. The IEYC is part of the Fieldwork Education group, present in more than 90 countries with over 1,500 specialized professionals involved in its construction. The IEYC enables students to develop in another language through efficient activities that activate creativity and connect students to their interests and skills.
• Cambridge University Press / Cambridge EnglishcoreStrategic or Co-development PartnerFrom the 1st year of elementary school onwards, Kingdom School adopts Cambridge University Press materials for grammar instruction and reinforcement of the English Language in classroom practices. This partnership complements the school's bilingual immersion methodology, providing structured English language instruction aligned with international standards.
• Secretaria de Educação do Distrito FederalminorOthersKingdom School is associated with the group of schools recognized by the Secretaria de Educação do Distrito Federal (Education Secretariat of the Federal District), enabling it to offer its programs within the official educational framework. This association began in 2013 when the school expanded to offer all Early Childhood education series.

Scale indicators4 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Escola Suíço-Brasileira de Brasília: Swiss-Brazilian international school in Brasília offering bilingual curriculum from early years through secondary. Comparable as a premium international bilingual school in Brasília competing for the same Lago Sul family demographic.
• British School of Brasília: British international school in Brasília offering British curriculum from early years through secondary. Comparable as a premium international curriculum school in the same city, competing for the same affluent Brazilian families seeking international education.
• EAR - Escola Americana de Brasília: American international school in Brasília serving K-12 students with English-language curriculum. Directly comparable as a premium English-immersion school in the same Brasília market, competing for the same affluent Lago Sul family segment.
• Colégio Madalena Sofia: Premium private K-12 school in Brasília with bilingual offerings. Comparable as a Brasília-based premium private school competing for the same affluent Lago Sul family demographic.
• FIS - Fantastic International School: International school in Brasília offering bilingual education from early years through secondary. Comparable as a Brasília-based premium bilingual school targeting the same affluent family demographic.

Broad incumbents

• Colégio Positivo: One of Brazil's largest private K-12 education groups with bilingual and international tracks. Comparable as a large-scale Brazilian private school operator with bilingual offerings and Cambridge/IB credentials.
• Colégio Bandeirantes: Premium traditional private K-12 school in São Paulo. Comparable as a high-end Brazilian private school with strong academic reputation, though not specifically bilingual in the same model as Kingdom.
• Maple Bear Canadian School: Largest bilingual school franchise in Brazil with 200+ schools using Canadian methodology. Comparable as a leading Brazilian bilingual K-12 operator offering premium English immersion, though operating at much broader national scale than Kingdom.

Regional players

• Pingo de Gente Escola Bilíngue: Premium bilingual school based primarily in São Paulo offering early childhood through elementary. Comparable as a Brazilian bilingual school with similar methodology focus, though operating primarily in São Paulo rather than Brasília.

Others

• Cultura Inglesa: Brazil's largest English language school chain, providing English language instruction. Tangentially related as a Portuguese/Brazilian English-education operator, though not a K-12 school business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@KingdomSchool.Oficial
• Facebookfacebook.com/kingdomschooldf
• Instagraminstagram.com/kingdomschooloficial
• LinkedInlinkedin.com/company/kingdom-school-df

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingdom School