Yorkville Institute of Plastic Surgery

What Yorkville Institute of Plastic Surgery does

Yorkville Institute of Plastic Surgery is a single-location, private cosmetic plastic surgery practice founded in 2010 by Dr. Lawrence Tong in the Yorkville district of Toronto at 7 St. Thomas Street. The practice focuses exclusively on cosmetic surgery of the face, breast, and body, offering a comprehensive surgical menu (breast augmentation, lift, reduction; rhinoplasty and Asian rhinoplasty; facelift variants; blepharoplasty; tummy tuck, liposuction, mommy makeover, BBL, arm/thigh lifts) and a non-surgical menu (BOTOX, CoolSculpting, JUVÉDERM, Restylane, lip flip, chemical peels, medical-grade skincare). It does not perform reconstructive work such as hand, burn, or microsurgery.

Name

Yorkville Institute of Plastic Surgery

Legal name

Yorkville Institute of Plastic Surgery

Website

https://myplasticsurgerytoronto.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Yorkville Institute of Plastic Surgery is a Toronto-based, single-surgeon private cosmetic surgery practice founded in 2010, serving GTA adults seeking aesthetic surgical and non-surgical procedures for the face, breast, and body.

Ownership category

akta.pro rank

Product category

Cosmetic Plastic Surgery Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Cosmetic plastic surgery
• Aesthetic surgical procedures
• Breast enhancement surgery
• Non-surgical aesthetic treatments
• Facial rejuvenation procedures

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Cosmetic Surgical Procedures: The primary revenue stream comes from performing cosmetic plastic surgery procedures including breast augmentation, breast lift, breast reduction, rhinoplasty, facelift, liposuction, tummy tuck, and body contouring procedures. Revenue is generated on a per-procedure basis with pricing varying based on procedure complexity.
2. Non-Surgical Procedures: Revenue from injectable treatments including BOTOX Cosmetic, JUVEDERM, Restylane fillers, and medical-grade skincare products.
3. Consultation Fees: Initial consultation fee of $200 + HST is charged at booking, which is applied to any procedure or service performed by Dr. Tong.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Yorkville Institute of Plastic Surgery is a single-location cosmetic plastic surgery clinic in Toronto's Yorkville district that focuses exclusively on aesthetic surgical procedures of the face, breast, and body, along with complementary non-surgical aesthetic treatments. Services span breast augmentation, lift, reduction and revision; rhinoplasty, facelift, brow/eyelid surgery; body contouring including liposuction, tummy tuck, mommy makeover, and Brazilian butt lift; plus injectables (BOTOX, JUVÉDERM, Restylane), CoolSculpting, chemical peels, and medical-grade skincare. All procedures are performed personally by founding surgeon Dr. Lawrence Tong in a CPSO-accredited in-house surgical facility, with VECTRA 3D imaging used during consultations for outcome simulation.

Product overview

Yorkville Institute of Plastic Surgery is a single-location cosmetic plastic surgery clinic in Toronto offering a comprehensive range of surgical and non-surgical aesthetic procedures. The practice is organized into two main categories: Surgical Procedures (Breast Enhancement, Facial Surgery, Brow/Eyelid Surgery, Body Sculpting) and Non-Surgical Procedures (BOTOX, CoolSculpting, dermal fillers, skin care). The clinic also offers VECTRA® 3D Imaging as a consultation tool to help patients visualize potential results, and provides Virtual Consultation services for remote patient engagement. All services are delivered by board-certified plastic surgeon Dr. Lawrence Tong at the clinic's CPSO-accredited surgical facility at 7 St. Thomas Street.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Enhancement Procedures Surgical procedures including breast augmentation, breast lift (mastopexy), breast lift with implants, breast reduction, breast revision surgery, inverted nipple correction, and male breast reduction (gynecomastia surgery) for adult patients seeking breast aesthetic enhancement.
• Facial Surgery Procedures Surgical procedures including rhinoplasty, Asian rhinoplasty, facelift, mini facelift, neck lift, mini neck lift, ponytail lift, chin and neck liposuction, chin implant, otoplasty (ear pinning), fat transfer/grafting, lip augmentation, lip lift, and lip reduction for adults seeking facial aesthetic enhancement.
• Brow and Eyelid Surgery Procedures Surgical procedures including eyelid surgery (blepharoplasty), double fold/double eyelid surgery, endoscopic brow lift, lateral brow lift, and frown line (corrugator) removal for adults seeking periorbital aesthetic enhancement.
• Body Sculpting Procedures Body contouring procedures including mommy makeover, liposuction, abdominoplasty (tummy tuck), mini abdominoplasty, brachioplasty (arm lift), thigh lift, lower body lift, and Brazilian butt lift for adults seeking body contouring.
• Non-Surgical Procedures Non-invasive cosmetic treatments including BOTOX Cosmetic, CoolSculpting, soft tissue fillers (Restylane, JUVÉDERM), lip flip, medical-grade skin care, non-invasive skin treatments, and chemical peels for adults seeking non-surgical aesthetic enhancement.
• Virtual Consultation Remote consultation service allowing prospective patients to connect with Dr. Tong virtually to discuss aesthetic goals and procedure options before traveling for surgery.

Quantifiable outcome

• VECTRA 3D imaging allows patients to visualize potential results and make informed decisions about implant selection and surgical approach

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• RealSelf: Consumer-facing platform for researching cosmetic procedures and surgeons, including reviews and before/after galleries. Ecosystem participant that influences patient discovery and decision-making for practices like Yorkville Institute.
• Canfield Scientific: Provider of the VECTRA 3D imaging system used by Yorkville Institute for surgical simulation. Adjacent/technology-enabling peer rather than a competitor, but influential on the consultation experience.

Direct peers

• Toronto Cosmetic Surgery Institute: Toronto-based cosmetic plastic surgery practice offering face, breast, and body procedures under a similar surgeon-led, direct-to-consumer model. Directly competes with Yorkville Institute for the same GTA patient base.
• Visage Clinic: Toronto cosmetic surgery and medspa practice offering surgical procedures alongside injectables, fillers, and skincare. Directly comparable in service mix and patient demographic.
• SpaMedica: Toronto cosmetic surgery and medical spa practice offering surgical procedures and non-surgical treatments with an on-site accredited facility. Operates in the same premium Toronto segment with a comparable service mix.
• Edelstein Cosmetic: Toronto-based cosmetic plastic surgery practice offering surgical and non-surgical aesthetic services in the downtown Toronto market. Comparable surgeon-led model and service breadth.
• The Plastic Surgery Clinic: Well-established Mississauga/Toronto area plastic surgery clinic providing surgical and non-surgical cosmetic services. Competes for similar GTA patients seeking face, breast, and body procedures.
• Dr. Cory Torgerson Facial Cosmetic Surgery: Toronto facial cosmetic surgery practice with a similar premium positioning in the Yorkville/uptown area. Focuses on facial procedures (rhinoplasty, facelift, blepharoplasty) directly overlapping with Yorkville Institute's facial surgery offering.

Broad incumbents

• American Society of Plastic Surgeons: Professional society that sets standards and disseminates information about cosmetic and reconstructive plastic surgery in North America. Industry-level peer that shapes the regulatory and reputational landscape in which Yorkville Institute operates.

Regional players

• Banff Plastic Surgery: Cosmetic plastic surgery practice based in Alberta serving a different Canadian geography. Comparable surgeon-led cosmetic-only model but does not directly compete in the GTA market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=wDB09s65lk0&t=1s
• LinkedInlinkedin.com/company/yorkville-institute-of-plastic-surgery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yorkville Institute of Plastic Surgery