Hamara Brand

What Hamara Brand does

Hamara Brand is a media-tech marketplace operated by Myonventure Pvt Ltd, a private Indian company founded in 2022 and headquartered in Mumbai. The platform is positioned as India's first unified media marketplace, connecting media buyers (brands, advertisers, agencies) with media owners across 13 categories — TV, FM Radio, Print, OOH, Transit, Cinema, Digital, Influencer, Event Management, PR, Branding, and Production — with operations spanning a claimed 150+ cities (FAQ states 50 cities currently operating). Users self-register and are verified via GST before activation; the platform supports multi-city and multi-category discovery, budget filters (₹50,000 to ₹10,00,000+), and proposal workflows with assisted sales support for complex enterprise deals.

The underlying product is a self-serve marketplace layered with workflow tooling: Media Inventory Discovery, Inventory Comparison, Lead Manager, Media Proposal Generator, Business Verification, and AI-driven modules including AI Media Recommendations, AI Calculators (ad rate, ROI, fill rate, reach), and Audience Insights. Technology is described as a proprietary end-to-end platform combining inventory management, lead routing, AI calculators, and proposal generation in one stack, with stated modalities spanning text, structured data, image, and video. Integration dependencies hint at payment gateways, Google Maps, communications systems, and social media, though none are named. No AI research output, patents, named ML hires, or third-party benchmarks are disclosed.

Monetization combines four streams: (1) subscription/premium plans for additional cities, featured listings, priority support, and advanced analytics; (2) marketplace commissions or transaction fees from media buying/selling; (3) usage-based premium lead sales to media owners; and (4) featured/promoted inventory placements. Go-to-market blends PLG self-serve with inside sales for enterprise. Customer-base composition spans named enterprise brands (Jace Beverages, KEI Wires & Cables, Alfa PEB, Ghadi Detergent, Jubilant Foods, ASG Eye Hospital, Joy Cosmetics, Ganesh Grains, Antia Studios, BMEG, Sooper Channel, Rigi Club) and a long-tail of SMB/startup buyers. No external funding, revenue figures, or ownership structure beyond the Myonventure Pvt Ltd parent are disclosed.

Name

Hamara Brand

Legal name

Myonventure Pvt Ltd

Website

https://myonventure.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

India-based media-tech marketplace connecting brands, agencies, and media owners for discovering, comparing, and procuring advertising inventory across 13 categories and 50–150+ cities, with AI-driven recommendations, lead management, and proposal generation.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Paid subscription plans offering additional cities beyond the free first city, premium listings, featured placements, priority support, and advanced analytics for media owners and agencies.
2. Marketplace Commission / Transaction Fees: Platform facilitates media buying and selling transactions between buyers, media owners, and agencies, generating revenue through transaction facilitation on the marketplace.
3. Premium Lead Sales: Media owners can purchase premium high-intent buyer leads based on category and city, providing a paid upgrade revenue stream on top of the free tier.
4. Featured & Promoted Inventory Listings: Premium inventory placements and featured listings for media owners seeking higher visibility, offered as paid promotional tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hamara Brand is a two-sided media-tech marketplace that connects media buyers (brands, advertisers) with media owners and agencies across 13 media categories (TV, FM Radio, Print, OOH, Transit, Cinema, Digital, Influencer, Events, PR, Branding, Production) and 150+ cities in India. The platform supports media inventory listing, search, comparison, proposal generation, and lead management, with AI-driven recommendations, ROI calculators, and audience insights. Verified partners transact on a freemium model with paid subscription plans.

Product overview

Hamara Brand is a unified media-tech marketplace platform (India's first) connecting brands, agencies, and media owners for media buying and selling across India. The platform consists of a core marketplace with integrated modules including Media Inventory Discovery, Lead Manager, AI Calculators, Inventory Comparison, Proposal Generator, Post Requirement, Business Verification System, Agency Showcase, and Media Owner Showcase. Media owners can list inventory (OOH, TV, Radio, Print, Digital, Transit, Cinema, Mall Media) while buyers and agencies can discover, compare, and procure media across 150+ cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Hamara Brand Media Marketplace Platform A unified media-tech marketplace platform connecting media buyers (brands, advertisers), agencies, and media owners for discovering, buying, selling, and managing media inventory across 13 categories (TV, FM Radio, Print, OOH, Transit, Cinema, Digital, Influencer, Events, PR, Branding, Production) and 150+ cities in India.
• Post Requirement Service A standalone service where brands and agencies post campaign requirements (state, media type, timing) and receive matching proposals from media owners and agencies, connecting sellers to active buyers with lead distribution.
• Premium Subscription Plans for Media Owners & Agencies Subscription plans available monthly or annually for media owners and agencies, including additional city activation, premium listings, featured placements, priority support, advanced analytics, and access to premium high-intent buyer leads by category and city.
• Premium Lead Sales Paid upgrade offering high-intent buyer enquiries shared with eligible subscribers. Media owners can purchase premium leads based on category and city.
• Featured & Promoted Inventory Listings Paid promotional tools offering premium inventory placements and featured listings for media owners seeking higher visibility within the platform.

Quantifiable outcome

• 700+ happy customers served on the platform
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature6 records

Partnerships

One partnership is on record.

• Recommended Allies / Associate AgenciescoreChannel Partner/ Reseller/ DistributorHamara Brand features a curated set of associate agencies ('Recommended Allies') on its platform who represent some of the best agencies available. These partners provide media and advertising services to buyers through the Hamara Brand platform, expanding the platform's service delivery ecosystem. The platform showcases agency logos representing diverse capabilities including digital, event, branding, PR, and production services.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Winkl: India-based influencer marketing platform offering brand-creator matchmaking, campaign management, and analytics. Comparable to Hamara Brand's influencer marketing category and represents a focused competitor in the creator marketplace vertical.
• One Impression: Indian influencer marketing marketplace connecting brands with creators. Directly comparable as a two-sided Indian media marketplace where Hamara Brand lists influencer marketing as one of its 13 categories, but One Impression focuses exclusively on influencer deals.
• Plixxo: Indian influencer marketing platform operated by POPxo/Pocket Aces. Connects brands with creators for sponsored content — overlaps directly with Hamara Brand's influencer marketing category on a marketplace model.

Broad incumbents

• InMobi: Indian-founded global mobile advertising and marketing platform operating a programmatic marketplace. Comparable as an India-originated ad-tech company that has scaled into a platform business, though focused on mobile/digital rather than omnichannel media.
• The Trade Desk: Global independent programmatic media buying platform. Operates as a technology-driven marketplace for media buying (though focused on programmatic digital) — provides a comparable marketplace model at much larger scale.
• WPP: Largest advertising holding company globally, parent of GroupM, Ogilvy, and VMLY&R. Operates end-to-end media services across all categories Hamara Brand covers, representing scale and relationship incumbency.
• GroupM: Largest media investment group globally (WPP-owned), operating across all media categories in India with proprietary platforms like mPlatform. Represents the entrenched incumbent Hamara Brand must displace in enterprise media buying.
• Omnicom Group: Global media and advertising holding company with agencies like OMD, PHD, and Hearts & Science. Operates in the same media buying categories as Hamara Brand's marketplace but at significantly larger scale.
• Dentsu: Global media agency network with significant Indian presence, offering full-service media planning and buying. Comparable as a broad incumbent operating across the same media categories that Hamara Brand's marketplace aggregates.

Emerging players

• MiQ: Programmatic media company operating across digital and connected TV. Operates a marketplace model for media buying, comparable to Hamara Brand's digital media category though with significantly broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hamarabrand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hamara Brand