Mystic Production

What Mystic Production does

Mystic Production (legal entity: Mystic Production Barbara Mikuła) is a Polish sole proprietorship that operates mystic.pl, a direct-to-consumer e-commerce storefront specializing in physical music formats. The catalog spans more than 20,000 titles across CDs, vinyl records, DVDs, Blu-rays, cassettes, books, art prints, bundles, and band merchandise, with a clear thematic skew toward heavy metal, rock, and alternative music. The platform is built on the third-party IdoSell e-commerce engine, supports payment via PayPal, PayU, eCard, and bank transfer, and ships internationally to over 100 countries using logistics partners including InPost parcel lockers; pricing is set per unit in PLN and EUR with a 50 PLN free-shipping threshold and discounts of up to 72% on selected items.

The business operates across four reinforcing revenue and brand vectors: (1) retail of third-party label releases with distribution partnerships spanning RELAPSE, METAL BLADE, PEACEVILLE, PIAS, NUCLEAR BLAST, NAPALM, SPINEFARM, HAMMERHEART, MEMBRAN, EDEL, and others; (2) its own label activity via Mystic Records and Massacre Records, including artist projects such as Me And That Man (Adam Nergal Darski); (3) the annual Mystic Festival, which functions as both a live event and a top-of-funnel marketing channel; and (4) on-demand printing and exclusive/limited/signed edition fulfillment. The company is privately held, employs approximately 10 people, has no disclosed institutional funding, and reports no revenue figures in the source material.

Name

Mystic Production

Legal name

Mystic Production Barbara Mikuła

Website

https://mystic.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mystic Production is a Polish sole proprietorship that runs mystic.pl, a direct-to-consumer e-commerce storefront selling over 20,000 physical music titles (CDs, vinyl, cassettes, DVDs, Blu-rays, books, and merch) across metal, rock, and alternative genres, shipping to 100+ countries and operating its own label (Mystic Records) and the annual Mystic Festival.

Ownership category

akta.pro rank

Headquarters

HQ city

Minoga

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Physical Music Retail: Direct-to-consumer sales of physical music products including CDs, vinyl records, DVDs, Blu-rays, cassettes, and music books. Revenue is generated through one-time transactional purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mystic Production is an online music retailer and independent distributor operating mystic.pl, selling over 20,000 physical music titles (CDs, vinyl records, DVDs, Blu-rays, cassettes, books) and band merchandise directly to consumers worldwide. The company also operates its own Massacre Records label for select releases and organizes the annual Mystic Festival, a metal and rock music event in Poland.

Product overview

Mystic Production is an online music retailer and independent record label based in Poland, operating through mystic.pl. The company offers a comprehensive catalog of over 20,000 music titles across multiple physical formats including CD, VINYL, DVD, BLU-RAY, and CASSETTES. They operate as both a retailer and distributor, maintaining their own MYSTIC label for select releases while also distributing for major international labels such as RELAPSE, METAL BLADE, PEACEVILLE, PIAS, NUCLEAR BLAST, NAPALM, and many others. The product portfolio includes books, merchandise (MERCH), art prints (MYSTIC ART), pre-order services, and bundle deals (ZESTAWY). The company also organizes the annual Mystic Festival music event and provides ON DEMAND services for exclusive items. Their e-commerce platform is powered by IdoSell, supporting various payment methods and international shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• CDs Compact disc music releases including new albums, reissues, special editions, digipaks, and signed copies from various record labels worldwide, sold directly to music consumers through the mystic.pl storefront.
• Vinyl Records
• DVDs
• Blu-rays
• Cassettes
• Books (Książki)
• Mystic Art
• Merchandise (Merch)
• Bundles (Zestawy)
• Massacre Records Releases
• On Demand
• Mystic Festival
• Pre-orders

Quantifiable outcome

• Over 20,000 different music titles available in catalog
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• InPostminorOthersInPost is a logistics partner used for package delivery, specifically InPost Smile parcel locker service visible on the website.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/mysticprodtv
• Facebookfacebook.com/mysticproduction
• Instagraminstagram.com/mysticproduction/?hl=pl
• TikTokvm.tiktok.com/ZMeXXyaXg
• LinkedInlinkedin.com/company/mystic-production

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mystic Production