Myo-FIt Mobility & Therapy

What Myo-FIt Mobility & Therapy does

Myo-Fit Mobility & Therapy is a private, founder-owned athletic training and manual therapy practice founded in 2014 by Sara Richardson (MS, LAT, ATC) in Indianapolis, Indiana. The company operates four physical clinic locations across two states—Carmel, Indianapolis, Lafayette (and references to Plainfield and Avon) in Indiana, and Fargo in North Dakota—providing hands-on, one-on-one care to active individuals, athletes, and busy professionals who want to recover from musculoskeletal pain, restore mobility, and avoid surgery or medication. Treatment is organized around a proprietary 'Soften, Lengthen, Strengthen' three-phase methodology that combines manual therapy, dry needling, cupping, instrument-assisted soft tissue techniques, trigger point release, and Red and Near-Infrared Light Therapy; every appointment is delivered directly by the treating athletic trainer with no aides or assistants.

The business model is a fee-for-service professional services model with pay-as-you-go per-visit billing. Public pricing is not disclosed; a free discovery visit and free telephone consultation function as low-friction patient acquisition touchpoints, and an extensive library of free downloadable pain guides covering 12+ conditions serves as a content marketing lead magnet. Go-to-market is primarily sales-led and event-driven, combining organic social (Facebook, Instagram), a blog, client testimonials, and in-person educational workshops targeting people seeking a second opinion on back, knee, or neck/shoulder pain. The team of 7+ licensed athletic trainers is led by the founder and includes advanced credentials such as a Doctor of Athletic Training (Dr. Grace Mills), and the Fargo clinic is operated under owner/athletic trainer Demetrios Hospidales. The company is privately held with no institutional funding, no acquisitions, and no disclosed revenue.

Name

Myo-FIt Mobility & Therapy

Legal name

Myo-Fit Mobility & Therapy

Website

https://myofittherapy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Myo-Fit Mobility & Therapy is a private athletic training and manual therapy practice operating four clinics in Indiana and Fargo, ND, serving active adults and athletes with personalized, one-on-one hands-on care using a 'Soften, Lengthen, Strengthen' treatment philosophy.

Ownership category

akta.pro rank

Product category

Athletic Training and Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAFAFAI

Orthopedic & Sports Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYHSADAAAD

Functional Fitness & Mobility Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAIAH

Hand & Upper Extremity Therapy (OT/CHT)

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

Keywords

• Athletic training services
• Manual therapy
• Sports rehabilitation
• Dry needling therapy
• Red light therapy

Headquarters

HQ city

Indianapolis, IN

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Athletic Training and Manual Therapy Services: Fee-for-service model providing hands-on athletic training, manual therapy, and rehabilitation services to active individuals and athletes. Services are delivered in-person at clinic locations in Indiana and Fargo, ND. Revenue is generated through patient visits and personalized treatment plans, with a free discovery visit offered as an initial patient acquisition touchpoint.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Myo-Fit Mobility & Therapy delivers hands-on athletic training and manual therapy services to active adults and athletes through in-person clinics in Indiana (Carmel, Indianapolis, Lafayette) and Fargo, North Dakota. Care is built around a "Soften, Lengthen, Strengthen" philosophy that combines dry needling, cupping, instrument-assisted soft tissue work, manual therapy, and red and near-infrared light therapy to address the root causes of injury and pain. The company also offers free discovery visits, educational workshops, and downloadable pain guides as patient-acquisition entry points.

Product overview

Myo-Fit Mobility & Therapy is a healthcare practice offering athletic training and manual therapy services through multiple clinic locations in Indiana (Carmel, Indianapolis, Lafayette, Plainfield, Avon) and Fargo, ND. The company provides a unified service offering centered on personalized, one-on-one athletic training with a 'soften, lengthen, strengthen' treatment philosophy. Core services include athletic training evaluations, manual therapy, dry needling, and red light therapy, supported by free educational resources (pain guides) and discovery visits. The company targets active individuals, athletes, and people dealing with musculoskeletal pain who want to avoid surgery and maintain active lifestyles.

Differentiator

Problem solved

Functional benefit

Products and services

• Athletic Training Services Hands-on athletic training services focused on identifying root causes of injuries and discomfort through detailed evaluations and personalized treatment using a 'soften, lengthen, strengthen' philosophy, for active individuals and athletes seeking to recover and stay active.
• Manual Therapy Hands-on manual therapy techniques including soft tissue treatment, trigger point release, and instrument-assisted techniques to improve circulation and tissue quality, integrated into athletic training sessions for active adults and athletes.
• Dry Needling Skilled treatment using thin, sterile needles to target tight muscles and trigger points, encouraging muscle relaxation, improving circulation, and restoring normal movement as part of a personalized athletic training program for active adults and athletes.
• Red Light Therapy Red and Near-Infrared (NIR) Light Therapy using specific wavelengths to stimulate cellular activity, support tissue recovery, reduce muscle soreness, and enhance athletic recovery without medication or invasive treatments, for active adults and athletes.
• Condition-Specific Treatment Programs Targeted treatment programs for specific musculoskeletal conditions including back pain, knee pain, neck pain, foot/ankle pain, hip pain, elbow pain, shoulder pain, IT band syndrome, plantar fasciitis, poor posture, rotator cuff injuries, and golfers/tennis elbow, tailored to active adults and athletes seeking root-cause resolution.
• Free Discovery Visit A complimentary initial consultation allowing prospective patients to meet with an athletic trainer to discuss concerns, goals, and limitations, with potential root cause identification and an overview of the recovery process, serving as the entry point to paid treatment.
• Educational Workshops Educational classes providing information about causes of back, knee, and neck pain, treatment options, and second opinions for people unsure about physical therapy, including refreshments and Q&A, designed to build trust and convert prospects into patients.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FYZICAL Therapy & Balance Centers: A franchise network providing physical therapy, balance, mobility, and rehabilitation services. Its recovery and mobility focus overlaps with Myo-Fit, while its franchise scale and breadth are materially larger.
• BenchMark Physical Therapy: A multi-state outpatient physical therapy and sports rehabilitation network with orthopedic and manual therapy services. Its clinic-based delivery and broad musculoskeletal focus are comparable to Myo-Fit's clinics.
• Drayer Physical Therapy: An outpatient rehabilitation network providing orthopedic, sports, and manual therapy services through physical therapy clinics. It is comparable in service delivery and target patients, although it operates across a broader regional footprint.
• Athletico Physical Therapy: A large outpatient physical therapy network with sports medicine, orthopedic rehabilitation, and manual therapy offerings for active patients. It operates at greater scale but competes for similar patients and referrals.
• Results Physiotherapy: An outpatient physical therapy provider focused on orthopedic and sports rehabilitation, including hands-on treatment and return-to-activity goals. Its active-adult and athlete positioning overlaps directly with Myo-Fit's niche.
• CORA Physical Therapy: A multi-state outpatient physical therapy provider focused on orthopedic, sports, and musculoskeletal rehabilitation. Its clinic-based, individualized treatment model and active-patient use cases closely resemble Myo-Fit's hands-on sports therapy offering.
• ATI Physical Therapy: A national outpatient physical therapy and sports medicine provider offering orthopedic rehabilitation, manual therapy, and recovery services. Its service mix and musculoskeletal patient focus substantially overlap with Myo-Fit's offering.
• Spear Physical Therapy: A New York-based outpatient physical therapy group offering orthopedic, sports, and manual therapy rehabilitation. It serves similar musculoskeletal patients with individualized, clinic-based care.

Emerging players

• Luna Physical Therapy: A technology-enabled provider that delivers physical therapy in patients' homes. It is an emerging adjacent peer for the same musculoskeletal rehabilitation demand, but its at-home delivery model differs from Myo-Fit's in-person clinics.

Broad incumbents

• Hospital for Special Surgery: A large academic musculoskeletal and sports-rehabilitation institution offering orthopedic rehabilitation and performance-oriented care. It is a broad incumbent comparator for clinical expertise and active-patient outcomes, rather than a small local clinic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myofittherapy
• Instagraminstagram.com/myo_fit_therapy
• LinkedInlinkedin.com/company/myo-fitmobility&therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myo-FIt Mobility & Therapy