My Pet Carnivore

What My Pet Carnivore does

My Pet Carnivore is a privately-held direct-to-consumer e-commerce company specializing in frozen raw pet food for dogs and cats, headquartered at 55 South State Ave., Indianapolis, IN. It sells whole-prey raw proteins, bone-in coarse and fine grinds (formulated to an approximately 80% meat / 10% bone / 10% organ prey-model ratio), boneless grinds, single-ingredient organ products, raw meaty bones, freeze-dried and dehydrated treats, raw goat milk, and nutritional supplements. Sourcing draws on Midwest family farms and licensed fur trappers, with exclusive wild-caught beaver and muskrat SKUs; the company states no use of high-pressure processing, denaturants, added colors, preservatives, or artificial ingredients. The catalog spans 10+ protein sources (beef, chicken, pork, turkey, duck, rabbit, goat, lamb, beaver, muskrat, fish) targeted at raw feeders, multi-pet households, allergy-prone pets, and feline-specific feeders.

The business operates exclusively on a Shopify storefront, shipping frozen product to all 48 continental US states via FedEx, UPS, and an in-house Eco-Delivery option using insulation plus dry ice or gel-ice packs to maintain product temperature. Revenue is generated through three streams: one-time product purchases (individual units and bulk bundles priced $2.75-$234.89, with many 30lb bundles including free shipping), recurring 30lb subscription meal plans on 2-4 week cadences configured through a Custom Meal Planner tool, and a $150 Raw Feeding Consultation service that bundles a 30-minute expert session with $150 of product credit. A wholesale ordering channel for retailers and breeders overlays the DTC motion.

Customer education is central to acquisition: the company publishes a Raw Feeding 101 guide, FAQ pages, feeding charts, a blog, and maintains organic presence on Facebook, Instagram, and Pinterest. No external funding, acquisitions, partnerships, senior leadership disclosures, or AI/ML capabilities are documented in the source data, and the absence of headcount information and revenue figures constrains quantitative assessment of scale.

Name

My Pet Carnivore

Legal name

My Pet Carnivore

Website

https://mypetcarnivore.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

My Pet Carnivore is an Indianapolis-based DTC e-commerce brand selling frozen raw pet food (10+ proteins, whole-prey and ground formats) to dog and cat owners across the 48 continental US states via a Shopify storefront with subscription meal plans and a $150 consultation service.

Ownership category

akta.pro rank

Product category

Raw Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)

akta.pro secondary industries

Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE)

Keywords

• Raw pet food
• Frozen dog food
• Whole prey diets
• Pet nutrition products
• Raw meaty bones

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of frozen raw pet food products including whole prey grinds, organs, bones, and treats. Products sold in various sizes from 1lb to 30lb bulk boxes. Revenue generated through one-time purchases and subscription meal plans.
2. Consultation Services: $150 raw feeding consultation service providing 30-minute sessions with experienced raw feeders, personalized menu recommendations, and $150 product credit toward purchase.
3. Subscription Meal Plans: Recurring delivery of customized 30lb meal boxes on configurable schedules (every 2-4 weeks based on pet size and consumption). Subscription activation through custom meal planner tool.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

My Pet Carnivore manufactures, freezes, and ships species-appropriate raw pet food for dogs and cats, including whole-prey proteins, bone-in ground grinds (PMR-formulated at approximately 80% meat / 10% bone / 10% organ), organs, raw meaty bones, freeze-dried treats, raw goat milk, and supplements. The company sells these products direct-to-consumer through its Shopify store with nationwide frozen shipping, offers recurring subscription meal plans built via a proprietary custom meal planner, and provides a $150 raw feeding consultation service with applied product credit.

Product overview

My Pet Carnivore is a raw pet food e-commerce company operating on the Shopify platform. The core product portfolio consists of whole-prey raw diets for dogs and cats, featuring over 10 different protein sources including beef, chicken, pork, turkey, duck, rabbit, goat, lamb, beaver, muskrat, and fish. Products are offered in multiple formats: coarse ground and fine ground grinds (bone-in with meat and organs), boneless grinds for DIY feeders, freeze-dried treats, raw meaty bones, whole prey items, organ blends, raw goat milk, and variety bundles. The company also provides two service offerings: a $150 Raw Feeding Consultation with product credit, and a Custom Meal Planner tool for personalized 30lb box subscriptions. Quality standards include no denaturants, no added colors, no preservatives, no artificial ingredients, and no HPP (high-pressure processing). Shipping is frozen with insulation and dry ice/gel packs to all 48 Continental United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Raw Protein Products Whole-prey raw proteins including beef, chicken, pork, turkey, duck, rabbit, goat, lamb, beaver, muskrat, and fish sourced from Midwestern family farms and licensed fur trappers, intended for raw-feeding dog and cat owners.
• Ground Products (Coarse and Fine Grinds) Bone-in raw grinds available in coarse and fine textures containing meat, bone, and organs in PMR (Prey Model Raw) formulations of approximately 80% meat, 10% bone, and 10% organ for raw-feeding pet owners.
• Organ Products and Toppers Single-ingredient and blended organ meats including liver, kidney, heart, spleen, pancreas, and tripe from various protein sources, used by DIY raw feeders to complete the 10% organ component of a balanced raw diet.
• Freeze-Dried Products Freeze-dried treats and organs including bison liver, beef heart, beef liver, chicken hearts, pork heart, and duck feet produced via a gentle freeze-drying process to preserve nutrients, for raw-feeding pet owners seeking shelf-stable options.
• Raw Meaty Bones and Edible Bones Fully edible raw bones including chicken feet, wings, and necks; duck feet, wings, and necks; rabbit feet and heads; beaver tail; pork and lamb femur bones; and lamb tails, sold for chewing enrichment and dental health in raw-fed dogs and cats.
• Whole Prey Items Complete intact prey animals including whole rabbits in various sizes, whole quail, and whole sardines, smelt, and mackerel for raw feeders seeking biologically complete nutrition.
• Fish Products Wild-caught Lake Michigan fish including whole mackerel, lake trout, herring, whitefish, salmon trim, sardines, smelt, and freeze-dried minnows, rich in omega-3 fatty acids for raw-fed dogs and cats.
• Raw Goat Milk Unpasteurized raw goat milk in pint (16 fl oz) and half-gallon (64 oz) sizes from pasture-raised Indiana goats, containing minerals, enzymes, vitamins, and fatty acids, sold as a raw feeding supplement.
• Raw Feeding Consultation Service $150 paid consultation offering a 30-minute session with an experienced raw feeder, personalized menu recommendations, and $150 in product credit toward subsequent purchases for new or transitioning raw-feeding customers.
• Custom Meal Planner and Subscription Boxes Interactive 4-step meal planning wizard that builds personalized 30lb customized raw food boxes based on pet breed, weight, age, health goals, and protein preferences, with subscription activation on configurable 2-4 week delivery schedules.
• Variety Bundles and Boxes Pre-packaged multi-protein bundles including the Four-Prey Variety Box, Fine Ground Variety Box, Novel Protein Bundle, Starter Packs for dogs and large carnivores, Feline Friends Bundle, PMR Boneless Grinds with Meaty Bone Box, and Beef Specialty Meats Bundle, most with free shipping included.
• Boneless Grinds Boneless raw blends of meat and organs without bone content, available in beef, chicken, pork, and lamb varieties, designed for DIY raw feeders who want to add their own calcium source or bone content separately.
• Dehydrated Treats and Chews Single-ingredient dehydrated raw treats including beef trachea treats, duck feet, and lamb ears with no additives or preservatives, sold as shelf-stable chewing enrichment for dogs.
• Pet Supplements Nutritional supplements including Adored Beast Apothecary Soil and Sea primal pre- and probiotic for gut health and Four Leaf Rover Better Bones calcium supplement, sold as adjuncts to raw feeding programs.

Quantifiable outcome

• Products formulated to Mother Nature's model: approximately 80% meat, 10% bone, 10% organs

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stella & Chewy's: One of the largest US raw and freeze-dried pet food brands, selling frozen raw patties, grinds, and freeze-dried meals DTC and through retail. Directly competes with My Pet Carnivore across protein variety, prey-model positioning, and DTC/retail channels.
• K9 Natural: New Zealand-based raw and freeze-dried pet food brand sold in the US through DTC and specialty retail. Comparable on frozen/raw whole-prey formulations and grass-fed protein positioning.
• Primal Pet Foods: National raw and freeze-dried pet food brand offering frozen raw grinds, bones, and organs with a strong DTC and specialty retail presence. Closely comparable on product format (frozen raw grinds), prey-model nutrition philosophy, and multi-protein assortment.
• Vital Essentials: Frozen and freeze-dried raw pet food brand with nationwide distribution, offering proteins similar to My Pet Carnivore (beef, chicken, rabbit, etc.) plus treats. Comparable on raw whole-prey positioning and DTC/retail mix.
• Northwest Naturals: Raw and freeze-dried pet food maker selling frozen raw diets, bones, and organs to specialty and DTC channels. Comparable on raw whole-prey formulations and protein variety.
• Darwin's Natural Pet Products: DTC subscription raw pet food brand delivering frozen raw meals directly to customers. Closely comparable on subscription DTC mechanics and raw frozen meal positioning.
• Raw Paws Pet Food: Direct-to-consumer raw pet food company offering frozen grinds, bones, and organs with nationwide shipping. Closely comparable DTC frozen-shipping model and whole-prey product mix.
• Smallbatch Pets: Boutique raw and freeze-dried pet food brand emphasizing small-batch, sourced proteins with limited-ingredient options. Comparable on novel-protein positioning, allergy-friendly offerings, and premium raw assortment.

Broad incumbents

• Open Farm: Premium pet food brand emphasizing ethically sourced proteins across kibble, freeze-dried raw, and treats, sold DTC and through retail. Comparable on sourcing transparency and premium positioning, though broader in product format than My Pet Carnivore.
• Instinct (Nature's Variety): Large premium pet food brand (owned by Smucker/Post Holdings) offering raw boost, freeze-dried raw, and kibble lines across mass and specialty retail. Adjacent competitor with broader portfolio and distribution scale than My Pet Carnivore.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MyPetCarnivoreUS
• Instagraminstagram.com/mypetcarnivore01
• Pinterestpinterest.com/mypetcarnivore
• LinkedInlinkedin.com/company/my-pet-carnivore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Pet Carnivore