Right Track
Right Track (Humble Advisory Services Pvt. Ltd., Kolkata) operates a SaaS school and childcare management platform serving 20,000+ Indian preschools and daycares, alongside a direct-to-consumer catalog of 26+ proprietary physical educational products for children aged 1-10.
- Company typePrivate
- Founded2017
- HeadquartersKolkata, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Right Track does
Right Track, operated by Humble Advisory Services Pvt. Ltd., is an India-based, bootstrapped edtech company founded in 2017 and headquartered in Kolkata with 19 employees. The company operates a dual-product business model targeting the Indian early-childhood education market. Its core offering is a school and childcare management SaaS platform — available as a web application and native iOS/Android apps — that enables preschools, K-12 schools, and daycare centers to manage student records, billing, fee collection via online payment gateways (PayTM, GPay, PhonePe), parent-teacher communication, and real-time photo/video updates. The platform reportedly serves 20,000+ schools and childcare centers across India.
Complementing the SaaS platform, Right Track sells a catalog of 26+ proprietary, in-house-designed physical educational products direct-to-consumer through its website, covering phonics, mathematics (including multiplication tables and arithmetic), Hindi and English literacy, vocabulary development, sight words, calendar skills, board games, and conversation fluency. Products are priced between INR 699 and INR 2,199, emphasizing reusable, laminated, screen-free design for children aged 1-10 years. A monthly subscription online course (GK & Current Affairs, INR 800/month) targets children aged 6-13. The company also operates a zero-royalty preschool franchise model leveraging its proprietary curriculum.
Go-to-market is primarily product-led and digital: direct e-commerce for physical products, app store distribution for software, organic social media and content marketing, and a parent-invitation referral mechanism that drives school adoption. The company is founder-owned and operated, with Manish Madhukar as the publicly identified founder and author of the 'Organic Parenting' book. No external venture capital, private equity investment, or M&A activity has been disclosed.
Right Track firmographics
Firmographics- Name
- Right Track
- Legal name
- Humble Advisory Services Pvt. Ltd.
- Website
- https://myrighttrack.in
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Right Track (Humble Advisory Services Pvt. Ltd., Kolkata) operates a SaaS school and childcare management platform serving 20,000+ Indian preschools and daycares, alongside a direct-to-consumer catalog of 26+ proprietary physical educational products for children aged 1-10.
- Ownership category
- akta.pro rank
Right Track industry classification
Industry- Product category
- School Management Software
- NAICS
- Child Care Services (62441), Child Care Services (624410), Educational Services (611), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)
- SIC
- Services-Educational Services (8200), Services-Child Day Care Services (8351), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Observation, Documentation & Portfolio Systems (Anecdotal, Checklists, Learning Stories) (EDACAJAD)
- akta.pro secondary industries
- Educational/Children’s Learning Games & Puzzles Retail (CRALALAN), Early Learning & Preschool Trade (Ages 0–5) (EDAGAIAA)
Keywords
Where Right Track is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Right Track business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Supply Chain
Revenue model
- School Management SaaS: Subscription-based platform fees from schools and childcare centers for access to management tools including assessment, communication, billing, and parent engagement features
- Physical Educational Products: One-time purchase of physical learning materials and educational kits for children including folders, spinners, books, games, and phonics learning tools sold directly to parents
- Online Courses (GK & Current Affairs): Monthly subscription fee for weekly online classes teaching general knowledge and current affairs to children aged 6-13 years, with notes and quizzes included
- Track Record and Premium Services: Additional paid services for parents including track record features and updates on various events across their city
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GK & Current Affairs Course - Monthly subscription |
| One time/ perpetual license | Pay-as-you-go | Let's Talk Prompts - Physical Product |
| One time/ perpetual license | Pay-as-you-go | My Tables - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Conversations - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Mega Art Bundle - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Spinners - Physical Product |
| One time/ perpetual license | Pay-as-you-go | FlipWords - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Mini Books - Complete Collection |
| One time/ perpetual license | Pay-as-you-go | My Daily Calendar - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Busy Bags - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Good Morning Folder - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Math E Magic - Physical Product |
| One time/ perpetual license | Pay-as-you-go | My Board Games - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Fluent Slips - Physical Product |
| One time/ perpetual license | Pay-as-you-go | GRID Phonics - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Mega Maths Bundle - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Fluent Hindi - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Fluent Phonics - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Sight Words Mega Collection - Physical Product |
| One time/ perpetual license | Pay-as-you-go | My Phonics Folder - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Word Bank - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Sound Wall - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Spell Phonics - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Phonics Poems - Physical Product |
| One time/ perpetual license | Pay-as-you-go | Phonics Spinners - Physical Product |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Right Track product offering
Product offeringCore offering
Right Track operates a mobile-first school and childcare management SaaS platform that enables real-time communication between schools, teachers, and parents through daily updates, photos, videos, messaging, online fee payment, and student tracking. In parallel, the company sells a portfolio of 26+ physical educational products for early childhood development covering phonics, mathematics, reading fluency, vocabulary, and creative skills, marketed directly to parents of children aged 1-10 years in India.
Product overview
Right Track operates two distinct product lines: a core school and childcare management platform (web and native iOS/Android apps) connecting schools and parents for real-time communication, billing, and student tracking; and a portfolio of 26 physical/digital educational products for early childhood education spanning language development (English and Hindi literacy, phonics, vocabulary, sight words), mathematics (tables, arithmetic, problem-solving), and general learning (calendar skills, board games, art bundles, conversation skills). The school management platform serves as the digital infrastructure, while the educational products are standalone add-on offerings sold directly to parents and schools. The parent company is Humble Advisory Services Pvt Ltd, incorporated in India.
Differentiator
Problem solved
Functional benefit
Brands
- Right Track App: Mobile and web application for school management, parent-teacher communication, and childcare administration.
- Our Collection
Products and services
- RightTrack School Management Platform A comprehensive school and childcare management platform available as a web application and native iOS/Android apps. Enables real-time communication between schools and parents through photo and video sharing, daily updates, student progress tracking, billing, invoicing, and messaging. Used by schools, preschools, and daycare centers.
- GK & Current Affairs Course A monthly subscription online course for children aged 6-13 years providing weekly classes on general knowledge, current affairs, quizzes, shared notes, and personality development.
- Good Morning Folder Laminated, reusable homeschooling folder for daily practice covering alphabet, numbers, animals, seasons, and other core concepts for young children.
- Busy Bags Portable engagement kit with activities for fine motor skills, counting, colors, logical reasoning, pre-handwriting, alphabet fills, and threading, including erasable markers.
- My Daily Calendar Velcro-based daily engagement tool helping children learn days, months, years, weather, seasons, colors, and temporal concepts.
- My Board Games Collection of 4 educational board games covering numbers, counting, shapes, conversations, sight words, and spelling.
- FlipWords Phonics word game enabling children to make 2, 3, and 4 letter words from 39 word families, including sight words, CVC words, and handwriting activities.
- Mega Art Bundle Art and craft collection including 2D shapes, 3D shapes, puzzles, and play doh activities to develop fine motor skills and introduce geometry concepts.
- Spinners Double laminated, reusable collection of 48 learning concepts covering alphabet, numbers, animals, shapes, colors, and more for early learners.
- Mega Maths Bundle Comprehensive maths kit covering numbers, counting, addition, subtraction, multiplication tables, and division; laminated with velcros and erasable pens.
- Fluent Slips Reading fluency improvement tool with 10 sets of 480 sentences covering CVC words, sight words, and simple sentences, including assessment and dictation sheets.
- Math E Magic Maths practice tool covering 8 topics with 400 problems in counting, comparisons, shapes, positions, measurements, addition, and subtraction; ring-bound laminated slips.
- Mini Books Collection of 52 activity-based books (alphabet, numbers, shapes) with 8 re-doable activities per book, erasable crayons, and reusable design.
- Conversations Speaking fluency improvement tool with 12 sets covering real-life situations including interviews, doctor visits, airport, hotel, bank, and family conversations.
- Fluent Hindi Hindi reading fluency tool covering more than 1,000 sentences from basic 2, 3, 4 letter words to advanced reading; includes matras, stories, poems, and a dictation sheet.
- My Tables Multiplication tables learning tool covering tables 1-20 with 200+ practice problems; laminated, wipe-and-clean, portable design.
- Let's Talk Prompts Interactive conversation prompt tool with 300 prompts across 10 sets designed to develop speech, confidence, vocabulary, and general awareness.
- Sound Wall 6ft x 3ft non-tearable wall poster with 75 sound cards covering 300+ words; includes digraphs, blends, vowels, and r-controlled vowels.
- Word Bank Vocabulary development tool with 125+ theme-based word charts covering 1,200+ words, including writing pad, erasable markers, and wall hangers.
- My Phonics Folder Phonics and spelling development folder with 600+ words, pictures, and essential phonics concepts; reusable with hard lamination and erasable markers.
- Sight Words Mega Collection Sight words collection with 200 flash cards covering Fry's first and second 100 sight words, including 200 reading passages and laminated flashcards.
- Phonics Spinners Phonics practice tool with 72 sound spinners covering 500+ words; includes short and long vowels, vowel families, digraphs, blends, and r-controlled vowels.
Quantifiable outcome
- Schools report significant time savings in managing offline fees payment process through digital billing and payment gateway
- +1 more outcomes
Companies that use Right Track
Customer profileSegments4 records
Ideal customer profiles3 records
Right Track technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Right Track partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Right Track competitors and assessment
Company assessmentDirect peers
- Teachmint: India-based school management SaaS platform offering attendance, fee management, communication, and parent engagement — directly overlapping with Right Track's core platform in target customers (Indian K-12 schools and preschools) and use cases (billing, real-time updates, mobile apps).
- ClassPlus: India-based coaching and tuition-center operating system with strong parent communication, fee collection, and attendance features; competes for the same Indian preschool/early-education center customers on management and payment automation.
- Really Good Stuff: Specialty retailer/manufacturer of hands-on educational products for early childhood (laminated, reusable activity kits, games, manipulatives); directly comparable to Right Track's physical product line in format (reusable, screen-free) and target buyer (parents and teachers of young children).
- EuroKids: Established preschool franchise in India operating through franchisees with proprietary curriculum — directly competes with Right Track's zero-royalty preschool franchise offering for the same franchisee buyer persona.
- Fedena: School management software from India serving K-12 institutions with parent portals, fee management, and communication — overlapping with Right Track's institutional SaaS features and target buyer segment.
- Learning Resources: Global educational toy and manipulatives maker covering math, literacy, and fine motor skills for early grades — comparable in product taxonomy and target customer (parents of young children seeking reusable learning tools).
- Kidzee: India's largest preschool franchise chain with curriculum, teacher training, and standardized operations — comparable to Right Track's preschool franchise model targeting the same Indian early childhood education consumer segment.
Broad incumbents
- Cuemath: Indian math-learning platform offering app-based and live-class curriculum for K-12 — overlaps with Right Track's Mega Maths Bundle and Math E Magic products and addresses the same Indian parent buyer for early math.
- LEAD School: India-based integrated school system provider offering curriculum, teacher training, and school management SaaS — overlaps in the institutional K-12 SaaS category and in Indian school operations support.
Regional players
- Bachpan Play School: Indian preschool franchise with proprietary pedagogy and play-based methodology — comparable to Right Track's preschool franchise model, operating in the same India market segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Right Track social profiles
Digital presenceRight Track financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right Track leadership team
Management profileNumber of profiles
Profiles1 record
Right Track funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right Track M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right Track
What does Right Track do?
Right Track operates a mobile-first school and childcare management SaaS platform that enables real-time communication between schools, teachers, and parents through daily updates, photos, videos, messaging, online fee payment, and student tracking. In parallel, the company sells a portfolio of 26+ physical educational products for early childhood development covering phonics, mathematics, reading fluency, vocabulary, and creative skills, marketed directly to parents of children aged 1-10 years in India.
Is Right Track a public or private company?
Right Track is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Right Track founded?
Right Track was founded in 2017. It employs 11 to 50 people.
Where is Right Track based?
Right Track is headquartered in Kolkata, India, in the Asia region.
How does Right Track make money?
Four revenue lines are on record. School Management SaaS are the primary driver. The others are physical Educational Products, online Courses (GK & Current Affairs) and track Record and Premium Services.
Who are Right Track's main competitors?
Direct peers on record are Teachmint, ClassPlus, Really Good Stuff, EuroKids, Fedena, Learning Resources and Kidzee. Broad incumbents are Cuemath and LEAD School. Bachpan Play School is listed as a regional player.
Does Right Track have an API?
No public API is recorded for Right Track.
What industry is Right Track in?
Right Track's product category is School Management Software. Its primary akta.pro industry code is EDACAJAD, Observation, Documentation & Portfolio Systems (Anecdotal, Checklists, Learning Stories), with a secondary code of CRALALAN, Educational/Children’s Learning Games & Puzzles Retail. Its NAICS code is 62441 and its SIC code is 8200.