One Impression
One Impression is an India-based influencer marketing platform whose Amplify product uses AI-powered matching to connect brands with a network of 7M+ influencers and 50,000+ creators for ad-ready short-form video content, serving SMB and mid-market brands via a self-serve, unit-priced model.
- Company typePrivate
- Founded2018
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What One Impression does
One Impression (legal entity: Anycast Technology Pvt. Ltd.) is an Indian influencer marketing platform founded in 2018 and headquartered in Gurgaon, India. The company connects brands with a network of more than 7 million influencers across multiple countries to produce ad-ready short-form video content, primarily through its self-serve Amplify product. Amplify is positioned as an AI-powered creator marketplace targeting content teams, performance marketers, influencer marketers, founders, agencies, and freelancers, with case-study customers spanning D2C beauty (Beardo, Brillare, Inde Wild), financial services (GrowFi), and enterprise retail (Nykaa).
The platform's core technology is an AI-powered matching engine that ranks and filters creator applications based on topics, language, quality, gender, and creator fame, restricting inbound applications to the most relevant creators in the 5K-250K follower range. It supports multiple ad formats (partnership ads, UGC video ads, product launch ads, app install ads, sale/promotion ads) and adds photo/static, extended usage rights, Instagram collab tags, and 'post as Reel' options as add-ons. Distribution is web-based and self-serve with no credit card required.
The business model is unit-priced, transactional creator content with videos starting at ₹2,900 (~US$35) per piece and 3-month free ad rights included. There is no subscription fee and no platform or service fee, with refunds of 50-100% available at any cancellation stage. The company sells primarily to SMB D2C and mid-market brands through a product-led growth motion with no enterprise sales requirement. One Impression has raised approximately $11 million in aggregate funding, including a $10 million Series A in March 2023 led by KRAFTON, Inc., and has stated a target of $40 million ARR by 2024 alongside plans to expand into Southeast Asia and the UAE.
One Impression firmographics
Firmographics- Name
- One Impression
- Legal name
- Anycast Technology Pvt. Ltd.
- Website
- https://oneimpression.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- One Impression is an India-based influencer marketing platform whose Amplify product uses AI-powered matching to connect brands with a network of 7M+ influencers and 50,000+ creators for ad-ready short-form video content, serving SMB and mid-market brands via a self-serve, unit-priced model.
- Ownership category
- akta.pro rank
One Impression industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Media Representatives (541840), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ)
- akta.pro secondary industry
- Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)
Keywords
Where One Impression is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Markets served
One Impression business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Ad-ready video production from creators: The platform connects brands with creators to produce ad-ready short-form videos. Brands pay for video content created by human creators, with pricing starting at ₹2,900 per video. No platform or service fees are charged.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ad-ready videos from ₹2,900 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
One Impression product offering
Product offeringCore offering
Amplify is an AI-powered influencer marketing platform that connects brands with a network of creators to produce ad-ready short-form video content. It enables brands to plan, launch, and measure creator-driven campaigns with AI-driven matching, fixed unit pricing per video, and 72-hour delivery turnarounds.
Product overview
One Impression operates as an influencer marketing platform with its primary product offering being Amplify. Amplify is an AI-powered platform that enables brands to generate ad-ready short-form videos from a community of 50,000+ human creators. The platform provides tools for influencer discovery and matching, campaign management, content creation (including partnership ads, UGC videos, product launches, and app install ads), and real-time performance tracking. The company connects brands with over 7 million influencers across multiple countries, offering fixed pricing with no platform or service fees.
Differentiator
Problem solved
Functional benefit
Brands
- Amplify: An AI-powered platform for ad-ready short-form videos from human creators, designed to help brands connect with creators for influencer marketing campaigns.
Products and services
- Amplify AI-powered influencer marketing platform that connects brands with a network of 50,000+ vetted creators to produce ad-ready short-form video content, with AI-driven matching, fixed per-video pricing, no platform fees, 72-hour delivery, and real-time performance tracking. Designed for brand and agency marketing teams running creator-driven campaigns.
Quantifiable outcome
- 70% reduction in campaign execution time
- +3 more outcomes
Companies that use One Impression
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
One Impression technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
One Impression partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
One Impression competitors and assessment
Company assessmentDirect peers
- Influencer (influencer.io): Global influencer marketing platform that connects brands with creators through a self-serve workflow. Most directly comparable to One Impression's Amplify platform in target customer (mid-market and enterprise brands), creator matching model, and SaaS-plus-transaction revenue approach.
- Aspire (formerly AspireIQ): Creator marketing platform offering brand-to-creator marketplace, workflow, and analytics. Closely comparable to One Impression in serving D2C and SMB brands producing creator-driven ad content, with overlapping use cases around short-form video and paid amplification.
- Chtrbox: India-based influencer marketing platform connecting brands with Indian creators across categories. Direct regional peer competing for the same SMB/D2C brand budgets in India with similar marketplace-plus-campaign-services model.
- Grin: Creator marketing platform focused on DTC and e-commerce brands with workflow, payments, and content rights management. Comparable to One Impression in serving D2C customers producing creator-led ad content, though with stronger enterprise e-commerce integrations.
- Upfluence: Influencer marketing platform with creator search, campaign management, and analytics. Comparable to One Impression's marketplace and campaign execution model, though typically positioned at a higher price tier with more agency-style services.
- NeoReach: Influencer marketing platform combining self-serve software with managed services for mid-market and enterprise brands. Comparable to One Impression in delivering creator-driven video campaigns and analytics, though heavier on managed services.
- Plixxo (POPxo): India-based influencer marketing platform from POPxo that connects brands with Indian creators. Direct regional competitor to One Impression's Amplify platform in the Indian SMB/D2C segment, with similar pricing and creator-vetting propositions.
- Klear: Influencer marketing platform (now part of Meltwater) offering creator discovery, analytics, and campaign management. Comparable to One Impression in serving brand marketers running creator-driven campaigns with a software-led workflow, though with deeper enterprise analytics.
Broad incumbents
- CreatorIQ: Enterprise-grade influencer marketing platform serving large global brands with advanced analytics, CRM integrations, and workflow tools. Comparable to One Impression at the upper end of the market (e.g., Nykaa enterprise tier) and a likely competitor as it expands into APAC.
- IZEA Worldwide: Public influencer marketing technology company offering a marketplace plus managed services across creator content, sponsored posts, and short-form video. Comparable in breadth of offerings but at a more established scale and primarily U.S.-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
One Impression social profiles
Digital presenceOne Impression financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Impression leadership team
Management profileNumber of profiles
Profiles3 records
One Impression funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Impression M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Impression
What does One Impression do?
Amplify is an AI-powered influencer marketing platform that connects brands with a network of creators to produce ad-ready short-form video content. It enables brands to plan, launch, and measure creator-driven campaigns with AI-driven matching, fixed unit pricing per video, and 72-hour delivery turnarounds.
Is One Impression a public or private company?
One Impression is a private company. It is classified as venture growth investor backed and is currently operating.
When was One Impression founded?
One Impression was founded in 2018. It employs 101 to 250 people.
Where is One Impression based?
One Impression is headquartered in Gurugram, India, in the Asia region.
How does One Impression make money?
One revenue line is on record: ad-ready video production from creators.
Who are One Impression's main competitors?
Direct peers on record are Influencer (influencer.io), Aspire (formerly AspireIQ), Chtrbox, Grin, Upfluence, NeoReach, Plixxo (POPxo) and Klear. Broad incumbents are CreatorIQ and IZEA Worldwide.
Does One Impression have an API?
No public API is recorded for One Impression.
What industry is One Impression in?
One Impression's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPAAAHAJ, Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads), with a secondary code of MPACAHAE, Short-Form Video Creation, Editing & Templates Apps. Its NAICS code is 541840 and its SIC code is 7311.