My o My - Helsinki
My o My is a Finnish family-owned multibrand retailer founded in 2008, operating three Helsinki stores in Kämp Galleria and Forum plus a Shopify e-commerce site, curating 50+ women's fashion brands and 80+ home design brands for affluent individual consumers across 25 European countries.
- Company typePrivate
- Founded2008
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What My o My - Helsinki does
My o My is a Finnish family-owned multibrand retail business founded in 2008, operating three brick-and-mortar stores in Helsinki's premium shopping destinations — the Women's Fashion boutique at Kämp Galleria (street level), the Home store at Kämp Galleria (2nd floor), and a second Home store at the Forum shopping center on Mannerheimintie. The company curates and retails two product categories: women's fashion (clothing, shoes, bags, accessories, and jewelry from 50+ international brands including Zimmermann, Stella McCartney, Ganni, Max Mara, and Dorothee Schumacher) and home design and gifts (decorative objects, tableware, kitchenware, candles, books, stationery, kids' items, and puzzles from 80+ brands including HAY, Ferm Living, Serax, and Jellycat). Products are priced from approximately €7 for accessories to €1,350+ for high-end designer items, with seasonal sale events offering discounts from -20% to -60%.
The underlying technology is a standard Shopify-based e-commerce storefront complementing the physical retail base, supporting international shipping to 25 European countries and a wide range of payment methods (Apple Pay, Google Pay, Klarna, MobilePay, iDEAL, Union Pay, among others). Customer acquisition runs through owned channels — a newsletter, Facebook pages, and Instagram accounts split between fashion (@myomystore) and home (@myomyhome) — alongside the physical store experience. There is no disclosed AI/ML capability, no proprietary technology beyond Shopify, and no API offering.
The business model is straightforward multibrand retail: one-time unit transactions at premium price points, with revenue derived from in-store and online sales. The company maintains no institutional or private equity backing, has no disclosed funding history, and has operated as an independent family enterprise for over 15 years. Customer segments are individual affluent consumers seeking curated designer fashion and distinctive home design, served across two lifestyle categories that overlap in purchase occasion but diversify revenue exposure.
My o My - Helsinki firmographics
Firmographics- Name
- My o My - Helsinki
- Legal name
- My o My
- Website
- https://myomy.fi
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- My o My is a Finnish family-owned multibrand retailer founded in 2008, operating three Helsinki stores in Kämp Galleria and Forum plus a Shopify e-commerce site, curating 50+ women's fashion brands and 80+ home design brands for affluent individual consumers across 25 European countries.
- Ownership category
- akta.pro rank
My o My - Helsinki industry classification
Industry- Product category
- Specialty Multibrand Retail (Fashion and Home Design)
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)
- akta.pro secondary industries
- Luxury Home & Lifestyle Department Stores (CRAGADAG), Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)
Keywords
Where My o My - Helsinki is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
My o My - Helsinki business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales: Traditional brick-and-mortar retail sales of multibrand fashion and home design products through 3 physical stores in Helsinki, complemented by online e-commerce sales. Revenue is generated through one-time product transactions at varying price points from €7 to €1,350+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fashion items - ranging from accessories to high-end designer clothing |
| Unit Pricing | Pay-as-you-go | Home design and gifts - decorative items, tableware, and home accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
My o My - Helsinki product offering
Product offeringCore offering
My o My is a Finnish family-owned multibrand retailer operating three physical stores in Helsinki (Kämp Galleria and Forum) and a Shopify-based e-commerce site, selling curated women's fashion (clothing, shoes, bags, accessories, jewelry) from over 40 international designer brands and curated home design & gifts (decorative objects, tableware, kitchenware, candles, books, stationery, kids' items, puzzles) from more than 80 design brands.
Product overview
My o My is a Finnish, family-owned multibrand retail business operating since 2008 with three physical store locations in Helsinki. The company offers two core product lines: Women's Fashion (luxury and contemporary clothing, shoes, bags, accessories, and jewelry from international brands) and Home Design & Gifts (home décor, tableware, kitchenware, candles, books, stationery, kids' items, and puzzles). Both product lines operate as curated multibrand collections featuring over 90 fashion brands and 80+ home design brands. The business also offers gift cards and maintains an e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Fashion
Companies that use My o My - Helsinki
Customer profileSegments2 records
Ideal customer profiles2 records
My o My - Helsinki technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
My o My - Helsinki partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
My o My - Helsinki competitors and assessment
Company assessmentDirect peers
- Stockmann: Finland's flagship department store chain, also operating in the Baltics and with a multibrand luxury fashion and home assortment. Most direct domestic peer given overlapping Helsinki customer base and shared brand portfolio (Max Mara, etc.).
- NK (Nordiska Kompaniet): Stockholm's premier luxury multibrand department store carrying international designer fashion and home brands. Highly comparable operating model, customer demographic, and curated-brand strategy across the Nordic region.
- Illum: Copenhagen luxury multibrand department store featuring international designer fashion, beauty, and home. Closest Danish analog to My o My's combination of curated designer fashion and lifestyle/home products.
- Søstrene Grene: Danish variety/lifestyle retailer with strong home, gift, kids, and hobby assortment across many European countries. Highly comparable for My o My's home design, gifts, and kids categories.
- Magasin du Nord: Denmark's leading luxury department store, also offering premium fashion and home/lifestyle products. Comparable scale and curated multibrand proposition across the Nordics.
- Nordic Nest: Online Nordic design retailer carrying many of the same home and lifestyle brands (Hay, ferm LIVING, etc.) stocked by My o My's home store. Direct overlap in curated Scandinavian design for the home.
Broad incumbents
- Mytheresa: Global online luxury multibrand platform. Comparable curated-designer positioning for the international e-commerce side of My o My, with significantly broader assortment and scale.
- Net-a-Porter: Global online luxury multibrand retailer carrying many of the same designer brands. Competes for My o My's e-commerce customers internationally with far larger scale and marketing budget.
- Ahléns: Swedish multibrand department store with broader mass-to-premium assortment. Comparable Nordic department store operating model but at larger scale and lower price-point mix than My o My's luxury focus.
Others
- Flying Tiger Copenhagen: Danish variety/home/lifestyle retailer with broad European retail footprint. Adjacent rather than directly competitive — overlaps in home, gifts, and kids product types at lower price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
My o My - Helsinki social profiles
Digital presenceMy o My - Helsinki financial estimates
Financial estimateRevenue estimate
Valuation estimate
My o My - Helsinki leadership team
Management profileNumber of profiles
My o My - Helsinki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My o My - Helsinki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My o My - Helsinki
What does My o My - Helsinki do?
My o My is a Finnish family-owned multibrand retailer operating three physical stores in Helsinki (Kämp Galleria and Forum) and a Shopify-based e-commerce site, selling curated women's fashion (clothing, shoes, bags, accessories, jewelry) from over 40 international designer brands and curated home design & gifts (decorative objects, tableware, kitchenware, candles, books, stationery, kids' items, puzzles) from more than 80 design brands.
Is My o My - Helsinki a public or private company?
My o My - Helsinki is a private company. It is classified as family owned and is currently operating.
When was My o My - Helsinki founded?
My o My - Helsinki was founded in 2008. It employs 11 to 50 people.
Where is My o My - Helsinki based?
My o My - Helsinki is headquartered in Helsinki, Finland, in the Europe region.
How does My o My - Helsinki make money?
One revenue line is on record: retail Sales.
Who are My o My - Helsinki's main competitors?
Direct peers on record are Stockmann, NK (Nordiska Kompaniet), Illum, Søstrene Grene, Magasin du Nord and Nordic Nest. Broad incumbents are Mytheresa, Net-a-Porter and Ahléns. Flying Tiger Copenhagen is listed as an others.
Does My o My - Helsinki have an API?
No public API is recorded for My o My - Helsinki.
What industry is My o My - Helsinki in?
My o My - Helsinki's product category is Specialty Multibrand Retail (Fashion and Home Design). Its primary akta.pro industry code is CRAFADAN, Jewelry, Watches & Luxury Goods Online Retailers, with a secondary code of CRAGADAG, Luxury Home & Lifestyle Department Stores. Its NAICS code is 458110 and its SIC code is 5621.