Mylius-Apotheke

What Mylius-Apotheke does

Mylius-Apotheke is a local retail pharmacy operating as a sole proprietorship (e.Kfr.) under owner Melanie van Huck from a single physical storefront at Markt 5, 98701 Großbreitenbach, Thuringia, Germany. The business serves the local community of Großbreitenbach and surrounding areas with prescription fulfillment, over-the-counter medication sales, health counseling, and on-call (Notdienst) pharmacy coverage, employing seven people. The customer base is geographically concentrated, segmented primarily by local residency rather than by enterprise or industry.

The pharmacy's digital presence is built on standard web and mobile infrastructure rather than proprietary technology. Core digital products include a non-binding medication reservation service on the website (Unverbindliche Arzneimittel-Reservierung), the 'Apotheke vor Ort' mobile app (available on iOS and Android) offering medication reservation, on-call pharmacy lookup, and drug interaction checking, and a content portal sourcing health articles and magazines from Wort & Bild Verlag's Apotheken Umschau. The website is integrated with Google Analytics (via Google Tag Manager) and HERE Maps for location rendering, and the medication reservation service is certified to WCAG 2.1 Level AA and EN 301 549 accessibility standards under the German BFSG.

Revenue is generated through traditional pharmacy product sales (prescription and OTC medications, health supplements, and pharmacy goods) priced under standard German pharmaceutical pricing regulations, supplemented by digital reservation and on-call service access. The business has no external funding, no institutional investors, no parent company, and no disclosed revenue figures. Operating status is active, with current contact information, opening hours, and digital services all maintained.

Name

Mylius-Apotheke

Legal name

Melanie van Huck e.Kfr.

Website

https://mylius-apotheke-grossbreitenbach-app.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mylius-Apotheke is a single-location retail pharmacy in Großbreitenbach, Thuringia, Germany, operating as a sole proprietorship of Melanie van Huck. It serves local residents with prescription and OTC medication sales, on-call pharmacy coverage, and digital reservation via website and mobile app.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro industry

PRIMARYHLAFALAA

Retail & Community Pharmacies (Chain/Independent)

Healthcare & Life Sciences/Healthcare Providers & Systems/Pharmacy & Medication Management Services

Keywords

• Retail pharmacy services
• Prescription medications
• Health counseling
• Medication reservation
• Over-the-counter products

Headquarters

HQ city

Großbreitenbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations

Revenue model

1. Pharmacy Product Sales: Traditional pharmacy revenue from prescription medications, over-the-counter (OTC) products, health supplements, and pharmacy goods sold directly to consumers at the physical storefront and potentially through online reservation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mylius-Apotheke is a local community pharmacy in Großbreitenbach, Thuringia, that dispenses prescription medications and over-the-counter pharmacy products through a physical storefront. It supplements in-store service with digital channels including a website-based non-binding medication reservation system and the "Apotheke vor Ort" mobile app, which offers medication reservation, on-call pharmacy lookup, and drug interaction checking. The pharmacy also provides personalized health counseling and distributes health magazines.

Product overview

Mylius-Apotheke is a local pharmacy offering a digital service portfolio centered on its core pharmacy operations. The primary products include an 'Apotheke vor Ort' mobile app (available on iOS and Android) that provides medication reservation, on-call pharmacy lookup, and drug interaction checking. The pharmacy's website also offers a web-based non-binding medication reservation service. The company sources editorial health content from the Wort & Bild Verlag (Apotheken Umschau, medizini, Diabetes Ratgeber, Senioren Ratgeber) and displays health news articles. No proprietary AI or advanced technology products are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Apotheke vor Ort Mobile App Free mobile app for iOS and Android that allows customers to non-bindingly reserve medications, locate nearby on-call (Notdienst) pharmacies for emergency needs, and check drug interactions.
• Unverbindliche Arzneimittel-Reservierung (Non-binding Medication Reservation Service) Web-based service allowing customers to request non-binding reservation of medications and pharmacy products during opening hours; customers receive a confirmation email and are contacted by phone or email regarding availability.
• Notdienstapotheken-Finder (On-call Pharmacy Locator) Service feature within the app and website that helps customers locate nearby on-call pharmacies for emergency medication needs outside regular hours.
• Pharmacy Product Sales (Prescription & OTC Medications) Dispensing of prescription medications, over-the-counter (OTC) products, health supplements, and pharmacy goods sold directly to consumers at the physical storefront.
• Personalized Health Counseling In-person health advisory and counseling service provided to walk-in customers at the pharmacy storefront in Großbreitenbach.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Medpex: German online pharmacy offering prescription fulfillment and OTC products direct-to-consumer. Comparable category and German customer base; competes for the same medication basket as a community pharmacy via delivery rather than walk-in.
• Apotheke.de: Online portal aggregating local pharmacies for medication reservation, on-call pharmacy lookup, and product search — effectively the same digital service category Mylius-Apotheke participates in via the Apotheke vor Ort app, making it a direct platform-level peer.
• Shop Apotheke Europe: Major European online pharmacy (SHOP APOTHEKE EUROPE NV) selling prescription and OTC medications direct-to-consumer across Germany. Comparable to Mylius-Apotheke in core product category (pharmacy retail) and customer base, though operating via mail-order rather than a single storefront.
• DocMorris: Leading German mail-order pharmacy (part of the Zur Rose Group) dispensing prescription and OTC medicines to German consumers. Comparable core offering of prescription and OTC products; differs in scale, ownership of a transactional e-commerce channel, and absence of a single physical storefront.
• Sanicare: German mail-order pharmacy shipping prescription and OTC medicines nationwide. Comparable pharmacy retail category; competes with independent community pharmacies for chronic prescription refills and OTC purchases through convenience.

Broad incumbents

• Müller: German retail chain combining drugstore, health, and lifestyle categories with a small in-store pharmacy presence in selected locations. Comparable through overlap in OTC and health retail, though pharmacy is not the core focus.
• Rossmann: Major German drugstore chain offering OTC, health, and personal-care products. Comparable in OTC and consumer health merchandising; lacks the prescription dispensing capability that defines a licensed Apotheke.
• dm drogerie: Germany's largest drugstore chain with broad health, wellness, and OTC assortment. Comparable on consumer health and personal-care retail, but operates a much wider non-pharmacy category and does not dispense prescriptions in most stores.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mylius-apotheke

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mylius-Apotheke