MyMusic

What MyMusic does

MyMusic is a privately held Polish music and entertainment company founded in 2000 by Remik Łupicki, headquartered in Wysogotowo near Poznań, operating with approximately 60 employees as an integrated platform of interconnected divisions. Core operations span music publishing and label services (Wydawnictwo MyMusic and the MyMusic Records sub-label), physical and digital music distribution across Empik, Media Markt, Spotify, Tidal, YouTube, iTunes, and YouTube Music (estimated 10% Polish market share with ~500 artists and publishers in the distribution portfolio), live event production (including a 30,000+ attendee STING stadium concert, Alicia Keys, Ennio Morricone, and UEFA EURO 2012 fan zone management in Poznań), merchandising (Merchit), e-commerce (mmshop.pl), third-party logistics (MMLogistyka), and the Niumi women's fashion brand with physical boutiques and niumi.pl. The MyMusic#home building serves as both an intelligent headquarters and a startup incubation hub, while the internal Pion Programowania develops proprietary warehouse management software and pilots extended reality (AR) applications in logistics operations.

The underlying technology stack is anchored by a proprietary Warehouse Management System at MMLogistyka enabling near-instant order compilation and shipment processing, with AR solutions tested in logistics center operations as an innovation pilot. Business model combines transaction-based distribution fees and retail/wholesale commissions on physical and digital music sales, licensing and royalty income from the label, professional services revenue from event production and corporate event management, managed services revenue from third-party logistics (now offered to external partners beyond internal use), and direct retail/online revenue from the Niumi fashion line. Go-to-market is hybrid and event-driven: distribution relies on retail and digital channel partnerships, the label pursues sales-led artist recruitment via the MyMusic StartUp program, and live events serve both as a service offering and a marketing engine. Pricing is custom and modular with no public rate cards, typically structured as multi-year contracts differentiated by artist requirements and service modules selected.

Customer segments include musical artists (primary, served via publishing and development programs), music publishers and labels (served via distribution), fashion-conscious women (Niumi), and external e-commerce businesses (3PL clients of MMLogistyka). The company is founder-owned with no disclosed external institutional investment, led by Maciej Czysz as President alongside founder Remik Łupicki, Commercial Director Marcin Kowalski, Production Director Patryk Idzik, and an internal IT/development lead Patryk Radecki.

Name

MyMusic

Legal name

MyMusic

Website

https://mymusic.pl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

MyMusic is a privately held Polish music and entertainment company founded in 2000, operating an integrated platform spanning music publishing, physical and digital distribution (10% Polish market share, ~500 artists), live event production, merchandising, e-commerce, third-party logistics, and a women's fashion brand.

Ownership category

akta.pro rank

Product category

Music Distribution and Publishing Services

NAICS

Music Publishers (51223), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Music distribution services
• Record label publishing
• Concert event production
• Artist development programs
• Music logistics services

Headquarters

HQ city

Wysogotowo

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Music Distribution: Physical and digital music distribution with 10% market share. Services include wholesale and retail sales of records through Empik, Media Markt, and digital platforms (Spotify, Tidal, YouTube, iTunes). Revenue from distribution fees and sales commissions.
2. Record Label / Publishing: Record label services financing artist careers including album production, concert tours, merchandising, music videos, and photo sessions. Acts as business advisor and financial guarantor for artists.
3. Event Production: Concert and event organization ranging from 30,000-seat stadium shows to intimate club performances. Includes corporate events, UEFA fan zones, and specialty events like windsurfing competitions.
4. Logistics Services: Third-party logistics services for external partners including e-commerce operations for MMShop, Merchit, and Niumi. Automated warehouse management enabling fast and efficient goods movement.
5. Fashion (Niumi): Women's fashion brand with retail boutiques, e-commerce platform (niumi.pl), and own sewing workshop. Products include Be EX and Moments clothing lines.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

MyMusic is a Polish integrated entertainment company that discovers and develops music artists through its record label (Wydawnictwo MyMusic), finances their albums, tours, and image building, distributes their music through physical retail (Empik, Media Markt) and digital platforms (Spotify, Tidal, YouTube, iTunes), produces major concerts and corporate events (including STING and UEFA EURO 2012 fan zones), and operates supporting services including logistics (MMLogistyka), merchandising (Merchit), and a women's fashion brand (Niumi).

Product overview

MyMusic is a comprehensive Polish music industry company operating as a platform of interconnected divisions. The core products include Wydawnictwo MyMusic (music publishing and record label with MyMusic Records sub-brand), Dystrybucja MyMusic (physical and digital music distribution across major retail and streaming platforms including Spotify, Tidal, YouTube, and iTunes, complemented by the mmshop.pl e-commerce platform), and MyMusic Events (live concert and event production). Supporting services include MMLogistyka (warehouse and logistics), MyMusic Merchandising (via Merchit), and Niumi (women's fashion brand). The MyMusic#home intelligent building serves as both headquarters and startup incubator, while the Pion Programowania develops internal technology solutions. The company serves approximately 500 artists and holds 10% market share in Polish music distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Niumi: Women's clothing brand created by women for women. 'New me' - a fashion brand focused on empowering women to express their individual style. Led by designer Dorota Cieszyńska, focusing on Be EX and Moments lines. Products are made from natural materials in a local sewing workshop with sustainable development principles.
• MyMusic#home

Products and services

• Wydawnictwo MyMusic (Record Label and Publishing) Music publishing and record label division that discovers talented artists, finances and produces their albums, concert tours, merchandise, music videos, and photo sessions, and manages their public image through radio, TV, and social media promotion. Targets unsigned young musicians with potential.
• Dystrybucja MyMusic (Music Distribution) Full-service music distribution covering physical formats (CDs in retail chains like Empik and Media Markt) and digital distribution across Spotify, Tidal, YouTube, iTunes, and YouTube Music. Bundled marketing packages and e-commerce fulfillment via mmshop.pl included. Targets music publishers and independent labels needing comprehensive Polish market coverage.
• MyMusic Events (Concert and Event Production) Live events production and organization covering stadium concerts (up to 30,000+ attendees), intimate club shows, corporate events, and specialty events including sports fan zones (e.g., UEFA EURO 2012). Notable productions include Sting (Poznań), Alicia Keys, and Ennio Morricone concerts in Poland.
• MMLogistyka (Warehouse and Logistics Services) Warehouse and fulfillment service for both MyMusic's internal operations (MMShop, Merchit, Niumi) and external partners. Utilizes proprietary warehouse management software enabling near-instant order processing and is testing augmented reality applications in logistics operations.
• Niumi (Women's Fashion Brand) Women's fashion brand created by women for women, featuring natural materials and locally made clothing including the Be EX and Moments lines. Products are sold through branded physical boutiques and the niumi.pl online store, with production in MyMusic's own sewing workshop following sustainable development principles.
• MyMusic Merchandising (Merchit) Merchandise production and distribution service for MyMusic artists, operated through the Merchit (merchit.pl) partner platform. Provides branded merchandise as part of the integrated artist support offering.

Quantifiable outcome

• 10% market share in Polish music distribution
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship, core and major.

• UEFAflagshipStrategic or Co-development Partner · 1 January 2012Trusted by UEFA to organize and manage fan zone during UEFA EURO 2012 finals in Poznań. Demonstrates ability to manage major international sporting events.
• SpotifycoreChannel Partner/ Reseller/ DistributorDigital music distribution partner. MyMusic ensures artists reach proper ports where fans wait on Spotify's streaming platform.
• TidalcoreChannel Partner/ Reseller/ DistributorDigital music distribution partner. Direct navigation partner for artists to reach audiences on Tidal platform.
• YouTube MusiccoreChannel Partner/ Reseller/ DistributorDigital music distribution partner. YouTube Music serves as direct navigation partner for artist content distribution.
• iTunes (Apple Music)coreChannel Partner/ Reseller/ DistributorDigital music distribution partner. iTunes/Apple Music distribution enables artists to reach Apple ecosystem users.
• EmpikmajorChannel Partner/ Reseller/ DistributorPhysical retail distribution partner placing artist records on Empik store shelves throughout Poland.
• Media MarktmajorChannel Partner/ Reseller/ DistributorPhysical retail distribution partner for placing music products in Media Markt stores across Poland.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Universal Music Poland: Polish affiliate of Universal Music Group, the world's largest record label. Directly comparable as a major-label distributor and A&R operator competing for the same Polish artists and chart positions.
• Mystic Production: One of Poland's largest independent music labels and distributors. Closely comparable as a Polish-domestic label/distribution alternative focused on local repertoire.
• Warner Music Poland: Local arm of Warner Music Group, the third global major. Operates in the same artist-signing, distribution, and promotion space as MyMusic within Poland.
• e-Muzyka: Polish digital music distribution and publishing administrator. Directly overlaps MyMusic's digital distribution and rights-management services for Polish artists and labels.
• Step Records: Polish independent record label focused on hip-hop and urban music. Comparable as a Polish indie label signing and developing local artists with distribution through retail and digital channels.
• Sony Music Poland: Polish operations of Sony Music Entertainment, another global major. Competes head-to-head in label services, distribution, and live event production within Poland.

Broad incumbents

• Agora S.A. Large Polish media conglomerate operating in press, radio (including TOK FM), outdoor, and digital. Comparable as a Polish incumbent entertainment operator with overlapping media, marketing, and content interests.
• BMG: Global music publisher and label services company owned by Bertelsmann. Overlaps MyMusic's publishing/label services and artist-development functions across rights administration and recordings.
• Live Nation: Global live entertainment promoter and venue operator. Comparable to MyMusic Events at the activity level: producing concerts and tours for major international artists across multiple geographies.

Others

• Empik Group: Major Polish media and lifestyle retailer that is also MyMusic's primary physical distribution partner. Comparable as a Polish retail/media entity with adjacent cultural-content positioning; not a direct competitor but a key ecosystem partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mymusicpl
• Facebookfacebook.com/MyMusicGroup
• LinkedInlinkedin.com/company/mymusicpl
• Instagraminstagram.com/mymusicrecords

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyMusic