Provence Tourisme

What Provence Tourisme does

Provence Tourisme is the Agence Départementale du Tourisme for the Bouches-du-Rhône department in France, operating since 1971 as a public tourism development agency under the authority of the Conseil Départemental des Bouches-du-Rhône. Headquartered in Marseille with approximately 43 employees, the agency functions as a non-profit coordinator between governmental authorities, the 54 communes pursuing Villes et Villages Fleuris recognition, tourism professionals (hotels, campings, residences de tourisme, villages de vacances), and the broader public. Its portfolio spans three principal workstreams: territorial engagement through the itinerant La Caravane program and personalized advisory services (TEMA, ÉCO-TEMA); eco-certification support, anchored by a 2022 partnership with Teragir that covers Clef Verte audit fees and extends toward Ecotable; and event organization, including signature annual events such as Dîners Insolites, Universités du Tourisme Durable, Cadre de Vie, and the Collèges Fleuris departmental competition.

The agency operates without proprietary software technology, relying instead on a conventional web presence (provencetourisme.pro and the myprovence.fr media library), email newsletters, and field-based service delivery. Its service platform is fundamentally relational and programmatic rather than software-based. The agency's differentiator lies in its formal mandate from the departmental council, its ISO 20121 certification (obtained September 6, 2024) covering sustainable event management across social, economic, and environmental pillars, and its continuous Département Fleuri recognition since 2013. There is no commercial product revenue; the operating model is sustained by departmental public funding, with no disclosed pricing for services rendered to municipalities or tourism stakeholders.

Name

Provence Tourisme

Legal name

Provence Tourisme

Website

https://myprovence.pro

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Provence Tourisme is the departmental tourism development agency for Bouches-du-Rhône, France, supporting municipalities, tourism professionals, and local stakeholders through sustainable tourism programs, eco-certification assistance, events, and territorial engagement under the authority of the Conseil Départemental des Bouches-du-Rhône.

Ownership category

akta.pro rank

Product category

Destination Tourism Development Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification) (THAAANAA)

akta.pro secondary industries

Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Biodiversity & Habitat Conservation Services (Restoration, Wildlife-Safe Operations) (THAAANAH)

Keywords

• Destination tourism development
• Sustainable tourism programs
• Eco-certification support
• Territorial tourism agency
• Public tourism events

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Funding: As a departmental tourism agency (Agence Départementale du Tourisme), Provence Tourisme operates primarily through public funding from the Conseil Départemental des Bouches-du-Rhône, with no commercial revenue model disclosed.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Provence Tourisme is the departmental tourism agency for Bouches-du-Rhône, providing territorial tourism development and regenerative tourism programs for municipalities, tourism professionals, and the general public. Its core offerings include the itinerant Caravane engagement program, personalized support programs (TEMA, ÉCO-TEMA), eco-certification assistance (Clef Verte, Ecotable), municipal labeling support (Villes et Villages Fleuris), destination promotion, and organization of public events (Dîners Insolites, Universités du Tourisme Durable, Cadre de Vie) under ISO 20121 sustainable event certification.

Product overview

Provence Tourisme is a departmental tourism development agency for Bouches-du-Rhône that operates as a multi-program service organization rather than a unified software product. Its portfolio includes territorial engagement programs (La Caravane), eco-environmental certification support (ÉCO-TEMA, Label Clef Verte), destination promotion (Valoriser la destination), local stakeholder support (Soutenir les acteurs locaux), and territorial animation (Faire vivre le territoire). Events such as Dîners Insolites and Universités du Tourisme Durable showcase regional gastronomy and advance sustainable tourism practices. The agency also supports municipalities in obtaining the Villes et Villages Fleuris label and runs educational programs like Collèges Fleuris.

Differentiator

Problem solved

Functional benefit

Products and services

• La Caravane An itinerant field device designed to engage directly with territories, listen to local stakeholders (municipalities, professionals, territorial partners), and develop concrete solutions around shared challenges through immersions, cross-diagnostics, and collective intelligence workshops focused on resilient, equitable, and responsible tourism.
• TEMA Personalized support program for tourism project holders using a methodology including expectation definition, assessment, diagnosis, and action plan delivery. Designed for institutional or private tourism project holders seeking structured guidance.
• ÉCO-TEMA Eco-environmental support program for tourism project holders (institutional or private), providing personalized guidance toward eco-responsible practices and labels such as Clef Verte and Ecotable, following the TEMA methodology of expectations definition, assessment, diagnosis, and concrete action plan delivery.
• Soutenir les acteurs locaux (Support Local Stakeholders) Support program for local tourism stakeholders in the Bouches-du-Rhône department to strengthen and develop their activities through accompaniment and resources.
• Valoriser la destination (Destination Promotion) Program to enhance and promote the Provence destination and its tourism offerings to position the Bouches-du-Rhône territory and communicate sustainable tourism values.
• Faire vivre le territoire (Territorial Animation) Program to animate and bring the territory to life through events and community engagement, fostering local vitality and tourism attractiveness.
• Label Clef Verte Support Program Support program for accommodations seeking eco-responsible Clef Verte certification, including guidance, advice, and audit fee coverage for hotels, campings, tourism residences, and holiday villages through partnership with Teragir (established in 2022).
• Villes et Villages Fleuris National label (over 60 years old) rewarding local authority commitment to improving quality of life through vegetation, environmental protection, biodiversity, and tourism attractiveness. Provence Tourisme supports communes in Bouches-du-Rhône to progress in the labeling, with 54 communes currently labeled.
• Collèges Fleuris Departmental competition for middle schools organized with the Direction de l'Éducation et des Collèges, focused on quality of life and biodiversity awareness, valuing pedagogical projects around the garden within collèges.
• Dîners Insolites 2026 Annual special dining event featuring unique settings across the Provence territory, showcasing local gastronomy and the art of living in Provence, organized under ISO 20121 sustainable event certification.
• Universités du Tourisme Durable 2026 Annual professional conference on sustainable tourism bringing together industry stakeholders to discuss and advance sustainable tourism practices, conducted under ISO 20121 certification.
• Cadre de Vie 2026 Program focused on improving quality of life in the Bouches-du-Rhône department, part of the broader sustainable tourism strategy and territorial animation efforts.

Quantifiable outcome

• ISO 20121 certification obtained September 6, 2024 for all public and professional events
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• TeragircoreStrategic or Co-development Partner · 1 January 2022Partnership established in 2022 with Teragir, the organization behind the Clef Verte eco-label, to support hospitality providers in Bouches-du-Rhône (hotels, campings, tourism residences, holiday villages) in obtaining environmental certification. Provence Tourisme provides accompaniment, advice, and covers audit fees for participating establishments.
• Conseil Départemental des Bouches-du-RhôneflagshipStrategic or Co-development PartnerParent governmental authority that mandates and funds Provence Tourisme as the departmental tourism agency. The department has been labeled 'Département fleuri' since 2013 and has entrusted Provence Tourisme with animating the framework of life improvement program, including the Collèges Fleuris competition with the Direction de l'Éducation et des Collèges.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Visit Brussels: Public tourism agency for the Brussels-Capital Region. Comparable as a public destination marketing and tourism development organization operating at a sub-national level with sustainability and event-management mandates similar to Provence Tourisme's.
• CRT Nouvelle-Aquitaine: Regional Tourism Committee for Nouvelle-Aquitaine, a large French region with diverse tourism assets. Comparable as a French public tourism agency responsible for destination promotion, sustainability programs, and stakeholder support at the regional level.
• CRT Provence-Alpes-Côte d'Azur: Regional Tourism Committee for Provence-Alpes-Côte d'Azur, the regional-level public tourism body that oversees destination promotion at the regional level encompassing Bouches-du-Rhône. Directly comparable as a French public tourism agency with overlapping geography and sustainability mandate.
• Destination Québec cités: Regional tourism organization promoting destinations in Quebec City region with sustainability and cultural tourism focus. Comparable as a non-profit destination marketing organization with similar event organization, stakeholder support, and sustainable tourism development functions to Provence Tourisme.

Direct peers

• ADT du Var: Departmental tourism agency for the Var department, neighboring Bouches-du-Rhône. Directly comparable as another Agence Départementale du Tourisme in Provence promoting sustainable tourism development, eco-certification, and destination valorization at the departmental level.
• ADT de l'Hérault: Departmental tourism agency for Hérault, another southern French department with comparable Mediterranean tourism dynamics. Comparable as a public departmental agency promoting sustainable tourism, supporting hospitality providers with eco-labels, and managing territorial engagement programs.

Broad incumbents

• Atout France: France's national tourism development agency responsible for promoting France as a destination and supporting tourism professionals. Directly comparable as a public tourism agency with a mandate to develop and promote French tourism, though operating at the national rather than departmental level.
• Office de Tourisme et des Congrès de Paris: Municipal tourism office for Paris handling destination promotion, event organization, and professional support. Comparable as a French public tourism agency with similar event-management and territorial development functions, though operating at a much larger urban scale.
• ADN Tourisme: National federation of French territorial tourism organizations (offices de tourisme, ADTs, CRTs). Comparable as the umbrella structure representing public tourism agencies in France, including departmental agencies like Provence Tourisme.

Emerging players

• Teragir: French non-profit organization that administers the Clef Verte eco-label and other sustainability programs. Provence Tourisme's named partner since 2022; comparable as a sustainability program operator for the tourism and hospitality sector in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/provence-tourisme

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Provence Tourisme